EXFOLIATE AND RESTORE The Schwarzkopf Professional exclusive 2 step restorative in-salon service for optimal shine and strength

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1 EXFOLIATE AND RESTORE The Schwarzkopf Professional exclusive 2 step restorative in-salon service for optimal shine and strength Together. A passion for hair

2 Schwarzkopf THE FIRST OF ITS KIND Revitalize your client s hair with Schwarzkopf Professional s exclusive 2 step restorative in-salon service. Exfoliate and Restore Best of all, this 2 step process can be used on all hair types.

3 Professional s 2 step restorative in-salon service

4 step 1: exfoliate BC Repair Rescue Enzyme Extract Treatment, the first step to repair weakened and damaged hair structures, resulting in the ultimate strengthening and elasticity restoring effect for healthy, smooth and shiny hair full of long-lasting beauty. Step 1 provides a gentle, exfoliating pre-treatment to remove damaged cuticle fragments from the hair structure to improve smoothness and shine of the hair surface. Benefits: Micro beads exfoliate damaged cuticle fragments on the hair Papaya Extract removes damaged and dead proteins, refines the hair s structure and provides long-lasting results and shine Amino Acid penetrates deeply and repairs the inner hair structure Application: First cleanse the hair with any Bonacure Hairtherapy Shampoo. Then apply 5 to 6 pumps of the Bonacure Repair Rescue Enzyme Extract evenly onto towel-dried hair, massage and then comb through. Allow it to penetrate for 5 to 10 minutes then rinse well. Creates the perfect base for Step 2: Repair Rescue Collagen Therapy ph 3.5 Care level 5

5 step 2: restore BC Repair Rescue Collagen Therapy, the second step to repair weakened and damaged hair structures, resulting in the ultimate strengthening and elasticity restoring effect for strong, resilient and shiny hair full of long-lasting beauty. Step 2 reinforces the hair structure, restores the natural elasticity and strengthens damaged hair resulting in optimal condition. Benefits: Micro Proteins penetrate and repair deep inside the hair structure Liquid Collagen Complex reinforces the hair structure and restores the hair s natural elasticity Amino Acid penetrates deeply and repairs the inner hair structure CuraTec Protein restructures and strengthens the inner hair structure Creates extra shine Application: First, pre-treat with step 1 then apply 5 to 6 pumps of the Bonacure Repair Rescue Collagen Therapy evenly onto towel-dried hair, massage and then comb through. Allow it to penetrate for 5 to 10 minutes then rinse well. This in-salon restorative service is not recommened to be used daily. The amazing rejuvenating result of our exfoliate and restore service should be maintained at home with the wide variety that the BC Hairtherapy range offers. ph 3.5 Care level 5

6 EXFOLIATE AND RESTORE SALON Schwarzkopf Professional offers this 2 step restorative in-salon service in convenient back bar sizes only. The bottles are clearly marked with a number 1 and a number 2, and are delivered to you in a unique Exfoliate and Restore back bar dispenser. 1 2 BC Repair Rescue Enzyme Extract Treatment BC Repair Rescue Collagen Therapy 3 Exfoliate and Restore Back Bar Dispenser

7 PRIOR TO: Haircut and blow dry service Single process permanent color Single process semi-permanent color Chemical texturizing services AFTER: Single process permanent color Chemical texturizing services Double process color service (pre-lighten & tone) Highlighting SPECIALIZED SERVICE: Spa scalp massage & treatment For extreme compromised hair condition Together. A passion for hair SUPPORT PROGRAM Exfoliate and Restore Mirror Clings attract your client s attention and create immediate interest in this exclusive salon service easy to attach to any mirror surface BC Exfoliate & Restore The exclusive restorative service for optimal shine and strength Exfoliate and Restore Menu Card attract your clients to new services easy to setup in your salon Exfoliate and Restore Prescription Card self-diagnosis with an attractive easy-to-use card recommend the optimal BC home treatment to maintain the optimal results

8 BC HAIRTHERAPY HOME MAINTENANCE BC REPAIR RESCUE BC COLOR SAVE BC MOISTURE KICK DIAGNOSIS: Damaged, pre-lightened, porous hair THERAPY: BC Repair Rescue with amino acid and CuraTec proteins to restructure the hair from within RESULT: Healthy, shiny and strong hair DIAGNOSIS: Color-treated hair THERAPY: BC Color Save with amino acid and Color Stabilizer with UV filter to protect and keep colored hair alive RESULT: Healthy color brilliance DIAGNOSIS: Dry, naturally coarse hair THERAPY: BC Moisture with amino acid and Milk-Protein-Complex Balances the moisture in the hair from within RESULT: Healthy, shiny and rehydrated hair BC HIGH-TECH FORMULA AMINO-FORMULA with amino acid, a natural hair substance, for in-depth care APHINITY TECHNOLOGY seals and cares for the outer surface of the hair SUBLINE-SPECIFIC TECHNOLOGY for individual hair therapy

9 RETAIL PRODUCTS FOR YOUR CLIENT Damaged Hair BC LIGHT VOLUME BC SMOOTH CONTROL DIAGNOSIS: Normal to fine hair THERAPY: BC Light Volume with amino acid and Light-Body-Complex to gently care for hair without overburdening RESULT: Healthy, shiny and lightweight hair DIAGNOSIS: Frizzy, unmanageable hair THERAPY: BC Smooth Control with amino acid and natural oil to smooth down and protect static, flyaway hair RESULT: Healthy, sleek and shiny hair Deep penetrating amino acid Individual special ingredient Sealing care agent Healthy Hair

10 BC HAIRTHERAPY Beautiful hair starts with a basic understanding of how things work. Healthy, shiny, and strong hair begins deep within the hair and scalp. INTRODUCING BC Hairtherapy for long-lasting, individual beauty. Bonacure is the first hair care regime providing a personalized hairtherapy for long-lasting beauty from within. Like skin, hair also requires long-term beauty therapy. BC Hairtherapy for long-lasting, individual beauty.

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12 REMEMBER TO ALWAYS EXFOLIATE AND RESTORE WITH BC HAIRTHERAPY Schwarzkopf, Inc., 6047 Bristol Parkway, Ste. 200, Culver City, CA Together. A passion for hair