Q. How much are page size and column widths changing? A. The width of the page is changing slightly, to 11 inches. The image size will be 10 x 21.

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2 Q. What is changing with the size of the newspaper? A. We are moving to a slightly narrower newsprint roll that will result in narrower pages. This change will require an adjustment to the width of your ads in the main body of the newspapers, as well as the classified and tab sections. Q. When is this page size conversion planned? A. The page size conversion is planned for Tuesday, July 7, At that time, all the sections will be converted to the new size. Q. Why are the page size and column widths changing? A. Page size is changing to conform more closely to industry standards dictated by the marketplace. Q. Does that mean I have to change the size of the ads I submit to The Miami Herald? A. Yes. Please begin submitting your ads based on the new specifications for publication on July 7th and thereafter. Please remember to time your deadlines and materials submission to correlate with any publication on or after July 7th. Q. How much are page size and column widths changing? A. The width of the page is changing slightly, to 11 inches. The image size will be 10 x 21. Q. Will there be any changes to the El Nuevo Herald page or column widths? A. Yes, El Nuevo Herald will change to the same specifications as The Miami Herald. Q. Are classified and tabloid section page and column widths also changing? A. Yes, classified columns will be moving from ten columns per page to six columns per page, and column widths will be increasing. Tab sections will also be moving to a six-column format. Please refer to column width table on page 6. Q. Will the new sizes affect my advertising rates? A. No, ad rates will remain the same. Q. What is the output resolution and line screen required for the newspaper? A. The Miami Herald and El Nuevo Herald output paginated pages at 1200 dpi and 100-line screen. Q. Can I submit ads created on a PC? A. Yes, but only as an Acrobat PDF file with fully embedded fonts, and CMY or grayscale color format. Q. How do I transmit electronic files to The Miami Herald and El Nuevo Herald? A. Visit our website, for details on ad delivery options. You can also contact our digital delivery team at or your advertising representative. Q. Why do photos and tinted screens look different in the paper as compared to on my monitor? A. Your monitor displays colors by illuminating pixels with varying amounts of red, green and blue. Colors printed on newsprint are formed by light reflecting from the paper through cyan, magenta, yellow and black. These differences, along with other factors such as lighting conditions and variations among monitor manufacturers, affect the appearance of colors. We recommend that you use the settings and values in this guide for dot gain and color adjustments when creating photos and ads to run in the paper. Q. What is dot gain? A. Dot gain is an increase in the size of the halftone dots, mainly caused by ink spreading (typically by 30%) on newsprint. Q. How do I set up and create PDF files to output correctly on The Miami Herald and El Nuevo Herald system? A. Specific instructions and Distiller job options are detailed at the website It is critical to use Distiller s job options for newspaper printing before creating the PDF file. Q. Why can I use only Postscript Type 1 fonts? A. These fonts are ideal for printed reproduction. Others can cause printing problems.

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4 01A0 10%M 02A0 20%M 03A0 30%M 04A0 06A0 60%M %Y %M 40%Y %M 70%Y 0A50 50%Y 0AA0 0A10 10%Y %M 30%Y 1A00 15A0 50%M %M 60%Y %M 1AA0 3AA0 30%C %M 70%Y 40% %C 80%M 5A00 50%C

5 %C %C %C %C %C 50%Y %C 20%Y A100 10%M %C 30%M A %C AA00 A000 CYAN 0A00 MAGENTA 00A0 YELLOW SP-ORANGE 60%Y SP-MEDIUM RED 50%Y SP-RED 70%Y SP-REFLEX BLUE 50%M 10% SP-CERISE 20%C SP-GREEN RGB CYAN MAGENTA YELLOW BLAC 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% 60% 60% 70% 70% 80% 80% 90% 90% 100% 100%

6 U-Shape D-Shape L-Shape Stairstep Super Step Circle Island Checkerboard T-Shape Corner Center Banner Top Banner Double U Book Ends Center Tower Triangle Partial Spread H-Shape Double Island Double Center Banner Double Bottom Banner Spadea Outside Page 1 A1 Spadea Inside Page 2 A1 Full Page Ad Front/Back Pages 3 & 4 A1 Jewel Box Ad A1 Banner Ad Gutter Ad Zig-Zag Ad

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