LUCA PONCELLINI MA DEGREE PROGRAM INTERIOR DESIGN NABA NUOVA ACCADEMIA DI BELLE ARTI MILANO JUNE 2015 DESIGN IN THE LAND OF HISTORY THE ITALIAN JOB

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1 LUCA PONCELLINI MA DEGREE PROGRAM INTERIOR DESIGN NABA NUOVA ACCADEMIA DI BELLE ARTI MILANO JUNE 2015 DESIGN IN THE LAND OF HISTORY THE ITALIAN JOB

3 bomb in piazza fontana 1969 ca granda (ospedale sforzesco) palazzo marino teatro alla scala galleria vittorio emanuele II duomo di milano s.giovanni alle fonti MM palazzo della ragione 1233 MM palazzo reale (broletto vecchio) san satiro 879 / torre velasca

4 history is about meanings a universe of signs, symbols, values, accumulated through time

5 history is about innovation partenone, 5 th century b.c.

6 pont du gard, 1st century b.c.

7 filippo brunelleschi, cupola di santa maria del fiore,

8 francesco borromini, san carlo alle quattro fontane, 1634

9 bbpr, torre velasca,

10 palazzo reale, torino, after renovation history is a social, thus political matter

11 enzo mari, java, 1968 design is a social, thus political matter

12 saddam hussein statue getting pulled down history is ALWAYS controversial

13 history is a living matter

14 sheikh zayed mosque, abu dhabi new histories are continuously produced

15 mosul, iraq, history is fragile

16 history is the most sophisticated ingredient of design

17 but there is not just ONE history

18 innovation / tradition image / matter story / history

19 the great mosque, djenne, mali innovation or tradition? innovation and tradition?

20 the great mosque during annual maintainance celebrations

21 jin mao tower, shanghai 101 tower, taipei

22 does image matter? or does matter matter? villa adriana, tivoli xintiandi district, shanghai

23 does image matter? or does matter matter? ise temple, japan, 5 th century dome of duomo di torino, guarino guarini,

24 restoration (or, taking care of heritages): the methodological process of recognition of an artwork [ ] in its physical consistency and in its double meaning both esthetical and historical for its transmission to future generations. (cesare branzi)

25 but there is not just ONE restoration methodology STYLISTIC RESTORATION viollet-le-duc INTEGRATIVE RESTORATION stern, valadier ANTI- RESTORATION john ruskin, william morris 1900 HISTORICAL RESTORATION luca beltrami PHILOLOGICAL RESTORATION camillo boito CASE BY CASE RESTORATION a.annoni 2000 SCIENTIFIC RESTORATION g.giovannoni CONSERVATIVE RESTORATION CRITICAL RESTORATION cesare branzi

26 STYLISTICAL RESTORATION viollet-le-duc style : historical and formal condition, coherent and unitary, bounded in time and in its figural modes; response to a precise figurative program; expression of the customs of a specific civilization restoration : to pursue unity of style; to bring an artifact to a state of completeness that may have never existed Eugene Viollet-Le-Duc,

27 ROMANTIC RESTORATION or: anti-restoration. john ruskin, william morris the original artifact has the right to decade and die; any intervention of restoration means the substitution of the original with a copy, thus it is immoral. William Morris

28 PHILOLOGICAL RESTORATION camillo boito the own historical values of the artifact should be preserved; any intervention of restoration should be recognizable from the original part; any intervention should be based on the study of the various changes (if valuable) occurred to an artifact throughout time the signs of time (patina) should be preserved maintaining rather than to repairing; repairing rather than restoring it is a shame to cheat our contemporary fellows; it is a much bigger shame to cheat our descendants Camillo Boito,

29 carlo scarpa, castelvecchio, architecture as a text

30 andrea bruno, castello di rivoli,

31 corrado levi, alessandra raso, palazzo re rebaudengo, guarene d alba, 1997.

32 venice casino, las vegas story vs. history

33 venus fort, tokyo

34 narrative mistakes laszlo hudec, park hotel, shanghai, renovated in 1990s

35 laszlo hudec, park hotel, shanghai, renovated in 1990s

36 carlo scarpa, castelvecchio, layering

37 ettore sottsass, bar zibibbo, fukuoka, references

38 carlo mollino, casa mollino, private references

39 alessandro mendini, proust, 1978.

40 fiat 500 volkswagen beetle re-styling

41 achille castiglioni, parentesi, 1972 konstantin grcic, ok, 2013

42 recycling history martino gamper, 100 chairs in 100 days, 2005.

43 about production processes

44 naoto fukasawa, papilio piccolo, 2013.

45 makerbot 3d printers

46 history deserves a good laugh giulio iacchetti, st.peter squeezer, 2007.

47 joe velluto, ros-aria, 2002.

48 paolo ulian, finger biscuits, 2004.

49 the ultimate goal: timeless design philippe starck, juicy salif, 1990

50 ettore sottsass, carlton, 1981

51 carlo scarpa, fondazione querini stampalia, venezia

52 tadao ando, church of light, 1989

53 adalberto libera, villa malaparte, 1937

54 LUCA PONCELLINI june 2015

MUSEO MILANO CONCEPT. Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl THE CITY OF

MUSEO MILANO CONCEPT. Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl THE CITY OF MUSEO MILANO CONCEPT THE CITY OF THE MUSEO MILANO PROJECT The Museo Milano project was conceived by the Arco della Pace Rotary Club with the aim of promoting the best that Milan has to offer. ITS ORIGIN