Business. Program. Entrepreneurship. See us on the

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1 SM Company Enroll Today Business Career Entrepreneurship Program Certificate Degree Recognized as the best emerging program by the National Association for Community College Entrepreneurship, 2010 See us on the

2 Program Overview Are You An Entrepreneur? Would You Like to: manage people be action oriented be community involved be independent seek great financial gain use your creativity have a sense of power see results enjoy work freedom influence others have job variety work hard be challenged make decisions be responsible solve problems Entrepreneurs Improve Lifestyles and Promote Economic Well Being What You Will Learn: How to determine if entrepreneurship is right for you How to obtain funding How to write a business plan How to get licensing and work with government How to maintain records How to recognize an opportunity How to manage a business How to market a business How to finance a business How to deal with legal issues How to lead and ethically run the business How to network How to get your creative juices flowing How to better manage time Are You Ready For The Challenge?

3 Choose Your Action Plan 1. College Credit Certificate Option....see page 5 This is your plan if... You are just interested in learning about entrepreneurship, and may or may not decide later to pursue a two-year Associates in Arts Degree, but just want the basic skills of an entrepreneur. Enroll for the courses in the ENTREPRENEURSHIP CERTIFICATE 12 credit hour one semester program OR, You are a committed student, and may or may not decide later to pursue a two-year Associates in Arts Degree, but want to learn everything possible about being an entrepreneur. You take all eight courses (25 credit hours) and earn the CERTIFICATE IN ENTREPRENEURSHIP OPERATIONS. If you then decide to pursue a two-year associates degree, the credits already earned may satisfy course requirements and transfer to the college or university of your choice. 2. College Degree Options (Two year Associates Degree Entrepreneurship Programs).... see pages 6-7 This is your plan if... You are either already enrolled and/or intend to earn your two-year degree, then proceed to an upper division college or university to pursue a Bachelor in Arts Degree (BA). Either or both of the Certificate Programs above may become part of your two-year Associate in Arts (AA) or Associate in Science (AS) Degree as a concentration in Business Entrepreneurship. Or, you may just want to take specific entrepreneurship courses of your choice. There is no prerequisite for any of the entrepreneurship courses, however a course sequence has been established (see pages 6-7) and it is recommended that you consult with an advisor or the instructor before attempting the Capstone Course, ENT 2112 Business Plans. Consult the college catalog for specific core course transfer requirements for both AA and AS Degrees. There are 24 Elective Credit Hours in the AA Degree and 22 Elective Credit Hours in the Business Administration AS Degree. Students pursuing either the AA or AS Degree should select electives based on common program prerequisites for the intended upper division major. A minimum of 15 credit hours in Entrepreneurship courses provides a concentration in Business Entrepreneurship. 3

4 Choose Your Action Plan... (con t) 3. Fast Track Option This is your plan if... You have substantial work experience in business and do not intend to pursue a degree or certificate. This option is designed for individuals that just need one or several technical business and entrepreneurship courses to improve entrepreneurship skills. Choose your course(s) below and enroll at the campus of your choice. Suggested Sixteen Week Courses: ENT 2000 Introduction to Entrepreneurship...3 ENT 2112 Business Plans...3 ENT 2172 Opportunity Analysis & Franchising...3 ENT 2302 Funding Acquisition & Legal Issues...3 ENT 2411 Small Business Accounting & Finance..4 SBM 2000 Small Business Management...3 Additional Technical Electives: ACG 2021 Financial Accounting*...3 ACG 2071 Managerial Accounting*...3 ACG 2100 Intermediate Accounting ACG 2450 Accounting Information Systems...3 ADV 1000 Advertising*...3 BUL 2242 Business Law COP 2822 Webpage Authoring*...3 FIN 1100 Personal Finance*...3 FIN 2000 Principles of Finance*...3 GEB 1350 Introduction to International Business*.3 MAN 2021 Business Management Principles*...3 MAR 2011 Marketing Principles*...3 MAR 2640 Marketing Decisions...3 MKA 1021 Principles of Selling*...3 MNA 2821 Electronic Commerce Systems...3 MTB 1103 Business Mathematics*...3 OST 1582 Ethics at Work*...3 OST 2335 Business Communications*...3 REE 1040 Real Estate Principles and Law...4 SLS 2261 Leadership*...3 SPC 2608 Fund of Speech Communication*...3 TAX 2000 Federal Tax Accounting *often available online 4. Florida Colleges and Universities that Offer Advanced Entrepreneurship Programs Want Further Entrepreneurship Studies? Florida Atlantic University... Boca Raton Florida International University...Miami Florida State University... Tallahassee Nova Southeastern University... Ft. Lauderdale University of Central Florida...Orlando University of South Florida...Tampa University of Tampa...Tampa 4

5 One-year College Credit Certificate Program 25 Credit Hours Entrepreneurship Operations This 25 credit hour certificate program prepares individuals who are seeking to own, operate or manage an entrepreneurial enterprise, with the knowledge and skills to successfully perform required business functions. The overall objective of the program is to provide improved operational skills and encourage new business start-ups. (Course descriptions are detailed on pages 8-9). Course Sequencing Course No. Course Name Credit Hours First Semester: ENT 2000 Introduction to Entrepreneurship MAR 2011 Marketing Principles MKA 1021 Principles of Selling SBM 2000 Small Business Management ENTREPRENEURSHIP CCC Second Semester: ENT 2172 Opportunity Analysis & Franchising ENT 2302 Funding Acquisition & Legal Issues ENT 2411* Small Business Accounting & Finance ENT 2112 Business Plans ENTREPRENEURSHIP OPERATIONS CCC Complete Both Semesters and earn Both Certificates 5

6 Degree Option A Business Administration* Associate in Science (AS) Typical Two year Program Plan of Study Credit Hours: General Education: 24 / Business Administration: 18 / Technical Electives: 22 (Includes 21 Entrepreneurship) First Semester CGS 2100 Micro Computer Applications... 3 ENT 2000 Introduction to Entrepreneurship... 3 ENC 1101 Communications MAC 1105 College Algebra... 3 Humanities Course Option... 3 Total 15 Second Semester ACG 2021 Financial Accounting... 3 ENT 2172 Opportunity Analysis & Franchising... 3 ENC 1102 Communications MAC 1233 Essentials of Calculus... 3 Social/Behavioral Science Course Option... 3 Total 15 Third Semester ACG 2071 Managerial Accounting... 3 ECO 2013 Principles of Economics ENT 2302 Funding Acquisition & Legal Issues... 3 SPC 2608 Fundamentals of Speech Communication... 3 MAR 2011 Marketing Principles... 3 Social/Behavioral Science Course Option... 3 Total 18 Fourth Semester ECO 2023 Principles of Economics MKA 1021 Principles of Selling... 3 SMB 2000 Small Business Management... 3 STA 2023 or QMB 2100 Statistics or Business Statistics... 3 ENT 2000 Business Plans... 3 MAR 2948 Service Learning Field Studies Total 16 Total for the Degree *See BCC Catalog and an advisor for specific course options and additional details. 6

7 Degree Option B Associate in Arts (AA)* Typical Two Year Program Plan of Study Concentration in Entrepreneurship Credit Hours: Communications: 9 / Mathematics: 6 / Natural Science: 7-8 / Humanities: 6 / Social-Behavioral Science: 8-9 / Electives, Entrepreneurship: 20 (Foreign language may be required for some upper division institutions) First Semester CGS 2100 Micro Computer Applications... 3 ENT 2000 Introduction to Entrepreneurship... 3 ENC 1101 Communications Mathematics Course Option... 3 Humanities Course Option... 3 Total 15 Second Semester ENC 1102 Communications ENT 2172 Opportunity Analysis & Franchising... 3 Mathematics Course Option... 3 Social Science Course Option... 3 ENT 2302 Funding Acquisition & Legal Issues... 3 Total 15 Third Semester SPC 2608 Fundamentals of Speech Communication... 3 ENT 2411 Small Business Accounting & Finance... 4 Biological Science Course Option... 4 Behavioral Science Course Option... 3 MAR 2948 Service Learning Field Studies Total 15 Fourth Semester Natural Science Course Option... 3 SBM 2000 Small Business Management... 3 Humanities Course Option... 3 HLP 1081 Health Analysis & Improvement... 2 ENT 2112 Business Plans... 3 Elective Option... 1 Total 15 Total for the Degree (minimum) *See BCC Catalog and an advisor for specific course options and additional details. 7

8 Course Descriptions ENT 2000 Credits 3 Introduction to Entrepreneurship: This initial course provides an overview and practical applications of the various activities involved in owning and operating a small business enterprise. Students compile a portfolio on a potential business concept. ENT 2172 Credits 3 Opportunity Analysis and Franchising: This course builds decision skills by providing experience in actually managing a business. Students use a computer simulation to design, price, and promote a product for the marketplace against competition, while learning to identify opportunities and solve problems. In addition, Franchising is explored in depth from the perspective of the franchisor and franchisee. ENT 2302 Credits 3 Funding Acquisition and Legal Issues: Competencies and Learning outcomes are intended to provide a basic functional knowledge of the law, and the application required in the process of obtaining funds from various sources to start up and operate a small business. MAR 2011 Credits 3 Marketing Principles: This course is a survey of various contemporary marketing practices that have evolved in conjunction with changes in consumer behavior and buying practices. Market research, planning, strategy, and tactics are explored with ethical considerations and entrepreneurship infused within the four functions of marketing: Product, Place, Price, and Promotion. Advertising and public relations practices are discussed in depth. Exit Learning Outco Think Critically and Solve Problems Work Cooperatively Communica 8

9 Course Descriptions SBM 2000 Credits 3 Small Business Management: This course provides the student an opportunity to learn and practice hands on decision making of many of the key management issues, necessities, opportunities, and challenges faced by small family business entrepreneurs. MKA 1021 Credits 3 Principles of Selling: This course provides techniques utilized in the process of determining, activating and satisfying needs and wants of a buyer to mutual continuous benefit of both buyer and seller. Effective time management and presentation techniques are important inclusions. ENT 2112 Credits 3 Business Plans: This course is the program s capstone course. Competencies and Learning outcomes are intended to provide the skills necessary for students to prepare a functional business plan for use in all aspects of owning and operating a small business enterprise. An overview of project management operations is presented. ENT 2411 Credits 4 Small Business Accounting and Finance: This course is designed to perfect skills in record keeping and analyzing performance data for making sound decisions. It does not fulfill the complete accounting requirements for the Associate in Science degree. Competencies and Learning outcomes are intended to provide basic functional knowledge and initial application capabilities in accounting and finance operation. mes - Core Abilities Process Information Model Ethical/Civic Responsibility te Effectively 9

10 Program and Networking Opportunities You will have access to the latest technology and software in a hands-on environment. You will meet successful Brevard County Entrepreneurs in the classroom to learn about their start-up companies, and exchange ideas In the classroom. You will meet national and regional Entrepreneurs who will bring real world stories about their experiences at the B. W. Simpkins Seminars for Entrepreneurial Development held each Spring and Fall semesters. You will join classmates in various team exercises and projects that will challenge your creativity and make learning new entrepreneurial skills fun. You can apply for a competitive Scholarship in Entrepreneurship awarded for the best new entrepreneurial idea each semester. You may attend numerous local, regional, and national conferences to practice your new business skills and gain new friends through community relationships. You may apply to join the Project Management Institute (PMI) Space Coast Chapter, which meets every two months. You will perform 20 hours of Field Studies (internship) through the Center for Service Learning in an organization directly related to your program. You will get a chance to actually create a product and run a company in an exciting computer simulation. You will perfect your presentation and research skills to a live audience of Investors. You will have the services of the BCC Career Center to help you get started in your new venture. 10

11 Program Cost and Fees U. S. Citizens pay a $30 one-time non-refundable BCC application/admissions fee. Florida residents pay low tuition. Example: one 3 credit hour college course costs less than $ Course Books are carefully selected to provide maximum impact at the lowest possible cost. Many are soft cover. You may pay inexpensive online fees for computer simulation software in a course or two. Refer to the current fee schedules online at: History/Facts about Entrepreneurship Hail to the job Creators* From firms less than five years old accounted for ALL net job growth in the United States. In 2010, an average of 0.34 percent of adults created a new business each month, equaling about 565,000 new businesses per month. 54% of the nation s Millennials either want to start a business or already have started one. *Source: Ewing Marion Kauffman Foundation, Kansas City Misssouri A Few Famous Entrepreneurs* Robert Fulton... Successful Steamboat Services Eli Whitney...Cotton Gin Samuel Morse... Telegraph Charles Goodyear... Vulcanized Rubber Samuel Colt...Firearms Levi Strauss...Blue Jeans Thomas Edison...Lighting / Multiple innovation Wilber/Orville Wright... Flying Machines Edwin Armstrong...Modern Radio Henry Ford...Automobile George Eastman...Kodak Juan Trippe...Jet Age Philo Farnsworth... Television Walt Disney... Entertainment innovation Este Lauder...Cosmetics Ruth Handler...Barbie Gary Kildahl/Bill Gates/ Steve Jobs...PC / Software Ted Turner...CNN / 24 hour news Joan Ganz Cooney...Sesame Street Raymond Damadian...MRI Scanner Pieirre Omidyar...eBay Larry Page/Sergey Brin... Google Andrew Zuckerman... FaceBook * Source: Evans, Harold, with Buckland, Gail and Lefver, David. They Made America, Little Brown and Company, New York. 11

12 What Others are Saying About the Program The Brevard County economy is built on the vision and drive of entrepreneurs who create thousands of jobs at businesses large and small. At BCC, we re committed to providing our students with the education they ll need to excel in this all-important field. Dr. James H. Richey, Brevard Community College President Everyone needs to set priorities to establish their goals or determine what they want to accomplish in life and business... Bernie W. Simpkins, Entrepreneurship Program Founder and former BCC Board of Trustees If you are serious about being an entrepreneur, then this course is for you. This program has given me the foundation needed to pursue opening my own business. The classes outlined will give you what you need to get your business up and running, and the Instructors will guide you every step of the way... Angela Jackson, Student The ENT program at BCC has been indispensable in helping me to start-up and run my non-profit organization. Thanks to the Faculty for making this program top notch! George Miller, Student, President/CEO, Miller Media Group, Inc. I believe that America is a world leader largely because of our inventiveness, creativity, and ingenuity. However, without practical business skills the idea will never evolve into a successful business. This very cost efficient program provides the path to make that transition. Any smart entrepreneur would jump on the chance to get this much bang for the buck! Alvene Watson, Student Hey Everyone! I came back to school after 10 years to better my education. I m continuing my studies in Entrepreneurship here at Brevard Community College. It has been a pleasure being a student in the classes, and I am looking forward to receiving my certificate for Entrepreneurship. Charistina Perdicaro, Student 12

13 The Entrepreneurial Program offered at BCC has proven to be an innovative approach to teaching future business owners and entrepreneurs. The Simpkins seminars have proven to be an invaluable teaching experience where successful guest entrepreneurs share their true life experiences. Jean Newell, Program lecturer and nationally advertised local entrepreneur and inventor of the Personal Utility Pouch (PUP) The Entrepreneurship program at BCC provides students with the skill set, tools and road map to become successful in their own business ventures. With the downsizing at NASA, opportunity exists for new business startups and this program is the perfect vehicle for taking advantage of that opportunity. Patrick Pearce, Program lecturer and Founder/CEO of LightWing Studios The BCC Entrepreneurship Program is accelerating the region s growth though a revolutionary and energetic entrepreneurship education program. This program promotes the mind-set of students to consider making a job versus taking a job. Gary R. Bronga, Program lecturer, inventor and founder of Clipeze Worldwide, Inc. and the author of the book: Bringing a Product to Market From Your Home With $500 and an Idea you can make Millions 13

14 Meet Your Teaching Team All of our instructors are fully credentialed and expressly qualified with advanced degrees and significant experience in Business Entrepreneurship. Areas of expertise include: Current Entrepreneur/Owner Multiple Businesses / Retail Former Entrepreneur/Owner Long-term Educator / Economist International Sales Management Current Entrepreneur / Consultant Senior Executive Space Sciences Executive / Project Management Attorney and Entrepreneur/Owner Senior Manager Multi-million Dollar Retailer Engineer Master Planner CPA and Elected Official Business Owner Start-up Company Marketing Services Senior Executive Technology Company 14

15 How to Apply Admission Complete an application and submit it to the Admissions Office at the campus you will be attending. Applications are available online. Pay the one-time $30 BCC application fee at the Cashier s Office. Order official college and high school tran scripts to be sent to the campus housing your application. Obtain financial aid forms and information in the Financial Aid Office or online. Make sure you have the required placement test scores. If not, schedule the appropriate testing. Sign up for a New Student Orientation session at any of the Admissions Offices or complete the online orientation. Additional program fees, testing, admissions criteria, interviews, and specific deadlines may be applicable. Check with an advisor for details. Campus Contacts Collegewide Phone Number Your Campus Business Chair Entrepreneurship Program Coordinator, Dr. J. Pat Fuller fullerp@brevardcc.edu Or call an advisor at: (321) Accreditation Brevard Community College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the Associate in Arts, Associate in Science, and Associate in Applied Science degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia, , or call for questions about the accreditation of Brevard Community College. 15

16 SM About BCC... Brevard Community College is dedicated to providing educational resources for all com munity residents. This includes students who plan to transfer to a college or university upon graduation, and individuals who seek a two-year technical degree or one-year vocational certifi cate, as well as adult learners who wish to upgrade or supplement current job skills or take special interest courses. The college maintains a close cooperative relationship with Brevard County business and industry to provide classes and programs that serve the needs of our high technology area. Low Tuition Small Classes Flexible Cost Effective Personal Attention BREVARD COMMUNITY COLLEGE James H. Richey, J.D., President BOARD OF TRUSTEES Alan H. Landman, Chair Dewey L. Harris, Vice Chair Stephen G. Charpentier Myra Igo Haley Moses Harvin, Sr. Brevard Community College is an equal access/equal opportunity institution.