Software Defined Video Processing - The next step in video delivery
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1 Software Defined Video Processing - The next step in video delivery Re-Inventing The TV Experience Vinay Uberoi General Manager (TSS) Ericsson PSS June 2016
2 Ericsson Internal Page 2
3 What Can I Get to What Do I Want Ericsson Internal Page 3
4 Ericsson Internal Page 4
5 ERICSSON CONSUMER LABS THE VOICE OF CONSUMER SINCE 1985 Ericsson Internal Page 5
6 Ericsson Internal Page 6 30 HOURS per week is the average weekly active viewing time
7 Daily Media Habits Percentage of people watching different media types at least once per day (global average of self reported frequency of viewing) Scheduled linear TV Recorded linear TV Streamed on demand video (YouTube, short clips, movies, TV-series & programs) 100% 75% 50% 25% 0% Ericsson Internal Page 7 BASE: Population aged with broadband at home who watch any type of TV/Video at least weekly in Brazil*, China, Germany, Spain, South Korea*, Sweden, Taiwan, UK, US, * excluded in 2010 figures, ** 3 years moving average ¼, ½, ¼ [Showing: Use once per day or more] Source: Ericsson ConsumerLab TV & Media Study
8 TV Series Is The New Black and Binge Viewing 45% of streamed on demand viewing of long content is TV series The world of series is so, so huge now, there s so many of them. And that s taken over from normal films from cinema. - Anne, 38 years, France Ericsson Internal Page 8 Average number of self reported weekly hours of active TV/video viewing: 2,9 h/week Streamed on demand TV Series & programs Streamed on demand movies 121% increase 90% increase 6,0 h/week Streamed on demand TV programs Streamed on demand TV Series Streamed on demand movies BASE: Population aged with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study
9 A Shift From Fixed To Mobile Devices Self-reported share of total weekly TV/video viewing time, per year, done on respective device ** Smartphone, tablet & laptop 100% 75% TV screen Desktop screen Laptop screen Smartphone screen Tablet screen Smartphone, tablet & laptop 61% of consumers watch TV & video on their smartphones, an increase of 71% since % TV screen & desktop 25% 0% TV screen & desktop 42% think it is very important to watch their TV & video content wherever they are Ericsson Internal Page 9 BASE: Population aged with broadband at home who watch any type of TV/Video at least weekly in Brazil*, China, Germany, South Korea*, Spain, Sweden, Taiwan, UK and US. * excluded. in 2010 figures, ** 3 years moving average ¼, ½, ¼ Source: Ericsson ConsumerLab TV & Media Study
10 Weekly Viewing Situations % 85% 87% 63% 63% 18% 15% 29% 36% 31% 51% 29% 25% 16% 16% 17% 10% 45% 6% 25% 20% 17% 6% 5% 36% 27% 29% 49% 45% In bed before getting up At home during the morning While commuting At workplace or school At home during the day Out and about in the city Sitting at e.g. a café At events At friends or relatives homes At home during the evening In bed before falling asleep Ericsson Internal Page 10 Base: Population aged with broadband at home who watch any type of TV/video at least weekly in in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK & US Source: Ericsson ConsumerLab TV & Media 2015 Study
11 Importance of TV Media Features Percentage of consumers that say each TV Media feature is important (Showing top 2 answers on 7-graded scale): 55% 52% 41% 48% 48% 45% 36% 45% 45% 42% 39% 41% 40% 35% % 29% 28% 19% HD quality Time shift/on demand Free from ads/commercials Theatrical releases À la carte TV-/video package 4K/UHD quality My TV-/Video content anywhere Dubbed Audio Interactive TV Ericsson Internal Page 11 BASE: Population aged with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US [Interest, top 2 answers on 7-graded scale] Source: Ericsson ConsumerLab TV & Media 2015 Study
12 TV Media Features Worth Paying For Percentage of consumers that say each TV Media feature is worth paying extra for: 34% 34% 27% 30% 31% 27% 26% 25% 30% 25% 23% 23% 20% % 10% 13% 7% 11% HD quality Free from ads/commercials 4K / UHDTV quality On demand/time shift À la carte TV-/video package Theatrical releases My TV-/Video content anywhere Dubbed audio Interactive TV Ericsson Internal Page 12 BASE: Population aged with broadband at home who watch any type of TV/Video at least weekly in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media 2011 & 2015 Study
13 HVS High Dynamic Range & TV Scotopic range Mesopic range Photopic range Rods Cones Damage TV HDR today TV D Cinema Simultaneous dynamic range cd/m Ericsson Internal Page 13
14 Creating the HDR+ Experience 50/60 Frames/sec 10-bit precision Ericsson Internal Page 14
15 Media Delivery Chain CREATE MODIFY & REPLACE CABLE IP TELCO IP SATELLITE ACQUISITION NEWS GATHERING EVENT COVERAGE PRODUCTION FACILITY IP REGIONAL CENTER BROADCASTER or OPERATOR TERRESTRIAL Ericsson Internal Page 15 BROADCAST CENTER OTT
16 HDR: HD and UHDTV HDR can be applicable to all: UHDTV, HD, tablet & mobile It is independent of viewing distance and screen size UHDTV HD UHDTV + HDR The ultimate proposition Easy to market High bandwidth UHDTV may not work for all systems 1080p HD + HDR Can provide a great boost to HD images Requires a STB change Bandwidth efficient with HEVC Easy up-convert to 2160p Ericsson Internal Page 16
17 We Predict HDR will be a major success HDR+UHDTV will be seen as the ultimate experience HDR + HD will be common where UHDTV is not possible By 2017 TV manufacturers will be focused on UHDTV HDR TVs SDR UHDTVs will become legacy very quickly Live TV services will be single layer, VoD assets will be in multiple formats Ericsson Internal Page 17
18 HEVC What s the deal? Today UHDTV Led by markets like Japan & Korea Multiscreen DASH support for HEVC has boosted requirements Tomorrow C&D DSNG and Distribution - Closed systems - DVB-S2x + HEVC = Killer Combo Broadcast Some greenfields in South East Asia Mainly satellite broadcasters & greenfield DTT - Future-proofing UHDTV UHDTV DSNG Multi-screen TV DISTRIBUTION Ericsson Internal Page 18
19 What Are Your Choices? COTS based Currently promising between 20-30% saving Dependent upon resolution and bitrate PSNR S/W MPEG-4 S/W HEVC H/W MPEG-4 Bitrate Ericsson Internal Page 19
20 What s Coming? Emergence of hardware for HEVC Almost all hardware will be UHD capable Closer to 50% bandwidth saving For some applications Software continues to develop rapidly And improve performance Ericsson Internal Page 20
21 A Change In Operating Model Ericsson Internal Page 21
22 Ericsson Acquires Ericsson Internal Page 22
23 Complete Media Portfolio Media Enrichment Media Processing Media Publishing Media Delivery Media Experience Augmenting content and end experiences Applications Signing Subtitling/Captioning Metadata Sports graphics Formatting, encoding and preparation Applications Video processing Video decode/encode Transcode & mux Content packaging Content storage Content workflow Playout and business platforms Applications Broadcast playout TV Platforms backoffice Managed OTT Subscription and rights management Analytics IP-centric video delivery networks Applications IP video networks CDN, Caching Traffic optimization Cloud storage and processing Immersive TV Applications TV Anywhere OTT Cloud DVR Immersive TV (UHD) Universal clients Stadium TV Content discovery User experience Solutions & Services Piero Access services Metadata Solutions & Services Content Acquisition Content Distribution Content Exchange Content Delivery Content Management system Media Management Solutions & Services Managed Playout MediaFirst Mediaroom Managed Player Solutions & Services LTE Broadcast Media Delivery Network Multiservice Proxy Cloud DVR Solutions & Services MediaFirst Mediaroom family Managed Player Cloud DVR Ultra HD and HDR Content Discovery UX & UI Ericsson Internal Page 23
24 Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Plurimedia Seachange TMS Kaltura Minerva SeaChange theplatform Viaccess- Orca BuyDRM Cisco Inside Irdeto Nagra Kudelski Verimatrix Viaccess-Orca Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compression LIVE ENCODERS/ Ericsson Internal TRANSCODERS Page 24 SGI IBM HP HARDWARE CDN
25 Video Encoding Evolution 1 st Generation 2 nd Generation 3 rd Generation Hardware Devices Main Objectives Consistent operation Stable operation Optimal picture quality Device Centric Software Main Objectives Flexible graph oriented architecture Service focused operation Good enough picture quality Hybrid On-Prem Hardware & Virtualised Software Content Centric Main Objectives Tiered compression efficiency Flexibility through Cloud & Virtualisation Ericsson Internal Page 25
26 Multiple Technology Options Many parameters and many approaches No single correct solution Technology Context Changes Over Time Strategic Context Ericsson Internal Page 26
27 Ericsson s Video Chip Ericsson s First-ever Professional Video Chip Ericsson in-house algorithms based on 20+ years of compression expertise pioneering digital TV Knowledge that real-time high-quality video processing is essential to performance of all networks bit processors > 1 Billion transistors 3 Tera-operations / sec (equivalent ~ 500 i7 cores) Video-specific hardware acceleration Scale and manufacturing capability to develop a video processing chip specific to the professional TV market Software programmable Roadmap control creates deeper customer engagement and responsiveness to market needs Ericsson Internal Page 27
28 Encoding Products Technologies SINGLE MULTI APPLIANCE CLOUD PURPOSE PURPOSE BASED BASED HARDWARE HARDWARE SOFTWARE SOLUTION Ericsson Internal Page 28
29 Your video production may look like this today Analyze Decode Video Overlay Content replacement Filter and Convert Control Loudness Encode Mux, package & Encrypt Ericsson Internal Page 29
30 but what if it looked like this instead? Analyze Decode Video Overlay Content replacement Filter and Convert Control Loudness Encode Mux, package & Encrypt MediaFirst Encoding Live Ericsson Internal Page 30
31 Ericsson Internal Page 31
32 Video quality for all codecs All Video Codecs Advanced Pre-Processing In-House Codec Team All Audio Codecs Immersive Experience on any device De-interlacing De-blocking De-ringing De-noising Aspect ratio Image settings Cross-scaling Inverse telecine Any screen size from Smartphones to 4K TVs Ericsson Internal Page 32
33 Software-Based Products Media First Video Processing Media First Processing Media First Management MFVP Encoder/Processor MFP Network Media Processor MFM Network Management System Ingest Software-Based Multi-Screen Distribution Solutions Media Processing Packaging Network Control Monitoring OS Embedded OS HW Acceleration HW Library, Assembly Code Industry-Standard Servers Ericsson Internal Page 33
34 Silo d Approach Systems were often silo d Clusters of systems Challenge for scalability Not taking full advantage of IP Ericsson Internal Page 34
35 What s Next? Define common functional elements Consolidating into equipment pools by function Aggregate all IP traffic onto a common network Employing Layer 3 routing protocols Used network based failure protection Spanning all video based application Consolidate the head end platform (Broadcast, OTT, Live, On-Demand) Ericsson Internal Page 35
36 Supporting Devices or Functions Ericsson Internal Page 36
37 Scenarios Ericsson Internal Page 37
38 Ericsson Virtual Headend 2016 ERICSSON VIRTUAL HEADEND Video Guide LINEAR INGEST ERICSSON VIRTUALIZED ENCODING BROADCAST OUTPUTS OTT OUTPUTS STATIC RESOURCES DYNAMIC RESOURCES MFVP Software Encoding AVP Dedicated Hardware Encoding MFVP Cloud Based Software Encoding Ericsson Internal Page 38
39 Ericsson Virtual Headend The 2017 Vision BUSINESS PORTAL OPERATIONAL PORTAL ERICSSON VIRTUAL HEADEND Workflow Management & orchestration NON LINEAR INGEST LINEAR INGEST ERICSSON VIRTUALIZED ENCODING BROADCAST OUTPUTS OTT OUTPUTS STATIC RESOURCES DYNAMIC RESOURCES Linear encode / transcode / processing On Premises Encoding On Premises Segmentation Cloud based/ad Hoc Processing Ericsson Internal Page 39
40 Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Plurimedia Seachange TMS Kaltura Minerva SeaChange theplatform Viaccess- Orca BuyDRM Cisco Inside Irdeto Nagra Kudelski Verimatrix Viaccess-Orca Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Ericsson Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compression LIVE ENCODERS/ Ericsson Internal TRANSCODERS Page 40 SGI IBM HP HARDWARE CDN
41 Typical Video Infrastructure Implementation Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm STORAGE LEVELS ABR Video Streaming Server Farm Ericsson Internal Page 41
42 Ericsson Approach Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm Integrate storage server silos into one virtualized CPU ABR Video Streaming Server Farm Ericsson Internal Page 42
43 Ericsson Approach Video Transcoding Server Farm Offline Content Acquisition UDP Video Streaming Server Farm Live Video Ingest Server Farm Incorporate additional functionalities as well into virtualized CPU ABR Video Streaming Server Farm Ericsson Internal Page 43
44 Ericsson Approach Ericsson Internal Page 44
45 Competitive Advantages Ericsson VSPP Video Storage and Processing Platform COMPETITION RACK OF INDIVIDUAL SERVERS ASSET #1 ASSET #1 ASSET #2 ASSET #3 ASSET #3 ASSET #2 VSPP VSPP Distributed File System - Recordings are distributed on all hard drives in the cluster High performance Our file system fully control disk access, block size for increased performance Server protection Our distributed RAID - Recordings are accessible from any server in the cluster COMPETITIVE SOLUTION Relies on HW RAID controller Recordings are stored on individual servers Lower performance due to HW RAID controller one size fits all configuration No server protection On server failure, recordings on the specific server are unavailable Ericsson Internal Page 45
46 Use Cases Cloud DVR
47 Cloud DVR Ericsson Internal Page 47
48 Time Shifted TV Ericsson Internal Page 48
49 Ecosystem Ericsson Services Visible World AD SERVER Aspera Kaltura Ericsson Mediaroom Ericsson Mediaroom Ericsson Mediaroom Cognos Software Nagios Tivoli Software WORKFLOW CMS/ MANAGER EPG Backoffice DRM BSS/OSS Content Repo Ericsson Video Storage and Processing Platform Akemai Velocix Varnish Ericsson Compresion LIVE ENCODERS/ Ericsson Internal TRANSCODERS Page 49 SGI IBM HP HARDWARE CDN
50 Going OTT EXTEND TV OPERATION TO MULTISCREEN Infrastructure, unified user-experience, new device support 1 2 RAPIDLY EXPAND VIDEO FOOTPRINT With ABR directly to TV MONETIZE Attract triple-play subscribers, drive more VOD, advertising 4 ADD SERVICE INNOVATION Time-shifted TV (start-over, catch-up), social interaction 3 Ericsson Internal Page 50
51 Enabling Real-time Service Control and Personalization DAD CHANNELS ADS DVR MOVIES CHANNELS ADS DVR MOVIES MOM VSTB VSTB Ericsson Internal Page 51
52 Unifying User Experience Across All Screens CHANNEL CHANGE BOOKMARKING FAVORITES AT HOME T-VOD REMOTE DVR COMMON USER INTERFACE ON THE MOVE Ericsson Internal Page 52
53 Time Shifted TV Innovation (START-OVER TV) Pause and rewind on all channels PAST LIVE PERSISTENCE LIVE PERSISTENCE PAUSE, REWIND NOW FUTURE LIVE PERSISTENCE LIVE PERSISTENCE Ericsson Internal Page 53 LIVE PERSISTENCE IS INCREASED
54 Time Shifted TV Innovation (CATCH-UP TV) Programs are available as VOD immediately PAST PAUSE, REWIND LIVE PERSISTENCE LIVE PERSISTENCE Catch-up TV VOD programs extracted NOW FUTURE Ericsson Internal Page 54
55 Time Shifted TV Innovation (CATCH-UP TV WITH ADS) PAST NOW FUTURE LIVE PERSISTENCE LIVE PERSISTENCE LIVE PERSISTENCE PAUSE, REWIND Dynamic ad insertion and replacement in catch-up content Ericsson Internal Page 55
56 Devices & Protocols Ericsson Mediaroom Reach supports a wide variety of devices: IOS Android Win 7/8 Browsers Desktop PC/Mac Roku Amazon Fire AppleTV Xbox 360. Ericsson Internal Page 56
57 Ericsson Internal Page 57
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