F I K U S Z C O N F E R E N C E

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1 F I K U S Z C O N F E R E N C E T E C H N I C A L P R O G R A M November 3, 2006 (Friday) Registration Hall Opening Ceremony F Industry and Sciences in the 21st century Pál Michelberger, Professor Emeritus Globalization in Management József Poór, Professor F19 F Coffee break 1st floor

2 Morning Session 1 Corporate finance and accounting Room 1.06 Chairman: József Berecz, The Financial Controlling in Use and its Scientific Approach Péter Fónagy-Árva, Judit Bárdzi, Zoltán Zéman, Márk Tóth Szent István University Consumer Citizens Rights and Participation in the Hungarian Financial Services Market Richard Szabó, László Borbás Changes in Insurance Accounting Regulations of Hungary Zsuzsa Stion Széchenyi István University Local Governments and the Capital Market Ágnes Csiszárik-Kocsir

3 Morning Session 2 Informatics and economics Room 1.07 Chairman: Pál Michelberger, Improvement of Production Processes' IT Background at an Automotive Industry Supplier Zoltán Nagy Széchenyi István University Globalization and Cyber Community András Keszthelyi Inconsistent Predictions by Cross Sell Supporting Behaviour Score Cards Imre Szűcs MKB Bank Nyrt Improving the Efficiency of Logistic Processes by Informatic Means Gabriella Orbán Széchenyi István University Lunch Hall

4 Afternoon Session 1/1 Competitiveness in the 21st century Room 1.06 Chairman: Ágnes Tibor, Macroeconomics and Gender Valéria Szekeres Corporate Competitiveness from the Aspect of Quality Awards Crea tivity Sarolta Tóvölgyi Budapest University of Technology and Economics Anita Derecskei 1, Hilda Hurta Szent István University Doing Global Business Can Ethics and Profit Go Together? Emese Borbély

5 Afternoon Session 1/2 Marketing and communication Room 1.07 Chairman: Enyedi Miklósné, Hungarian Netizens Györgyi Danó KÓD Piac-, Vélemény- és Médiakutató Kft Point of Sale Marketing of Organic Foods in the Hungarian Organic Food Stores Judit Hámori, Annamária Füredi-Kovács Szent István University Dilemmas in Segmenting the Senior Consumers Katalin Váradi, Katalin Langer Szent István University Introducing New Sales Methods - Ecommerce Ildikó Zsolnai-Harczi Budapest University of Technology and Economics Coffee break 1st floor

6 Afternoon Session 2/1 Competitiveness in the 21st century Room 1.06 Chairman: Sándor Dobi, Analysis the Competitive Conditions of Transporting Companies in the EU Dorottya Mánik 1 - Erzsébet Kovács-Bukucs 2 1 Széchenyi István University The Hydrogen-Infrastructure and its Technical and Economic Aspects Péter Bajor Széchenyi István University Operational Risk Management as a New Challenge for Hungarian Banks Gyula Hegedűs Hungarian Developement Bank The Conformation of the Agricultural and Commercial Relations from 2001 Until the Year of Joining Rozália Szita-Surányi Első Pesti Malom- és Sütőipari Zrt

7 Afternoon Session 2/2 Marketing and communication Room 1.07 Chairman: Mariann Kiss, New Fashion Products as a Special Type of Product Innovations Kármen Kovács University of Pécs Pricing Strategies in E-Commerce Andrea Erika Nyárádi Budapest University of Technology and Economics Creative Opportunities in the Online Marketing of a Publishing House Tamás Szaradics University of West Hungary Understanding and Use of Power in Institutional Nursing Communication András Sztrilich University of West Hungary

8 Afternoon Session 3 Competitiveness in the 21st century Room 2.04 Chairman: Lajos Tóth, Széchenyi István University, Communication Work of a Medical Representative and Evaluation of Performance András Ménes Algis Munkaerőszervező Kft Regional Logistics at European Level Ildikó Gombaszögi 1 - Péter Németh Széchenyi István University Hungarian Competitiveness in Respect of the EU Agricultural Supports Nóra Zárda Szent István University Dynamic Economic Sectors and their Structures in Szeklerland István Nagy Romexterra Bank Rt Banquet at Hotel Nemzeti

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