Cosmetics for Real Life In Cosmetics Paris April 2013

Transcription

1 Cosmetics for Real Life In Cosmetics Paris April 2013

2 Cosmetics for Real Life Introduction Worldwide people lead varied lives and wear a number of different hats. Looking closely at real people, their stories and their wide-ranging daily needs, BASF strives constantly to develop solutions that meet the demand for cosmetic and personal care products that match people s individual lives and preferences. 2

3 Cosmetics for Real Life Introduction That s why we are inspired by life we are inspired by real persons life our models are our colleagues which have different nationality, age, background and needs 3

4 Cosmetics for Real Life Formulations Overview Different products were developed to each colleague according to their needs in their different life moments. These formulations are well balanced between skin and hair as well as between cleasing, styling and caring, sun and color - over all personal care segments: Skin Care Hair Care Skin Rinse-off Color Care Sun Care Day Cream SPF 15 SC-ES i Oil Shampoo HB-DE i Liquid Soap HB-DE i Lipstick FR-CC-003.A09 i Sun Oil Spray SPF 50 GEUV i Anti-Aging Gel Cream SC-DE i Natural Conditioner HB-DE i Shower Gel HB-DE i Duo Eye Shadow FR /11 and /12 i Body Oil SC-DE i Hair Wax HB-DE i Facial Cleanser HB-DE i Eye Liner FR-CC-005.A28 i AP Deo Roll-on SC-DE i Styling Gel HB-DE i CC Cream FR-CC-004-A9 i 4

5 Cosmetics for Real Life How to be an attractive mother Mrs. Family Manager need a Mrs. Glamor need an multifunctional shampoo The hair is long, the to-do list is even longer and the morning is short. Therefore, her shampoo must work as an all-in-one product: thorough and mild cleansing, good conditioning and repair without any build-up effect. Its texture is ideally suited for long hair. expressive and seductive lipstick Changing from a natural to a more glamoros appearance is easy with an impressively colored lipstick that has a rich, melting texture. Mrs. Glamor instantly becomes more self-confident in her seduction power for an evening outside with her husband. 5

6 Mrs. Family Manager's Oil Shampoo Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Water, demin. Aqua Polymer JR 400 (Dow Personal Care) Polyquaternium Conditioning Agent II Tinogard TL Benzotriazolyl Dodecyl p-cresol 0.05 Light Stabilizer Pink Pomelo (Givaudan) Parfum (and) Limonene (and) Citronellol 0.50 Fragrance III Texapon N 70 Sodium Laureth Sulfate Surfactant Dehyton PK 45 Cocamidopropyl Betaine 7.50 Surfactant Nutrilan Keratin W PP Hydrolyzed Keratin 0.50 Care Additive Plantasil Micro Dicaprylyl Ether (and) Decyl Glucoside (and) Glyceryl Oleate 3.50 Conditioning Agent Arlypon TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth Thickener IV Sodium Benzoate Sodium Benzoate 0.50 Preservative Puricolor Yellow FYE 13 (1% solution) CI Colorant Puricolor Yellow FYE 3 (1% solution) CI Colorant V Citric Acid Citric Acid q.s. ph Adjustment Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23 C ~ 4,000 mpas ph-value ~ 4.8 Preparation in the laboratory Add Polymer JR 400 to water while stirring. Allow to stir until homogeneous. Mix phase II. Add phase III to phase II and mix until homogeneous. Add phase I to mixed phase II and III. Stir until a clear solution is obtained. Add phase IV. Adjust ph and viscosity using phase V. Not microbiologically tested 6

7 Mrs. Glamor's Lipstick Formulation n FR-CC-003.A09 Ingredients INCI / Chemistry Weight % (as is) Function I Candelilla Wax (Baerlocher) Candelilla Wax (EU)* Consistency Factor Multiwax W-445 (Sonneborn) Microcrystalline Wax 2.50 Consistency Factor Performalene 655 (New Phase Technologies) Polyethylene 3.50 Consistency Factor Cetiol MM Myristyl Myristate 5.00 Consistency Factor Cetiol SB 45 Butyrospermum Parkii (EU)* 2.00 Emollient Myritol 331 Cocoglycerides Emollient Cegesoft VP Olus Oil (and) Hydrogenated Vegetable Oil (and) Candelilla Wax (EU)* 6.00 Emollient Cetiol Sensoft Propylheptyl Caprylate 4.00 Emollient Cosmedia DC Hydrogenated Dimer Dilinoleyl /Dimethylcarbonate Copolymer Water Resistant Agent Lameform TGI Polyglyceryl-3 Diisostearate Dispersion Agent II Eutanol G Octyldodecanol Emollient Cetiol J 600 Oleyl Erucate Emollient III Suncroma FD&C Red 40 Al Lake (Sun Chemical) FD&C Red n 40 Aluminum Lake 2.50 Pigment Suncroma D&C Red 33 Al Lake (Sun Chemical) D&C Red n 33 Aluminum Lake 1.50 Pigment IV Covi-ox T 70 C Tocopherol 0.50 Antioxidant Hyaluronic Filling Spheres Ethylhexyl Palmitate (and) Silica Dimethyl Silylane (and) Butylene Glycol (and) Sodium Hyaluronate 1.00 Active Ingredient Perfume Red Lip RS (Technico Flor) Parfum 0.30 Fragrance V Cloisonné Nu-Antique Rouge Flambé Mica (and) Titanium Dioxide (and) Iron Oxides 5.00 Effect Pigment Chione HD Digital Pink Synthetic Fluorphlogopite (and) Titanium Dioxide 3.00 Effect Pigment Preparation in the laboratory Heat phase I up to 100 C while stirring. Grind phase III into phase II, then add the mix to phase I (temperature has to be 90 C C). When homogeneous, add phases IV and V. Pour the mix into the mould, then put the mould into the freezer for min. 20 minutes. Not microbiologically tested * CTFA INCI is available on page 29 7

8 Cosmetics for Real Life Big plans ahead for the musical cyclist Mr. Sporty need an Mr. Artist need an effective, non-greasy and easy to apply sun oil spray For people like Mr. Sporty, who love cycling or running and are often exposed to UV light for several hours, safe sun protection is absolutely essential. This sun oil spray provides an optimum of UVA/UVB protection plus water resistance, can easily be distributed and makes it easy to ride the bike without sticky fingers. endless styling and care hair wax The ivory colored hair wax delivers medium control and definition to mold and manipulate endless styles for Mr. Artist s serious classic pieces as well as for the creative jazz look. In addition to styling performance, the wax cares for the hair with shea butter and strengthens it with wheat protein. 8

9 Mr. Sporty's Sun Oil Spray SPF 50 UVA - PF/SPF > 1/3 Formulation n GEUV Ingredients INCI / Chemistry Weight % (as is) Function I. Cetiol AB C12-15 Alkyl Benzoate Emollient Cetiol CC Dicaprylyl Carbonate Emollient Cosmedia DC Hydrogenated Dimer Dilioleyl/Dimethylcarbonate Copolymer 2.00 Water Resistance Polymer Uvinul MC 80 Ethylhexyl Methoxycinnamate UVB Filter Uvinul A Plus Diethylamino Hydroxybenzoyl Hexyl Benzoate UVA Filter Tinosorb S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 3.50 Broad-Spectrum UV Filter Uvinul T 150 Ethylhexyl Triazone 2.00 UVB Filter II. Cetiol C 5 Coco-Caprylate Emollient III. Vitamin E-Acetate Care Tocopheryl Acetate 0.20 Active Ingredient IV. Ethanol absolut. (Riedel) Alcohol Cooling Agent SPF in vivo 48 Water Resistance, Guidelines for evaluation of sun product Water resistance, Colipa December 2005 Preparation in the laboratory Heat up phase I to 80 C. Cool down to room temperature. Add phase II into phase I. Add phase III into phase I/II. Add phase I/II/III into phase IV. Not microbiologically tested 9

10 Mr. Artist's Hair Wax Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Water, demin. Aqua Luvigel Fit Acrylates/C10-C30 Methacrylate Copolymer 3.50 Rheology Modifier Luviflex Soft Acrylates Copolymer 2.00 Styling Agent II AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.20 Neutralizing Agent III Cetiol SB 45 Butyrospermum Parkii (EU)* 2.00 Conditioning Agent / Emollient Beeswax 8108 (Kahl & Co) Beeswax 5.00 Consistency Factor Vaseline white (Riedel-de Haen) Petrolatum 5.00 Conditioning Agent Eumulgin B 2 Ceteareth Emulsifier Lanette O Cetearyl Alcohol 3.00 Consistency Factor Cremophor CO 40 PEG-40 Hydrogenated Castor Oil 3.00 Solubilizer IV Eumulgin EO 33 PEG-150 Distearate 1.50 Solubilizer Luviset Clear AT 2 VP/Methacrylamide/Vinyl Imidazole Copolymer 5.00 Styling Agent Gluadin W 40 BP Hydrolyzed Wheat Protein 1.00 Active Ingredient Energie et bois RS41658 (Technico Flor) Parfum 0.10 Fragrance Euxyl K 220 (Schülke & Mayr) Methylisothiazolinone (and) Ethylhexylglycerin 0.10 Preservative Preparation in the laboratory Mix phase I. Add phase II to neutralize phase I while stirring. Heat (phase I and II) up to 75 C while stirring. Melt phase III up to 75 C and add under stirring to combined phases I+II. Stir for 15 minutes at 75 C. Add phase IV one after another and stir till homogeneous. Let cool down and fill up at 60 C. Appearance: white, solid wax Not microbiologically tested * CTFA INCI is available on page 29 10

11 Cosmetics for Real Life Mrs. Sporty meets Mrs. Party Animal Mrs. Sporty need a Mrs. Party Animal need a high performance, control and smoothness AP deo roll-on The requirements are high in sports especially for an AP/Deo product. When Mrs. Sporty goes cycling, skating or climbing, she needs reliable odor protection and good sweat control, accompanied by a fresh natural fragrance. In addition, this antiperspirant formulation leaves a smooth, non-tacky skin feel and reduces the axillary hair growth. chic and fashionable duo eye shadow Two color shades illuminate the eyes of Mrs. Party Animal on a night out dancing with her friends. The deep gray-blue and violet-blue tones are ideal for smokey eyes. The velvety and powdery textures will last all night and enhance her party outfit. 11

12 Mrs. Party Animal's Duo Eye Shadow Formulation n FR /11 and /12 Ingredients INCI / Chemistry 11/ Weight % (as is) 12/ Weight % (as is) Function I Lanette 22 Behenyl Alcohol Consistency Factor Cutina HR Powder Hydrogenated Castor Oil Consistency Factor Candelilla Wax (Baerlocher) Candelilla Wax (EU)* Consistency Factor Cerauba T 1 (Baerlocher) Carnauba Wax (EU)* Consistency Factor Myritol 331 Cocoglycerides Emollient Myritol 312 Caprylic/Capric Triglyceride Emollient Cetiol C 5 Coco-Caprylate Emollient Cegesoft C 24 Ethylhexyl Palmitate Emollient Lameform TGI Polyglyceryl-3 Diisostearate Emulsifier W/O KSG - 16 (ShinEtsu) Dimethicone/Vinyl Dimethicone Crosspolymer Skin Sensory Modifier II SUNPMMA - C100 (Sunjin) Polymethyl Methacrylate Skin Sensory Modifier III Chione HD Graphic Blue Synthetic Fluorphlogopite (and) Titanium Dioxide Effect Pigment Gemtone Moonstone Mica (and) Titanium Dioxide (and) Iron Oxide Effect Pigment Chroma-Lite Black Bismuth Oxychloride (and) Mica (and) Iron Oxide Effect Pigment Chione HD Metric Violet Synthetic Fluorphlogopite (and) Titanium Dioxide Effect Pigment Gemtone Amethyst Mica (and) Titanium Dioxide (and) Ferric Ferrocyanide (and) Carmine Effect Pigment Preparation in the laboratory Heat phase I to 80 C. When the mix is homogeneous, add phase II and III. Pour the mix into the packaging at 70 C. Not microbiologically tested * CTFA INCI is available on page 29 12

13 Mrs. Sporty's AP Deo Roll On Formulation n SC-DE Ingredients INCI / Chemistry Weight % (as is) Function I Emulgade NLB Steareth-2 (and) Ceteareth-12 (and) Stearyl Alcohol (and) Ceteareth- 20 (and) Distearyl Ether 4.00 Emulsion Base O/W Cetiol E PPG-15 Stearyl Ether 2.00 Emollient DC 200 Fluid cst (Dow Corning) Dimethicone 0.50 Emollient II Water, demin. Aqua III Locron L (Clariant) Aluminum Chlorohydrate Active Ingredient IV Pilisoftl TM LS 9760 Aqua (and) Pentylene Glycol (and) Gymnema Sylvestre Extract (EU)* 0.50 Active Ingredient V Green Nature (Symrise) Parfum 0.30 Fragrance Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23 C ~ 3,200 mpas ph-value ~ 4.2 Preparation in the laboratory Heat phase I to 80 C. Heat phase II to 80 C. Add phase II to phase I while stirring. Stir while cooling to 45 C and add phase III, phase IV and phase V one after the other. Stop stirring at 35 C to 30 C when the viscosity increases. Not microbiologically tested * CTFA INCI is available on page 29 13

14 Cosmetics for Real Life One, two, three, can you hear me? Mr. Business need a Mr. Rocker need a quick absorption and high efficacy anti-aging gel cream Mr. Business likes light skin care products that are absorbed quickly and provide long-term performance without feeling sticky. This combination of gel and cream enriched with active ingredients meets his exact requirements. good coverage but no mask CC cream Being on stage involves exposure to either UV light or artificial light. Therefore, Mr. Rocker needs a skin correction cream that offers overall protection and the lightness of a day care product. This CC cream supports a natural, zero default skin. 14

15 Mr. Business' Anti-Aging Gel Cream Formulation n SC-DE Ingredients INCI / Chemistry Weight % (as is) Function I Water, demin. Aqua Glycerin Glycerin 1.00 Humectant DN-Age TM PW LS 9827 Maltodextrin (and) Cassia Alata Leaf Extract 0.10 Active Ingredient Relipidium TM Hydrolized Yeast Protein (and) Butylene Glycol (and) Pentylene Glycol 2.00 Active Ingredient II Cosmedia SP Sodium Polyacrylate 0.75 Emulsifying Polymer III Cetiol Sensoft Propylheptyl Caprylate 5.00 Emollient Cetiol C 5 Coco-Caprylate 2.50 Emollient Myritol 331 Cocoglycerides 2.50 Emollient Cool Men RS (Technico Flor) Parfum 0.40 Fragrance IV Preservative q.s. Preservative Viscosity (Brookfield RVF, spindle TE, 4rpm, Helipath) at 23 C ~ 62,500 mpas ph-value ~ 6.2 Preparation in the laboratory Cold Process: Mix components of phase I. Disperse phase II in phase I. Mix the oilphase III separately and add to phase I + II. If necessary adjust the ph-value to > 6.0. Not microbiologically tested 15

16 Mr. Rocker's CC Cream SPF 25 UVA-PF / SPF > 1/3 Formulation n FR-CC-004-A9 Ingredients INCI / Chemistry Weight % (as is) Function I Dehymuls LE PEG-30 Dipolyhydroxystearate 4.00 Emulsifier W/O Cetiol OE Dicaprylyl Ether 2.00 Emollient Cetiol A Hexyl Laurate 2.00 Emollient Cetiol Sensoft Propylheptyl Caprylate 3.00 Emollient Cosmedia Gel CC Dicaprylyl Carbonate (and) Stearalkonium Hectorite (and) Propylene Carbonate 6.00 Rheology Modifier Uvinul MC 80 Ethylexyl Methoxycinnamate 9.00 UVB Filter Uvinul A Plus Granular Diethylamnino Hydroxybenzoyl Hexyl Benzoate 5.00 UVA Filter Tinosorb S Bis Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad-Spectrum UV Filter II Water, demin. Aqua Butylene Glycol (Interchimie) Butylene Glycol 3.00 Humectant MgSO 4 (Prolabo) Magnesium Sulfate 0.50 Stabilizing Agent EDTA BX Pulver Tetrasodium EDTA 0.05 Chelating Agent Preservative q.s. Preservative III NAI Titane C (Myoshi) Titanium Dioxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 4.19 Pigment Yellow NAI-C (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.60 Pigment Red NAI-C (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.15 Pigment Black NAI-C (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.06 Pigment DC 245 (Down Corning) Cyclopentasiloxane Skin Sensory Modifier IV Orgasol 2002 EXD NAT COS (Arkema) Nylon Skin Sensory Modifier V Parfum Evasion (Technico Flor) Parfum 0.20 Fragrance VI Chione M-SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 2.00 Effect Pigment Chione HD Crisp Gold Synthetic Fluorphlogopite (and) Titanium Dioxyde 1.00 Effect Pigment VII Hyalufix GL Alpinea Galanga Extract (EU)* 3.00 Active Ingredient SPF in vivo 27.9 Viscosity (Brookfield RVF, spindle 2, 10rpm) at 20 C ~ 1,456 mpas Preparation in the laboratory I. Heat phase I up to 75 C while stirring. Heat phase II up to 75 C. Grind phase III with the necessary amount of DC 245 and add the remaing amount to phase I. Add the ground product to phase I. Add phase II into phase I+III while stirring. Add phase IV. Cool down to 40 C and add phase V, VI and VII. Not microbiologically tested * CTFA INCI is available on page 29 16

17 Cosmetics for Real Life I enjoy every moment that life has to offer Mrs. Artist need a Mrs. Casual need a rejuvenation and protection day cream SPF 15 Mrs. Artist loves to sit at her piano or review the notes of the piece she is going to play next. Making the right choices in music or picking a day cream gives her a great feeling both help to rejuvenate her mind and body. natural and simple natural conditioner Mrs. Casual likes to untangle her frizzy hair in a natural and easy way. This natural conditioner treats her dry and damaged hair and keeps it soft, smooth and well-cared for without any build-up. The hair looks vibrant and fresh with a natural volume. 17

18 Mrs. Artist's Day Cream SPF 15 UVA-PF / SPF > 1/3 Formulation n SC-ES Ingredients INCI / Chemistry Weight % (as is) Function I Cetiol B Dibutyl Adipate 8.00 Emollient Myritol PC Propylene Glycol Dicaprylate/ Dicaprate 6.00 Emollient Cetiol RLF Caprylyl Caprylate/Caprate 5.00 Emollient Cetiol Sensoft Propylheptyl Caprylate 4.00 Emollient Uvinul T 150 Ethylhexyl Triazone 2.50 UVB Filter Uvinul A PLUS Diethylamino Hydroxybenzoyl Hexyl Benzoate 3.50 UVA Filter Tinosorb S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad Spectrum UV Filter Cutina HVG Hydrogenated Vegetable Glycerides 2.00 Consistency Factor Emulgade PL 68/50 Cetearyl Glucoside (and) Cetearyl Alcohol 5.00 Emulsifier O/W II Water, demin. Aqua Rheocare C PLUS Carbomer 0.20 Thickener NaOH solution 50% Sodium Hydroxide 0.15 Neutralizing Agent Cosmedia SP Sodium Polyacrylate 0.50 Thickener Butylene Glycol Butylene Glycol 3.00 Humectant Eumulgin SG Sodium Stearoyl Glutamate 0.50 Emulsifier O/W EDTA BD Disodium EDTA 0.10 Chelating Agent Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 1.00 Preservative Sensiva SC 50 (Schülke & Mayr) Ethylhexylglycerin 0.50 Preservative III Xiameter PMX-200/100cts (Dow Corning) Dimethicone 0.50 Anti-foamer IV Water, demin. Aqua 5.00 Argatensyl TM PW BIO LS 9902 Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate 0.60 Active Ingredient V Linefactor TM A Aqua (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus 3.00 Active Ingredient Abelmoschus Seed Extract (and) Xanthan Gum (EU)* VI Just Delicious RS Parfum 0.30 Fragrance (Florami FA0100, ThecnicoFlor) VII Unicert Red K 7057-J solution 0.1% (Sensient Cosmetic Technologies) CI Coloring Agent SPF in vivo 17.8 Viscosity (Brookfield RVT, 20 C, spindle TE, 5 rpm, Helipath) ~ 280,000 mpas ph-value ~ 6.2 Preparation in the laboratory Prepare phase II : Disperse Rheocare C Plus into the water and mix until homogeneous, neutralize with NaOH at ph 6 (to get a transparent gel). Add the rest of components in order and heat to C. Prepare phase I: Mix the oils and filters and heat to C. When solubilized add the rest of components. Add phase I to phase II while stirring with turrax (11,000 rpm). Maintain five minutes at the same temperature. Then start to cool down with high stirring (no turrax) and add phase III. At approx. 60 C continue with moderate stirring and continue to cool down. At 30 C add phase IV previously mixed and finally add the components of phase V, phase VI and phase VII one after the other. Not microbiologically tested 18

19 Mrs. Casual's Natural Conditioner Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Plantaquat NC Cetearyl Alcohol (and) Lecithin (and) Sodium Cetearyl Sulfate (and) Olus Oil 7.00 Conditioning Agent Water, demin. Aqua II Myritol 312 Caprylic/Capric Triglyceride 2.00 Emollient III Florafruit (Givaudan) Parfum (and) Hexyl Cinnamal (and) Butylphenyl Methylpropional (and) Linalool 0.30 Fragrance Sodium Benzoate Sodium Benzoate 0.50 Preservative IV Citric Acid Citric Acid q.s. ph Adjustment Viscosity (Brookfield RVF, spindle 5, 10rpm) at 23 C 6,000-7,000 mpas ph-value ~4.0 Preparation in the laboratory Heat water to C, add Plantaquat NC and allow the emulsion to cool down to 55 C while stirring. Add phase II and homogenize with a suitable dispersion unit (e.g. Ultra Turrax). Add phase III at C. Adjust ph using phase IV. Not microbiologically tested 19

20 Cosmetics for Real Life From loving dad to a lover of the aperitivo hour Mr. Family Manager need a Mr. Aperitivo need an mild and safe liquid soap Taking care of his five months old daughter is his new passion. Innumerable are the times he has to wash his hands before and after changing her nappies. A liquid soap with mild ingredients designed for sensitive skin cleansing takes care of his hands and he can even use it to bathe his baby. energy and care shower gel After a long working day, a shower is the best refresher for a man who likes to feel good when he goes out to have his aperitif. The appealing green colored formulation energizes him for the happy hour on the town. 20

21 Mr. Family Manager's Liquid Soap Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Dehyquart CC 7 BZ Polyquaternium Conditioning Polymer Water, demin. Aqua Sodium Benzoate Sodium Benzoate 0.50 Preservative II Dehyton PK 45 Cocamidopropyl Betaine 5.50 Surfactant Texapon N 70 Sodium Laureth Sulfate 6.50 Surfactant Plantapon LGC Sorb Sodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside 1.50 Surfactant Plantacare 818 UP Coco-Glucoside 1.50 Surfactant Plantapon LC 7 Laureth-7 Citrate 1.00 Surfactant Arlypon TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth Rheology Modifier Tinogard HS Sodium Benzotriazolyl Butylphenol Sulfonate 0.20 Light Stabilizer Gil Artic Ice RS (Technico Flor) Parfum 0.50 Fragrance Puricolor Blue ABL 9 FDA (0.1% solution) CI Colorant Puricolor Yellow AYE 17 (0.1% solution) CI Colorant III Citric Acid (50%) Citric Acid q.s. ph Adjustment IV Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23 C ~ 4,700 mpas ph-value ~ 4.6 Preparation in the laboratory Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Adjust the ph with citric acid to ph 4.6. Adjust the viscosity with sodium chloride. Not microbiologically tested 21

22 Mr. Aperitivo's Shower Gel Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Tinogard TL Benzotriazolyl Dodecyl p-cresol 0.05 Light Stabilizer Alessandro (Düllberg) Parfum (and) Linalool (and) Limonene 0.50 Fragrance II Texapon N 70 Sodium Laureth Sulfate Surfactant Dehyton PK 45 Cocamidopropyl Betaine 8.10 Surfactant Plantapon PSC Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin 4.40 Surfactant Lamesoft PO 65 Coco-Glucoside (and) Glyceryl Oleate 3.00 Lipid Layer Enhancer Gluadin WQ PP Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein 2.00 Care Additive Euperlan Green Lauryl Glucoside (and) Stearyl Citrate 3.00 Pearlizer III Water, demin. Aqua IV Sodium Benzoate Sodium Benzoate 0.50 Preservative Rheocare TTA Acrylates Copolymer 3.00 Thickener V Puricolor Blue ABL 9 (1% solution) CI Colorant Puricolor Yellow FYE 13 (1% solution) CI Colorant VI Citric Acid (50%) Citric Acid q.s. ph Adjustment Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23 C ~ 8,000 mpas ph-value ~ 4.8 Preparation in the laboratory Premix phase I. Add ingredients listed as phase II and mix. Add water and stir until homogeneous. Add phase IV and allow the formulation to stir for 20 minutes hydration time. Add phase V and adjust the ph using phase VI. Not microbiologically tested 22

23 Cosmetics for Real Life From the airport to the dance floor Mrs. Business need an Mrs. Dancing Queen need a indulgent and luxurious body oil Whether she has dry skin, needs a relaxing or supersensual massage, or wants to regain her skin s energy, this luxurious body oil is a perfect treat for Mrs. Business. The senses perceive a delightful oil texture and an extravagant golden effect. modern and chic eye liner Going out tonight? This shimmering liquid eye liner defines the eyes and creates a multi-dimension effect that leaves an impression of different colors under the disco lights. It is easy to apply, dries quickly and stays all night. 23

24 Mrs. Business' Body Oil Formulation n SC-DE Ingredients INCI / Chemistry Weight % (as is) Function I Cegesoft PS 6 Olus Oil (EU)* Emollient Eutanol G Octyldodecanol Emollient Myritol 318 Caprylic/Capric Triglyceride Emollient Cetiol C 5 Coco-Caprylate Emollient Almond Oil Prunus Amygdalus Dulcis (Sweet Almond) Oil Emollient Cetiol CC Dicaprylyl Carbonate 7.00 Emollient Copherol F 1300 C Tocopherol 0.50 Active Ingredient Lipofructyl TM Argan LS 9779 Argania Spinosa Kernel Oil 2.50 Active Ingredient II Aerosil R 972 (Evonik) Silica Dimethyl Silylate 5.00 Rheology Modifier III Cloisonné Gold 222 C Mica (and) Titanium Dioxide (and) Iron Oxides 0.20 Effect Pigment IV Always the Sun (Symrise) Parfum 1.00 Fragrance Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23 C ~ 800 mpas Preparation in the laboratory Cold process: Premix phase I and stir until homogenous. Add phase II in portions and stir 15 min at 1,200 rpm. Add phase III and stir 10 min at a minimum of 1,000 rpm. Add phase IV and stir 5 min at 600 rpm. Not microbiologically tested 24

25 Mrs. Dancing Queen's Eye Liner Formulation n FR-CC-005.A28 Ingredients INCI / Chemistry Weight % (as is) Function I Water, demin. Aqua Preservative q.s. Preservative Rheocare XG* Xanthan Gum 0.30 Thickener Rheocare TTA Acrylates Copolymer 2.00 Thickener II Myritol 312 Caprylic/Capric Triglyceride 4.50 Emollient Eumulgin VL 75 Lauryl Glucoside (and) Polyglyceryl-2-Dipolyhydroxystearate (and) Glycerine 1.00 Emulsifier O/W III Oxyde de fer noir (Sun Chemical) Iron Oxide 5.00 Pigment 1,2-Propylene Glycol Care Propylene Glycol 5.00 Humectant IV Luviset Shape Polyacrylate Drying Agent Ethanol 96% Alcohol Solvent Reflecks Multidimensions Varying Violet Borosilicate (and) Titanium Dioxide (and) Silica 5.00 Effect Pigment ph-value ~ 8.3 Preparation in the laboratory Cold process: Disperse mix preservative and Rheocare XG in water, after 10min add Rheocare TTA. Before emulsification add phase II to phase I. Mix phase III in phase II+I while stirring. Add phase IV. Not microbiologically tested 25

26 Cosmetics for Real Life Dressing up, dressing down Mr. Glamor need a Mr. Casual need a simply stylish styling gel To complete Mr. Glamor s elegant outfit, his hair needs to be styled in just the right way. This styling gel allows him to create all kinds of shapes, with high flexibility and without giving a too artificial look. clean and care facial cleanser Either after work or when the day is done, a facial cleanser is the best friend of Mr. Casual to help him feel fresh and clean. This mild facial cleanser thoroughly removes dirt and sweat whilst supporting the skin s natural function, leaving it feeling soft and smooth. 26

27 Mr. Glamour's Styling Gel Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Coolmen RS41576 (Technico Flor) Parfum 0.10 Fragrance Cremophor CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubilizer Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 0.50 Preservative II Water, demin. Aqua Luviset ONE Acrylates/Methacrylamide Copolymer Styling Agent III Luvimer 100 P Acrylates Copolymer 1.00 Styling Agent AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.50 Neutralizing Agent Water, demin. Aqua Viscosity (Brookfield RVF, spindle 7, 20 rpm) at 23 C ~ 27,000 mpas ph-value ~ 7.2 Preparation in the laboratory Mix phase I. Add phase II one after another. Mix phase III separately. Add phase III while stirring to phase I & II. Continue stirring till homogeneous. Not microbiologically tested 27

28 Mr. Casual's Facial Cleanser Formulation n HB-DE Ingredients INCI / Chemistry Weight % (as is) Function I Dehyquart CC 7 BZ Polyquaternium Conditioning Polymer Water, demin. Aqua Sodium Benzoate Sodium Benzoate 0.50 Preservative II Dehyton PK 45 Cocamidopropyl Betaine 4.50 Surfactant Texapon N 70 Sodium Laureth Sulfate Surfactant Plantacare 818 UP Coco-Glucoside 7.40 Surfactant D-Panthenol USP Panthenol 0.50 Active Ingredient Bijoux Bamboo RSBD 460 (Technico Flor) Parfum 0.30 Fragrance III Lamesoft OD Coco-Caprylate (and) Lauryl Glucoside (and) Glycerin (and) Polyglyceryl- 2 Dipolyhydroxystearate (and) Polyglyceryl-3 Diisostearate 2.50 Lipid Layer Enhancer IV Arlypon TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth Rheology Modifier V Water, demin. Aqua VI Citric Acid (50%) Citric Acid q.s. ph Adjustment VII Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23 C ~ 5,400 mpas ph-value ~ 4.7 Preparation in the laboratory Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Add phase III and stir. Add phase IV and stir until the mixture is homogenous. Add stepwise phase V (water) while stirring until the mixture is homogenous. Adjust the ph with citric acid to ph 4.7. Adjust the viscosity with sodium chloride. Not microbiologically tested 28

29 Cosmetics for Real Life Market-driven solutions Authentic stories inspired us to develop market-driven solutions! 29

30 Cosmetics for Real Life Samples per segment Skin Rinse-off Skin Care Hair Care Sun Care Color Care 30

31 Cosmetics for Real Life Samples overview 31

32 DISCLAIMER This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect processing or application/ use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full inspection of the products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. THE INFORMATION PRESENTED IN THIS DOCUMENT IS INTENDED FOR THE EUROPEAN MARKET ONLY. NO WARRANTIES OF ANY KIND ARE MADE THAT THE INFORMATION PRESENTED IN THIS DOCUMENT, ESPECIALLY THE FORMULATIONS PROPOSED, ARE IN COMPLIANCE WITH LEGAL REQUIREMENTS IN ANY COUNTRY THAT IS NOT A MEMBER STATE OF THE EUROPEAN UNION. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE. 32

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34 INCI US / CTFA Candelilla Wax (Baerlocher) Cegesoft PS 6 Cegesoft VP Cerauba T1 (Barlocher) Cetiol SB 45 HyalufixTM GL LinefactorTM A PilisoftTM LS 9760 Candelilla (Euphorbia Cerifera) Wax Vegetable Oil Vegetable Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax Copernica Cerifera (Carnauba) Wax Butyrospermum Parkii (Shea) Butter Water (and) Butylene Glycol (and) Alpinia Galanga Leaf Extract (and) Xanthan Gum (and) Caprylic/Capric Triglyceride Water (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus Abelmoschus Seed Extract (and) Xanthan Gum Water (and) Pentylene Glycol (and) Gymnema Sylvestre Leaf Extract 34