Chun-Chu (Bamboo) Chen, Ph.D.
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1 MEM 202C University of Idaho Moscow, D Chun-Chu (Bamboo) Chen, Ph.D. Phone: Education 2009~2012 Texas A&M University (TAMU), College Station, TX, USA. Ph.D. in Recreation, Park & Tourism Sciences Advisor: Dr. James F. Petrick bchen@uidaho.edu Dissertation: Why People Travel? Examining Perceived Benefits of Tourism 2008~2009 University of Illinois at Urbana-Champaign (UIUC), Champaign, IL, USA Ph.D. program in Recreation, Sports & Tourism 2004~2007 National Dong Hwa University (NDHU), Hualien, Taiwan M.S. in Tourism & Recreation Management Advisor: Dr. Yueh-Hsiu Lin Thesis: Familiarity, Imagery, and Visiting Propensity: Taiwan in the Mind of Mainland Chinese Internet Users 1999~2004 National Taiwan University (NTU), Taipei, Taiwan B.S. in Civil Engineering Areas of Specialization Benefits of Tourism & Recreation Experiences Tourism & Recreation Marketing Academic Positions As of August 2014 Assistant Professor, University of Idaho Aug 2013~Jul 2014 Jan 2013~Jul 2013 Instructor, Pennsylvania State University Post-doctoral Scholar, Texas A&M University Awards and Honors 2012 TTRA Texas Stan Hodge Memorial Scholarship, Travel and Tourism Research Association Texas International Student Education Scholarship, Texas A&M University 2012 Induction into the Beta Delta Chapter of Rho Phi Lambda National Honorary Recreation, Park and Leisure Fraternity 2011 Clare A. Gunn Scholarship in Tourism Studies, Dept. of Recreation, Park & Tourism Sciences, Texas A&M University Best Paper Award, the 2007 Cross-Strait Forum for Graduate Student Research 2005 Excellent Student Award, National Dong Hwa University - 1 -
2 Research Grants Scientific Research Grants (awarded) Aug 2013~Jul 2014 Aug 2008~Jul 2010 Nov 2009~Oct 2011 Co-investigator (PI: Dr. Yueh-Hsiu Lin) Funding agency: National Science Council of Taiwan Project: Examining Perceived Benefits of Travel and Travel Behavior The amount of grant proposal: $NT 758,000 ($US 25,200) Co-investigator (PI: Dr. Yueh-Hsiu Lin) Funding agency: National Science Council of Taiwan Project: Political Ideology & Tourist Imagery: China in the Minds of Taiwanese The amount of grant: $NT 1,612,000 ($US 54,000) Principal investigator Funding agency: Ministry of Education, Taiwan Project: Social Construction of Destination Perceptions (Government Sponsorship Scholarship & Research Grant) The amount of grant: $US 30,000 Feb 2012~May 2012 Graduate Student Lead (PI: Dr. James F. Petrick) Funding agency: US Travel Association Project: Benefits of Tourism Literature Review Study The amount of grant: $US 38,799 Industry Research Grants (awarded) Feb 2013~Apr2013 Co-investigator (PI: Dr. James F. Petrick) Funding agency: Texas Travel Industry Association Project: Impacts of Earlier School Start Date on Tourism The amount of grant: $US 3,000 Feb 2013~May 2013 Co-investigator (PI: Dr. James F. Petrick) Funding agency: Texas Association of Convention and Bureau Project: TACVB Annual Survey The amount of grant: $US 2,000 Mar 2013~May 2013 Co-investigator (PI: Dr. James F. Petrick) Funding agency: National Cave Association Project: Economic Impacts of Cave Tourism The amount of grant: $US 5,000 Mar 2013~May 2013 Co-investigator (PI: Dr. James F. Petrick) Funding agency: Frisco Convention & Visitor Bureau Project: Frisco CVB Stakeholder Survey The amount of grant: $US 3,
3 Publications Journal Articles 1. Chen, C.-C., Lai, Y.-H. R., Petrick, J. F., & Lin, Y.-H. Tourism between divided nations: An examination of stereotyping on the formation of destination image. Tourism Management (accepted, not yet in print). 2. Chung, J. Y., Chen, C.-C., & Lin, Y-H. Generational cohorts and cross-strait tourism. Journal of Travel Research (accepted, not yet in print). 3. Chen, C.-C., & Petrick, J. F., & Shahvali, M. Tourism experiences as a stress reliever: Examining the effects of tourism recovery experiences on life satisfaction. Journal of Travel Research (in press). 4. Chen, C.-C., Lin, Y-H., Gao, J., & Kyle, G. Developing a market-specific destination image scale: A nomological validation approach. Tourism Analysis (in press). 5. Chen, C.-C., Wang, Y.-C., Lin, Y.-H., & Jiang, J. (2014). Segmenting Taiwanese tourists to China by ethnic identity and generation. Journal of Vacation Marketing 20(2), Chen, C.-C., & Petrick, J. F. (2013). Health and wellness benefits of travel experiences: A literature review. Journal of Travel Research. 52(6), Huang, W.-J., Chen, C.-C., Lin, Y.-H. (2013). Cultural proximity and intention to visit: destination image of Taiwan as perceived by Mainland Chinese visitors. Journal of Destination Marketing & Management. 2(3), Chen, C.-C., Lin, Y.-H., & Petrick, J. F. (2013). Social biases of destination perceptions. Journal of Travel Research, 52(2), Chen, C.-C. & Lin, Y.-H. (2012). Segmenting Mainland Chinese tourists to Taiwan by destination familiarity: A factor-cluster approach. International Journal of Tourism Research, 14(4), Chen, C.-C., Lin, Y.-H., & Petrick, J. F. (2012). International stereotype and the collective construction of destination image. Tourism Analysis, 17(1), Lin, Y.-H., Chen, C.-C., Park, C. W. (2012). The salient and organic images of Taiwan as perceived by Mainland Chinese Tourists. Asia Pacific Journal of Tourism Research, 17(4), Chen, C.-C., & Lin, Y.-H (2012). A qualitative assessment of destination saliency. International Journal of Leisure and Tourism Marketing, 3(2), Book Lin, Y. H., & Chen, C.-C. (2012). Tourism & Hospitality Marketing. Taipei: San Min. (written in Chinese). Conference Papers Chen, C.-C., & Petrick, J. F. (2013). Why people travel? Examining perceived benefits of travel. Travel and Tourism Research Association Annual Conference, Kansas City, MO, June Wang, Y.-C., Chen, C.-C., & Lin, Y.-H. (2013). What motivates Chinese tourists to visit Taiwan? The application of Guanxi in an integrated model. The 3rd Advances in Hospitality and Tourism Marketing & Management, Taipei, Taiwan; June
4 Wang, Y.-C., Chen, C.-C., & Lin, Y.-H. (2013). The intention to maintain guanxi in destination choice: Exploring Chinese tourists' loyalty toward Taiwan China Tourism and China Hotel-Branding Forum, Hong Kong, China; May Chen, C.-C., & Petrick, J. F. (2012). Vacation recovery experiences on life satisfaction. Travel and Tourism Research Association Annual Conference, Virginia Beach, VA, June Chung, J. Y., & Chen, C.-C. (2012). Generational cohorts and Mainland Chinese tourists to Taiwan. The 2012 TOSOK International Tourism Conference, Ulsan, Korea, July Chen, C.-C., Lai, Y.-H., & Petrick, J. F. (2010). The discriminant effect of perceived value on travel intention: Visitors vs. non-visitors. In Miller D. (ed.), Travel and Tourism Research Association 41 st Annual Conference Proceedings: Rockin & Rollin Down the Research River. San Antonio, Texas USA. June 20-22, Chen, C.-C., & Lin, Y.-H. (2010). The moderating effect of familiarity on the structural model of country and destination image. In Miller D. (ed.), Travel and Tourism Research Association 41 st Annual Conference Proceedings: Rockin & Rollin Down the Research River. San Antonio, Texas USA. June 20-22, Lai, Y.-H., Chen, C.-C., & Petrick, J. F. (2010). The economic impact on leisure activities. In Miller D. (ed.), Travel and Tourism Research Association 41 st Annual Conference Proceedings: Rockin & Rollin Down the Research River. San Antonio, Texas USA. June 20-22, Chen, C.-C., & Lin, Y.-H. (2007). Familiarity, imagery, and visiting propensity: Taiwan in the mind of Mainland Chinese Internet users. In The 13th Asia Pacific Tourism Association & 5th Asia Pacific CHRIE Joint Conference Proceedings: Hospitality & Tourism Education: Trends & Strategies (pp ). Beijing, China: Beijing International Studies University. May Chen, C.-C., & Lin, Y.-H. (2006). The salient and organic images of Taiwan perceived by Chinese Internet users. In Assenov I. (ed.), The Fifth Asia Pacific Forum for Graduate Student Research in Tourism Forum Proceedings: Threats and Challenges to the tourism Industry: Reform and Perform (pp ). Bangkok, Thailand: Prince of Songkla University. September 20-22, Experience in the Tourism & Hospitality Industry May 2002~Sep 2004 Travel Planner & Tour Guide May 2005~Sep 2005 Company: Hualien Travel Service Provided travel information, planning guidance, and guided tours for international visitors to Hualien Bed & Breakfast Business Plan Developer Company: Rui-shui Bed & Breakfast - 4 -
5 Sep 2007~Jan 2008 Feb 2009~Jul 2009 Worked in a team to design a business plan for the Rui-Shui Bed & Breakfast Bed & Breakfast Manager Company: Rui-shui Bed & Breakfast Worked in a team to manage the Rui-Shui Bed & Breakfast Mystery Shopper Institute: Taiwan Leisure Farming Development Association Evaluated the performance of leisure farms in Taiwan Teaching Experience Aug 2013~May2014 Instructor Jan 2012~May 2012 Sep 2011~Dec 2011 Sep 2011~Dec 2011 Sep 2010~May 2011 Dept. of Recreation, Park & Tourism Management, Penn State University Course: RPTM 300Y Tourism & Leisure Behavior Course: RPTM 410 Marketing for Recreation Services (two sections) Lecturer Course: RPTS 331 Tourism Marketing Teaching Assistant Course: RPTS 426 Tourism Impacts Instructor: Tek B. Dangi Teaching Assistant Course: RPTS 370 Youth Development Organizations & Services Instructor: Karen K. Melton Teaching Assistant Course: RPTS 202 Foundations of Tourism Instructor: Dr. James F. Petrick Course Taught Spring 2014 RPTM 410 Marketing for Recreation Services Number of Students: 60 (two sections) Final Evaluations (formal)(n=47) (scale: 1=lowest rating = 7 highest rating) Rate the overall quality of this course Rate the overall quality of the instructor Spring 2014 RPTM 300Y Tourism & Leisure Behavior Number of Students: 44 Final Evaluations (formal)(n=30) (scale: 1=lowest rating = 7 highest rating) Rate the overall quality of this course Rate the overall quality of the instructor
6 Fall 2013 RPTM 410 Marketing for Recreation Services Number of Students: 94 (two sections) Final Evaluations (formal)(n=51) (scale: 1=lowest rating = 7 highest rating) Rate the overall quality of this course Rate the overall quality of the instructor Fall 2013 RPTM 300Y Tourism & Leisure Behavior Number of Students: 44 Final Evaluations (formal)(n=26) (scale: 1=lowest rating = 7 highest rating) Rate the overall quality of this course Rate the overall quality of the instructor Spring 2012 RPTS 331 Tourism Marketing Number of Students: 55 Final Evaluations (formal) (n=40) (scale: 1=totally disagree = 5 totally agree) The overall teaching effectiveness of the instructor was high Focusing now on the course content, the overall quality of the course was high Other Professional Experience July 2011~ Reviewer Journal of Destination Marketing & Management (2 manuscripts) International Journal of Tourism Research (1 manuscript) Leisure Sciences (1 manuscript) Journal of Leisure Research (2 manuscripts) Event Management (2 manuscripts) Tourism Management (12 manuscripts) Annals of Tourism Research (1 manuscript) Jan 2010~May 2010 Undergraduate Tutor Advised students on probation Other Research Experience Jan 2012~Aug 2012 Research Assistant (PI: Dr. James F. Petrick) Funding agency: British Petroleum Company - 6 -
7 Dec 2009~Feb 2010 Sep 2009~Dec 2009 Aug 2007~Sep 2007 Aug 2006~Jul 2007 Aug 2005~Jul 2006 Mar 2005~Nov 2005 Project: The Impact of the Gulf Oil Spill on Louisiana Tourism Assisted in collecting and analyzing data Research Assistant (PI: John Crompton) Funding agency: Texas A&M University Project: Pricing Literature Review Study Assisted in collecting academic articles on the topic of pricing in the marketing literature Research Assistant (PI: Dr. James F. Petrick) Funding agency: Texas State Government Project: Texas Marketing Awareness & Literature Conversion Study Assisted in analyzing research data and writing report Project: International Tourism Marketing Plan for Hualien Funding agency: Bureau of Tourism, Hualien County, Taiwan Provided an international market analysis & plan for Hualien county Project: The Destination Image of Taiwan in China: Tourists versus Intermediaries Funding agency: National Science Foundation of Taiwan Assisted in analyzing research data and writing report Assisted in research conceptualization and operationalization Project: The Destination Image of Taiwan as Perceived by Mainland Chinese Tourists Funding agency: National Science Foundation of Taiwan Interviewed actual and potential (internet users) Chinese tourists. Project: The Survey of the Hospitality Industry in East Taiwan Funding agency: Bureau of Tourism, Taiwan Interviewed government officials, business owners and managers in the hospitality industry
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