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1 Republic of Turkey Ministry of Economy,

2 COSMETICS AND PERSONAL CARE PRODUCTS INDUSTRY Parallel with the increase in living standards, the wish to keep a young and attractive appearance, the increasing number of working women and the young population of the country has led to the development of the cosmetics sector in Turkey. The Turkish cosmetic products industry has shown very good performance in terms of quality, production capacity and variety. The increase in both domestic and world demand is the major driving force for the rapid development of the sector. Today, Turkish cosmetics and personal care products companies offer high-quality, diverse products. According to the Ministry of Health, the cosmetics and personal care products industry employs people, and approximately 3250 companies manufacturing various cosmetics and personal care products are operating in the sector. The majority of these companies are located in Istanbul, which is the biggest trade center in Turkey and in which the largest production is made. In conjunction with recent economic growth in Turkey, the consumption and production of cosmetics and personal care products are growing rapidly. The number of cosmetics and personal care product range is increasing every year. Hair care has the largest share of the cosmetics and personal care products market in Turkey. Shampoos represent around 59 % of hair care products. Men's grooming products, depilatories, bath and shower products especially bar soaps, lip and eye make-up, personal deodorants and antiperspirants, perfumes, cologne and other toiletries, baby care products and dentifrices are the main products. The Turkish cosmetics market has recently witnessed the appearance of new and more competitive products such as soaps, natural soaps, natural shampoos, natural hair care, natural skin care, natural body care and other natural cosmetics. Since Turkey has a large variety of herbs and natural products, natural soap production is also widespread and done by small size local companies throughout Turkey. World-famous "laurel soaps" and "olive oil soaps" are produced in large quantities in Turkey. The Turkish soap sector is now an export-oriented sector. Turkish soap producers have created their own brands, which have led to strong consumer dependence in the domestic market, and they directed their attention to foreign markets. Most of the major multinational cosmetics and personal care products companies have manufacturing and marketing facilities in Turkey. Most of the foreign investors in the cosmetics and personal care products sector are manufacturing through joint ventures and licensing agreements. Additionally, there are many strong domestic manufacturers which have large production capacities. The Turkish cosmetics and personal care products industry has also reached world standards in terms of quality. Most of the companies have ISO 9000 Quality System Certificates and ISO Certificates. In addition, Turkish cosmetics and personal care products manufacturers closely follow recent international and national developments in environmental issues and comply with environmental legislation and regulations. The cosmetic and personal care products regulations adjusted to EU Cosmetics Directive (76/768/EEC) has been in force in the Turkish market since Studies about adopting the new European Cosmetics Directive 1223/2009 (which was put into force on July 2013) to Turkish legislation are continuing. Republic of Turkey Ministry of Economy,

3 EXPORTS Exports of the Turkish cosmetics and personal care products industry have an upward trend. While it was US$ 61 million in 2000, the value of cosmetics and personal care products exports reached US$ 772 million in This remarkably high increase in the export value has undoubtedly been achieved due to the recent modernization and technological improvements carried out in the sector. Exports of the cosmetics and personal care products sector in Turkey are composed of five major subsectors: Bath and shower products (pre-shave lotions, aftershave lotions, shaving cream, shaving soap and other shaving preparations products, bath soaps, deodorants, antiperspirants, bath salt, bath oils and other bath preparations, shower preparations, depilatories, room deodorizers, diapers, sanitary napkins and other toilet and cosmetic preparations products). Beauty or make-up and skin care products (skin care creams, moisturizing, skin care powders, skin cleansing, body lotions, eye make-up, lip make-up, manicure and pedicure preparations, sun protection, sun tan products and other skin care preparations). Hair products (shampoos, hair conditioners, hair rinses, hair straighteners, permanent waves, hair sprays, hair lotions, hair dyes, hair bleaches and other hair preparations). Perfume and toiletries (perfumes, colognes, toiletries and other products). Oral and dental hygiene products (dentifrices: aerosol, liquid, pastes and powders, mouthwashes and breath fresheners, dental floss and other oral hygiene products). The major export products of the Turkish cosmetics and personal care products industry were bath, shower products and men s grooming products with an export value of US$ 285 Million, hair products with an export value of US$ 163 million and beauty or make-up and skin care products with an export value of US$ 153 million in Cosmetics and Personal Care Products Exports by Types, (Value: US $) Change Share HS Value (1.000 $) Products Name (%) (%) No ($) 2013 ($) 2014 ($) ( ) Essential oils; resinoids; terpenic by-products etc Odoriferous mixtures as raw materials for industry ,26 4, ,40 9, Perfume and toilet waters ,17 6, Beauty, make-up & skin-care preparations; sunscreens, manicure or pedi ,41 19, Hair preparations ,99 21,1 Republic of Turkey Ministry of Economy,

4 Oral & dental hygiene preparations Personal toilet preparations shaving preparations, deodorants etc ,59 2, ,90 36,9 Total , Source: International Trade Center (ITC) Trade-Map Turkish cosmetics and personal care products are exported to 150 countries throughout the world. Major destinations in 2014 were Iran, Iraq, Russia, Germany, France, S. Arabia, and UAE. Iraq had a 13,74% share in Turkey's cosmetics and personal care products exports and Iran had 9,22%. Cosmetics and Personal Care Products Industry Exports by Countries (Value: US $ ) Countries Value (1.000 $) Change (%) Share (%) 2012 ($) ( ) 2014 ( ) Iraq ,20 13,74 2 Iran ,40 9,22 3 Russian Fed ,22 5,74 4 Germany ,46 4,02 5 France ,74 3,93 6 Saudi Arabia ,32 3,47 7 UAE ,92 3,44 8 Free Zones ,11 3,10 9 Algeria ,92 3,04 10 Libya ,64 2,75 11 Azerbaijan ,84 2,70 12 UK ,98 2,60 13 Romania ,08 2,49 14 Ukraine ,91 2,11 15 Egypt ,70 2,04 List Total ,40 64,42 Turkey s Total Export ,31 100,00 Source: International Trade Center (ITC) Trade-Map Republic of Turkey Ministry of Economy,

5 TRADE FAIRS The products of the industry are exhibited in international and national fairs organized in Turkey. Major fairs in the Turkish cosmetics and personal care products industry in 2015 are as follows: BEAUTY EUROASIA 11. INTERNATIONAL COSMETICS, BEAUTY AND COIFFEUR EXHIBITION; International Exhibition For Beauty & Cosmetics Products, Cosmetics, Beauty, Aesthetics, Personal Care in Istanbul 30 April- 02 May 2015 BEAUTY AND CARE 2015; Cosmetics, Beauty, Aesthetics, Personal Care in Istanbul; March 2015 USEFUL LINKS Turkish Chemical Manufacturers Association The Association Of Cosmetics And Cleaning Products Industrialists Istanbul Mineral And Metals Exporters' Association Republic of Turkey Ministry of Economy,

6 Republic of Turkey Ministry of Economy,

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