evo product combinations guide

Transcription

1 evo product combinations guide 1

2 evo is a concept, a way of thinking, a lifestyle choice. we don t follow short term trends, our inspiration isn t glamour and catwalk. evo is about real, everyday life. for the wise among you, look not to the spoon-feeding poster, but to your own devices. ask not what should i...? but instead state simply, and be so justly empowered: this is what I want now give me the tools to do... 2

3 e v o p r o d u c t c o m b i n at i o n s g u i d e evo s product genius leonard newton, shares tips on how to re-create the following styles: 4 soo... smooth... happy campers with easy tiger 5 dirty beach... salty dog with cushy clay 6 hot, hot, hot... shape vixen and icon welder 7 va... va volume... root canal and mr fantastic 8 curl cascade... liquid rollers and love perpetua 9 control... gangsta grip and love perpetua 10 perfect blow... mr fantastic, love touch and helmut 11 hollywood... salty dog and box o bollox 12 wonder hair... root canal, shape vixen with love touch 13 twist of something?... liquid rollers and casual act 14 smoothie... ganster grip and love perpetua 15 effortless... easy tiger and builders paradise 16 quickie... mr fantastic and haze 17 jazzy... gangster grip & helmut 18 bottega veneta doll... root canal, mr fantastic, love touch and helmut 19 a bit of fluff... salty dog, builders paradise, icon welder and haze 3

4 soo... smooth... happy campers with easy tiger the desire to have our hair more polished than the family silver, more reflective than a space shuttle solar panels and more groomed than a dog at crufts, is in all of us. the only thing is that this level of perfection can take time to achieve. until now. the professors at evo have created products that will get you there in a jiffy without feeling as though you are participating in a blow-drying marathon after every shampoo. 1 mix equal amounts of evo happy campers and evo easy tiger together in your hand and apply to damp hair. avoid contact with the root area. 2 power dry the hair until it is 40% dry. then using an extra large round bristle brush take large sections of hair, ensuring that the hair dryer airflow is directed down the hair held in the brush. remember to keep the brush at a low elevation as not to encourage bend and volume. 3 repeat this throughout the hair for an amazing result. 4

5 dirty beach - salty dog with cushy clay this look reminds me of idling endless hours of observation away in shopping centres. the stepford wives have just had their saturday blow-dry, suddenly they now have the ability to talk louder into their iphones, they throw their shoulders back, stick their head up with an emu attitude, and display a kind of strut, involving a strange pendulum type swing of a gucci handbag. 1 apply evo salty dog to the mane, sectioning the hair. 2 power dry the hair until it is 40% dry. using a large round bristle brush, take large sections of hair. wrap the hair into the brush and applying plenty of heat, hold the hair in the brush until it has cooled. 3 work a small amount of evo cassius clay into your palm (melt with hair dryer if necessary). then lightly work into midlengths & ends of hair for lift and separation. 4 if you fancy hold, a touch of evo helmut will do the trick nicely. style... sophistication! 5

6 hot, hot, hot... shape vixen and icon welder you look really hot, have been interpreted a little differently a couple of years ago, resulting in a mad panic to find the remote control for the air conditioning unit and a large glass of iced water. today s hot is a state of mind, it is about feeling good and with that in mind we feel that our products will do just that, making your day, just that little bit better. 1 apply evo shape vixen throughout the hair. 2 using an extra large round brush and a blow dryer, take large sections and smooth the hair while creating lift at the roots. 3 apply evo icon welder to each section, then using a medium sized hot tong, take a large vertical sections starting at the sides. ensure to wrap the hair into the tong and when unravelling the tong from the hair, keep the hair in a coiled state. 4 repeat this technique throughout, then separate the coils of hair. 6

7 va... va volume... root canal and mr fantastic massive, voluptuous, grande, all words that are used to describe glamorous, volume-filled hair created by evo s root canal and mr fantastic. power up your mop and get ready to swish and swing your hair in a playful and provocative manner. 1 apply evo root canal to the root area and evo mr fantastic to the mid-lengths and ends. 2 power dry the hair until it is 40% dry. take a large bristle brush and starting at the front take a large vertical section, roll the hair into the brush and apply plenty of heat, then allow it to cool in the hair brush as you continue the same technique on another section of hair. 3 repeat this technique throughout the hair. 4 finish with evo helmut for added hold. 7

8 curl cascade... liquid rollers and love perpetua love... those curls if you are the owner of curly or wavy hair, then i m sure that you have on occasion been called a derogatory name like poodle, haystack or frizz ball. the professors at the labs of truth are on a crusade to make curly and wavy hair happy. painstaking hours have been spent nurturing the curl and as a result of this labour of love, liquid rollers was born followed closely by love perpetua. they now work harmoniously together, fighting the never-ending battle against frizz. 1 apply evo liquid rollers and love perpetua to damp hair using a scrunching method. 2 taking large vertical sections, twist the curl into the hair, keeping the size of the sections irregular. 3 repeat this technique throughout. air dry or diffuse with a hair dryer. 4 after the hair has dried, separate the curl and if required add further evo love perpetua to the ends. 8

9 control... gangsta grip and love perpetua steam punks, gordon gecko wana bees! rockabillys or maybe we just want that old school barbers look? this is the stuff that will pack a punch. enabling gloss and control that will hold. 1 mix equal amounts of evo gangsta grip with evo love perpetua and apply throughout damp hair. 2 simply comb or brush into place and allow to air dry. 9

10 perfect blow... mr fantastic, love touch and helmut after fingering through the pages of the latest looks in ellie and vague it draws up several thoughts, one of which being how in the be jesuss do those models manage to get their manes to look so effortlessly brilliant. it really just doesn t accidentally happen. through research we found the very best way. here is our take on getting the perfect blow. 1 apply evo mr fantastic throughout damp hair from roots to ends. 2 power dry the hair until it is 40% dry. with a large bristle brush create volume in the root area and bend within the mid-lengths and ends. 3 mist evo icon welder to a large horizontal section of hair, using a large sized hot tong wind the hair in a down ward direction until hot, remove the irons and repeat this technique throughout. 4 finally spray with evo helmut and using a flat bristle brush, brush the hair through. adding evo love touch to the ends. kerrrrrr powwwwww!!! 10

11 hollywood... salty dog and box o bollox the inspirational background for this look, as with many things in life, happened with a chance meeting in a bar. i had finished a hard day at the labs of truth. there i was, minding my own business, when i turned around and there he was. next thing i know, he is beckoning me over to join him for a drink. as it was, he was on his way home from helping a friend out with some home renovations, which made me allure to his slightly dusty, yet controlled locks i bid farewell. get these ideas down on to paper. 1 mix evo salty dog and evo box o bollox in the palm of your hand. apply to the hair in a circular motion and style as required. 11

12 wonder hair... root canal, shape vixen and love touch wonder... wonder... hair elvis sang the wonder of you, we have all watched wonder woman, listened to the god of soul, stevie wonder. wore wonder bras... well not all of us. now the ultimate in wonder. wonder hair hair that makes people wonder how did you get that magnificence going on up there?...i wonder? 1 mist the roots with evo root canal, and apply evo shape vixen to the mid-lengths and ends 2 power dry the hair until it is 40% dry. take a large horizontal section, starting at the sides, use a medium sized bristle brush with a hair dryer to blow dry the hair under. then with the hair still in a heated state, wrap into a velcro roller and allow the hair to cool. 3 repeat this technique throughout. allow the hair to completely cool, remove the rollers and shake the hair out. apply evo love touch for added polish that won t drag your hair down. 4 finish with evo helmut to hold. 12

13 twist of something?.. liquid rollers and casual act there is no such thing as a union standard when it comes to hair types, especially when it comes to curl. it has been said, that the hair upon your noggin is as individual as ones signature. this perfect recipe gives the result of defined and separated curl and is more suited to hair of a heavier, denser nature that benefits from weightier products. it enables true curl to come to life. the answer to so many hair problems is born!!!! eureka!!! 1 mix evo liquid rollers and evo casual act together in the palm of your hand. 3 take irregular and random sections and twist to create a winglet effect. 4 allow to air dry. once completely dry separate the curl with a small amount of casual act. 13

14 smoothie... gangster grip & love perpetua Slicker than Bogey. Buffed like the family silver. More glimmer than a Hollywood smile. These sentiments inspired this season s look with clean partings and perfect ponytails, giving a very controlled exacting feel to the hair. The result is an image that would fit the strictest matron in town! want this look? 1 shampoo treat and condition your hair using evo. 2 mix evo gangster grip with evo love perpetua, and apply evenly throughout damp hair. 3 using a fine tooth comb work the parting to your suitability, control and gather the hair into position in the centre nape area. 4 secure using a mr fantastic hair bungee. 5 lightly mist with evo helmut. BOB'S YER UNCLE!!! 14

15 effortless... easy tiger & builders paradise We all get bugged out by stuff, my thoughts lately have been geared towards how do those annoying people manage to give the world the illusion that they just don t care so much about the look of their hair, but look totally amazing all the time? You know the sort that come out of spin class looking as though they have just had the most relaxing hour reading in the park? Through great research we have concluded that this is in fact a complete myth. These people have the ability to get up earlier than we do, and guess what? They do things with their hair when we are not around. Busted!!! 1 shampoo treat and condition your hair using evo. 2 apply evo easy tiger throughout the hair. 3 using a blow dryer rough dry the hair. 4 apply evo builders paradise throughout the hair and continue to rough dry the hair adding volume and texture. 5 further apply evo builders paradise, for additional support in the root area. 6 using extra large barrel tongs take large vertical sections starting at the front working into the back, spraying a small amount of evo builders paradise onto the ends before wrapping the hair into the tongs. 7 repeat this step throughout then use your fingers like a comb to separate. 8 apply evo love touch for added polish. FANFAYRE PLEASE!! 15

16 quickie... mr fantastic & haze Not so long ago at a friends dinner party after finding out that I worked with hair, a lady once asked me if I could, on a napkin, draw up an image of a cheeky playful look with a twist of the Thompson twins. Bouncy and not too done looking that would look casual and elegant without looking retro. It had to look current and wouldn t be too tricky to style every day of the week. And that she wanted her right ear to prevail through the shape as she had been told by many a gentleman that she had a perfect ear? I performed my duty and drew a stick lady with an a-symmetrical bubbly curly hair do. And a Shrek ear. You may ask what has this got to do with this particular hair style? and the answer would be nothing. want this look? 1 shampoo, treat and condition your hair using evo. 2 apply evo mr fantastic throughout the hair. 3 starting at the front using a large round brush take large horizontal sections and blow dry wraping the hair into the brush then leave to cool. 4 take the brush out in a spriral manner leaving a coil of hair. Repeat this throughout the hair. 5 now using a bristle brush, brush the movment in the hair. work evo haze into the hair and further separate. 16

17 jazzy... gangster grip & helmut Conjuring up images that are reminiscent of the Josephine Baker era; slick and waved in to Lego Head Perfection. Popeye s missus, Olive Oil sported a similar look throughout her career. This would not go a miss in the jazz halls of New Orleans among the chaos of the big band sound, mixed with raw tobacco smoke while quaffing refreshing mint juleps. Wild nights would turn into days. want this look? 1 shampoo, treat and condition as required. 2 towel blot the hair. 3 apply evo gangster grip throughout. 4 using a fine tooth comb wave the hair into position. 5 allow to dry. 5 finish with evo helmut. BOB'S YER UNCLE!!! 17

18 bottega veneta doll... root canal, mr fantastic, love touch & helmut A strong 60s feel brought into today s feel, remembering an era where power hair was big with a capital B and roller skating was king, encouraging an abundance of hair. Just like early photographs of family gatherings, where it looked like there was some sort of competition going on for the biggest stack of hair. 1 shampoo, treat and condition as required. 2 to damp hair, apply evo root canal to root area and evo mr fantastic to mid lengths and ends. 3 create a centre section of large size rollers, wound in a downward direction from the front hairline to the nape. 4 then work two sections on the side starting in front of the ear, wind large size rollers again in a downward direction, continuing behind the ear using the same technique. 5 repeat on the opposite side. 6 cook under a hood dryer until completely dry. 7 using a bristle brush, style into shape. 8 finish with evo love touch and evo helmut. 18

19 a bit of fluff... salty dog, builders paradise, icon welder & haze Cotton candy fluffs transparent in the glimmer of daylight, takes me to my youth. The excitement of the fair coming to town, the speedway operator with the grease in his hair, the air filled with the smell of onions cooking, helter-skelter rides, the circus clowns.. it was all so fantastic! want this look? 1 shampoo, treat and condition as required. 2 apply evo salty dog abundantly to the hair. 3 blast dry the hair 100%. 4 add evo builders paradise, and further blast dry the hair. 5 take medium sized horizontal sections, then apply evo icon welder. 6 using a deep waver, wave the hair from roots to ends. 7 continue this technique throughout, until you reach the top sections, which we will leave out. 8 take a flat bristle brush and brush out the hair, then back brush for added texture. 8 finish with evo haze. 19

20 not only do i have the best hair now, my butt is firm and my job s got better too! it s e-v-o... as seen on tv. where the ridiculously rich run around semi-naked in houses that look nothing like your poorly air-conditioned flat and drive unbelievable cars that look nothing like your beige volkswagen. evo smells nothing like anything you re ever likely to own. ooooooooooooooooooooooooooooooooooooooooooooooooooooh! for styling techniques visit evoresearch.com.au saving ordinary humans from themselves