MILANO.Projects 4. Duca di Milano Hotel Milan, Italy Aldo Rossi hotel. Velasca Tower. 5 Milan, Italy Giuseppe Terragni housing.

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1 MILANO Projects 4 Created 16-Dec-09 By Olga Moroz, Minsk, Belarus Duca di Milano Hotel Milan, Aldo Rossi hotel 2 La Rinascente Milan Velasca Tower 4 Milan, BBPR housing, office 3 Milan, Cibic & Partners installation, shop Casa Rustici 5 Milan, Giuseppe Terragni housing 1

2 photo: Nazar Leskiw Duca di Milano Hotel Piazza della Repubblica Milan Designed by postmodernist Aldo Rossi, the Duca di Milano Hotel operates as an annex of the Principe di Savoia Hotel, with which it is linked by a skybridge The façade of Rossi's hotel is made up of red brick and has a linear pattern of windows on a plain surface This stands in stark contrast to its mother building, which has a traditional façade with an abundance of ornaments The interior of the Duca di Milano is more confluent with the Principe's style: the units in the annex are ablaze with regal red fabrics, padded walls, valanced windows, sitting areas, and generous desks that match the Edwardian look of the antique dressers Project is public! 1988 Aldo Rossi photo: Nazar Leskiw 2

3 La Rinascente Milan Via Santa Radegonda Milan The redesign of La Rinascente's exterior by Cibic and Partners was aimed at both restoring the department store's famous portico and reinforcing the Rinascente brand ('s largest department store) with a modern, recognizable image As La Rinascente puts it, 'shopping requires inspiration' The designers copied the shape of the existing portico arches for the new shop windows, while making the new entrance hall rectangular, contrasting with the old structure and emphasizing the new symmetrical axis they had introduced The large, well-lit display windows form a new theatrical decor in the portico This ambience has been extended around the corner by introducing a five-metre-high glass wall, backlit by a network of LED lighting that creates a continuous pattern which can be reconfigured to suit the season or special events In the end, not only the store but also fashion capital Milan will profit from this sophisticated shop window Project is public! 2007 Supplier Supplier Client Cibic & Partners Arkilux Color Kinetics La Rinascente Department Store Kirsten_Hannema Monday through saturday: Sunday: Via Santa Radegonda is one of the side streets of the Piazza Duomo, Milan's central square 3

4 Velasca Tower Piazza Velasca Milan Close to Milan's city centre, looking up, one can notice the presence of an outstanding profile: it is the outline of Torre Velasca, whose symbolic value one is able to guess from a distance The building was designed in the 1950s by a group of Milanese architects called BBPR after their names: Banfi, Belgiojoso, Peressutti and Rogers The Velasca Tower belongs to the first generation of Italian modern architecture, nevertheless keeping itself linked to the Milanese context in which it was born, and relating itself particularly to the cathedral, the city's bell towers and above all to the Sforzesco Castle The tower, with its characteristic 'mushroom' shape and height of 99 metres, sticks out into the city centre skyline, made up of buildings, domes, towers and bell towers Its structure recalls the Lombard tradition of the massive profile of towers and medieval fortresses photo: Benjo Zwarteveen Project is not public! BBPR By underground: Piazza Velasca is the nearest stop 4

5 Casa Rustici Corso Sempione Milan This housing complex in Milan was built by famous fascist architect Giuseppe Terragni He was important for the development of livable and cheap housing in 1930s Casa Rustica is located on Corso Sempione, an inportant thoroughfare to get into Milan's city centre It has got a rooftop garden, to be used by all the building's occupants Project is not public! 1936 Main designer, Giuseppe Terragni Pietro Lingeri A 10-minute walk from the famous Parco Sempione 5