Course Outline. Event Planning & Management

Transcription

1 Course Outline Event Planning & Management

2 EVENT PLANNING & MANAGEMENT 270 Hours/12 Months/Mentor Supported Course Description Event planners need up to date information that explains everything from how to decorate, to the use of technology, and everything in between. It is through planned events that we remember our shared history, our friends, family, and community. In this course, we describe the creative process of event planning, how to identify the needs of your guests, how to budget and control costs and how to develop a design both virtually and in person. Students will also learn about video, audio and other design equipment, as well as how to present design models to potential clients. Outcomes After completing this course, students should be able to: Define the principles of event leadership Recognise the steps for planning an event budget, working with vendors and necessary time management skills Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects Identify various design approaches and how to implement them Recall types of design elements, materials and models of presentation Materials All materials included in this course. Course Content and Schedule Event Planning and Management Module 1 Event Leadership Anthropological and Sociological Origins Growth Opportunities Public Relations Global Business The Event Planning Profession Civic Events Models of Sustainable Event Leadership SWOT Analysis The Creative Process in Event Planning Gap Analysis Event Planning and Management Module 2 Event Plan, Human Resources and Time Management Visual Cues Soundscaping Identifying the Needs of Your Guests Weight, Size, Volume Transportation and Parking Factors Composing the Event Plan 1 Human Resource Management Leadership Styles Leadership Characteristics Organisational Charts Time Management

3 Course Content and Schedule cont d Event Planning and Management Module 3 Financial Leadership and Vendors Budgeting Producing Profit Controlling and Reducing Costs Ensuring Positive Event Cash Flow Accounts Payable Common Event Financial Challenges Contracting Your Vendor Partners On-Site Coordination Catering Management Coordinating Technical Production Event Planning and Management Module 4 Marketing and Risk Management The 5 Ps of Marketing Internal vs. External Event Marketing Event Promotion Techniques Internet Marketing for Events Web Design and Management Risk-Averse Procedures Differences Among Morals, Laws and Ethics Future Trends in CSR Compiling with the Americans with Disabilities Act Why is CSR Important in the Special Events Industry? Event Planning and Management Module 5 Virtual Events and Career Growth Virtual vs. Live Distance or Blending Learning? Creating New Revenue Tracking and Encouraging the Progress of Leaders Marketing Online vs. Virtual Events Environmental Sustainability Your First Five Steps to Creating Sustainable Events Cultural Sustainability Local Economies Promoting Your Greener Event Event Planning and Management Module 6 Venues and Staging What is a Corporate Event? Who Attends a Corporate Event? History and Future of Corporate Events Types of Venus Site Surveys Common Venue Oversights Selecting a Venue Why is Staging Needed? Types of Staging Stage Configuration Choosing the Best Stage for Your Event Event Planning and Management Module 7 Seating, Rigging, Lighting and Video Types of Chairs and Tables Estimating Seating Capacity Choosing the Best Seating Configurations The Basics of Rigging Three-Point Lighting Video Cameras and Controls Rigging Equipment Rigging Points Elements of Light Gobos

4 Course Content and Schedule cont d Event Planning and Management Module 8 Audio, Speakers and Design Teams Why Are Audio Systems Needed? Parts of a Sound System Types of Microphones and Speakers Preparation Spaces Presentation Management The Value of Rehearsals The Proposal Response Process Advantages and Disadvantages of Freelance and Corporate Design Teams Differences Between Freelance and Corporate Roles within an Event Design Team Event Planning and Management Module 9 Developing a Design Drafting Software Venue Floor Plans Creating a Working Floor Plan Fundamentals of Design A Designer s Toolkit Transforming Data into Design Research Using Your Design Palette Areas of Focus Design Approaches Common Scenic Styles for the Corporate Event World Event Planning and Management Module 10 Environment Design, Materials and Presenting Providing Directions Providing Atmosphere Scenic Materials and Construction Scenic Painting Adding Finishing Touches How Scenic Concepts are Presented Illustration Styles Effective Presentation Models The Order of Your Presentation System Requirements Internet Connection: Broadband or High-Speed - DSL, Cable, and Wireless Connections (Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.) Hardware Requirements Processor - 2GHz Processor or Higher Memory - 1 GB RAM Minimum Recommended (While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.) 1

5 System Requirements cont d PC Software Requirements: Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1 Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers - Google Chrome is highly recommended Cookies MUST be enabled Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader QuickTime, Windows Media Player &/or Real Player System Requirements cont d MAC Software Requirements: Operating Systems - Mac OS x 10 or higher with Windows Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers- Google Chrome is highly recommended Cookies MUST be enabled Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader Apple QuickTime Media Player If your course has a CD-ROM or DVD included, you may need to have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website) or Windows setup with Parallels. Method of Instruction Included with this course are two (2) hours of online tutoring through NetTutor! In addition to your course mentor, a dedicated NetTutor staff member is available to assist you with questions you have about the materials, ensuring you have the know-how to successfully complete your course. Course Certification Participants who complete the course will be provided a Certificate of Completion issued by HLSCC. H. Lavity Stoutt Community College Our Tomorrow Begins Today P.O. Box 3097, Road Town, TORTOLA, VG1110, VIRGIN ISLANDS Tel: (284) cpdce@hlscc.edu.vg Web: ~ Facebook:

6 External Certification Upon successful completion of our Event Planning and Management course, students will be prepared for an entry-level job in the Event planning industry and to sit for the NCCB national certification exam to become a Certified Event Planning Specialist (CEPS). Registration Procedures To register for the course, persons must submit the registration form and pay the requisite fees at HLSCC s Fiscal Services. A payment receipt will be provided and registration form will be stamped with a receipt number. A copy of the stamped registration form will be provided to the participant, for their personal records. Course Fees The total fee for the course is $ This must be paid before the course registration deadline. Contact Information For further details about the course, please contact: Dana Lewis-Ambrose, Coordinator Telephone: (284) dlewis@hlscc.edu.vg Veronique Forbes-King, Programme Administrator Telephone: (284) vfking@hlscc.edu.vg H. Lavity Stoutt Community College Our Tomorrow Begins Today P.O. Box 3097, Road Town, TORTOLA, VG1110, VIRGIN ISLANDS Tel: (284) cpdce@hlscc.edu.vg Web: ~ Facebook: