Hard Work and Determination

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3 Introducing Pizza Time The Pizza Time story began ten years ago when our two founding brothers, attracted by the lush greenery and calmer pace of life, moved to the Hampshire area from London. With seven years experience working in a local takeaway already behind them, they decided to open up a place of their own. When a shop became available, they seized the opportunity, refurbished the space and Pizza Time was born! Picky in the extreme about food, they invited a couple of chefs from London to share in their dream. They insist on the freshest ingredients possible and don t mind paying a little extra for the best. With a passionate focus on developing their own recipes, experimenting with flours, sauces and fresh ingredients they found what we believe is a winning formula. The Art of Preparation It takes five hours of daily preparation to make a Pizza Time pizza. We think you ll agree that the taste it is well worth it! All our pizzas are handmade no machines, no shortcuts. Italian flour, tomato sauce and mozzarella imported and other ingredients are sourced locally for freshness. As a matter of fact, Pizza Time prides itself on the freshness and flavour of its pizzas. We are also happy to say that the variety of our menus (over 25 different pizzas) means that there is something for everyone. Hard Work and Determination Hard work, determination and a commitment to quality have seen our business grow into a local institution. We have a loyal customer base and continue to grow from strength to strength. We ll invite you to try one of our pizzas when you come for a Discovery Day and we re confident that you ll see for yourself that when it s time for a good time it s PIZZA TIME!

4 The Pizza Industry The Quick Service Restaurant sector is continuing to experience sustained growth in the UK and constitutes more than half of all the meals eaten outside the home in Britain. The average British resident spends 1,320 per year with Quick Service Restaurants which equates to 12 meals EVERY month at a cost of approximately 110 according to Key Note. Fully 49% of the age group state they rely on takeaways because they can t, don t want to or don t have the time to cook at home. Within this market, 70% of UK residents ate pizza in 2011, a trend that is growing, with pizza being the fourth most popular menu option after Chinese, Indian and fish and chips as reported in the UK press. Sector trends see mobile devices fuelling a surge in online sales, which have grown from 2 million a year in 2006 to more than 5 billion in This is set to explode with the availability of smart devices. Market analysts IBISWORLD expect the overall Quick Service Sector to grow by a further 2.1% compound annual rate through to 2019.

5 Our Franchise Opportunity As a pizza business model you will have tremendous scope with Pizza Time: this is a real business for real people, and we are proud to offer customers everything they could want, maintaining a modern and contemporary approach to changing tastes. Our success is entirely built on offering customers what they want. All you need to get started is included, and we will put everything into getting you open and in supporting you in the crucial initial launch period and beyond as required our brand depends on your success!

6 Our Franchise Package When you join Pizza Time, you will have a turnkey business and everything you need to open your own brand new take away pizza outlet for successful trading. You will have the support of a dedicated launch manager, and your starter pack includes: > Comprehensive shop signage and branding > Staff uniforms > Initial marketing materials > Display graphics > Ecommerce website > Initial stock and consumables > Complete kitchen equipment including; Ovens Walk in freezer Preparation tables Mixers Extraction system Till systems (with bespoke POS software) Pans and separators Heated delivery bags > Full hands on training to include; Kitchen and preparation techniques Sales and Marketing Business administration > Full Pizza Time Operations Manual containing key Intellectual Property and Company operating systems As we work with you to prepare for your Opening Day and marketing launch, a dedicated launch manager will provide hands-on support throughout. We will help with site selection, lease negotiation, launch project management (including advertising and PR) and premises project management (shop design and layout as well as advice with staff recruitment).

7 Training Support Training is an essential component of our launch planning, and it is vital to us to ensure that every Pizza Time business should have the very best grounding. Our comprehensive business training package includes Daily Operations and Food Preparation, Sales & Marketing (business development, marketing special offers / meal deals, loyalty, customer services), Compliance (health & safety, environmental health, insurance, business registration), Finance (planning, control, book-keeping, VAT, accounts, cash handling) and HR (recruitment, selection, reward, retention, training).

8 Ongoing Support With your own Pizza Time outlet, you will have full access to a wealth of business experience which we have gained over years of established and successful trading, plus we are always available to help. We will arrange regular site visits to help you with your business development, and you will have full online access to our detailed Operations Manual and comprehensive Knowledge Base resources. More formally, you will have fully paid-up membership of a professional legal support service, covering both HR and Health and Safety issues. Our marketing support programme is designed to help you to build, develop and keep long-term customer relationships, giving your business the additional security of regular and reliable turnover. Our marketing programme includes; > Leaflet distribution and marketing strategy > Targeted / customised e-marketing > Your own customer inner circle > Loyalty schemes > Community involvement

9 How much can I earn? Financial illustration* for a single store Average weekly turnover 6,500 7,500 8,500 Average annual turnover 338, , ,000 Cost of Sales 126, , ,750 Gross profit 211, , ,250 Labour (including manager) 84,500 93, ,660 Rent and rates 18,000 18,000 18,000 Local marketing 25,000 27,500 30,000 Franchise fee 16,900 19,500 22,100 Other operating expenses 7,500 10,000 12,500 EBITDA 59,350 75,150 91,990 Important notice 1. The franchise agreement is for an initial 10 year term 2. Turnover is stated net after discounts, promotions and excluding VAT 3. All costs are stated net of VAT 4. Manager base salary assumed to be circa 22,500 per annum 5. Labour includes all on costs, such as National Insurance and 28% of base salary 6. Marketing spend to be local but benefit from certain Franchisor negotiated volume discounts 7. No allowance for depreciation, amortisation, interest or tax 8. Store size assumed to be circa 750 square feet 9. Rent and rates may differ according to store size and / or location 10. An industry standard ongoing Franchise Fee of 5% of [net] sales *Please note that this illustration is provided solely to give you an idea of what may be achievable in a Pizza Time business. While the numbers are based on our own experience, this does not give any guarantee that a Pizza Time business in a different location will experience equivalent costs or revenues. You are strongly advised to take independent advice in putting together your own business plan before making any commitment to invest in any franchise opportunity.

10 Next Steps Do you have what it takes? If you are serious about making an investment in yourself with the benefit of our full backing and longterm interest in your success, we would be delighted to talk to you. We understand that investing in a new business is a major decision, and you need to have full information to be able to make the right decision for you and for your circumstances, and we will do anything we can to help. With this information you will need to ask yourself if you can give your business the full 100% focus, with full family support, that it will take to be successful. Give us a call! Pizza Time (Franchising) Ltd West Street Farnham Surrey GU9 7EB +44 (0) franchise@pizzatime.co.uk Whatever you decide, our experienced team will be delighted to help you find your way through all of the information you need to make the best decision.

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