2016 Fall Popcorn Program. Unit Kernel Guide.

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1 2016 Fall Popcorn Program Unit Kernel Guide This information and more may be found at: Table of Contents 1

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3 UNIT POPCORN KERNEL POSITION DESCRIPTION The popcorn chairperson is responsible for the overall organization and implementation of the unit s popcorn sale. This person ensures promotion, timely report of unit sales, popcorn pick up, and popcorn payment. Duties include: Attending District Kick-Off Gather information, forms, materials, and ask questions. Developing a Plan Establish Show and Sell sites, such as businesses/functions, in cooperation with unit parents and leaders. Set a site area for Take Orders that is both comprehensive and easy for Scouts and parents to understand and canvas. Setting Unit Sales Goal Determine an overall sales goal for the unit and goal per Scout/family. Promotion Market to the unit s parents and Scouts via flyers, weekly s, and meeting notices throughout the sale. Holding a Unit Kick-Off Schedule a kick-off day for your unit using the sales kick-off materials provided to get your Scouts excited for the sale! For additional supplies and support, please contact your District Executive. Record Keeping Organize accurate records of unit sales, prizes earned, and payments due and made by the Scouts in your unit. Product Organization Keep track of placing orders, picking up popcorn, distributing popcorn to Scouts, and returning excess popcorn, if necessary. Ordering Prizes Work with Scouts to choose a prize level goal, order prizes and distribute upon delivery. Have Fun! 3

4 Illowa Council 2016 Fall Popcorn Timeline August 13th Popcorn Kick-off for unit popcorn kernels at Genesis East Campus (Adler Auditorium 1228 E. Rusholme St, Davenport) Unit popcorn chairs will get the chance to hear all about the exciting changes to the sale and pick-up their unit s Popcorn Sale Guide and promotional materials Check-in begins at 9:30am. 10:00am Noon. Popcorn Sale overview & highlights Noon-1:00pm. Lunch & Sales Materials distributed 1:00pm-2:00pm. Popcorn Sale Basic Training and website orientation for novice kernels. August 31 st September 16 & 17 th September 17 th Sept 17 th -Oct 2 nd October 3 rd By November 4 th By November 4 th November 8 th November 10 th Show and Deliver orders due Show and Deliver product distribution at District locations Popcorn Sale Popcorn Sale begins /Media Day Expanded Blitz Prize selling period to earn bonus prizes! List of all Scouts qualifying for the Bonus Blitz Prize submitted. Bonus Prizes to be distributed at October Roundtable meetings. Show and Deliver popcorn returns & early payments at District warehouses. Popcorn Take Orders due Presidential Election Day Sales! For select Scout Groups Popcorn Prize Orders due November 18 & 19 th Take Order Popcorn distribution at designated locations November 19 th December 10 th Top sellers Extravaganza prior to QC Mallards game. Prize pick-up and final payment due. This is the same day each district has scheduled their Charter Renewal Turn-In days. The Scout Shop has announced that their annual visit from Santa will occur as well. 4

5 2016 Popcorn Sale Highlights Two New Products Chocolatey Caramel Crunch Tin - $25 (No products containing chocolate are returnable - please order cautiously) Trail Mix 16oz Bag - $25 Contains peanuts, almonds, cashews, raisins, and M&M s Milk Chocolate Candies Bonus Blitz Saturday, September 17 Sunday, October 2 (Two weeks, three weekends) Sell $500 during the Blitz Receive a Luci Inflatable Solar Lantern ($12 value) Scouts from units choosing the cash option are still eligible for the bonus. Earning this incentive will put Scouts one-third of the way towards the Top Sellers Club. Top Sellers Club Prize Party before the Mallards Scout Night game (Saturday, November 19) Top 50 Scouts $1,500 Guarantee Sell $1,500 to automatically be in the Top Sellers Club o If more than 50 Scouts sell $1,500 then the Top Sellers Club will exceed 50 scouts. The Top 10 sellers will pick in order based on sales with the top seller selecting first. Remaining Scouts will be selected in random order to pick prizes. (Drawing names) 10 items will be valued over $300 each. Scouts from units choosing the cash option are still eligible for the Top Sellers Club. Media Day 2016 Sale Start First Day of the Sale Saturday, September 17, We will be working on a media campaign to promote the Popcorn sale. We are looking for Scouts that would be willing to share their sales stories and be a part of our media campaign. Please Zach Beuthien at Zachary.Beuthien@scouting.org if you have a Scout that would like to participate. Units are encouraged to organize Unit-wide neighborhood selling events to get Scouts out door-to-door making our presence known on this first day. 5

6 Scout Incentives POPCORN PATCH Every Scout who participates will receive a patch. EXCITING MULTI-PIECE GALACTIC PATCH PROGRAM Scouts can now take their popcorn sales to new heights while earning the Galactic Collection Patches. Be sure to let Scouts know about this new program at your kickoff! $500 BONUS BLITZ PRIZE Each Scout who sells $500 worth of popcorn between September 17 - October 2 will get their choice of a Luci EMRG pocket-sized lantern/flashlight/emergency light. COLLEGE SCHOLARSHIP Sell $2,500 and Scouts will be eligible for a Trail s End scholarship that grows until you re ready for college or technical school. The form to report Scout sales is on Sell.Trails-End.com. There is space to report Show & Deliver, Take Order and Online sales. Each sale counts toward the Trail s End scholarship! EVERY BOY WHO SELLS! Submit a unit ROSTER of your Scouts that have sold at least ONE product by the November 18/19 th distribution day. Scouts are eligible to win an exciting prize! We need this information to determine the Top Sellers Club members. 6

7 Unit Incentives UNIT COMMISSION - Units will receive 25% base commission on all sales. BONUS COMMISSION - Units will receive an extra 6% (31% total) for doing all three of the following: 1) Attending Popcorn Kickoff 2) Increasing traditional popcorn sales over last year by $1 or selling a minimum of $10,000 in retail product (Unit sales total includes traditional sale only). 3) Place your orders by the due dates and make final payment in full by December 10 th to the Illowa Council Service Center, 4412 N Brady St, Davenport, IA CASH-ONLY OPTION - Units may elect to choose Cash-Only and receive an additional 4% commission in lieu of prizes. This option applies to each and every Scout in the unit. Scouts are still eligible to receive the $500 Bonus Blitz Prize and will receive the sale patch for participation. All sales will still count toward the scholarship program. Selling Methods TAKE ORDER SALE - Scouting families receive order forms. Scouts go door-to-door and take orders from family, friends and co-workers. The popcorn arrives in November, and Scouts then deliver and collect the money. SHOW and DELIVER SALE - Scouting units order popcorn in September and set up locations where customers purchase the products directly or Scouts go door-to-door taking orders for product and then deliver immediately from their inventory. This method eliminates the follow-up trip. UNIT RETAIL STORE BOOTH SALES - Scouts, as a group, sell product in front of retail stores, churches, etc. This is one of the best ways to Show and Deliver. ONLINE SALES - Scouts can go to Trails-End.com and create an account to sell product online to friends and family members who live far away. Online sales will count toward Scout sales totals and prizes during the sales period. 7

8 Suggested Unit Incentives for Your Scouts Adventureland Day Camping gear for top seller Dunk the Den Leader or Cubmaster opportunity Dunking Booth Each week, top selling scout got backed goods (cookies, cupcakes, etc.) Free cub scout campout For every 5 containers sold, scouts get a raffle ticket to win tents, lanterns, sleeping bags, etc. Get raffle tickets at each $100 level. At end, choose which baskets to deposit in front of a wide selection of prizes. Create adult prizes, too, with coupons to various businesses. Hammocks Ice Cream Party ipad Lego / Pizza Party Nike Elite Socks in school colors Overnight Zoo Trip Pie in the Face of a Leader if you fill a sheet Raffle for xbox or Wii Samsung Tablet Sell $400 plus, pay for dues Sell $450, go on President s Day Weekend Overnight Trip Top Den gets outing choice: bowling, skating, etc. Video Game Truck/Van Weekly draw for anyone over minimum sale $. Weekly draw for anyone reporting their weekly sales. Weekly Top Seller: $5 or $10 gift card 8

9 Fun Unit Kickoff Ideas As Kernel explains incentives and pie-in-the-face party at end, someone sneaks up and puts a pie in their face. Act surprised. Bottle Rocket Blast Off Party Candy Count the # of popcorn pieces in a jar, win the prize. For troops: popcorn quiz, winner gets popcorn bag. Done each week. Have commercial popcorn popper and use it. Have music. Have it at a pool party. Ice cream social Kickoff at campout Kona Ice Truck (shaved ice) Lots of funny skits Minute-to-Win-it Games Popcorn game stations: Pick up popcorn with tweezers and race to another cup, etc. Popcorn Relay Race Prizes for 100 scores on the test at the end Role play how-to and how-not-to sell Stations of learning popcorn popping Top 3 sellers from previous year throw water balloons at CM/ SM Top seller from previous year draws names for door prizes. Water Day: watermelon, water guns, water rockets 9

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12 Sample Popcorn Scripts Modify scripts to match your unit or Scout s goals and your Scout s personality. Teach the SIMPLE Method Smile Introduce Yourself Mention Your Sales Goal Present Your Products Leave Your Scout Card Express Your Thanks When teaching scouts try The Good, the Bad and the Ugly approach. After each version, have the Scouts tell you what you did wrong and then fix it. UGLY: shirt untucked, hat on backwards, speak softly, no eye contact, impolite, a really ugly sale BAD: fix the ugly things above, but stammer, ramble on, do things out of order, etc. It s not Ugly but it sure isn t good. GOOD: This is how you want your Scouts to do it. Short and sweet, close the deal. Simple and short is better: i) Introduction, ii) Why you are selling it, iii) What you are selling, iv) Ask the customer to take action, v) Close Sample Door-to-Door Script Hi. My name is. (first name only) I m a Cub/Boy Scout with Pack/Troop. We re raising money to. (trip, event, purchase, etc.) You can support us by buying some of our delicious popcorn. (hand customer Take Order form and a pen) Will you help me? Sample Show-and-Deliver Script Hi. My name is. (first name only) I m a Cub/Boy Scout with Pack/Troop. We re selling popcorn to raise money for our Pack/Troop to. I happen to have these items with me today (hand customer the Take Order form) or you can get any other item and I will deliver it. Will you help me? Sample Show-and-Sell Script Hello sir/ma am. My name is. (first name only) I m a Scout with Pack/Troop here in (city). We re selling popcorn to raise money to. By buying popcorn today, you ll help me earn my way and do fun things with my Pack/Troop all year-long. This product is my favorite (point to favorite midpriced item). Can you help us today? 12

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18 Popcorn Setting a Unit Goal Building the IDEAL YEAR OF SCOUTING Use these examples when sitting down and talking with unit leaders. Use this as a cheat sheet and actually write all of this information down and have the leaders and parents give input. Be able to discuss each item under each category. The approach is to discover shared goals between the unit, the scout, the parents and the Council. SCOUTS Parents Recognition Earn Advancements Quality Program Retention Advancements Fun Learn Responsibility Association with Friends Outdoor program / Camping To raise money Less out of pocket expense One fundraiser-more time for Scouting Quality program More volunteer leaders Spending time with their son UNIT COUNCIL Money for program Retention of Scouts Parent Participation Quality Unit Membership Growth All financial needs of the Unit are met Volunteer Leadership Scouts to advance Money for the unit Program Council Income Retention of Scouts Increase membership Start up of new units Open up more resources Look at more programs to develop Getting Scouting out in the public eye Quality Program Scouts attend camp Scouts advancing 18

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