One billion digital TV households
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1 One billion digital TV households About 455 million digital homes were added around the world between end-2010 and end-2014, according to a new report from Digital TV Research. This took the digital TV household total for the 138 countries covered in the Digital TV World Databook report to 1,045 million. Digital TV penetration climbed from 40.5% at end-2010 to 67.2% by end Global TV households by platform (million) Analog terres Pay DTT FTA DTT Free satellite Pay Satellite Pay IPTV Analog cable TV Digital cable TV Source: Digital TV Research Ltd From the 455 million digital homes added between 2010 and 2014, 111 million came from primary DTT [homes taking DTT but not cribing to cable, satellite TV or IPTV]. Digital cable contributed a further 182 million. There were more pay IPTV additions (66 million) than pay satellite TV ones (60 million). However, there were still 509 million analog TV households (terrestrial and cable) by end-2014, although this was down from 866 million at end There were 322 million analog terrestrial homes (down by 304 million since 2010) and 187 million analog cable ones (down by 149 million) at end Of the digital TV household additions between 2010 and 2014, 287 million were in the Asia Pacific region; more than doubling its total to 513 million. China became the largest digital TV household nation in 2010, rising to 285 million digital TV homes (27% of the world s total) by end-2014.
2 The number of pay TV cribers (analog and digital) reached 878 million by 2014, up from 718 million in Asia Pacific increased by 106 million or twothirds of the global additions - during this period to bring its total to half a billion. North America (111 million) was the second largest region, although its 2014 figure was lower than in China had the most pay TV by end-2014 (254 million, up by 59 million on 2010). India added 28 million pay TV, with Brazil (10 million more), Mexico (6 million) and Indonesia (4 million) also showing strong growth. However, pay TV criber numbers fell in Italy, the US and France. Pay TV [criptions and on-demand from movies and TV episodes] crossed $200 billion in 2014, up by 14.5% from $176 billion in Cable (analog and digital combined) generated the highest by platform, with $92 billion in However, cable TV are falling. IPTV reached $19.8 billion in 2014, up by $10 billion on North America generates about half the world s total pay TV. In fact, the US recorded in 2014 nearly ten times as high as second placed China. The US added $6.1 billion in between 2010 and 2014, followed by Brazil with $3.0 billion more and China ($2.5 billion extra). For more information on the Digital TV World Databook report, please contact: Simon Murray, [email protected], Tel:
3 Digital TV World Databook 2015 Table of Contents Published in June 2015, this 600-page electronically-delivered report comes in two parts: A 60-page PDF file providing a global Executive Summary and Comparison Tables. An excel workbook for the 138 countries listed below as well as summary tables, comparison tables and rankings.
4 Data for 138 countries: Albania Algeria Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Benin Bolivia Bosnia Botswana Brazil Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada CAR Chad Chile China Colombia DR Congo Rep Congo Costa Rica Cote d Ivoire Croatia Cyprus Czech Rep. Denmark Dominican Rep. Ecuador Egypt El Salvador Eq Guinea Estonia Ethiopia Finland France Gabon Gambia Georgia Germany Ghana Greece Guatemala Guinea Honduras Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Japan Jordan Kazakhstan Kenya Kuwait Laos Latvia Lebanon Liberia Lithuania Luxembourg Macedonia Madagascar Malawi Mali Malaysia Malta Mexico Moldova Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria Norway Oman Pakistan Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Tunisia Turkey Uganda Ukraine UAE UK USA Uruguay Uzbekistan Venezuela Vietnam Zambia Zimbabwe
5 Data ( ) contains the following detail for each country: SPLIT OF HOUSEHOLDS BY PLATFORM Total households TV households Digital cable Analog cable Pay IPTV cribers Pay digital DTH cribers Digital free DTH households Analog DTH Households Analog terrestrial households Primary FTA DTT Primary Pay DTT households Total DTT households households Digital homes Analog homes Pay TV cribers HOUSEHOLD PENETRATION BY PLATFORM Digital cable /TV HH % Analog cable /TV HH % Pay IPTV /TV HH % Pay DTH/TV HH % Digital free DTH/TV HH % Analog DTH/TV HH % Analog terrestrial/tvhh % Primary FTA DTT/TV HH % Primary pay DTT/TV HH % Digital/TV HH % Analog/TV HH % Pay TV Subs/TV HH % TV HH/Total households % Total DTT homes/tvhh BUNDLING Stand-alone digital cable Dual-play digital cable Triple-play digital cable Stand-alone pay IPTV Dual-play pay IPTV Triple-play pay IPTV Stand-alone digital cable revs Dual-play digital cable TV Triple-play digital cable TV PAY TV REVENUES Digital cable TV Digital cable TV on-demand Digital cable TV revs Analog cable TV revs Cable TV Stand-alone IPTV Dual-play IPTV Triple-play IPTV IPTV cription IPTV on-demand IPTV DTH cription DTH on-demand DTH DTT cription revs DTT on-demand DTT Subscription On-demand Total Stand-alone digital cable Average digital cable ( & VOD) Stand-alone IPARPU TV Average IPTV ( and VOD) Pay DTH () Pay DTT () Average monthly ARPU AVERAGE REVENUE PER USER (US$) Dual-play digital cable TV Analog cable TV Dual-play IPTV Pay DTH ( and PPV) Pay DTT ( and PPV) Triple-play digital cable TV Triple-play IPTV
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