GEN ERA TION. xyz BY SHARON CLARESTA

Transcription

1 GEN ERA TION xyz BY SHARON CLARESTA

2 Generation X, commonly abbreviated to Gen X, is the generation born after the Western Post World War II baby boom. Demographers and commentators use birth dates ranging from the early 1960s to the early 1980s. The term Generation X was coined by the Magnum photographer Robert Capa in the early 1950s. He used it later as a title for a photo-essay about young men and women growing up immediately after the Second World War. The project first appeared in Picture Post (UK) and Holiday (US) in Describing his intention, Capa said We named this unknown generation, The Generation X, and even in our first enthusiasm we realised that we had something far bigger than our talents and pockets could cope with. The name was popularized by Canadian author Douglas Coupland s 1991 novel Generation X: Tales for an Accelerated Culture, concerning young adults during the late 1980s and their lifestyles. GENERATION X

3 Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. The Lucky Few: Between the Greatest Generation and the Baby Boom, author Elwood Carlson called Millennials the New Boomers (born 1983 to 2001), because of the upswing in births after 1983, finishing with the political and social challenges that occurred after the terrorist acts of September 11, 2001, and the persistent economic difficulties of the time. Generally speaking, Millennials are the children of Baby Boomers or Generation Xers, while a few may have parents from the Silent Generation. GENERATION Y

4 Gen Z is part of a generation that is global, social, visual and technological. They are the most connected, educated and sophisticated generation ever. They are the up-agers, with influence beyond their years. They are the tweens, the teens, the youth and young adults of our global society. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders. They comprise nearly 2 billion people globally, and they don t just represent the future, they re creating it. Gen Z s have been born into the crisis period of terrorism, the global recession and climate change. They are predicted to spend their young adult years in a time of economic and social renewal. They are also living in an era of changing household structures, and are the students of today and university graduates, employees and consumers of tomorrow. GENERATION z

5 characteristics g e n x g e n y g e n z Born: Current Population: 41 million Gen X is the generation born after the Western World War II baby boom describing a generational change from the Baby Boomers. Generation X refers to adults born between 1961 and In 2011 The Generation X Report (based on annual surveys used in the Longitudinal Study of today s adults) found Gen Xers, defined in the report as people born between 1961 and 1981, to be highly educated, active, balanced, happy and family oriented. The study contrasted with the slacker, disenfranchised stereotype associated with youth in the 1970s and 1980s. In cinema, directors Quentin Tarantino, David Fincher, Jane Campion, Steven Soderbergh, Kevin Smith, Richard Linklater and Todd Solondz have been called Generation X filmmakers. Born: Current Population: 71 million Millennials have been characterized in a number of different ways. On the negative side, they ve been described as lazy, narcissistic and prone to jump from job to job. The trend is more of an emphasis on extrinsic values such as money, fame, and image, and less emphasis on intrinsic values such as self-acceptance, group affiliation and community. They have also been described in positive ways. They are generally regarded as being more openminded, and more supportive of gay rights and equal rights for minorities. Other positives adjectives to describe them include confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living. Born: Current Population: 23 million and growing rapidly While we don t know much about Gen Z yet,we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z. Next time we will start to take a more in-depth look at the most significant and impactful of the generational cohorts and what implications there might be for libraries and librarians.

6 demographics g e n x g e n y g e n z Gen Xers are often called the MTV Generation. They experienced the emergence of music videos, new wave music, electronic music, synthpop, glam rock, heavy metal and the spin-off glam metal, punk rock and the spin-off pop punk, alternative rock, grunge, and hip hop. Compared with previous generations, Generation X represents a more heterogeneous generation, embracing social diversity in terms of such characteristics as race, class, religion, ethnicity, culture, language, gender identity, and sexual orientation. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent. A 2013 survey by Ameritrade found that 46% of Generation Z in the United States (considered here to be those between the ages of 14 and 23) were concerned about student debt, while 36% were worried about being able to afford a college education at all.this generation is faced with a growing income gap and a shrinking middle-class, which all have led to increasing stress levels in families. The youngest members of Generation Z are the first to come of age after same-sex marriage was legalized nationally in Generation Z is the first to overwhelmingly approve of same-sex marriage in their adolescence. Unlike generations X and Y, the young adults of generation Z have less faith in the American Dream after seeing their parents and older siblings struggle in the workforce.

7 P R O J E C T I O N H O L O G R A M M U S I C I N T E R A C T I v e LEXICON

8 installation 3 PROJECTIONS PROJECTION 1- STUDY OF GENERATION X IN OUR CURRENT DAILY LIVES PROJECTION 2- STUDY OF GENERATION Y IN OUR CURRENT DAILY LIVES HOLOGRAM OF WHAT GENERATION Z'S ASPIRATIONS AND INTERESTS VINYL/RECORD PLAYER TO SET THE MOOD OF GENERATION X MUSIC FROM AN IPHONE FOR GENERATION Y MUSIC FROM SPEAKER FOR HOLOGRAM

9 z x Y

10 s i g h t h e a r i n g t o u c h

11 HOLOGRAM

12 PROJECTION 3 PROJECTIONS PROJECTION 1- STUDY OF GENERATION X IN OUR CURRENT DAILY LIVES what current post baby boomers do in the world, how they look like, their interests and physicality. PROJECTION 2- STUDY OF GENERATION Y IN OUR CURRENT DAILY LIVES what current millenials do in the world, how they look like, their interests and physicality. HOLOGRAM OF WHAT GENERATION Z'S ASPIRATIONS AND INTERESTS twitter, instagram, social media world, nature, past, present and future.

13 MUSIC 3 PROJECTIONS PROJECTION 1- STUDY OF GENERATION X IN OUR CURRENT DAILY LIVES songs that was big in that era, what type of music they listen to, why they listen to this kind of music. PROJECTION 2- STUDY OF GENERATION Y IN OUR CURRENT DAILY LIVES songs that was big in that era, what type of music they listen to and why they listen to this type of music. HOLOGRAM OF WHAT GENERATION Z'S ASPIRATIONS AND INTERESTS the songs that are trending now and how they influence this generation.

14 HANDOUTS GEN ERA T I O n X Born: Generation X, is the generation born after the Western Post World War II baby boom. Demographers and commentators use birth dates ranging from the early 1960s to the early 1980s. Defined in the report as people born between 1961 and 1981, to be highly educated, active, balanced, happy and family oriented. The study contrasted with the slacker, disenfranchised stereotype associated with youth in the 1970s and 1980s. GEN ERA T I O n Y Born: Millennials (also known as Generation Y) are the demographic cohort following Generation X. Millennials the New Boomers are the lucky few because of the upswing in births after 1983, finishing with the political and social challenges that occurred after the terrorist acts of September 11, 2001, and the persistent economic difficulties of the time. Twenge attributes Millennials with the traits of confidence and tolerance, but also identifies a sense of entitlement and narcissism. GEN ERA TIOn Z Born: Gen Z is part of a generation that is global, social, visual and technological.. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders. Gen Z s have been born into the crisis period of terrorism, the global recession and climate change. They are predicted to spend their young adult years in a time of economic and social renewal. They are also living in an era of changing household structures, and are the students of today and university graduates, employees and consumers of tomorrow.

15 X YZ BY SHARON CLARESTA