Arts Council Funding Logo Guide

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1 Arts Council Funding Logo Guide

2

3 Contents Brand Marks 2 Which Acknowledgment Logo should you use? 4 Colour 8 Minimum Size 10 Exclusion Zone 12 Positioning 14 Incorrect Use of the Logo 16 Online Application 20 The Arts Council Funding CD 22 Further Information 24 1

4 Arts Council Funding Logo Guide Brand Marks Brand mark elements 1. The Arts Council Identity Mark or Logo, which is used corporately by the Arts Council. 2. The Funding Acknowledgment Mark This mark consists of four elements: 1 the arts council logo 2 funding tab 3 the versatile title tab demonstrated later in this booklet 4 artscouncil.ie tab promoting the website 2

5 FIG 1 The Arts Council logo Funding tab FIG 2 Promoting the website Title tab See Page 3 3

6 Arts Council Funding Logo Guide Which acknowledgment logo should you use? How you acknowledge Arts Council Funding will depend on the art form and the type of funding received. For example, if you are a theatre company then you will use the logo shown in FIG 3 If you are a venue funded for multiple artforms then you will use the generic funding mark as shown in FIG 4 4

7 E.g. Use this logo if you are a theatre company. FIG 3 E.g. Use this logo if there is funding for multiple artforms. FIG 4 5

8 Arts Council Funding Logo Guide Samples of different funding logos are shown here. The logos are supplied on the Arts Council Funding Logos CD and are divided into specific art form folders. The logos are also available to download from our website also 6

9 7

10 Arts Council Funding Logo Guide Colour The funding logos should only ever appear in black against a white (Fig 5) or light background (Fig 6), or in white against a black (Fig 7) or dark background (Fig 8). They should not be reproduced in any other colour. Incorrect Colour Use 8

11 FIG 5 FIG 6 FIG 7 FIG 8 9

12 Arts Council Funding Logo Guide Minimum Size The minimum size for the funding logo is 15mm where the proportion of the logo is determined by the square of the corporate mark component as shown. 15mm 15mm 15mm 10

13 The following is a guide to proportional size according to formats. DL A5 A4 A3 A2 A1 A0 Larger formats 15 mm High 15 mm High 21 mm High 30 mm High 42 mm High 60 mm High 80 mm High 160+mm High A5-15mm DL-15mm A4-21mm A2-42mm A3-30mm A0-80mm A1-60mm Larger formats 160+mm 11

14 Arts Council Funding Logo Guide Exclusion Zone Ensure you place an exclusion zone of blank space around the logo. For this logo the exclusion zone is equal in size to the text content of the corporate mark element as shown. Nothing (typography, graphic device or photographic detail) should encroach into this space. The formula for the exclusion zone is detailed opposite and applies to all sizes of reproduction. If any of the logos feature in a line up of logos from other organisations, our exclusion zone requirements still apply. 12

15 Exclusion zone = text content of the corporate mark The exclusion zone also applies in a line-up of logos 13

16 Arts Council Funding Logo Guide Positioning the Funding Logo The Arts Council funding logo should be positioned in the extreme top left or extreme bottom left corners of a design layout. The logo should be positioned at least the distance of the exclusion zone from the edge of the page. If you need to display one or more logos in a line-up, please ensure they are exactly aligned and reflective of the investment hierarchy. For example, where the Arts Council is the primary funder, the logo must be the most prominent and should appear first in a logo line-up, and adhere to our exclusion zone guidelines. See samples opposite. Note that the only exceptions to this requirement is in cases where the event or programme is for overseas consumption, in which case the Culture Ireland logo may appear first, immediately followed by the Arts Council logo 14

17 The mark should be positioned at least the distance of the exclusion zone from the corner of the page Primary funder first Ensure logos are exactly aligned 15

18 Arts Council Funding Logo Guide Incorrect Use of the Logo You must not stretch the logo, or crop it to fit into a small space. See the examples opposite which demonstrate how misuse of the logo can affect its impact. Never: - reduce the logo smaller than 15mm - enclose the logo in a box - alter the proportions of the logo - add effects to the logo, eg. shading or outlines This is not a definitive set of examples of the logo being misused. If you are in any doubt about the compliance of your planned format, please contact reception at the Arts Council. 16

19 Don t stretch the logo Don t squash the logo Don t shrink the logo 17

20 Arts Council Funding Logo Guide Don t rotate the logo Don t box in the logo Don t colour the logo Don t apply effects to the logo 18

21 Don t place the white version on a light background Don t place the black version on a dark background Don t reverse or outline the logo 19

22 Arts Council Funding Logo Guide Online Application If you or your organisation has a website, the relevant grant award logo must appear on the home page and be positioned above the fold, so the user does not have to scroll down the screen to see it. It must be clearly visible, a minimum of 70 pixels in height. We also require you to include a link to our website so more people know who we are and the artforms we fund. If you use other web-based platforms to publicise your work, such as MySpace or other networking sites, you should also display the funding logo. 20

23 70 pixels min The logo should hyper-link to the Arts Council website The logo must be positioned on the home page and be visible when the page opens 21

24 Arts Council Funding Logo Guide The Arts Council Funding CD The Arts Council Funding Logos CD contains artwork for both the black and white versions for all artforms. The artwork is available in eps and png formats. 22

25 Further Information Should you require more information please contact: Reception, The Arts Council, 70 Merrion Square, Dublin 2 T: E: 23

26 Arts Council Funding Logo Guide 24

27

28 Arts Council Funding Contact Details: Reception, The Arts Council, 70 Merrion Square, Dublin 2 T: E:

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