Världsnaturfonden WWF

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1 International Survey on Climate Change Paul Nicklen / WWFCanon Världsnaturfonden WWF 2016

2 Important to live climate friendly Strongly Agree Agree % % 6 68% 53% 45% 21% 16% 15% It is important for me to lead a climate friendly lifestyle.

3 Worry about climate change Strongly Agree Agree % 43% 6 53% 54% 45% 48% 25% 24% 26% I worry about how climate change will affect me, my children and my grandchildren's future.

4 Politicians should do more Strongly Agree Agree % % 41% 51% 45% 54% 31% 42% 2 32% Our politicians and policy makers should be doing much more to inhibit climate change.

5 What do you do to reduce your impact? Take the car less often 49% Take the car less often 56% Made my home energy 54% Made my home energy Made my home energy 33% Take the car less often 42% Eat less meat 35% Eat less meat 29% Pay more for climate 28% Pay more for climate Pay more for climate 24% Eat less meat 25% Avoid air travel 21% Avoid air travel 23% Avoid air travel 23% Have a shoppingfree 9% Have a shoppingfree 13% Have a shoppingfree 9% Save money in a green Save money in a green Save money in a green 9% Become vegetarian 6% Become vegetarian 5% Become vegetarian I do none of the above 1 I do none of the above 5% I do none of the above Total Take the car less often 6 Made my home energy 8 Take the car less often 5 Made my home energy 59% Take the car less often 7 Made my home energy 53% Pay more for climate 58% Eat less meat Pay more for climate 33% Become vegetarian 41% Pay more for climate 26% Eat less meat Save money in a green 39% Avoid air travel 21% Avoid air travel 23% Eat less meat 31% Save money in a green Save money in a green 16% Avoid air travel 24% Become vegetarian 14% Become vegetarian 15% Have a shoppingfree 21% Have a shoppingfree 4% Have a shoppingfree 11% I do none of the above 3% I do none of the above 2% I do none of the above 9% What do you do to reduce your impact on climate change?

6 How often do you think about climate change? Almost daily Once a week Once a month % 31% 25% 35% 32% 33% 34% 21% 14% 21% How often do you think about climate change and global warming?

7 Which social phenomena worry you the most? Terrorism Increasing number of Climate change Environmental damage Military conflicts or wars High unemployment rate Political extremism Organized crime Economic crisis Third World poverty Widespread corruption 36% 34% 24% 23% 22% 21% 13% 55% Terrorism Climate change Increasing number of Military conflicts or wars High unemployment rate Economic crisis Political extremism Environmental damage Organized crime Third World poverty Widespread corruption 35% 34% 28% 25% 24% 21% 21% 5 Terrorism Economic crisis Climate change Environmental damage High unemployment rate Military conflicts or wars Widespread corruption Political extremism Increasing number of Third World poverty Organized crime 51% 39% 3 33% 29% 26% 25% 22% 1 11% 9% Total Terrorism Environmental damage Climate change Widespread corruption High unemployment rate Economic crisis Political extremism Military conflicts or wars Organized crime Third World poverty Increasing number of 28% 25% 21% 14% 5% 55% 54% 54% Environmental damage Climate change Economic crisis Widespread corruption Terrorism Military conflicts or wars High unemployment rate Organized crime Political extremism Third World poverty Increasing number of 51% 41% 35% 31% 25% 16% 4% 3% 64% Terrorism Climate change Environmental damage Economic crisis Military conflicts or wars High unemployment rate Widespread corruption Political extremism Increasing number of Organized crime Third World poverty 42% 41% 29% 25% 24% 24% 16% Which three of these social phenomena worry you the most?

8 Will climate change affect your lifestyle? My life will be drastically affected My life will be affected a lot % 44% 25% 26% 24% 16% 13% 2% 3% How do you think climate change will affect your lifestyle?

9 Does climate change affect you life? Yes, to a great extent Yes, to a certain extent % 62% 59% 56% 54% 29% 22% 11% 8% 6% Do you think that the climate change that has already taken place is affecting your life now?

10 Travel climate friendly: Bicycle Public transportation Choose traveling by Switched to a more I have actively tried to Biofuel Electric car Electric bicycle Shared car / car pool Electric moped No, I have not made 5% 3% 3% 2% 21% 1 23% 3 43% Public transportation Bicycle Choose traveling by Switched to a more Electric car Shared car / car pool I have actively tried to Electric bicycle Biofuel Electric moped No, I have not made 31% 16% 8% 6% 4% 4% 3% 26% 45% Shared car / car pool Public transportation Bicycle I have actively tried to Switched to a more Choose traveling by Electric car Biofuel Electric bicycle Electric moped No, I have not made 26% 24% 23% 16% 11% 4% 3% 3% 34% Total Public transportation Bicycle Shared car / car pool Choose traveling by Switched to a more Electric car Biofuel Electric bicycle I have actively tried to Electric moped No, I have not made 35% 29% 24% 1 13% 4% 49% 59% Public transportation Bicycle Electric bicycle Shared car / car pool Electric car Electric moped Switched to a more Biofuel Choose traveling by I have actively tried to No, I have not made 2% 29% 29% % 13% 62% 7 Public transportation Bicycle Shared car / car pool Choose traveling by Switched to a more Electric car I have actively tried to Electric bicycle Biofuel Electric moped No, I have not made 16% 14% 11% 42% I try to travel in a more climate friendly manner by using: 6

11 Diet Äter kött / fisk 8 Äter kött / fisk 88% Äter kött / fisk 84% Vegetarian 6% Pescetarian 6% Pescetarian Pescetarian 6% Vegetarian 4% Vegetarian 6% Vegan 2% Vegan 3% Vegan 3% Total Äter kött / fisk 36% Äter kött / fisk 79% Äter kött / fisk 75% Vegan 31% Vegetarian Vegetarian Vegetarian 25% Pescetarian Vegan 8% Pescetarian 8% Vegan 4% Pescetarian Choose the option that most accurately describes you:

12 Should politicians reduce meat consumption? 7 66% 6 54% 4 46% 2 Do you think that policy makers and politicians should work to decrease meat consumption in society?

13 Meat tax 64% 6 22% 21% Do you think that meat tax should be introduced in order to reduce meat consumption?

14 Climate labelling of financial products? % % 6 58% Would you like to see climate labeling of financial products, so the climate impact of investment decisions is recognized, and you can compare and contrast various banks and funds?

15 I want to personally help 93% 92% % 72% 7 6 I want to personally help us end up well below two degrees of global warming and aim for a maximum of 1.5 degrees global warming through

16 We can already see climate change % 6 55% 55% In my country, at 1 degree global warming, we can already see noticeable and severe climate change.

17 My country is among the top 7 69% 6 61% 59% 4 43% My country is among the top countries in the world to reduce their impact on the climate so, in my everyday life, I have a minimal carbon footprint compared to other countries in the world.

18 Benefit of vegetarian food Healthy Healthy 29% Healthy 4 Benefits the animals 21% Benefits the animals Benefits the animals 23% Climate friendly Climate friendly 1 Climate friendly 9% Tastes good 8% Tastes good Tastes good 3% No benefits at all 22% No benefits at all 2 No benefits at all Total Healthy 59% Healthy 61% Healthy 45% Climate friendly 22% Climate friendly 15% Benefits the animals Benefits the animals Benefits the animals 14% Climate friendly 16% Tastes good 6% Tastes good 3% Tastes good 6% No benefits at all 3% No benefits at all No benefits at all 15% What do you think the primary benefit of vegetarian food is?

19 Eat less meat to reduce impact on climate 63% 6 42% 3 33% Do you think you will eat less meat to reduce your impact on the climate in the coming year?

20 Food done in the last year Tried cooking new 3 Cut down on my meat 2 Cut down on my meat 42% Cut down on my meat 33% Tried cooking new Tried cooking new 31% Ordered vegetarian 23% Ordered vegetarian 15% Ordered vegetarian Been to a vegetarian or 11% Been to a vegetarian or 8% Been to a vegetarian or Bought a vegetarian 9% Bought a vegetarian Bought a vegetarian 8% Become a vegetarian 2% Become a vegetarian 2% Become a vegetarian Become a vegan 1% Become a vegan 2% Become a vegan 1% None of the options 38% None of the options 55% None of the options 39% Total Tried cooking new 7 Cut down on my meat 53% Tried cooking new 38% Ordered vegetarian 55% Ordered vegetarian 38% Cut down on my meat 36% Been to a vegetarian or 39% Tried cooking new 34% Ordered vegetarian Cut down on my meat 26% Been to a vegetarian or Been to a vegetarian or Bought a vegetarian 22% Bought a vegetarian Bought a vegetarian 13% Become a vegetarian Become a vegetarian 8% Become a vegetarian Become a vegan 9% Become a vegan 2% Become a vegan 3% None of the options 8% None of the options 1 None of the options 31% 6 6 What have you done in the last 12 months? 6

21 Renewable energy in your home 6 55% 36% 1 Do you use renewable energy (for example, solar power, wind power or hydropower) in your home?

22 Does your lifestyle affect the poor? % 39% 36% 32% Do you think your lifestyle, and the impact on climate change that it can cause, might negatively affect the poor?

23 We reach the Paris climate goals 7 66% 65% 6 25% 24% I think we will reach the historically important goal that the world's political leaders decided to achieve during the climate change conference held in Paris on December 2015.

24 Are you climate friendly in your home? Yes I am not sure on how to be climate friendly at home % 9% 6 96% 92% 8 74% 71% Have you made at least one daily choice to be more climate friendly at home, for example, taking shorter showers, turning offthe lig hts, or not keeping electronics on stand by?

25 Switch bank to climate friendly? 92% % 7 66% 65% 62% 6 Would you consider switching banks or fund savings if you felt that there were more climate friendly ways of saving money?

26 Consumption to reduce climate impact Donated or sold goods 52% Donated or sold goods Donated or sold goods 51% Bought ecolabeled Cut back on shopping 38% Bought secondhand 41% Repaired clothes or 39% Bought secondhand 3 Cut back on shopping Bought secondhand 36% Repaired clothes or 32% Repaired clothes or 35% Cut back on shopping 35% Bought ecolabeled 24% Bought ecolabeled 25% Paid more for a similar 21% Had a shoppingfree Paid more for a similar Had a shoppingfree Participated in clothing Participated in clothing 14% Participated in clothing 8% Paid more for a similar 11% Had a shoppingfree 13% I have not done any of 15% I have not done any of I have not done any of 1 Total Bought ecolabeled 51% Bought ecolabeled 54% Donated or sold goods 44% Repaired clothes or 44% Repaired clothes or 43% Bought ecolabeled 39% Donated or sold goods 41% Cut back on shopping 39% Repaired clothes or 39% Paid more for a similar 38% Paid more for a similar 32% Cut back on shopping 3 Cut back on shopping 33% Donated or sold goods 2 Bought secondhand 31% Had a shoppingfree 2 Participated in clothing 15% Paid more for a similar 24% Bought secondhand 2 Bought secondhand 15% Had a shoppingfree 14% Participated in clothing Had a shoppingfree Participated in clothing 13% I have not done any of 6% I have not done any of I have not done any of 13% What have you done in the past year to reduce your impact on the climate change when it comes to the consumption of goods?

27 Consumption importance of being climate friendly Strongly Agree Agree % 74% 62% 61% 58% 31% It is important for me to be climate friendly when it comes to purchasing and utilizing goods such as clothing, furniture, cosmetics, toys, tools, electronics, sports equipment etc. 14% 9% 11%

28 Innovation development of climate technologies Strongly Agree Agree % 6 65% 68% 66% 62% 42% 1 I want decision makers in my country to focus on innovation development and export of climate technologies.

29 Climate friendly focus in cities More ways to use 45% More ways to use 55% Protection of natural 38% Reducing food waste in 38% Better pedestrian and 38% Facilitating recycling 38% Facilitating recycling 36% Reducing food waste in 31% Reducing food waste in 38% Energyeffi ci enct and 33% Energyeffi ci enct and Energyeffi ci enct and 36% Better pedestrian and 29% Facilitating recycling 26% More ways to use 25% Protection of natural 21% Charging infrastructure Better pedestrian and Increasing the amount Protection of natural Increasing the amount 14% Charging infrastructure 1 Increasing the amount 11% I do not want Increased access to car 9% Increased access to car 8% Charging infrastructure I do not want 4% I do not want 5% Increased access to car 9% Total Protection of natural 48% More ways to use 53% More ways to use 44% More ways to use 41% Facilitating recycling 49% Facilitating recycling 38% Facilitating recycling Energyeffi ci enct and 41% Energyeffi ci enct and 35% Energyeffi ci enct and 35% Protection of natural 35% Protection of natural 32% Reducing food waste in 2 Better pedestrian and 2 Reducing food waste in Better pedestrian and 26% Charging infrastructure 25% Better pedestrian and 28% Increased access to car Increased access to car Charging infrastructure 1 Increasing the amount 15% Reducing food waste in 16% Increasing the amount 14% Charging infrastructure 14% Increasing the amount Increased access to car 13% I do not want 3% I do not want 1% I do not want 5% Which of the following would you like the politicians and officials in your municipality / city to focus on more?

30 Sustainable urban development Very Important Important % 6 48% 3 49% 43% 51% 32% 41% 29% 34% Do you think it is important that politicians on a national level as well as in municipalities / cities invest more in sustainable urban development in order to solve the climate issue?

31 Pioneer country to combat climate change 55% 32% 51% 26% 29% 23% 8% 23% 13% 13% 4% 4% 2% Total 4 42% 25% 21% 25% 24% 22% 9% 1 5% 3% Of the following countries, I believe that the main pioneer in terms of the climate change issue is:

32 Sex / age Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kön / ålder

33 Sex / age Viktade antal Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kvinna Yngre än 20 Kvinna 2130 år Kvinna 3140 år Kvinna 4150 år Kvinna 5160 år Kvinna Äldre än 60 Man Yngre än 20 Man 2130 år Man 3140 år Man 4150 år Man 5160 år Man Äldre än Kön / ålder

34 Education Primary education Primary education Primary education 4% Secondary educati on/high School 39% Secondary educati on/high School 22% Secondary educati on/high School 42% Higher educati on/bachelor's Higher educati on/bachelor's 22% Higher educati on/bachelor's 26% Higher educati on/master' s 14% Higher educati on/master' s 21% Higher educati on/master' s Other postsecondary educati on 15% Other postsecondary educati on 15% Other postsecondary educati on 8% Doctorate's degree 1% Doctorate's degree 1% Doctorate's degree 1% Total Primary education 1% Primary education Primary education Secondary educati on/high School Secondary educati on/high School 5% Secondary educati on/high School 23% Higher educati on/bachelor's 3 Higher educati on/bachelor's 42% Higher educati on/bachelor's Higher educati on/master' s 42% Higher educati on/master' s 39% Higher educati on/master' s 2 Other postsecondary educati on 9% Other postsecondary educati on Other postsecondary educati on Doctorate's degree 3% Doctorate's degree 1% Doctorate's degree 1% Education

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