SABC TELEVISION VIEWER PROFILES
|
|
- Tobias Simpson
- 7 years ago
- Views:
Transcription
1 Compiled By : SABC TV Media Strategy Department : Johannesburg Office SABC TELEVISION VIEWER PROFILES October 2013
2
3 BRAND POSITIONING SABC1 Pay off Line communicates all of our values, our promise and our positioning also places channel as a meaningful platform for brand to consumer interaction. It is derived out of the three channel positioning territories: INSPIRATIONAL It seeks to inspire the youthful Mzansi world. Offers a point of view on how we should feel about being a youthful minded South Africa ROOTED Describes a brand that is grounded and Living In Mzansi. Implies direct relevance and ownership IN-TOUCH Placing the brand close to change, development and growth of Mzansi. Posts an encounter with the Brand, you feel in the know, and part of the exciting things of the world of Mzansi Mzansi Fo Sho deeply roots the channel as a TRULY South African Brand. It is proclaimed only with the confident affirmation that comes with being youthful and certain of our identity. It re-enforces SABC1 as being the authority when it comes to staying on the cutting edge of local content and delivering it, in accordance with SABC 1 s programming strategy going forward. This bold and confident statement has legs to live in a competitive environment and SABC 1 is able to stand out among a host of other channels as the representative of programming and a lifestyle that is authentically and youthfully South African; and own that claim. Beyond that: music, fashion trends, if it s uniquely South African and youthful, SABC 1 has automatic affinity. 3
4 Primary Target Market NOW GENERATION The Now Generation is the young fibre of South Africa. They are highly materialistic and full of aspiration. Fashion and entertainment are high on their priority list. They are fast paced and greatly influenced by advertising. They do not believe that old ways are always the best, they are often first to try out new things. They love variety and choice. DEFINING ATTRIBUTES After celebrity, status and brands Outdoor bodies Need approval/recognition Seeking identity Concern for job security This generation is becoming increasingly selfreliant There is a huge emotional need for safety, and the feeling that somebody is taking ownership of the problem Interested in a number of sport activities, and especially soccer CORE: Ages LSM
5 Secondary Target Market GLOBAL CITIZENS Global Citizens represent innovation, wealth and technology. They live busy lives and seem to thrive at the next challenge. They do not like to be restricted by tradition and believe in equal opportunities for both men and women. This group of people is well travelled and therefore has a broad outlook in life. CORE: Ages LSM 5-8 Highly educated Forward thinking and creative Strong spirit of entrepreneurship Risk takers Well travelled and well read Individual oriented Confident in what they know and what they can do Heavy internet users Highly interested in a great variety of Sport Busy bodies DEFINING ATTRIBUTES 5 5
6
7 Demographics SABC 1 Audience All Adults ,521,000 GENDER Men 14,178,000 Women 15,343,000 RACE Black 24,879,000 Coloured 2,597,000 Indian 653,000 White 1,392,000 HOME LANGUAGE Afrikaans 3,150,000 English 2,252,000 Ndebele 354,000 North Sotho 3,261,000 South Sotho 2,697,000 Swazi 738,000 Tsonga 1,049,000 Tswana 3,039,000 Venda 664,000 Xhosa 4,623,000 Zulu 7,274,000 Other Lang 418,000 LSM LSM 1-4 5,880,000 LSM ,892,000 LSM ,748,000 PROVINCE Western Cape 3,387,000 Northern Cape 640,000 Free State 1,709,000 Eastern Cape 3,260,000 Kwazulu-Natal 5,602,000 Mpumalanga 2,299,000 Limpopo 3,213,000 Gauteng 7,304,000 North-West 2,107,000 WEEKLY VIEWERSHIP
8 GENDER : VIEWER PROFILE SABC 1 Weekly Viewership Women 52% Men 48%
9 RACE : VIEWER PROFILE SABC 1 Weekly Viewership Coloured 9% Indian 2% White 5% Black 84%
10 HOME LANGUAGE : VIEWER PROFILE SABC 1 Weekly Viewership Zulu 25% Other Lang 1% Afrikaans 11% English 8% Ndebele 1% North Sotho 11% Xhosa 16% Venda 2% Tswana 10% Tsonga 4% Swazi 2% South Sotho 9%
11 LSM : VIEWER PROFILE SABC 1 Weekly Viewership LSM % LSM % LSM %
12 PROVINCE : VIEWER PROFILE SABC 1 Weekly Viewership Gauteng 25% North-West 7% Western Cape 11% Northern Cape 2% Free State 6% Eastern Cape 11% Limpopo 11% Mpumalanga 8% Kwazulu-Natal 19%
13
14 BRAND POSITIONING Positioning The Channel for the Nation SABC 2 is a free-to-air channel positioned as the Channel for the Nation. SABC2 promises to celebrate and empower the nation through cutting-edge programming that is vibrant and entertaining. Pay-Off Line You Belong! Positioning Statement SABC 2 is where South Africans are proud to belong together celebrating and empowering the nation thorough cutting edge programming that is vibrant and entertaining Target Market * Primary viewer - Segmented as Nation Builders in LSM 5-7 * Secondary viewer - Segmented as Established and Rooted in LSM 8-10 * Sotho, Afrikaans, Venda, Tsonga and English speaking viewers
15 Reaching just over 26 million Adults 15+ weekly, S2 is South Africa s second preferred channel S2 has a very strong and appealing brand ethos feel at home and now you belong Positioned in the minds of South Africans as an all accommodating channel in terms of race, language and content S2 caters for both middle and high end markets S2 s content is largely local S2 is still the default channel for events of national importance 15
16
17 Demographics SABC 2 Audience All Adults ,479,000 GENDER Men 12,377,000 Women 14,102,000 RACE Black 20,265,000 Coloured 3,035,000 Indian 683,000 White 2,496,000 HOME LANGUAGE Afrikaans 4,359,000 English 2,543,000 Ndebele 292,000 North Sotho 2,825,000 South Sotho 2,452,000 Swazi 652,000 Tsonga 924,000 Tswana 2,725,000 Venda 621,000 Xhosa 3,608,000 Zulu 5,110,000 Other Lang 367,000 LSM LSM 1-4 3,983,000 LSM ,014,000 LSM ,482,000 PROVINCE Western Cape 3,771,000 Northern Cape 676,000 Free State 1,650,000 Eastern Cape 2,668,000 Kwazulu-Natal 3,898,000 Mpumalanga 2,045,000 Limpopo 2,845,000 Gauteng 6,919,000 WEEKLY VIEWERSHIP
18 GENDER : VIEWER PROFILE SABC 2 Weekly Viewership Women 53.3% Men 46.7%
19 RACE : VIEWER PROFILE SABC 2 Weekly Viewership Coloured 12% Indian 3% White 9% Black 76%
20 HOME LANGUAGE : VIEWER PROFILE SABC 2 Weekly Viewership Zulu 19% Other Lang 1% Afrikaans 16% English 10% Xhosa 14% Ndebele 1% Venda 2% Tswana 10% Tsonga 4% Swazi 3% South Sotho 9% North Sotho 11%
21 LSM : VIEWER PROFILE SABC 2 Weekly Viewership LSM % LSM % LSM %
22 PROVINCE : VIEWER PROFILE SABC 2 Weekly Viewership Gauteng 26% North-West 8% Western Cape 14% Northern Cape 2% Free State 6% Eastern Cape 10% Limpopo 11% Mpumalanga 8% Kwazulu-Natal 15%
23
24 DEMOGRAPHICS Years old: Epicenter 30 year old Urban/Metropolitan South African with Global Outlook LSM 7-10 Global Citizens Attributes Strong in ages 16-24, but also have 25+; From mid to upper LSMs; Mainly Whites, Indians; Largely Urban. Suburbs; Highly educated Forward thinking and creative Strong spirit of entrepreneurship Well travelled and well read Individual orientated Confident in what they know and what they can do Highly interested in a great variety of sport, particularly adventure sport Busy bodies Insights Global-Citizens represent innovation, wealth and technology. They live busy lives and seem to thrive at the next challenge. They do not like to be restricted by tradition and believe in equal opportunities for both men and women. This group of people are well traveled and therefore have a broad outlook on life
25
26 Demographics SABC 3 Audience All Adults ,062,000 GENDER Men 10,135,000 Women 10,927,000 RACE Black 15,613,000 Coloured 2,595,000 Indian 755,000 White 2,100,000 HOME LANGUAGE Afrikaans 3,422,000 English 2,639,000 Ndebele 236,000 North Sotho 1,962,000 South Sotho 1,993,000 Swazi 487,000 Tsonga 598,000 Tswana 2,135,000 Venda 330,000 Xhosa 2,827,000 Zulu 4,055,000 Other Lang 378,000 LSM LSM 1-4 2,274,000 LSM ,832,000 LSM ,956,000 PROVINCE Western Cape 3,175,000 Northern Cape 459,000 Free State 1,293,000 Eastern Cape 2,093,000 Kwazulu-Natal 3,256,000 Mpumalanga 1,509,000 Limpopo 1,583,000 Gauteng 6,216,000 WEEKLY VIEWERSHIP
27 GENDER : VIEWER PROFILE SABC 3 Weekly Viewership Women 51.9% Men 48.1%
28 RACE : VIEWER PROFILE SABC 3 Weekly Viewership Coloured 12% Indian 4% White 10% Black 74%
29 HOME LANGUAGE : VIEWER PROFILE SABC 3 Weekly Viewership Zulu 19% Other Lang 2% Afrikaans 16% English 13% Xhosa 13% Ndebele 1% Venda 2% Tswana 10% Tsonga 3% Swazi 2% South Sotho 10% North Sotho 9%
30 LSM : VIEWER PROFILE SABC 3 Weekly Viewership LSM % LSM % LSM %
31 PROVINCE : VIEWER PROFILE SABC 3 Weekly Viewership Gauteng 30% North-West 7% Western Cape 15% Northern Cape 2% Free State 6% Eastern Cape 10% Limpopo 8% Mpumalanga 7% Kwazulu-Natal 15%
32 Compiled By : SABC TV Media Strategy Department : Johannesburg Office THANK YOU
South Africa Brand Report: Customer Profile of Short-Term Insurance Companies
Brochure More information from http://www.researchandmarkets.com/reports/2120818/ South Africa Brand Report: Customer Profile of Short-Term Insurance Companies Description: This comprehensive report examines
More information1. the language situation in the country (the total number of speakers of the individual languages);
CHOICE OF AFRICAN LANGUAGES FOR THE UNIVERSITY OF JOHANNESBURG The following factors need to be considered when specific African languages are selected for development as academic and administrative languages
More informationEMBARGOED UNTIL 12pm, Wednesday, 28 March 2012. Media maintain, and in some cases grow, consumption, despite tough economic times
MEDIA RELEASE 26 March 2012 EMBARGOED UNTIL 12pm, Wednesday, 28 March 2012 SAARF AMPS DEC 11 Media maintain, and in some cases grow, consumption, despite tough economic times Wrapping up 2011, the South
More informationBusiness owners in SA. Who, where, how big, what they do, and a few other facts.
Business owners in SA. Who, where, how big, what they do, and a few other facts. Mike Schüssler 14 September 2012 Agenda for ABSA SME index Business owners Fact sheet Where Business are. How many years
More informationThe Eastern Cape The Free State Gauteng KwaZulu-Natal Limpopo Mpumalanga The Northern Cape North West The Western Cape
Geography and climate The nine provinces of South Africa South Africa has nine provinces, each with its own legislature, premier and executive council - and distinctive landscape, population, economy and
More informationTHE SOUTH AFRICAN CONSUMER MARKET Johan Martins, University of South Africa
THE SOUTH AFRICAN CONSUMER MARKET Johan Martins, University of South Africa ABSTRACT Investors interested in the private consumer market of South Africa have to take note of the size of the market but
More informationOlli Sulin turku the northern Baltic s most interesting city
Olli Sulin Turku the northern Baltic s most interesting city turku 2029 Turku, in Finland, turns a respectable 800 years old in 2029. This important year has also been chosen as the focus point for examining
More informationIt is important to understand child poverty as multidimensional. Income poverty in South Africa. Annie Leatt (Children s Institute)
Income poverty in South Africa Annie Leatt (Children s Institute) It is important to understand child poverty as multidimensional and more than just a lack of income. Nevertheless, this essay specifically
More informationMid-year population estimates. Embargoed until: 20 July 2010 14:30
Statistical release Mid-year population estimates 2010 Embargoed until: 20 July 2010 14:30 Enquiries: Forthcoming issue: Expected release date User Information Services Tel: (012) 310 8600/4892/8390 Mid-year
More informationPower MEDIA KIT 2013
MEDIA KIT 2013 Power MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH
More informationFinScope South Africa 2015
FinScope South Africa 2015 Introduction Financial inclusion broadly refers to the universal access and usage of financial services. Its main goal is to improve the range, quality and availability of financial
More informationMZANSI Corporate non life insurance products
MZANSI Corporate non life insurance products Page 1 of 10 SUMMARY Mzansi short term Insurance policies will be no frills policies to provide cover for the home (dwelling), household goods and personal
More informationDevelopment Director
Development Director OVERVIEW San Diego Theatres (SDT), operating the San Diego Civic Theatre and the historic Balboa Theatre in downtown San Diego is evolving into a performing arts center with vision
More informationPublic works. Introduction
8 Public works Introduction Public works encompasses engineering, construction and related activities carried out by government for the benefit of citizens. This includes the acquisition, leasing, maintenance
More informationpolicy brief Learner preschool exposure and achievement in South Africa Introduction Sampling Background Number 4 (April 2011) www.sacmeq.
policy brief Number 4 (April 2011) www.sacmeq.org Learner preschool exposure and achievement in South Africa Introduction Our performance in the ECD domain is one of our poor performance areas. We need
More informationWe currently reach around 1 million listeners throughout the world. The South Asian market is one of the most sought after consumers in the US today.
About Radio Humsafar Radio Humsafar is the largest 24 hour, seven days a week source for South Asian radio programming in North America. We are available on different frequencies in Northern California
More informationTen Reasons to Advertise with Magazines
Ten Reasons to Advertise with Magazines 10 reasons to advertise with magazines Magazines are proven to: 1. Reach targeted audiences of scale 2. Provide an audience that values and trusts its advertising
More informationCUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA. Leon du Plessis MINOR DISSERTATION
CUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA by Leon du Plessis MINOR DISSERTATION Submitted in partial fulfilment of the requirements for the
More informationRadio. 120 South African entertainment and media outlook: 2013-2017 (including Nigeria and Kenya)
Radio 120 South African entertainment and media outlook: 2013-2017 (including Nigeria and Kenya) Charles Stuart Associate Director, PwC Southern Africa Alinah Motaung Senior Manager, PwC Southern Africa
More informationNational Gambling Statistics Casinos, Bingo, Limited Pay-out Machines and Fixed Odds and Totalisator Betting
National Gambling Statistics Casinos, Bingo, Limited Pay-out Machines and Fixed Odds and Totalisator Betting 2013/2014 Financial Year (FY14) 1 April 2013 31 March 2014 Quarter 1 = 1 April 2013 30 June
More informationReach higher. MEDIA KIT 2016
Reach higher. MEDIA KIT 2016 Salem Web Network (SWN) connects you with the most interactive, responsive, and engaging faith-based audience online. What began in 1999 with a single website, today consists
More informationThe place that consumers turn to first and engage with most when searching and researching property
STRATEGIC REPORT - Chief Executive s review 15 SUCCESSIVE YEARS OF GROWTH Rightmove celebrated its 15 th birthday in 2015 delivering both another record year of results and our 15 th successive year of
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationAdvertisement Analysis. Celebrity Endorsement
Advertisement Analysis Celebrity Endorsement Christine Luong 250 514 723 Integrated Marketing Communications Professor Lee February 14, 2012 Advertising is a form of communication that companies utilize
More informationFact Sheet Poverty in South Africa
Fact Sheet Poverty in South Africa INTRODUCTION New estimates of poverty show that the proportion of people living in poverty in South Africa has not changed significantly between 1996 and 2001. However,
More informationGAMBLING SECTOR PERFORMANCE IN SOUTH AFRICA AS AT 31 MARCH 2015. Presentation to: The Portfolio Committee on Trade and Industry
GAMBLING SECTOR PERFORMANCE IN SOUTH AFRICA AS AT 31 MARCH 2015 Presentation to: The Portfolio Committee on Trade and Industry 2 June 2015 CONTENT Introduction Sector performance (market conduct) by gambling
More informationASSIGNMENT 1 ST SEMESTER : PRINCIPLES OF MARKETING (M1) MARKETING 1 (MAR101)
Page 1 of 6 ASSIGNMENT 1 ST SEMESTER : PRINCIPLES OF MARKETING (M1) MARKETING 1 (MAR101) CHAPTERS COVERED : CHAPTERS 1-6 DUE DATE : 3:00 p.m. 18 MARCH 2014 TOTAL MARKS : 100 MATERIAL SUPPLIED : ANSWER
More informationAPPLICATION FOR ADMISSION
2016 APPLICATION FOR ADMISSION Please complete this form carefully in block letters and return to us by physically dropping it off at: Sol Plaatje University, North Campus, Chapel Street, Kimberley; or
More information5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience
More informationEnglish in South Africa
English in South Africa David H. Gough Department of Linguistics and English Language, Rhodes University [This article appears as the Introduction to the Dictionary of South African English on Historical
More informationStatistical release P0302
Statistical release Mid-year population estimates 2011 Embargoed until: 27 July 2011 10:00 Enquiries: Forthcoming issue: Expected release date User Information Services Mid-year population estimates, 2012
More informationFive Key Questions of Media Literacy. Five Core Concepts
PMS 187 U Five Key Questions of Media Literacy 2005 / Center for Media Literacy PMS 187 C 1. 2. Who created this message? What creative techniques are used to attract my attention? 3. How might different
More informationSouth Africa. Bjørn Eriksen, December 2012
South Africa Bjørn Eriksen, December 2012 This is Africa 2 South - North GMT + 1-2 GMT +2 BRICS 4 2. Key Facts and Figures Land area: Population: Head of State: Capitals: Languages: 1.2 million sq km 51.6
More informationGolf Benchmark Survey in the EMA region 2006
TRAVEL, LEISURE AND TOURISM PRACTICE Golf Benchmark Survey in the EMA region 2006 Regional Report: Benchmark indicators and performance of golf courses in South Africa ADVISORY All seven regional Golf
More informationAudienceProject Device Study 2016. TV vs Streaming and Online Video
AudienceProject Device Study 2016 TV vs Streaming and Online Video In the Nordics, online video watching is now as widespread as watching traditional TV and 2 out of 3 are streaming. Among the young part
More informationIncredible Solutions (SA) (PTY) Ltd. Your Retail IT Solution Partner
Your Retail IT Solution Partner Johannesburg 8 Oylmpia Street, Eastgate Ext 11, Kelvin, Sandton, 2090 Tel: 011 885 4000 Fax: 011 262 5875 KwaZulu - Natal 214 West Street Liberty Life Building 7th Floor,
More informationStatistical release P0141
Statistical release Consumer Price Index May 2015 Embargoed until: 17 June 2015 10:00 Enquiries: Forthcoming issue: Expected release date Marietjie Bennett / Anita Voges June 2015 22 July 2015 (012) 310
More informationSage CRM for Media solution by Providian
Sage CRM for Media solution by Providian Sage CRM for Media solution by Providian The media and entertainment (M&E) industry is one of the fastest growing industries in the country. The various segments
More informationGENERAL HOUSEHOLD SURVEY (GHS) 2013 REPORT: FOCUS ON SCHOOLING
GENERAL HOUSEHOLD SURVEY (GHS) 2013 REPORT: FOCUS ON SCHOOLING DEPARTMENT OF BASIC EDUCATION GENERAL HOUSEHOLD SURVEY (GHS) 2013 REPORT: FOCUS ON SCHOOLING 1 Published by the Department of Basic Education
More informationSPEECH BY HONOURABLE SENZENI ZOKWANA, MP, MINISTER OF AGRICULTURE, FORESTRY AND FISHERIES DELIVERED AT THE STUDENT ROUND-TABLE DISCUSSIONS
SPEECH BY HONOURABLE SENZENI ZOKWANA, MP, MINISTER OF AGRICULTURE, FORESTRY AND FISHERIES DELIVERED AT THE STUDENT ROUND-TABLE DISCUSSIONS 30 JUNE 2015 1 Director-General of DAFF; DDGs of DAFF, colleges
More informationSUPPLIER DATABASE REGISTRATION QUESTIONNAIRE - CONSULTANTS
SUPPLIER DATABASE REGISTRATION QUESTIONNAIRE - CONSULTANTS Name of company Town / City Revision 0, October 2012 1 ALL SUPPLIER INFORMATION WILL BE TREATED STRICTLY CONFIDENTIAL. NOTE: a) The information
More informationStatistical release P0141
Statistical release Consumer Price Index January 2014 Embargoed until: 19 February 2014 10:00 Enquiries: Forthcoming issue: Expected release date Marietjie Bennett / Anita Voges February 2014 19 March
More informationStatistical release P0141
Statistical release Consumer Price Index January 2009 Embargoed until: 25 February 2009 11:30 Enquiries: Forthcoming issue: Expected release date User information services February 2009 25 March 2009 Tel:
More informationONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
More informationMarketing Plan RSU Hillcats
Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan
More informationStatistical release P0141
Statistical release Consumer Price Index September 2009 Embargoed until: 28 October 2009 11:30 Enquiries: Forthcoming issue: Expected release date User information services October 2009 25 November 2009
More informationVOLUNTEERING, done right!
VOLUNTEERING, done right! 2016 Project Guide www.edgeofafrica.com Why Volunteer? Empower local communities Restore and protect wildlife and the environment Immerse yourself in a country s cultures and
More informationAMERICA S MAGAZINE CONSUMPTION THEN AND NOW BY GENRE
AMERICA S MAGAZINE CONSUMPTION THEN AND NOW BY GENRE We thought it would be interesting to take a look at how the average American adult s magazine reading habits have changed over the years by editorial
More informationTITLE: EFFECTIVENESS OF SMS COMMUNICATION BETWEEN UNIVERSITY AND STUDENTS
TITLE: EFFECTIVENESS OF SMS COMMUNICATION BETWEEN UNIVERSITY AND STUDENTS Authors: Ms Evelyn Nonyongo, Ms Khomotso Mabusela, Mr Vincent Monene (Institute for Continuing Education, University of South Africa)
More informationBILINGUALISM AND LANGUAGE ATTITUDES IN NORTHERN SAMI SPEECH COMMUNITIES IN FINLAND PhD thesis Summary
Duray Zsuzsa BILINGUALISM AND LANGUAGE ATTITUDES IN NORTHERN SAMI SPEECH COMMUNITIES IN FINLAND PhD thesis Summary Thesis supervisor: Dr Bakró-Nagy Marianne, University Professor PhD School of Linguistics,
More informationSAARF Segmentation Tools
SAARF Segmentation Tools What information is available? Trend Booklet Shows trended AMPS data over a period of 5 years. Provides basic penetration data and has a section with all data by SU-LSM Main AMPS
More informationAuthentic Leadership Coaching
THE DIVERSITY PRACTICE Authentic Leadership Coaching A new leadership paradigm Carol Campayne, Caroline Harper Jantuah, Lori Shook Of all the personal development and leadership interventions available
More informationPower On! Maximize Your Business With Greater Exposure
Power On! Maximize Your Business With Greater Exposure Business Television Network is positioned to become the leader in business information distribution, through an integrated infrastructure combining
More informationMARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.
MARKETMIX FOR MEDIA Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences for Media Solution Benefits Fast Cost Effective Scalable MARKETMIX FOR MEDIA MarketMix
More informationPantene myshampoo Marketing Management Project
SOCIAL SCIENCES INSTITUTE MBA PROGRAMME Pantene myshampoo Marketing Management Project Mehmet Nuri ÇANKAYA June, 2003 Table of Contents Selection Of The Product... 3 Market Segments and Target Markets...
More informationDirector of Athletics
Leadership Profile Director of Athletics This search is being assisted by: Coppin State University is accepting applications and nominations for the next Director of Athletics of its 14 Division I sports
More informationExecutive Summary. Delta American Schools. Hemmat Yousef Younes, Principal 8 Talkha, Damietta Highway AlDaqahlia Mansoura
Hemmat Yousef Younes, Principal 8 Talkha, Damietta Highway AlDaqahlia Mansoura Document Generated On October 29, 2014 TABLE OF CONTENTS Introduction 1 Description of the School 2 School's Purpose 4 Notable
More informationTopic 1.1.2: Influences on your healthy, active lifestyle
Section 1.1: Healthy, active lifestyle Topic 1.1.2: Influences on your healthy, active lifestyle Sport in Context Many things can influence people to become involved in sport, such as friends, family or
More informationadidas the story of a logo
adidas the story of a logo The 3-Stripes mark is without doubt the quintessential adidas symbol. It was created by the adidas company founder, Adi Dassler, and first used on footwear in 1949. Dassler created
More informationUnderstanding Today s Global Digital Citizen
With the global leader in data solutions and technology Understanding Today s Global Digital Citizen Pete Cape, Director, Global Knowledge Nicole Mitchell, Knowledge Specialist 2015 Survey Sampling International
More informationWEFS is proud to be an independent public television station, offering a unique broadcast service to our Central Florida community.
2015 LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITY This is, and has been, a constant source of informative entertainment for many years. - R & J Haskell WEFS is proud to be an independent public television
More informationHitwise Mobile Client Release FAQ February 2013
Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices
More informationDemand Estimation and Competition in the South African Banking Industry
Demand Estimation and Competition in the South African Banking Industry Robert Bowdery February 20, 2015 ABSTRACT This paper estimates a model of demand for retail bank deposit services in order to analyse
More informationOnline Hospitality. Programs for future. Executives and Leaders
Online Hospitality Programs for future Executives and Leaders Fulfill your lifelong goal LEMANIC PROFESSIONAL DEVELOPMENT DIPLOMA FOR EXECUTIVES As an industry professional you may have accomplished a
More informationFACULTY OF EDUCATION: GUIDELINES AND PROCEDURES FOR THE SELECTION OF BED GENERAL EDUCATION AND TRAINING STUDENTS
STELLENBOSCH UNIVERSITY FACULTY OF EDUCATION FACULTY OF EDUCATION: GUIDELINES AND PROCEDURES FOR THE SELECTION OF BED GENERAL EDUCATION AND TRAINING STUDENTS 1. AIM AND RATIONALE 1.1 AIMS OF THE ENROLMENT
More information24: Live Another Day. Sky Media & Sky AdSmart
24: Live Another Day Sky Media & Sky AdSmart Andrew Griffith Chief Financial Officer and MD Sky Commercial Business Jamie West Deputy MD Sky Media Widening and growing opportunity for Sky Pay light Subscription
More informationF25: SUPPLIER LIST APPLICATION FORM SUPPLIER LIST APPLICATION FORM (F25) REQUIREMENTS
F25 F25: SUPPLIER LIST APPLICATION FORM SUPPLIER LIST APPLICATION FORM (F25) REQUIREMENTS The Supplier List Application Form (F25) is an application to be registered on UNISA s supplier database and must
More informationARB's overarching goals The Board has identified two objectives from the Act which underpin all of our work:
Architects Registration Board Communications Strategy Introduction Effective communication is key to the work of the Architects Registration Board (ARB), enabling the organisation to build and maintain
More informationThe Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
More informationNew Article of Clothing translates the Mood of an Individual
MPRA Munich Personal RePEc Archive New Article of Clothing translates the Mood of an Individual Syed Akif Hasan and Muhammad Imtiaz Subhani and Ms. Amber Osman Iqra University Research Centre (IURC), Iqra
More informationIMC PLAN by Daniela Stolk
IMC PLAN by Daniela Stolk Table of Contents 1.0 Executive Summary 7 2.0 Promotion Opportunity Analysis 10 2.1 Communications Market Analysis 12 2.2 Competitive Analysis 14 2.3 Opportunity Analysis 15
More informationOUR VISION OUR MISSION. Radley aspires to be the leading premium British accessories brand at home and abroad.
Our Brand Essence OUR STORY Radley was born in the heart of London in 1998, with a mantra of making bags for women to fall in love with. With its roots in vibrant Camden Market, the brand has evolved into
More informationIndia Understanding the scale of change of online audiences and digital media in India
Image placeholder Digital Market Overview India Understanding the scale of change of online audiences and digital media in India The massive Indian market is changing fast. Internet access is mainstreaming
More informationMulticultural Traditional Media Usage (TV, Print, Radio) Sample Entry
Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A
More informationDiversity is not about them and us. It s about. all of us.
Tate for all Diversity is not about them and us. It s about If you require this booklet in an alternative format please email cheryl.richardson@tate.org.uk or call 0207 8878026. all of us. Tate for all
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationSUMMARY REPORT FORECAST SOCIAL RETURN ON INVESTMENT ANALYSIS
SUMMARY REPORT FORECAST SOCIAL RETURN ON INVESTMENT ANALYSIS Strong Culture, Strong Community program Prepared for Community Arts Network January 2016 Annette Hoskisson, Director Tel: 08 9305 6012 Mobile:
More informationHow To Communicate With The Municipality Of Meaford
Corporate Communications Strategy March 2011 TABLE OF CONTENTS TOPIC PAGE # Objective 3 Background 3 Target Groups 3 Core Components 3 1. Internal Communications 4 2. External Communications 5 3. Social
More informationSouth Africa. Alcohol and Drug Concerns
South Africa Alcohol and Drug Concerns Elim Clinic Tembisa Office South African National Council on Alcoholism and Drug Dependence (SANCA) Nongoma Alcohol and Drug Help Centre SANPARK Community Centre
More informationLeading Self. Leading Others. Leading Performance and Change. Leading the Coast Guard
Coast Guard Leadership Competencies Leadership competencies are the knowledge, skills, and expertise the Coast Guard expects of its leaders. The 28 leadership competencies are keys to career success. Developing
More informationThe OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
More informationSt Michael s Collegiate School School Psychologist
St Michael s Collegiate School School Psychologist Last Review: Mar 2015 Conducted by: Deputy Principal, Principal Page 1 of 8 About the School St Michael s Collegiate is a leading Anglican girls' school
More informationR E V I E W O F O P E R A T I O N S. Hotels and Resorts
R E V I E W O F O P E R A T I O N S Hotels and Resorts Our marketing philosophy is to build and leverage the Sun International brand. We proactively deliver innovative, world class services and solutions
More informationProfessional advice Your most valuable investment
Professional advice Your most valuable investment Welcome to Adviceworx When it comes to building your financial wealth and providing for your family and future generations, the appointment of a trusted
More informationStatistical release P0141
Statistical release Consumer Price Index November 2015 Embargoed until: 9 December 2015 10:00 Enquiries: Forthcoming issue: Expected release date Marietjie Bennett / Anita Voges December 2015 20 January
More informationHow Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
More informationStatistical release P0141
Statistical release Consumer Price Index August 2015 Embargoed until: 23 September 2015 10:00 Enquiries: Forthcoming issue: Expected release date Marietjie Bennett / Anita Voges September 2015 21 October
More informationBlack and Minority Ethnic Groups and Alcohol
Summary of Findings Black and Minority Ethnic Groups and Alcohol A scoping and consultation study Betsy Thom 1, Charlie Lloyd 2, Rachel Hurcombe 1, Mariana Bayley 1, Katie Stone 1, Anthony Thickett 1 and
More informationREMARKS BY H.E. MARTHA POBEE ON WOMEN AND YOUTH ENTREPRENEURSHIP IN AFRICA: THE IMPACT OF ENTREPRENEURIAL EDUCATION ON DEVELOPMENT
REMARKS BY H.E. MARTHA POBEE ON WOMEN AND YOUTH ENTREPRENEURSHIP IN AFRICA: THE IMPACT OF ENTREPRENEURIAL EDUCATION ON DEVELOPMENT UNITED NATIONS, NEW YORK, 13TM JUNE, 2016 I thank the co-sponsors for
More informationAPPLICATION FOR SITE OR RETAIL LICENCE PETROLEUM PRODUCTS ACT 120 OF 1977 AS AMENDED - PETROLEUM PRODUCTS SITE AND RETAIL LICENCE REGULATIONS 2006
DE 29 APPLICATION F SITE RETAIL LICENCE PETROLEUM PRODUCTS ACT 120 OF 1977 AS AMENDED - PETROLEUM PRODUCTS SITE AND RETAIL LICENCE REGULATIONS 2006 INSTRUCTIONS OFFICIAL USE ONLY 1. READ REGULATIONS BEFE
More informationWhat is social change? What is social justice? What is social service?
What is social change? Social change builds community-based responses that address underlying social problems on an individual, institutional, community, national and/or international level. Social change
More informationFirst of all, you might wonder what is an umbilical cord blood stem cell bank?
9 Annexures ANNEXURE 1: Patient interview Good Morning Ladies, My name is Madelein, and this is my colleague, Isabella. We are from the University of Pretoria and we are working together with staff here
More informationHow B2B Customer Self-Service Impacts the Customer and Your Bottom Line. zedsuite
How B2B Customer Self-Service Impacts the Customer and Your Bottom Line Introduction For small to mid-sized businesses trying to grow and compete with their larger counterparts, having close relationships
More informationCity with a Voice STRATEGIC COMMUNICATION PLAN
STRATEGIC COMMUNICATION PLAN Our City s Vision, Mission, Values Vision A growing, world-class community bringing talent, technology and a great northern lifestyle together. Mission We provide excellent
More informationIOC RESEARCH SOCHI 2014
IOC RESEARCH SOCHI 2014 IOC RESEARCH SOCHI 2014 This report includes a summary of four research studies, commissioned by the IOC and carried out by KantarSport, a division of Kantar Media Consumers Athletes
More informationOne Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy Presenters Joe Bates Director of Research Gina Woodall Vice President More than 2,100 members Top 20 Trade Association
More informationConsumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
More informationStatistical release P0302
Statistical release Mid-year population estimates 2015 Embargoed until: 23 July 2015 10:00 Enquiries: Forthcoming issue: Expected release date User Information Services Mid-year population estimates, 2016
More informationCMO s Guide To Influencer Marketing www.sciencegrowthlabs.com
1 CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing
More information7096 TRAVEL AND TOURISM
CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Ordinary Level MARK SCHEME for the October/November 2014 series 7096 TRAVEL AND TOURISM 7096/23 Paper 2 (Alternative to Coursework), maximum raw mark 100
More information