Visual Communication Images with Messages. Chapter 7: Typography
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1 Visual Communication Images with Messages Chapter 7: Typography It is a rarer gift to lay words out properly than to write them. Nicolas Barker, 1942 BOOK COLLECTOR, TYPOGRAPHER, AUTHOR
2 Gutenberg Bible, 1456
3 The Curious History of Johannes Gutenberg Born in Mainz, Germany Learned Metalworking Family Fled to France: Guild Wars Borrowed Heavily for his Secret Art and had a Hot-Temper Lost Equipment and Books to Johannes Fust (Faust), a Creditor Fust Put His Logo in Books and Died of the Plague Gutenberg Bankrupt, But Supported Late in Life by an Archbishop Not Sure Where Buried in Mainz Portraits of Johannes Gutenberg? Johannes Gutenberg
4 Phaistos Disc, Greece, printed symbols, 3800 years old
5 Ts ai or Cai Lun, invention of paper, 1900 years old
6 Diamond Sutra, Chinese, 1100 years ago
7 Jikji, Korean, 600 years ago
8 The Canterbury Tales, c. 1410
9 The Book of Hours, c. 1450
10 The Gutenberg Bible Textur Typeface Mimicked Scribes Printed in Latin Mostly 42-Line Columns Two Volumes Weighing 50 Pounds 11 x 16 Inches Each Four Years in the Making 140 on Paper; 40 on Vellum Only 48 Exist Today Introduced in 1456 Gutenberg s Logo Not in Book Printing: The Birth of Typography Gutenberg Bible, 1456
11 Gutenberg s Legacy By 1500: 1,120 Print Shops in 17 Countries with 10 Million Books Literacy and Education Grew as More Wanted to Read Secular Criticism Democracy Flourished Beginning of Typography Seventeenth Century Print Shop
12 Gutenberg s Legacy By 1500: 1,120 Print Shops in 17 Countries with 10 Million Books Literacy and Education Grew as More Wanted to Read Secular Criticism Democracy Flourished Beginning of Typography Gutenberg Bible
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14 Typographical artist Tauba Auerbach Blah, Blah, Blah by Tauba Auerbach personal perspective
15 Yael Kanarek
16 Barbara Krueger
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18
19 The Birth of Writing, 30,000 BCE historical perspective: cave drawings, 32,000 years ago
20 cave of forgotten dreams, werner herzog, 2011
21 Charles R. Knight, American Museum of Natural History
22 street art by banksy
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24 Cave Painters at EPCOT
25 A Cave Artist s Signature?
26 Historical Perspective Drawing Cave Painting Iconic and Symbolic Pictographs Writing Sumerians First Civilization Settled in Iraq Today About 2800 BCE, Cuneiform: Wedge-Shaped Writing Egyptians Hieroglyphs, Holy Writing Hieratic and Demotic Forms Rosetta Stone Cave Artists Gang?
27 Modern Equivalents
28 Insect Scribbling: Gave Humans the Idea of Writing
29 Unknown Canadian Petroglyphs (Rock Carvings)
30 Historical Perspective Drawing Cave Painting Iconic and Symbolic Pictographs Writing Sumerians First Civilization Settled in Iraq Today About 2800 BCE, Cuneiform: Wedge-Shaped Writing Egyptians Hieroglyphs, Holy Writing Hieratic and Demotic Forms Rosetta Stone Petroglyph Collection
31 Site of the Birth of Civilization The Fertile Crescent
32 Early Cuneiform Tablet Early Cuneiform, 5000 years ago
33 Historical Perspective Drawing Cave Painting Iconic and Symbolic Pictographs Writing Sumerians First Civilization Settled in Iraq Today About 2800 BCE, Cuneiform: Wedge-Shaped Writing Egyptians Hieroglyphs, Holy Writing Hieratic and Demotic Forms Rosetta Stone Formalized Cuneiform Writing
34 Epic of Gilgamesh, Oldest Written Story Cuneiform Text in 12 Tablets, 2700 BCE Cuneiform story, The Epic of Gilgamesh, 4000 years ago
35 Historical Perspective Drawing Cave Painting Iconic and Symbolic Pictographs Writing Sumerians First Civilization Settled in Iraq Today About 2800 BCE, Cuneiform: Wedge-Shaped Writing Egyptians Hieroglyphs, Holy Writing Hieratic and Demotic Forms Rosetta Stone Egyptian Words and Pictures
36 Rosetta Stone: Egyptian and Greek Rosetta stone, hieroglyphics, demotic, and Greek, 2300 years ago
37 Chinese writing Chinese Tablet
38 Chinese Calligraphy
39
40 Original Phoenician Alphabet Phoenician alphabet, 3500 years ago
41 Modern English Phonetic Alphabet
42 How to Spell the Alphabet by Tauba Auerbach
43 Greek Writing Reflects Mariner Roots Greek writing
44 Historical Perspective Writing Chinese Calligraphy, 1800 BCE About 44,000 Symbols Simplified to 1,000 Today Press Impractical Phoenicians Mariners, Lebanon Today Phonetic Alphabet: 22 Symbols for Sounds Made Simplified Communication Greeks Added Vowels & Aesthetics Romans Completed Alphabet Roman writing Roman Writing on Display
45 Historical Perspective Writing Chinese Calligraphy, 1800 BCE About 44,000 Symbols Simplified to 1,000 Today Press Impractical Phoenicians Mariners, Lebanon Today Phonetic Alphabet: 22 Symbols for Sounds Made Simplified Communication Greeks Added Vowels & Aesthetics Romans Completed Alphabet Mayan Writing Mesoamerican writing, 1000 years ago
46 Aldus Manutius historical perspective: hot type printing
47 First American Newspaper
48 Richard Hoe s Press
49 Richard Hoe s Press
50 Phototypesetting Machine historical perspective: cold type printing
51 Historical Perspective Cold Type Production Phototypesetting Uses Photography Digital Typesetting Uses Computer Desktop Publishing Ad for the Original Macintosh Computer
52 Technical Perspective Typeface Families Blackletter Ornate & Decorative Religious Connotation Roman Three Variations Most Common & Legible Script Initially for Everyday Uses Miscellaneous Advertising During the 1800s Square Serif Least Used, Wild West Sans Serif Fast Presses, Art Deco, Computers The Six Typeface Families technical perspective: the typeface families
53 Technical Perspective Typeface Families Blackletter Ornate & Decorative Religious Connotation Roman Three Variations Most Common & Legible Script Initially for Everyday Uses Miscellaneous Advertising During the 1800s Square Serif Least Used, Wild West Sans Serif Fast Presses, Art Deco, Computers Blackletter technical perspective: blackletter
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55 Roman technical perspective: roman
56
57 Technical Perspective Typeface Families Blackletter Ornate & Decorative Religious Connotation Roman Three Variations Most Common & Legible Script Initially for Everyday Uses Miscellaneous Advertising During the 1800s Square Serif Least Used, Wild West Sans Serif Fast Presses, Art Deco, Computers Pride and Prejudice, by Christine Cirillo, 2010 Night, by xtine, 2001
58 Script technical perspective: script
59
60 V by Tauba Auerbach
61 Technical Perspective Typeface Families Blackletter Ornate & Decorative Religious Connotation Roman Three Variations Most Common & Legible Script Initially for Everyday Uses Miscellaneous Advertising During the 1800s Square Serif Least Used, Wild West Sans Serif Fast Presses, Art Deco, Computers Miscellaneous technical perspective: miscellaneous
62 teagan white
63
64 Square Serif technical perspective: square serif
65
66
67
68 Sans Serif technical perspective: sans serif
69 Technical Perspective Typeface Families Blackletter Ornate & Decorative Religious Connotation Roman Three Variations Most Common & Legible Script Initially for Everyday Uses Miscellaneous Advertising During the 1800s Square Serif Least Used, Wild West Sans Serif Fast Presses, Art Deco, Computers
70
71 Technical Perspective Typeface Attributes Size Measured in Points Color Type & Background Font Bold, Italic, Underlined Text Block Size Line Width & Column Length Justification Aligned Left, Right, Centered White Space Kerning: Between Letters Leading: Between Lines Alley: Between Columns technical perspective: attributes
72
73 Technical Perspective Typeface Attributes Size Measured in Points Color Type & Background Font Bold, Italic, Underlined Text Block Size Line Width & Column Length Justification Aligned Left, Right, Centered White Space Kerning: Between Letters Leading: Between Lines Alley: Between Columns
74 Technical Perspective Typeface Attributes Size Measured in Points Color Type & Background Font Bold, Italic, Underlined Text Block Size Line Width & Column Length Justification Aligned Left, Right, Centered White Space Kerning: Between Letters Leading: Between Lines Alley: Between Columns
75 ethical perspective: literal or artistic
76
77 Egyptian Scribe, 2500 BCE cultural perspective: pre-gutenberg era
78 Middle Ages Scribe
79 textur typeface Textur Script
80 Book of Kells, Ireland 800AD illustrated manuscripts
81 Persian Illuminated Manuscript
82 Middle Ages Illuminated Manuscript
83
84 The Hours of Catherine of Cleves, 1440
85
86 Early Print Operation cultural perspective: Gutenberg era
87
88
89 Advertising Typography cultural perspective: industrial era
90 Art Nouveau Typography cultural perspective: artistic era
91 Digital Typography cultural perspective: digital era
92 Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations Are Children the Audience? critical perspective: audience specific
93
94 Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations
95 Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations
96 Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations
97 Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations typography controversy
98 Critical Perspective Typography Reminds Us that Words are Highly Symbolic Line Drawings As Such, They are Emotionally Charged Best Typographical Choices Match Aesthetics, Content and Audience Future Directions Personal Typefaces Zine and Blog Uses Artistic Presentations Typography Controversy
99
100 trends to watch: printed and online zines
101 trends to watch: web pads, kindle and ipad with Vook
102 will we still go to bookstores?
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