MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

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1 Exam Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Security for online bank transactions include all of the following except: 1) A) SSL encryption B) digital certificates C) firewalls D) virtual biometrics 2) Characteristics of the job market and employment placement include all of the following except: 2) A) They are very stable. B) The job market has essentially moved online. C) There is an unbalanced supply and demand. D) Career portals on corporate Web sites reduce recruitment costs. 3) One of the characteristics of Web 2.0 in the travel industry is. 3) A) personalization. B) standardization C) intermediation D) segmentation 4) Gateways to storefronts and e-malls are referred to as. 4) A) shopbots B) intelligent search engines C) shopping browsers D) shopping portals 5) In an e-market, Federal Express and PayPal are examples of. 5) A) intermediaries B) service providers C) viral marketers D) content disseminators 6) All of the following are characteristics of WAYN except: 6) A) When it introduced fees for its premier travel membership service, it lost most of its new subscriptions. B) It enables its users to create a personal profile and upload and store photos. C) It is a popular social networking Web site. D) It is not aimed at any particular age group. 7) Sears' marketing strategy would best be described as. 7) A) a brick-and-mortar strategy B) direct marketing from a manufacturer C) a click-and-mortar strategy D) a shared service mall strategy 8) Changes in the real estate industry driven by real estate online include all of the following except: 8) A) use of live chat B) disintermediation of real estate agents C) stabilizing the industry and reducing credit fraud by borrowers D) offering 3D video tours 9) According to Internet Retailer (2007), approximately percent of adult U.S. Internet users shop online or research offline sales online. A) 65 B) 25 C) 45 D) 85 9) 1

2 10) A disadvantage of online job advertising and recruitment for employers is. 10) A) a huge increase in employee turnover B) an overload of applicants, both qualified and unqualified C) an increase in the costs of finding candidates D) a significant decrease in the number of qualified applicants 11) A company that creates and manages many-to-many markets is called a. 11) A) content disseminator B) transaction broker C) viral marketer D) market maker 12) A key difference in competition between retailing and e-tailing is that. 12) A) retailers face fewer competitors B) e-tailers face fewer competitors C) retailers face greater global competition D) e-tailers face greater local competition 13) All of the following are revenue models for online independent travel agents except: 13) A) subscription or membership fees B) direct revenues from commissions C) revenue sharing fees D) direct marketing revenues 14) Dell's distribution strategy is best described as. 14) A) a click-and-mortar strategy B) a brick-and-mortar strategy C) a shared service mall strategy D) direct marketing from a manufacturer 15) Characteristics of JobCentral.com include all of the following except: 15) A) It makes it easy for job searchers to explore available openings. B) It provides people at all education levels with timely information about careers and employment opportunities nationwide. C) It is used primarily to catalog business and accounting job postings. D) It is a career portal created by a number of leading companies to reduce recruitment costs. 16) Which of the following is not a characteristic of e-banking? 16) A) saves users time and money B) is increasing peer-to-peer (P2P) online lending C) is becoming an enabling feature of business growth in the developing world D) is more expensive for banks 17) Compared to the traditional job market, the online job market. 17) A) tends to be much less expensive B) tends to be less reliable C) is usually specialized and local in scope D) has a shorter life cycle 18) Direct marketers. 18) A) are manufacturers B) use one or more distribution channels C) are pure-play e-tailers D) do not operate physical stores 19) An online seller of travel services that generates revenue by charging fees for its services is an example of a. A) content disseminator B) market maker C) transaction broker D) viral marketer 19) 2

3 20) A marketer that uses to advertise to potential customers is called a. 20) A) content disseminator B) viral marketer C) market maker D) transaction broker 21) All of the following describe retailing except: 21) A) A retailer is a sales intermediary. B) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary. C) Companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution. D) Many manufacturers sell directly to consumers and through wholesalers and retailers. 22) Software tools that scout the Web for stores that sell similar items at low prices are called. 22) A) intelligent search engines B) shopping browsers C) shopbots D) shopping portals 23) All of the following categories have been selling well online except: 23) A) travel B) cars C) groceries D) health and beauty 24) The TRUSTe seal is an example of. 24) A) an intermediary B) a trustmark C) a B2B exchange D) a business rating 25) Which of the following is a characteristic of e-tailing? 25) A) Price changes are expensive, but can be done at anytime. B) Competition is local. C) Fewer resources are needed to increase customer loyalty. D) Customer relations are less stable due to anonymous contacts. SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question. 26) The Internet has created a large demand for personalized products and services. Manufacturers can meet that demand by using a strategy. 26) 27) are tools that scout the Web for consumers who specify search criteria. 27) 28) EC offers companies new opportunities to test prices and make prices more precise, which are referred to as prices. 28) 29) are retailers who conduct business in the physical world, in traditional stores. 29) 30) Retailing conducted over the Internet is called. 30) 31) Merchants can study and find out what customers want through. 31) 32) A major problem in B2C is the increasing rate of online. 32) 3

4 33) are meta-search engines that search a range of related sites or search engines, seeking the best product or service for a particular consume. 33) 34) is the process whereby intermediaries, either new ones or those that had been disintermediated, take on new intermediary roles. 34) 35) is the use of software (intelligent) agents to facilitate intermediation. 35) 36) Amazon.com is an example of a(n) because it sells directly to consumers over the Internet without maintaining a physical sales channel. 36) 37) The two major limitations of the electronic job market are privacy and because resumes are typically not encrypted. 37) 38) services enable users to receive information on their bank account balances via SMS and to settle payments for bills and purchase stocks. 38) 39) A firm that operates both physical stores and an online e-tail site is said to be a click-and-mortar business selling in a(n) model. 39) 40) In addition to regular banks adding online services, have emerged; these have no physical location, but conduct only online transactions. 40) 41) refers to any situation in which direct competition and/or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new, often online, channel. 41) 42) In today's age of Web 2.0, the wide reach of sites such as MySpace and LinkedIn can get people hired faster. 42) 43) are firms that conduct retail business online. 43) 44) An e-tailer can use cookie files and other technologies to track the specific browsing and buying behavior of each consumer. With that information, the e-tailer can create a marketing plan tailored to that consumer's pattern by showing items of interest or offering incentives that appeal to that consumer's sense of value, which is referred to as. 44) 45) are gateways to storefronts and e-malls that may be comprehensive or niche oriented. 45) 46) A(n) is a combination of both the brick-and-mortar retailer and an online transactional Web site. 46) 47) refers to the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain. 47) 4

5 48) Members of hope that consumers will use their trustmark seal as an assurance and as a proxy for actual research into their conduct of business, privacy policy, and personal information protection. 48) 49) refers to marketing that takes place without intermediaries between manufacturers and buyers; or marketing done online between any seller and buyer. 49) 50) A shopping tool referred to as a(n) is a program that contains the shopper's information. 50) 5

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