Introducing our new Maytag La Petite Blue. See inside for details.

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1 Introducing our new Maytag La Petite Blue. See inside for details.

2 Celebrating 75 Years on our Family Farm In 1919 E.H. Maytag, the son of Maytag Appliance company founder F.L. Maytag, purchased a single Holstein cow to provide fresh milk for his children. E.H. quickly developed a passion and determination to breed champion Holstein-Friesian cows that could supply milk to the community while also winning numerous blue ribbons at livestock shows across the United States. At its peak in the 1930s, E.H. likely had the finest herd of Holstein cows in America and produced offspring that were prized by important buyers from around the world, some of whom made the trek to Newton, Iowa to see his famous herd. Upon E.H. s death in 1940, his sons Fred and Robert Maytag assumed leadership of the farms and Fred pursued his idea of creating a uniquely American blue cheese made from cow s milk. Maytag Dairy Farms collaborated with Iowa State University to pioneer the first great American blue cheese that would compete with classic European cheeses such as Roquefort, which is made from sheep s milk. Our cheese plant and caves were completed one year later and the first wheels of Maytag Blue Cheese were formed in October of Fred s son Fritz Maytag assumed leadership in 1962 and helped guide our small family company for the next fifty years. In 2003, Fritz won the James Beard Foundation Outstanding Wine, Beer or Spirits Professional Award and in 2008 won the Beard Foundation Award for Lifetime Achievement. Fritz now serves as Chairman Emeritus and director with his brother Ken Maytag and their sister Martha Maytag Peterson. Today, seventy-five years after Fred made the first wheels of world famous Maytag Blue Cheese, our family tradition continues, as Maytag Dairy Farms leadership is transitioning to his grandchildren the great-grandchildren of E.H. Maytag. Meet Lois Lois Reichert is an award-winning cheesemaker that has mastered the craft of soft-ripened cheeses. We are excited about our new collaboration with her.

3 New! La Petite Blue Maytag La Petite Blue is a soft, surface ripened French style cheese layered with a delicate touch of Maytag mold. It is made by hand in small batches with rich, local cow s milk. The rind is delicate and delicious and can be enjoyed at different stages of ripeness. The paste starts out fudgy and mild; as it ages, it gets gooey and a bit more assertive in flavor. This cheese is delicious on its own with fruit, or spread it on a piece of crusty baguette for a true French breakfast! 8 oz. La Petite Blue round No. 308 $25 8 oz. La Petite Blue round with square glass preserver No. 309 $50 La Petite Blue Gift Box 8 oz. La Petite Blue, handcrafted ceramic dish, peach pepper preserves, and crisps sampler pack, packed together in our new Maytag round birch box No. 310 $ TO PLACE AN ORDER CALL

4 Gift Boxes The Classics These cheeses stand the test of time for their reliable, crowd pleasing flavors. 8 oz. of swiss, 8 oz. of cheddar, and 8 oz. of edam cheeses are paired with our favorite cheese knife. No. 321 $36 Holiday Cheese Board Our 8 oz. La Petite Blue sets the tone for this soirée-ready assortment. Accompanied by 8 oz. of our extra sharp cheddar and 8 oz. of Muenster, this box also features an old-fashioned fig jam and crisps sampler pack. No. 322 $48 Cheddar Sampler The perfect mix for all cheddar lovers. 12 oz. of cheddar cheese spread in our stoneware crock, 8 oz. white cheddar, and 8 oz. extra sharp cheddar are accompanied by our new peach pepper jam and crisps sampler pack. No. 323 $45 Bold Trio This gift is sure to please the boldest of gift recipients. 8 oz. of smoked baby swiss and 8 oz. of 7 year aged cheddar are paired with 5 oz. of Frisian Farm s Sneek, a 2 year aged gouda. No. 324 $26 Add a Gift Crate No. 329 $10 TO PLACE AN ORDER CALL

5 New Crock Design! Homegrown Popcorn Five years ago in celebration of our 70th anniversary we planted an acre of popcorn. This generously sized, light and fluffy popcorn is grown right here on the Maytag Family Farm in Newton, Iowa. We are very proud of the top notch quality of this Iowa popcorn and pleased to offer it straight from our farm to your home. 1 lb. canister of Maytag Popcorn Kernels No. 580 $7 Custom imprinted ceramic bowl and 1 lb. canister of Maytag Popcorn Kernels No. 582 $35 Cheddar Cheese Spread Our cheddar cheese spread in its new American made stoneware crock makes a great hostess gift or appetizer for your next holiday party. 12 oz. Cheddar Cheese Spread in Stoneware Crock and Refill No. 39 $30 12 oz. Cheddar Cheese Spread in Stoneware Crock No. 513 $22 12 oz. Cheddar Cheese Spread Refill No. 515 $ TO PLACE AN ORDER CALL

6 Local Flavors We ve partnered with two local Iowa cheesemakers to bring you this new and unique box. It features our own 8 oz. La Petite Blue, as well as 5 oz. Frisian Farms Aged Gouda and 4 oz. Reichert s Dairy Air s sheep and goat cheese. No. 325 $40 Add a Maytag Round Birch Box No. 328 $10 Maytag Cheese Club Our new cheese club is a great way to discover our full selection of cheeses, including some new mixed milk, artisan cheeses. Shipped the third week of the month, each shipment will feature three cheeses, hand-selected by our head cheesemaker. The first shipment, shipping December 19th, will include our favorite cheese knife and a welcome letter. To learn more, please give us a call. 12 Months, includes shipping No. 330 $475 6 Months, includes shipping No. 336 $275 3 Months, includes shipping No. 333 $ TO PLACE AN ORDER CALL

7 Custom Cheese Flights These all-time favorites are ready for your cheese tray. In 8 oz. blocks for easy serving, simply mix or match to suit your taste. Specify Your Choice of 8 oz. Packages: White Cheddar, Cheddar, Extra Sharp Cheddar, 7 Year Aged Cheddar, Swiss, Baby Swiss, Smoked Baby Swiss, Edam, Brick Select 2 No. 392 $14 Select 3 No. 393 $20 Select 4 No. 394 $26 Select 5 No. 395 $31 Select 6 No. 396 $35 Add a square glass preserver 5 1/2 square, 4 1/2 tall glass preserver No. 15 $27 2 lb. White Cheddar Wheel The undeniably recognizable character of cheddar shines through in our aged natural white cheddar. No. 61 $26 TO PLACE AN ORDER CALL

8 Maytag Blue Cheese Wheels & Wedges Currently Backordered Unfortunately Maytag Blue Cheese Wheels and Wedges are currently on backorder. We appreciate your patience and are accepting pre-orders to ship Spring For inventory updates, please join our mailing lists. Coming Soon! Maytag Blue Cheese Spread It s been over fifteen years since we made our Maytag Blue Cheese spread, but we re excited to announce we re bringing it back. 14

9 Toll-Free Dial Direct Fax E. 8th St. N. P.O. Box 806 Newton, IA Prices guaranteed through December 31, 2016.