Guidelines for fundraising

Transcription

1 Guidelines for fundraising We want to do all we can to help your fundraising. So before you start, please check these guidelines. Is it legal? Some methods of fundraising are restricted by local or charity law. Below you will find some basic guidelines that you will need to bear in mind when organising your fundraising activities. If you are not sure whether your event is included, please contact us on or c c Collections: you must have a licence or permit from your local authority if you want to hold a street collection, house-to-house collection, or any other collection in a public place. Collections in pubs, factories and offices are counted as house-to-house collections, so you also need a permit for them. c c Raffles and lotteries: if your raffle or draw is held within a 24-hour period, is in one single venue and is part of another event, you can use cloakroom tickets. Tickets should never be sold for more than 1 each. If your raffle lasts longer than 24 hours you will need a local lottery licence and printed tickets, as there are a number of things that must be legally printed on each ticket. Selling alcohol: if you plan to sell drinks like beer, wine or spirits at your event you ll need a licence. For help and advice on this please contact us. Live music: If you re planning to have a band or singer perform at your event you ll need a licence. For help and advice on this please contact us. c c Correspondence and publicity material: when you re writing to anyone about your event or producing any publicity items as part of your fundraising, please remember to include CLIC Sargent s registered charity number. Please use these exact words: Registered charity number and registered in Scotland (SC039857). Collecting boxes The law requires that boxes should be sealed and numbered. This is to reassure people making donations that their money will find its way to the intended charity. Boxes without seals, or with damaged seals, also look extremely unprofessional and do not reflect well on CLIC Sargent. If you need replacement seals, please contact us. If you need to open a collecting tin, please make sure at least two people are present while the tin is opened and the money is counted and recorded using a CLIC Sargent counting form. Top tips 1 Make a contact list: build up a contact list of people who have helped and supported you it s a nice touch to write to everyone after your event to let them know how you got on and how much money they helped you raise. Get a little help from your friends: have a chat with your friends and family. Find out what they could do to help they may have skills you don t know about, like cake making or writing pub quiz questions. Ask about their friends and family too and see how they can help.

2 Is it Safe? Health and Safety at Fundraising Events CLIC Sargent really appreciates everything you do to raise money for the charity, but we want you to do this safely. It is with this in mind that we advise you to identify any potential aidents or hazards before you decide to hold the event by completing a risk assessment. It s a good idea to consider first aid facilities as part of the risk assessment process. These may range from having a first aid kit on hand at small events to having a person available with a formal first aid qualification or partnering with a voluntary first aid organisation such as St. John s Ambulance or the British Red Cross. Useful contacts: St John s Ambulance 27 St John s Lane London EC1M 4BU Tel: British Red Cross UK Office 44 Moorfields London EC2Y 9AL Tel: The Health and Safety Executive provide some excellent free resources on health and safety, including their guide Five Steps to Risk Assessment and a template for you to use. You can download these resources from: Always plan an event carefully and well in advance. Remember, your fundraising idea doesn t have to be complicated to be suessful, but it should always be fun! Make sure your venue is safe and decide whether you ll need crowd control measures c c Consider carefully what security arrangements you ll need, particularly if you re carrying money around or if there will be large amounts of money at the event c c Do you have the right insurance cover? CLIC Sargent suggests you contact your own insurance broker to check that you are covered to undertake your fundraising, alternatively see below for independent insurers who can give independent insurance advice c c If your event includes the supply of food to participants please make sure that people supplying or preparing the food are correctly qualified. 2 CLIC Sargent strongly recommends that people undertaking fundraising events take out appropriate Personal Aident and Public Liability Insurance. CLIC Sargent cannot aept responsibility for claims, of whatever nature, that may arise from an event which is outside our control.

3 Are children involved in your event? As a charity supporting children and young people, we take child safety very seriously. If children are going to take part in your fundraising event, there are some things that we would like to bring to your attention for their safety and your protection. If you have any questions or concerns about the involvement of children and young people in your fundraising event do not hesitate to contact your local Fundraising Manager. Do not hold an event which specifically encourages children to attend without their parents. If children may attend your event, you need to make sure the environment is safe for them. Think about any potential risks such as cars, equipment, doors, toilets, facilities for lost children, etc. If you plan to hold a crèche/supervised play area for children you need to seek advice from your Local Authority children s services department Department. If you have asked other adults or organisations to provide a service at your event for children, eg Punch and Judy, a bouncy castle etc, please check their insurance safety certificates and ask for references and their Disclosure and Barring Service check. Do not take photographs of children without their parent s permission. Do not allow children to enter raffles, competitions or games where the prize is alcohol. Our offices Keep us up to date on your fundraising plans so we can help you with any queries and help make your fundraising a suess. Contact your local office: Aberdeen Belfast Brighton Bristol Bury St Edmunds Derby Exeter Glasgow Leeds London Oxford Southampton Inverness

4 Using logos and the charity number Your local fundraising manager can provide you with artwork and printing support for most events. Our logo Our logo has been designed to be friendly and to reflect our work with children and young people. As our unique identity, it is essential that our logo is applied consistently. The following guide should help you use our logo in the correct way and build a strong brand for CLIC Sargent. If you need a copy of our logo, you can request it from our website at Please make sure that you give as much detail as possible when making your request so we can provide the right one as there is a primary version (the main one), a secondary version (for use when there are space or layout restrictions) and national variations for fundraising that takes place solely in either Northern Ireland, Wales Cymru and Scotland. Colour Our logo is available in three colours plum, solid black and solid white. Wherever possible, use our plum logo on a white background. Where that is not possible, it can be used in solid white or black aording to the background colour. If your promotion isn t in colour, please use the black version of our logo. CLIC Sargent plum colour references: Coated stock Pantone 241 C CMYK Uncoated stock Pantone 240 U CMYK On screen RGB WEB #B51A8A To keep our logo clear of clutter and help it stand out, we have devised some simple rules. Logo clear area Positioning We prefer our logo to appear either in the bottom or top right-hand corner of the page. Clear space The logo has a specified clear area, equal to the width of the flower, which scales in size with it. This is to protect its integrity and legibility and should be kept clear at all times. 4

5 Minimum size The logo also has a minimum usable size, below which it will become unreadable. For our primary logo, it s 18mm or 80px wide; for our secondary logo, it s 32mm or 120px wide. We have some simple rules to follow that ensure our logo always looks its best. c Do not dismantle our logo or rearrange any of its elements c Do not squash or stretch our logo c Use the appropriate colour logo for your selected background c Do not use the logo over complex imagery which makes the logo hard to read c Do not try to recreate our logo c Do not edit our logo or add any effects c Do not use any elements individually c Do not add any outlines or boxes c Do not turn it on an angle c Do not use our logo in any colour other than those specified in these guidelines. Minimum size 18mm Minimum usable size of our primary logo is 18mm or 80px wide 32mm Minimum usable size of our secondary logo is 32mm or 120px wide Charity number The wording you should use right across the UK is: Registered charity number and registered in Scotland (SC039857). As advised by the Charity Commission it is a legal requirement that the charity number wording be written on all documents issued by or on behalf of a charity that are intended to persuade the reader to give money. This includes notices, advertisements, material placed on websites and products that we benefit from financially. For any other resources you might need, please contact your local fundraising manager. And finally... Good luck with your fundraising. Remember, every penny you raise will make a real difference to children and young people with cancer, and their families. Want to find out more? Call us on