RSPO Trademark. Sustainable Palm Oil for ETHICAL CONSUMERISM. A seal of commitment promoting RSPO-Certified. Presented by : Bremen Yong
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1 RSPO Trademark Presented by : Bremen Yong A seal of commitment promoting RSPO-Certified Sustainable Palm Oil for ETHICAL CONSUMERISM
2 Outline What is RSPO Trademark? What is the Global Progress / Implementation Update? How to Apply? Deriving Values for Members Benefits
3 TRADEMARK
4 RSPO Trademark A global Trademark that signal the use of RSPO-certified Sustainable Palm Oil Increase Market Uptake Informed consumer choice Product Differentiation Make your Commitment and Efforts known Certified today, benefits tomorrow!
5 Supply Chain Specific IP/SG Supply Chain Certificate System MB RSPO RSPO
6 Colour Options Trademark logo available in COLOR, BLACK, and WHITE. Green PMS 362 CMYK 76/0/100/12 RGB 60/150/0 Color Orange PMS 151 CMYK 0/42/100/0 RGB 238/127/0 Black White * Members are not allowed to create or modify the logo, tag, or statement other than resizing the artworks provided by RSPO licensing body.
7 Language Options Trademark logos have been translated into 11 languages ENGLISH GERMAN FRENCH DUTCH SPANISH ITALIAN PORTUGUESE JAPANESE RUSSIAN DANISH MANDARIN NOTE: Logos available in both the :- CERTIFIED for IP/SG; and MIXED for MB For more information about RSPO Trademark Usage and Guidelines, please log on to RSPO website :
8 GLOBAL PROGRESS
9 Worldwide Registration RSPO Trademark is being registered in more than 60 countries worldwide, including all major palm oil markets. Applied for Trademark registration in Indonesia on Feb 2011, pending reports. For more information about trademark registration portfolio, please log on to :
10 Trademark Statistic No. of Licenses Issued by Country United Kingdom France Malaysia Germany USA Belgium Indonesia Singapore Poland Netherlands Japan Colombia China
11 Trademark Statistic No. of Licenses Issued by Stakeholder Category Growers 8% Supply Chain Associate 3% Retailers 10% Consumer Goods Manufacturers 51% Processors & Traders 28% (last updated : 25 May 2012)
12 Trademark Adoptions Soap Products
13 Trademark Adoptions Candles
14 Trademark Adoptions Cooking Oil
15 Trademark Adoptions Cakes & Bread
16 TRADEMARK APPLICATION
17 Application Requirements 1. RSPO Member 2. Supply Chain Certified** 3. Granted with RSPO Trademark License 4. at least 95% of all palm-derived components in the product is RSPO-certified Note : Applicant must be SC certified by CB if the company possesses legal ownership with the capacity to alter the product packaging or design.
18 Application Requirements Continue from last page Use of RSPO Trademark is voluntary in product communication Trademark license is mandatory only if trademark is to be used.
19 Application Process Apply Online Sign License Agreement Receive Trademark License & Artworks Start Using! Apply using Online Form Basic details including company details, contact person, supply chain certificate no., products, etc. Also available for download and study FAQ, Presentation Slides, RSPO Rules on Market Communication & Claims, and Trademark Usage and Guidelines.
20 Application Process Apply Online Sign License Agreement Receive Trademark License & Artworks Start Using! LICENSE AGREEMENT between THE ROUNDTABLE ON SUSTAINABLE PALM OIL (RSPO)" and RSPO examines Applicants eligibility RSPO prepares Trademark License Agreement. Applicants have to sign and return the signed copy of License Agreement. XXX Company, AS LICENSEE
21 Application Process Apply Online Sign License Agreement Receive Trademark License & Artworks Start Using! RSPO Trademark License LICENSE NUMBER: RSPO The following licensee has successfully applied for an RSPO Trademark license by agreeing to the RSPO Trademark License Agreement including its Terms and Conditions and the RSPO Rules on Communication and Claims. Licensee is granted the right to use the RSPO trademark in product-related communications for products that are covered by the supply chain certificates that are mentioned in this License. Company name XXX Company RSPO Member number RSPO will issue Trademark License*, with License No; Digital logo files in selected languages; Presentation slides and FAQ; and Rules on Communications & Claims. * Annual renewal; subject to successful completion of CB s audit
22 Application Process Apply Online Sign License Agreement Receive Trademark License & Artworks Start Using! Product-related communication : On-Pack product packaging and labels; Off-Pack product claims through advertisements, flyers, brochures, posters, displays, newsletters, websites, s, letters, offerings, invoices, (annual) reports, or media interviews. In non-consumer facing communications, MEMBERS are ALLOWED to specify the percentages of palm products acquired under the various RSPO supply chain systems. e.g. ProductName/SG-75%; MB-25%
23 STRATEGIC VALUES
24 Value Creation by Participation Level for Members Licensed Members Positive Corporate Images Improved Sales / Profits Certified Members Product Differentiation RSPO Trademark Strategic Value RSPO Members RSPO Principles & Criteria ( P&C SCC ) Member Code of Conduct; ACOP with Time Bound Plan
25 Value Creation by Participation Level for Members Licensed Members Positive Corporate Images Improved Sales / Profits Certified Members Product Differentiation RSPO Trademark Strategic Value RSPO Members RSPO Principles & Criteria ( P&C SCC ) Member Code of Conduct; ACOP with Time Bound Plan
26 Licensing Fee No Licensing Fee (subject to review) Palm Oil Growers Processors and Traders Consumer Goods Manufacturers Retailers On-Pack Communication Licensed Members Positive Corporate Images Improved Sales / Profits Off-Pack Off-Pack Product Differentiation Strategic Value Value Creation through Trademark In Product Communication
27
28 For More Information For further inquiries about Trademark: - Use of RSPO Corporate Logo, Trademark Logo - Trademark Application Process - Rules on Communication & Claims Please Contact : In Person : Bremen Yong, Trademark & Licensing Manager bremen.yong@rspo.org Tel : / Or, refer to the RSPO Website :
29
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