Made for your BRAVIA TV: versatile new Hard Disk Drive DVD recorders by Sony

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1 23 rd April 2008 Made for your BRAVIA TV: versatile new Hard Disk Drive DVD recorders by Sony o HDD Camcorder connection for direct digital dubbing* o X-Pict Story for creation of enhanced slideshows with music o One remote controls your complete home cinema system with BRAVIA Sync o Superior picture quality with HQ+ recording and 1080p upscaling The perfect partner for your BRAVIA television, the new range of Hard Disk Drive DVD recorders from Sony gives even greater control over your favourite TV shows. The beautifully styled new recorders make it supremely easy to time shift your favourite shows, pause live broadcasts and chase playback. Brilliantly easy to use, they re the perfect way to make sure you never miss your favourite programme again. What s more, the new recorders high capacity hard drive has ample space to manage the biggest digital media collections. Alongside TV programmes, you can store digital photos, camcorder footage and even MP3 music files and CDs. The new Hard Disk Drive DVD recorder line-up offers a wide choice of storage capacities to suit everyone s viewing needs. The flagship models HX1080 and HXD1090 feature a massive 500GB drive enough for up to 1420 hours** of TV. Alongside an analogue TV tuner for recording standard terrestrial channels, all HXD Series models feature an integrated DVB-T tuner for

2 viewing and recording digital broadcasts. There s also a choice of HX Series models that include an analogue tuner only. New for 2008, HDD camcorder connection with all models allows direct digital dubbing from any Standard Definition Handycam Hard Disk Drive camcorder by Sony. There s no quality loss during digital transfers via USB. Whole dubbing mode transfers everything that s stored on the camcorder s hard drive. Alternatively, incremental dubbing transfers only new footage that hasn t already been recorded onto the Hard Disk Drive DVD recorder. Also new this year, X-Pict Story is a powerful yet easy-to-use feature for creating your own personal slideshows. Using your remote, slide shows can be built up in moments from images stored on the recorder s hard drive. A choice of transition effects adds extra sparkle to slide shows, along with your own selection of musical soundtrack from stored music files. The results can be viewed directly on your TV or burned to DVD for sharing or storing. Music recorded to the hard disk drive from audio CDs or USB flash drives can also be played jukebox-style via the TV screen. Recorded picture quality is superb. High bit-rate HQ+ record mode reducing on-screen image noise and improving reproduction of moving images. For maximum viewing comfort and convenience, BRAVIA Sync simplifies one-touch control of your complete home entertainment system. Connected via HDMI to your BRAVIA TV, the Hard Disk Drive DVD recorder can be controlled directly from the television s remote, along with other compatible Sony devices like Blu-ray Disc players. Aside from great picture quality and huge storage capacities, the latest generation of Hard Disk Drive DVD recorders makes the ideal partner for your BRAVIA television, says Stuart Kemp, Business Manager, Home Video Group, Sony Europe. And now with advanced features like

3 BRAVIA Sync, these brilliant recorders can be integrated seamlessly into your complete home entertainment set-up all controlled from a single remote. * With Standard Definition Hard Disk Drive Handycam by Sony ** Maximum recording time depends on selected recording quality Hard Disk Drive DVD Recorders: Key Features HDD size (GB) Maximum record time (hours) HQ+ high bit-rate recording time (hours) HDMI output for 1080p HD upscaling and BRAVIA Sync Digital Music Jukebox and Digital Photo Album Electronic Programme Guide Time-shifting features HX (120GB for EC2 Version) HX780 HX980 HX1080 HXD790 HXD890 HXD990 HXD (17 hr. for 120G) N X-Pict Story USB, PictBridge ports BRAVIA Sync SD HDD Handycam connection DVB-T digital tuner N N N N CI Slot N N N N HXD795) HXD895) HXD995) HXD1095) - Ends -

4 NOTES TO EDITORS Environmental Info Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas: Environmental Information: 3Ps Power consumption in the most power efficient of the three stand-by modes of the HX/HXD series is only 0.75 watt. Halogenated materials may pose a risk to the environment if disposed of improperly. To minimize this risk for the HX/HXD series, almost all parts, including the printed circuit boards, are halogen-free. To meet the requirements for recycling, all parts used in the production of the HX/HXD series are easily separable, and in comparison to last year s models, there is now 5% less time needed to separate the parts for recycling and more than 50% of all parts can be recycled. Recycled materials are used for the packaging, such as cartons and inside materials, which protect the Hard Disk Drive recorders during transport. The instruction manual is printed on recycled paper. Sony is determined to lead the way as a responsible manufacturer. As a company we are focussing on three key areas of investment: 1. Reducing CO 2 gas emissions 2. Increasing the percentage of renewable energy used in our manufacturing facilities 3. Minimising the resources used by our factories in manufacturing For more information, please contact: Maja Hauke, Sony Europe Maja.Hauke@eu.sony.com / +44 (0) About Sony Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR billion (yen 8,296 billion) for the fiscal year ended

5 March 31, 2007, based on an average market exchange rate for the same period of yen to the EUR. It employs approximately 163,000 people worldwide. In Europe, the Sony Group recorded consolidated annual sales of EUR billion (yen 2,038 billion) for the fiscal year ended March 31, Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. For more information on Sony Europe, please visit and