CURRICULUM VITAE. WORK EXPERIENCE (Academic) EDUCATIONAL QUALIFICATIONS. Maria Giovanna Confetto

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1 CURRICULUM VITAE Maria Giovanna Confetto WORK EXPERIENCE (Academic) Current Researcher and Lecturer in Marketing and Communication position Department of Communication Sciences, Faculty of Humanities University of Salerno (Italy) Teaching Areas: Marketing and Marketing Communications Research Fellow Department of Communication Sciences, Faculty of Humanities University of Salerno Area: Corporate Communications and Marketing Communications Research Project: Analisi e valutazione delle condizioni di trasparenza e dei criteri di progettazione della comunicazione d impresa. from 2009 Member of Teaching Staff Body for the Doctorate Programme in Communication Sciences Department of Communication Sciences University of Salerno Member of Teaching Staff Body for the Doctorate Programme in Marketing and Communication Department of Management Studies University of Salerno EDUCATIONAL QUALIFICATIONS 2006 PhD, University of Salerno Major area: Communication Sciences Doctoral Dissertation: Un modello di comunicazione d impresa e le implicazioni del two-step flow Summer School Paideia Area: The method and social research Department of Communication Sciences and Department of Sociology University of Salerno, August Graduate with a first-class honours degree in Communication Sciences, 1

2 110/110 summa cum laude University of Salerno Thesis/Dissertation: La comunicazione delle competenze distintive d impresa: il caso Soremartec del Gruppo Ferrero. Classic school-leaving certificate pass with mark 58/60 Liceo A. Rosmini, Palma Campania (NA) RESEARCH INTERESTS Marketing Communications Corporate Communications Place Marketing and Place Communications Organizational Competences RESEARCH PROJECTS Research project funded by the University of Salerno: Nuovi sviluppi dell Ingredient Branding (project responsible). 2. Research project funded by the University of Salerno: Corporate Reputation and Financial Resources: in Search of Common Principles of Management (attendance as lecturer, project responsible: Prof. Alfonso Siano) Research project funded by the University of Salerno: Criteri di definizione del piano di comunicazione per la promozione del territorio (project responsible). Project continuation. 2. Research project funded by the University of Salerno: Definizione di un modello di pianificazione e controllo della corporate communication e di gestione della corporate image e della corporate reputation (attendance as lecturer, project responsible: Prof. Alfonso Siano). Project continuation Research project funded by the University of Salerno: Criteri di definizione del piano di comunicazione per la promozione del territorio (project responsible). 2. Research project funded by the University of Salerno: Definizione di un modello di pianificazione e controllo della corporate communication e di 2

3 gestione della corporate image e della corporate reputation (attendance as lecturer, project responsible: Prof. Alfonso Siano) Research project funded by the University of Salerno: Definizione di un modello di pianificazione e controllo della corporate communication e di gestione della corporate image e della corporate reputation (attendance as research fellow and PhD candidate, project responsible: Prof. Alfonso Siano) Research project funded by the University of Salerno: Presupposti di conoscenza per un sistema esperto di comunicazione (attendance as research fellow and PhD candidate, project responsible: Prof. Alfonso Siano). Project continuation Research project funded by the University of Salerno: Presupposti di conoscenza per un sistema esperto di comunicazione (attendance as research fellow and PhD candidate, project responsible: Prof. Alfonso Siano) Research project funded by the University of Salerno: Individuazione dei criteri per la redazione del piano di comunicazione (attendance as research fellow, project responsible: Prof. Alfonso Siano). Project continuation Research project funded by the University of Salerno: Individuazione dei criteri per la redazione del piano di comunicazione (attendance as research fellow, project responsible: Prof. Alfonso Siano) Research project funded by the University of Salerno: Modello di analisi della trasparenza della comunicazione in internet (attendance as graduated in Communication Sciences, project responsible: Prof. Alfonso Siano) Project Studio di modelli di analisi dei segmenti della domanda, part of studies carried on by young researchers of University of Salerno (attendance as member of the Research Group). ACADEMIC PUBLICATIONS Academic Text book 2004 M.G. Confetto, Un modello di comunicazione d impresa ASV-based, G. Giappichelli, Torino. Articles in academic Journals 2010 A. SIANO, P.J. KITCHEN, M.G. CONFETTO, "Financial resources and corporate reputation: toward common management principles for managing corporate 3

4 reputation", Corporate Communications: an International Journal, Vol. 15 Issue 1, A. SIANO, L. EAGLE, M.G. CONFETTO, M. SIGLIOCCOLO, Exploring the Link between Museum Marketing Strategies and Destination Competitiveness. A Focus on Italian Context, Paper accepted for publication in The International Journal of the Inclusive Museum A. SIANO, M. SIGLIOCCOLO, M.G. CONFETTO, A study on the services performed by three categories of Italian museums via their web sites, The International Journal of Knowledge, Culture and Change Management in Organizations, Vol. 9, No A. Siano, M.G. Confetto, Oltre il flagship store: le nuove opportunità di vertical branding offerte dal temporary store, Esperienze d Impresa, n M.G. Confetto, Il two step flow nel processo di comunicazione dell impresa sistema vitale, Esperienze d Impresa, n A. Siano, M.G. Confetto, A. Vollero, CRM e le scelte di comunicazione d impresa, Esperienze d Impresa, Serie Speciale S/ A. Siano, M.G. Confetto, Fonti-aree-forme-mezzi-veicoli: un modello per la scelta del communication-mix nell impresa sistema vitale, Esperienze d Impresa, n M.G. Confetto, S. Leone, Il consolidamento dei valori guida ai fini della trasparenza della comunicazione: interventi a sostegno e metodi di rilevazione, Atti del XIII Convegno Annuale della rivista Sinergie, ottobre, Università IULM, Milano, Sinergie, n M.G. Confetto, Le capacità dinamiche nella concezione di Teece, Pisano e Shuen: alcune note a margine, Esperienze d Impresa, n. 2. Book Chapters & Edited Contributions 2008 M.G. Confetto, A. Camba, Il piano di comunicazione, in A. Siano (a cura di), Studio e proposta di un Piano di comunicazione per la valorizzazione del territorio. Linee guida per la formulazione e l implementazione del Piano di promozione del territorio del G.A.L. delle Barbagie e del Mandrolisai, CUEIM-Sinergie, Rapporti di Ricerca, n. 27, Aprile,Verona A. Siano, G. Basile, M.G. Confetto, Il ciclo risorse-capacità-competenze nell approccio sistemico vitale: dall individuo all organizzazione, in S. Barile 4

5 (ed.), L impresa come sistema. Contributi sull Approccio Sistemico Vitale (ASV), Giappichelli, Torino M.G. Confetto, Le decisioni tattiche di comunicazione: il mix degli strumenti, Le decisioni tattiche di comunicazione: il mix delle forme, in A. Siano (ed.), Il piano di comunicazione. Elementi costitutivi e criteri di redazione, Edizioni CUSL, Salerno. International Conference Papers and Proceedings 2010 M.G. CONFETTO, P.J. KITCHEN, A. SIANO, M. PALAZZO, Ingredient Branding: a Strategy for Making Services More Tangible, competitive Paper, 9th International Conference Marketing Trends, Università degli Studi di Venezia Ca Foscari, Venezia, January A. SIANO, G. VIGNALI, M.G. CONFETTO, G. BASILE, The social dimension of buying: Opportunities resulting from new retailing forms, competitive Paper, 2 nd Annual EuroMed Conference, October , Hosted by the University of Salerno, Salerno, Italy, Proceedings M.G. CONFETTO, A. SIANO, M. PALAZZO, Tetra Pak Italy: key factors of success and positive effects of ingredient branding, competitive Paper, 2 nd Annual EuroMed Conference, October , Hosted by the University of Salerno, Salerno, Italy, Proceedings M. SIGLIOCCOLO, L. EAGLE, P.J. KITCHEN, M.G. CONFETTO, Exploring the link between managing cultural heritage and tourism industry competitiveness: A two country comparison, competitive Paper, 2 nd Annual EuroMed Conference, October , Hosted by the University of Salerno, Salerno, Italy, Proceedings M.G. CONFETTO, M. SIGLIOCCOLO, C. TUCCILLO, Developing destination competitiveness and cultural tourism products: a value system model approach, competitive Paper, 2 nd Annual EuroMed Conference, October , Hosted by the University of Salerno, Salerno, Italy, Proceedings A. SIANO, M. PALAZZO, M.G. CONFETTO, Ingredient branding: A strategic lever of the emerging Dual Marketing Communications, competitive Paper, Academy of Marketing Annual Conference 2009, 7th to 9th July 2009, Hosted by Leeds Metropolitan University, Leeds UK. Proceedings. 5

6 2009 A. SIANO, M.G. CONFETTO, A. VOLLERO, Integrated Corporate Communication: Physical Metaphors for Decision Making, competitive Paper, Conference on Corporate Communication. Wroxton College, Wroxton, UK, June 5-8, 2009, Proceedings A. Siano, P.J. Kitchen, M.G. Confetto, M. Palazzo, Working towards Dual marketing communications, Working Paper, 14th International Conference on Corporate and Marketing Communications, April 23-24, 2009, Hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus A. Siano, M.G. Confetto, M. Siglioccolo, Place reputation management and leverage points. Rethinking cultural marketing for weak areas, competitive Paper, 8th International Marketing Trends Congress, Paris, January Digital proceedings A. SIANO, M.G. CONFETTO, A. VOLLERO, Governance-struttura-sistema: Un modello di management della comunicazione per il marketing territoriale, competitive Paper, 7th International Marketing Trends Congress, Università degli Studi di Venezia Ca Foscari,Venezia, gennaio, Digital proceedings. Other Academic and Practitioner Books 2002 M.G. Confetto, Appendice metodologica. L analisi e la valutazione del posizionamento di ateneo, Quaderni del Dipartimento di Scienze della comunicazione, University of Salerno, Carocci, Roma, n M.G. Confetto, Materiale didattico a supporto dei corsi di Marketing e Comunicazione, in A. Siano (a cura di), Edizioni Cusl, Salerno. REVIEWERSHIP 2009 Reviewer for R.A. Kerin, S.W. Hartley, E.N. Berkowitz, W. Rudelius, Marketing, McGraw-Hill Italia, Milano, 2010, 2nd edn. TEACHING AND TUTORSHIP 2008 Master in Relazioni Pubbliche delle Organizzazioni - Management delle Relazioni, arranged by Department of Communication Sciences of University 6

7 of Salerno in partnership with FERPI (Federazione Relazioni Pubbliche Italiana), ASSOREL (Associazione Italiana delle Agenzie di Relazioni Pubbliche) and Confindustria Salerno. from 2006 Teaching of Marketing and Communication - Bachelor s degree Communications Sciences Course, University of Salerno Teaching of Corporate Communication I - Bachelor s degree - Link Campus University of Malta, Rome Tutor of Economia e gestione delle imprese di comunicazione - Bachelor s degree in Communication Sciences, University of Salerno Tutor of Marketing and Communication - Bachelor s degree in Communication Sciences, University of Salerno Honorary Fellow of Marketing and Marketing and Communication - Bachelor s degree in Communication Sciences, University of Salerno. from 2002 Tutor and supervisor of Marketing and Marketing and Communication students from 2007 Tutor and supervisor of MSc students WORK EXPERIENCE (Non-academic) 2008 Teaching of Marketing and Communication - high professional training (IFTS), Tecnico Superiore per la Mobilità e il Trasporto Pubblico Locale, Istituto Scolastico Alfano I, Salerno Team member of communication plan for promotion of Barbagie and Mandrolisai Region, on order by G.A.L. Barbagie and Mandrolisai to CUEIM (Consorzio Universitario di Economia Industriale e Manageriale) of Verona Team member of Evaluation board of the prize for the best social communication - Palma Campania (NA) 2004 Teaching of Marketing and Communication - high professional training (IFTS), Tecnico superiore per la comunicazione e il multimedia, arranged by Euroform, Atripalda (AV) Teaching of Marketing and Communication - high professional training (IFTS), Tecnico superiore per la comunicazione e il multimedia, Istituto Tecnico Commerciale, Piedimonte Matese (BN). 7

8 ENGLISH LANGUAGE 2008 Certificate of attendance (The Bridge Programme) Full time, November-December Department of Modern Languages, Language Institute, University of Hull, Hull, UK 2002 Certificate of attendance (Programme in General English at Pre-Intermediate Level) Full-time, August United International College (The British Council), London, UK Reading: good Writing: good Speaking: good PERSONAL DETAILS Office Address University of Salerno, Faculty of Humanities Department of Communication Sciences Via Ponte Don Melillo Fisciano (SA), Italy Tel.: Fax: Home Address Via Trieste, Palma Campania (NA) Italy 8

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