Seminar on Systembolaget, Adelaide, November 18th. Kortare textstycke

Transcription

1 Seminar on Systembolaget, Adelaide, November 18th Kortare textstycke Systembolaget 1

2 Todays spirit This should be interactive Everybody (including myself) can hopefully learn something today Ask questions Be straight and open Demystify Systembolaget Systembolaget 2

3 Agenda Who we are How we work Tenderprocess QC Questions Systembolaget 3

4 Systembolaget 4

5 We promise our customers: You should always feel welcome. You should always be able to learn something from us. You can trust that we always sell responsibly Systembolaget 5

6 Systembolaget in brief 421 stores (self-service) 118 million customer visits yearly > 500 agents in rural areas > employees Turnover > 25 billion SEK (3,95 bill AUD) 600 active suppliers > SKU s/ products ( in ordering range) 190 million litres of wine Systembolaget 6

7 Systembolagets sales in 1000-liter Sprit Starkvin Vin* (<15 vol%) Vin totalt Starköl Alkoholfritt Systembolaget 7

8 Facts on selling to Systembolaget Systembolaget buy through importers As a foreign producer/ supplier you need an importer or be registered with Swedish tax authorities Distribution/ ware housing needed as Systembolaget buy free delivered to each store Sales statistics available on monthly basis Systembolaget mark up is transparent Systembolaget 8

9 A value chain- in 4 steps Raw material Produktion Wholesale Retail harvest purchasing building product range Develope range processing winemaking/brewing /distilling offer Displaying goods purchasing Brandbuilding/ marketing Suppling of goods Meet the consumer large scale production Systembolaget 9

10 A sustainable supply chain in Nordic cooperation Systembolaget 10

11 Our integrated sustainability-work Systembolaget 11

12 A common Nordic Code of Conduct 1.Legal compliance 2.Freedom of Association and the Right to Collective Bargaining 3.Prohibition of Discrimination 4.Compensation 5.Working Hours 6.Workplace Health and Safety 7.Prohibition of Child Labour 8.Prohibition of Forced and compulsory Labour and Disciplinary Measures 9.Environment and Safety Issues 10.Management Systems Systembolaget 12

13 Our total impact on climate ton CO 2 e Transport 18% Processing 19% Packaging 32% Farming 29% Systembolagets direct emissions 2% Systembolaget 13 13

14 Success factors sustainability Where we make the biggest difference- risk analyses Integrated- in existing structure Cooperate- with stakeholders to increase effect. Educate- for engagement internally & externally. Specialists as well as generally. Communicate- transparency and humbleness. Dare to challange- make a statement Systembolaget 14

15 Systembolaget 15

16 Purchasing process Background Too many rumors about supliers searching for the wine after having won a tender on the bulk-market Challenge with virtual wineries Tender-samples not meeting tender-requirements Producers look at our selection as a lottery can t win if you play fair Cancelation of BiB-tender this year due to all Top-3-wines being none-complient Producers trying to participate in tenders that are not suited for them Poor understandning for the requirements we have Not taking the submission serious enough Conclusion: We can not relie on swedish agents doing their job on explaining our process and we need to raise the general knowledge about our process Systembolaget 16

17 Purchasing process 8 - Launch 1 - Analysis 7 - Media 2 - Strategy 6 Quality control 3 Launch plan 5 - Tasting 4 Tender call and submission Systembolaget 17

18 Purchasing process Customer demand Availability vs need Blind tasting Best quality in comparison with specifed tender request. Quality follow-up Best quality for the customer. Winning product on the shelfassured suplliers being 2nd best.. Focus Organic, ethic, small packaging, PET, light weight bottles, nonalcoholic. Basics Equal treatment Transparency Predictability Brand neutrality Systembolaget 18

19 Time line renewal of assortment Systembolaget 19

20 Systembolaget 20

21 The Launchplan Med reservation för ändringar Roll Kategori Lanseringsmånad Segment Ursprung Beskrivning Distribut ion Standar d Distribut ion Premiu m Markn adstäc Antal kning butiker Profil Vitt vin September VITT VIN (80-89) Australien Ekologisk, blend med chardonnay BCD DE 81% Spets Rött vin September RÖTT VIN ( ) Australien Pinot noir CDE 43% Profil Rött vin September RÖTT VIN (90-99) Australien Cabernet/shiraz, stramare stil CD DE 65% Volym Rött vin Juni RÖTT VIN BOX >= 3L (66,7-..KR/L) Australien Druvblandning med shiraz ABCD BCDE 100% Profil Vitt vin December VITT VIN (90-99) Australien Vit rhoneblend ABCD BCDE 100% Profil Rött vin December RÖTT VIN ( ) Australien Ekologisk, shiraz CD DE 65% Volym Rött vin December RÖTT VIN (70-79) Australien Ekologisk, röd bordeauxblend BCD CDE 92% Volym Rött vin December RÖTT VIN (60-69) Australien Merlot BCD CDE 92% Volym 6 mån, Tidigarelagd liter offertförfrågan Redan publicerad Systembolaget 21

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26 Definitions Producer: Sub-suplier(s): Brokers: Volume: The company that takes the legal responsibilty for the offered product and that will be stated as such on the packaging -Company that will supply the producer with the entire volume or parts of the blend for the wine put forward in the tender. -Any transaction that is completed prior to submission of the tender does not need to be stated and is not of interest for Systembolaget. -The sub-suplier(s) stated are having the volumes stated in their posession. Not of interested in the tender unless the own the wine at the time of submission (negociant) our estimate for 6 month of sale LIP: if requested, we want LIP-documents that proof that facts stated in the tender for the moment of subission Systembolaget 26

27 Our expectations The tender-document is filled in honestly All relevant information regarding the wine is submitted Sample put forward is a finished wine Sample put forward is representative of the wine that will be shipped in the case of winning the tender Producer and importer have done their homework before submission and know what wine they submit and where all the components for the entire volume are Systembolaget 27

28 NOT OK Purchase wine from suppliers that are not stated in the tender Change the blend Change oak-treatmant Systembolaget 28

29 Quality Control To assure that the winning product also ends up on the shelf Systembolaget 29

30 QC Winning wine is followed up Random audits on site directly after tasting Launch-meeting with winning importer Comparison between the sample that won the tasting and what is shipped to the shops before release Does it taste the same Does it have the same chemistery Regular tastings of the wine with new shippments after release Systembolaget 30

31 Thankyou! Vision & Affärsidé Systembolaget i korthet Etik & Värderingar Försäljningsregler Historia Nyckeltal Dotterbolagen Systembolaget Systembolaget 31