Rakuten Research Profile. Your leading data and market research provider

Transcription

1 Rakuten Research Profile Your leading data and market research provider in Japan

2 Rakuten Group is one of the world s leading internet service companies, offering services such as e-commerce, ebooks, credit card, and online market research. Rakuten Group has expanded from a Japanese e-commerce platform to global operations throughout Asia, Europe, the Americas, and Oceania. 85% of Japanese internet users are Rakuten members and our brand recognition rate is over 97% in Japan Hiroshi Mikitani, CEO Rakuten Ecosystem and Point System Rakuten Group promotes synergy between businesses through Rakuten Super Points, the most popular loyalty program in Japan. Points are earned through using Rakuten services, then redeemed for discounts on our e-commerce site. Rakuten Research awards survey participants with Rakuten Super Points and point allocation is determined by the survey length, interest, and complexity of the content. Research

3 With over 2.3 million panel members, we are one of Japan s top 3 online market research companies. In 2012 we ranked in the top 10 market research companies in Japan determined by annual sales. Over 15,000 clients from over 1,200 large Japanese corporations rely on Rakuten Research, thanks to our high panel quality and persistently updated user information and survey response tendencies. Our Services Online Research Full Service Screen creation Sample collection Data processing Panel Supply MROC Offline Research Home Use Test (HUT) Central Location Test (CLT) Focus Group Interview (FGI) In-depth Interview (Face-to-Face) Phone Interview (CATI) Contact us for more information on other services Strengths Large Panel & Targeting With over 2.3 million members, Rakuten Research holds Japan s largest and most diverse panel. Whether consumers or business professionals, we can connect you with fresh samples in your niche market on every survey. Target your surveys quickly and manage your costs using popular research categories. Quality Control As a member of ESOMAR and the Japan Marketing Research Association (JMRA), we uphold international standards for online and offline research. Our experienced panel management team conducts thorough cleaning of duplicate and fraudulent panel members to offer you the highest quality panel. Full Service Market Research Our Full Service market research is a turnkey solution providing you with screen creation, sample collection, and data processing. Options for survey design and full report analysis are also available. We provide this service for all online, offline, quantitative, and qualitative research.

4 Panel Information We offer one of the largest and most diverse panels in Japan. With panel members ranging from different age groups to different industries, you re bound to find the most appropriate group for your survey. 2.3 million panel members (As of May 2013) Gender Age and Gender Female 46.1% Under 15 Male 53.9% Industry 0.1% 0.1% 0.6% 0.4% Service Architecture and Construction Software 2.1% 2.0% % 8.6% 8.9% 9.7% 9.3% 8.3% 7.9% % 6.0% Children No Children 49.1% Have Children 50.9% Over % Finance Married 60.4% 5.2% Automobile 4.0% 5.0% Single 39.6% 6.4% Electronics Marital Status 17.2% 7.4% 3.3% 3.5% 1.7% 2.4% 1.0% 1.2% 0.4% 1.0% 0.3% 4.2% Machinery and Mechanics Pharmaceutical and Medicine Communication and Network 3.7% 3.6% 3.5% Bio-engineering 3.1% Internet Material and Chemical Manufacturing Apparel Real Estate Advertising and Broadcasting Semiconductor 2.6% 2.2% 2.2% 1.9% 1.6% 1.3% Research and Consulting 1.0% Sports 0.7% Male Female Games 0.3% Quality Control We ensure high quality data by using productive methods to maintain a responsive, balanced and reliable panel. 1. Panel Diversity We recruit our panel members from Japan s most widely used online service sites, which reflects the population at large. We do not recruit from affiliate sites to avoid the registration of professional respondents and those with false identities. 2. Single Panel Source Offers Security We only recruit from Rakuten Group services (one ID per person) to reduce the risks of duplicate panelists. 3. Panel Cleaning Deactivation of duplicate account holders Eliminate those who get caught in trap questions Monitor panel member profiles upon entry and after for inconsistencies in profile information Research Organizations ESOMAR Japan Marketing Research Association (JMRA) Information Security Management System (ISMS) Privacy Mark (Protect client and panel information)

5 Online Survey Prices We offer great deals for panel supplying and full service market research. We understand that you have a budget and we will try to meet your needs. Contact us for more information on our prices and to get a quotation. Panel Supply 500ss IR IR = 5% IR = 10% IR = 30% IR = 50% Full Service+Questionnaire translation (English to Japanese) Full Service LOI 10min 20min 500ss IR IR = 5% IR = 10% IR = 30% IR = 50% LOI 10min 20min 500ss IR IR = 5% IR = 10% IR = 30% IR = 50% LOI 10min 20min USD USD USD Price per sample LOI (Length of Interview) IR(Incidence Rate) Full Service (Survey screen creation and data collection) Targeting Target your survey by selecting one or more topics from over 20 categories and save time, cost, and increase survey responses. These categories are created by pre-surveys sent out to our panel regarding their interests and experiences. B to B 247,890 panelists Industry type Position and more Automobiles Owners 285,274 panelists Models Frequency of use and more Electronics Owners Models Digital cameras, Music players and more Cigarette Smokers 77,535 panelists Frequency of smoking and more Parents with Children Mobile phone Owners 144,236 panelists Age & Gender of parents Age & Gender of children and more 322,669 panelists Network providers Smartphone users & Non-users and more Pharmaceutical Industry Employees Cosmetics Users 322,669 panelists Medicine Nurses & Doctors Health specialists and more Media Sources Newspaper brands Magazine brands Frequency of information gathering and more Home Owners 355,228 panelists Type of housing Home renovation experiences and more 347,916 panelists Cosmetic products and more Internet Users Internet service providers Frequency of internet use Internet services and more Travelers Private & Business travelers Airlines & Destinations and more Other Panels : Alcohol, Sports, Pet Owners, Gambling, Beverages, Railway, Pregnancy, Shopping, Wealth

6 Contact Us Rakuten Tower Higashi Shinagawa Shinagawa-ku, Tokyo JAPAN Phone : pm-rsch-go@mail.rakuten.com