Master Audience Analytics

Transcription

1 Master Audience Analytics

2 A Bright Future for Audience Analytics Experts Demand is high for analytics know-how, particularly with the higher volumes and access to data today. Companies value people who know how to ask the right questions, find valuable stories within the data, and apply these insights to inform decision making. However, industry reports document a digital skills gap in marketing and analytics, with Grovo.com stating that 90% of marketers consider themselves under-skilled at digital marketing and 93% of digital marketers report that it is harder to recruit people with the right skills than ever before. These vacancies mean opportunities for persons graduating with consumer and audience analytics skills and expertise. Job searches in the general area of analytics in online databases generate thousands of results. The Bureau of Labor Statistics estimates that the employment of market research analysts will increase by 32 percent over the next decade. Organizations are actively searching for communication professors to provide actionable insights from their consumer data. A few of the job titles you may qualify for include: Marketing & Media Analyst Senior Data Analyst of Audience Insights Interactive Audience Analyst Market Insights Specialist Brand Development Analyst Director of Strategic Insights & Research Senior Analyst of Market Research Global Consumer Insights Strategist Director of Market & Consumer Research Consumer Insight & Knowledge Consultant

3 Why Should I Earn a Master s Degree? According to Kiplinger, individuals with an advanced degree on average earn nearly $23,000 per year more than people with a bachelor s degree. Your master s degree can open up a wider array of career opportunities, establish you as the perfect candidate for job promotions, and help you to transition to a new profession. Graduate studies can enhance your undergraduate education while updating you on the latest technology and advancements in your field. What Makes UF s Online MAMC Degree Programs Unique? As a top public institution, our tuition rates for this online degree are low compared to other programs with similar focuses. Students learn by doing. You will apply methods and theories to practical, real-world problems. Learn how to utilize your degree by actually using it. With our special Master Access feature, ensure that your degree never goes out of date. Continue in courses in all of our MAMC specializations for years to come, helping you stay on the leading edge of communications. Our online MAMC programs are just as rigorous, interactive, and prestigious as UF s on-campus master s degree programs, with the advantage of flexibility in your schedule. As a member of the more than 360,000 alumni of the Gator Nation, your career path will be backed by the prestige and network of one of the nation s leading universities. How Does Our Program Work? All of our classes are online, taught by experienced and engaged professionals. Our program creates a collaborative environment through the Canvas learning management system to encourage sharing ideas and mastering concepts through interaction with professors and peers. Faculty will offer feedback and real-world experience to develop the ideal setting for students to learn about the dynamic world of public relations. For more information, visit our FAQ page on the program website.

4 Course Sequence You can earn your master s degree specializing in Audience Analytics in as little as 18 months. Most students complete the required 38 credit hours in six semesters. Finish with a capstone experience in which you complete a full analysis and study for a real-world client. Courses include: Understanding Audiences Analyze real-world conceptualization and audience behavior using fundamental theories. Data Mining and Analytics Examine large data sets to uncover trends, patterns, and consumer insights to drive actionable recommendations. Intro to Coding and Programming Utilize software programs and languages to perform complex analyses and uncover consumer insights. Serving Diverse Audiences Explore distinct cultural, linguistic, and value traits of diverse audiences to create effective communications. Consumer and Audience Analytics Identify the practical, applied skills in basic consumer and audience analytics. Data Storytelling and Visualization Communicate data findings in visual contexts for various audiences and publics. Research Methods in Digital Communications Use research and analytical skills to measure the effect of online communications and develop new strategies. Social Media Metrics and Evaluation Analyze social media data to refine and improve social media campaigns. Social Media Management Manage a wide range of social platforms, execute strategic messaging, and measure engagement and impact. International Public Relations Examine strategy for social and interactive media to engage with global audiences. Brand Management Develop branding and marketing strategies over time and geographical boundaries. Professional Capstone Experience Apply all you learned to analyze a consumer challenge for a real-world client and present your findings.

5 What Do Our Alumni Have to Say About Our Programs? I had thought about a master s degree for a long time, and it was a matter of time commitment, financial commitment, and making it work with working full time. Frankly, for about five to 10 years, I had not found the mix that made it work this made it work. Joni James Chief Executive Officer, St. Petersburg Downtown Partnership This program is really ideal for the working professional. Someone who wants to stay in the industry, stay in the know, but is maybe looking for a leg up or looking for a little bit of a career change. Chelsea Burns Digital Marketing Strategist, 352 Inc. The courses kept my brains working, the class discussions forced me to see different views and best of all I was able to share my cultural experiences. Avion Ashton Communications Assistant, the Sports Company of Trinidad and Tobago

6 What Do Other People Say About Our Programs? U.S. News & World Report calls this distance education program a top performer in online degree programs. University of Florida named one of the 25 best online colleges at The Best Schools. SmartMoney ranks University of Florida as one of the top institutions for tuition-to-graduate-salary value. Named one of the top Master of Arts in Mass Communication programs in the nation by Super Scholar.

7 About the University of Florida Founded in 1853, the University of Florida is a public land-grant, sea-grant and space-grant research university, one of the most comprehensive in the United States. Led by University President W. Kent Fuchs, UF s commitment to provide the highest quality education at the best value for all students has resulted in its consistent ranking among the top universities in the country. The University s mission is to enable students to lead and influence the next generation and beyond for economic, cultural, and societal benefit. The University of Florida has more than 360,000 alumni, residing in every state and more than 100 foreign countries. UF alumni include two Nobel Prize winners, eight NASA astronauts, 10 U.S. Senators, 42 U.S. Representatives, eight U.S. ambassadors, 11 state governors, 11 state Supreme Court justices, and over 50 federal court judges. Florida graduates have served as executive leaders of such diverse institutions as the U.S. Marine Corps and the National Organization for Women. About the UF College of Journalism & Communications Considered one of the nation s best and led by Dean Diane McFarlin, the University of Florida s College of Journalism and Communications is globally recognized for the strength of its programs, faculty, students, and alumni. Boasting curricula combining conceptual and theoretical instruction with skills training, the College s degree programs ensure students have the opportunity to apply what they are learning in professional settings to create a productive learning experience. To provide quality master s degrees for working professionals and students from a distance, the College has developed several innovative mass communication programs, including Audience Analytics, Global Strategic Communication, Public Relations and Communication Management, Web Design and Online Communication, and Social Media.

8 Did You Know? Corporations have ranked UF among the top 10 places to recruit new employees. In 2014, Kiplinger's ranked UF third for best value, and Fiske Guide to Colleges listed UF third for best buys among public institutions. In 1965, a team of UF scientists developed Gatorade, a beverage that helps athletes stay hydrated better than water. Since 1968, 145 Gator athletes and 13 Florida coaches have represented 37 countries in the Olympics. UF scientists developed Sentricon, a revolutionary termite elimination system that protects more than 2 million structures, including the Statue of Liberty, the White House, the Alamo, and most of the French Quarter of New Orleans. Notable alumni of the University of Florida include: Erin Andrews, journalist, host of FOX College Football & participant on Dancing with the Stars Carey Cavanaugh, former U.S. Ambassador, current director of Patterson School of Diplomacy Mark Erstling, senior vice president & chief operating officer for the Association of Public Television Stations

9 A Simple Application Process Meet these requirements: Bachelor s degree from an accredited college or university GPA of 3.0 or better for overall undergraduate studies GPA of 3.0 or better for all upper-division undergraduate work Introductory Prepare these items: GRE test results: 156 verbal, 146 quantitative Statement of purpose/goals Resume Three letters of recommendation Florida residency documents, if needed English proficiency exam, if international Fill out the online application. Send your additional documentation to the University and the College. Who Is Right for the Audience Analytics Program? Many communication professionals think only huge multinational corporations or nonprofits demand consumer analytics skills. In reality, organizations of all kinds need skilled practitioners to assist them in engaging audiences and driving marketing initiatives. With a master s degree specializing in Audience Analytics from the University of Florida, you ll be ideally suited to help these organizations interpret data effectvely and communicate strategically with their audiences.

10 Want to Apply? The MAMC Program has the following deadlines: Summer Semester April 1 Fall Semester July 1 Spring Semester November 1 For full admission details, including GRE requirements and financial aid, use the address below to speak to your enrollment advisor. distancesupport@jou.ufl.edu Learn more at aa.jou.ufl.edu