1 Labour Demand Labour is a factor of production, and labour, like other factors, such as capital (machinery, etc) are demanded by firms for production purposes. The quantity of labour demanded depends on how much the firm the firm wishes to produce. The quantity that the firm wishes to produce, in turn depends on how much it can sell at the market price. Therefore, labour demand is a derived demand (as are other factors of production). Labour demand is derived from the demand for the firm s product. Demand decisions fall into two categories: short run and long run demand decisions. Recall from introductory microeconomics, in the short run, one or more factors are fixed (ex/ plant size is fixed, but labour may vary). In the long run, all factors are variable. Firms demand labour (and other factors) in order to maximize profits. Profits are a function of both revenue (earnings from selling product) and costs (wages, and other factor costs) We can think of demand in terms of it s objectives: Max profits (or minimize costs), and it s constraints: Demand for product, supply of factors, & existing technology How does a firm determine Labour Demand in the short run? Assume that the firm is perfectly competitive. This implies that it cannot set prices, but must take the market price as given. Assume that the production possibilities of the firm are represented by a production function: Q = F(K,N) where K is quantity of capital (machinery, etc.), and N is quantity of labour This production function tells us how much a firm can product, Q, given any combination of inputs of capital, K, and labour, N. In the short run, K is fixed, so that quantity produced varies only by changes in labour input. For now, we also assume that all employees work a fixed number of hours (i.e. 8), so we don t distinguish between workers and hours. 1
2 Demand for labour in the short run is derived from output and employment needs. For output, a firm faces 2 decisions: 1. Should the firm produce at all? 2. If it produces, how much should it produce? Recall from introductory microeconomics: 1. The firm will produce if it can cover it s variable costs 2. The firm will produce until the cost of producing the extra unit, MC, equals the extra revenue from selling that unit, MR. That is, it will produce until MC=MR Remember that for a perfectly competitive firm, MR = P (for a monopolist, MR is a decreasing function of quantity) What costs does the employer face? Fixed Costs (FC) = sunk costs, ex/ costs of capital, costs of plant Average Variable Costs (AVC) = cost per unit of production (i.e. labour costs) So what are the employment needs? These are determined by the quantity of labour required to maximize profits. To determine labour demand, we can restate profit maximization rules in terms of employment of input as follows: Total Revenue Product (TRP) total revenue associated with amount of input employed i.e. how much revenue does the firm expect from a given amount of labour input. Marginal Revenue Product (MRP) change in total revenue associated with a change in labour input. i.e. how much extra revenue is generated by an additional unit of labour. In these terms, the firm decision rules become: 1. Produce if TRP of labour exceeds the total costs associated with that input (ex/ produce if TRP labour > W*N) 2. Employ more labour until point where MRP = MC of labour (i.e. until MRP labour = W) 2
3 TRP & MRP will depend on the productivity of labour for a given firm. That is, they will depend on what the function F(K,N) looks like. Ex/ if Q= F(K,N) = K+N, then the function looks as follows: Q Slope = 1 F(K,N) K N However, generally we think of capital and labour increasing output in a non-linear manner, ex/ Q= F(K,N)=KN 0.5 which would look something like this: Q N We can work through an example of labour demand using the function Q= KN 0.5 Assume perfect competition, and let K=2 and P=30. What is TRP for 9 units of labour? We plug these numbers into our production function to get: P*Q=30*(2*(9) 0.5 ) = 180 What is the MRP? We obtain the Marginal Revenue Product by taking the derivative of the production function with respect to labour, N, and multiply this by marginal revenue, P. Thus, the MRP=P*(½ KN -0.5 ) At K=2 and N=9, MRP = 30* = 10. 3
4 Recall the decision rules are: Produce if TRP labour > W*N Employ until MRP labour = W We can therefore, generate a labour demand schedule based on the information above: If W=1, we wish to employ more and more workers until MRP=1. MRP = 1 when P*(½ KN )=1 that is when 30*( ½*2*N -0.5 )=1, this occurs at N=900 Our labour demand schedule looks roughly as shown: Wage 25 Wage Labour Demand $ $ $ $ $ $ N d Labour Demand Therefore, the firm s short run labour demand decision is simply to demand N such that MRP N =W In your text book is an example of a general labour demand schedule as well as an ARP N schedule. ARP N is TRP N /N, thus it increases with N until such point as the MRP falls below the ARP, that is, until the added revenue product of an extra worker falls below the average revenue product of the current workers. W W 1 ARP N MRP N N In a perfectly competitive market, the firm is a price taker. Thus, no matter how many workers the firm hires, that single firm cannot change the wage rate. It must take the wage rate as given, and hire accordingly. 4
5 Therefore, in a competitive market, the wage rate is the marginal cost and average cost. Why? Because each worker is paid W, so marginal cost is always W. And total cost is N*W, so average cost is N*W/N = W. Note then, in a competitive market, the outcome of the firm s first decision rule, produce if TRP N > W*N can be rewritten as: produce if ARP N > W, where W is average cost. Therefore, if the wage ever rose above ARP N (in the graph above, if the wage ever rose above W 1 ) the firm would chose to shut down in the short run. Note also, that in a competitive market, if the wage was below ARP N the firm would make profits, therefore, more firms would enter the market. As more firms enter, labour demand in the industry is increased, which pushes up the wage rates. This process continues until such point as no firm wishes to enter or leave (zero profits) Why would we expect MRP N to be downward sloping? We should expect this because of diminishing returns to labour. Initially MRP might rise, but after more and more workers are hired we would expect their added product to decline. This result is due to the nature of the short run. In the short run capital is fixed. Therefore, initially, if you add workers to a fixed set of equipment, productivity will rise. However, after a certain point, there will be too many workers to efficiently use the equipment in one plant/firm. Each added worker will add smaller amounts of output than the existing workers. Thus, the demand schedule is downward sloping: as the wage falls, the firm is willing to hire more workers. Note that the MRP is composed of 2 components: MRP N = MR Q * MPP N That is, MRP N = (added revenue from one more Q) * (added Q from one more worker) In a competitive market, MR Q is the price of the good and is fixed and independent of Q. MPP N is the derivative of the production function with respect to labour. Thus, for a competitive firm, MRP N = P*MPP N MRP N is also known as the value of the marginal product VMP N of labour because it is the price times the marginal product and therefore represents the added value of the worker. So, we can write demand is determined such that: MR = MRP N = MR Q * MPP N =VMP N = W = MC Thus, real wage w=w/p = MPP N And the demand for labour is the locus of points for which this equality holds, given that a firm has decided not to shut down. That is, where P* MPP N = W below the ARP curve (represented by the dashed grey portion in the graph above). For a monopolist, to sell one more unit of output, (s)he must lower his/her price; therefore, for the monopolist, marginal revenue falls faster than price (the MR curve is always under the Demand curve). So for the monopolist, the demand curve is the locus of points for which 5
6 MR Q * MPP N = W As a monopolist hires more labour, both its MPP and MR fall, and so we would expect the demand curve for a monopolist to be steeper than that of a competetive firm How does a firm determine labour demand in the Long Run? Recall that in the short run, capital is fixed. In the long run, the firm is not constrained by a set amount of capital, but may employ both more labour and more capital as it requires. However, deriving labour demand in the long run is similar to the short run in the fundamentals: Demand is derived by determining how much labour is required to maximize profits at any given wage rate. Given a wage, we can determine the optimal number of workers to hire such that profit is maximized. There are 2 steps involved in calculation of labour demand: 1. At each level of output, the firm determines the least costly way to produce that level of output. 2. Firm chooses the level of output which maximizes profit. For example, if I run a firm giving hair cuts, I determine factor demand in the following manner: 1. Least costly way to produce 3 haircuts: have 3 hairdressers (N) and 3 pairs of scissors (K) Least costly way to produce 4 haircuts: have 4 hairdressers (N) and 4 pairs of scissors (K) Least costly way to produce 5 haircuts: have 5 hairdressers (N) and 5 pairs of scissors (K)..Etc 2. Profit maximizing level of output: chose from the above set the MR=MC of last hair cut As above, output is determined by a function Q=F(K,N), but now K can vary. Step 1 is characterized by an isoquant, labeled Q. An isoquant is analogous to an indifference curve in that it shows several combinations of N and K that produce the same level of output, Q. The isoquant, represents the technology which dictates how productive capital and labour are in different ratios. As with indifference curves, higher isoquants (those further from the origin), represent higher quantities. Unlike indifference curves, we can compare isoquants cardinally (that is, we know exactly how much higher Q 2 is than Q 1. 6
7 Below is an example of isoquants. The slope of the isoquant is called the MRTS, the marginal rate of technical substitution. This tells us how much of one factor may be substituted with another in order to produce the same level of output. K Slope = MRTS Q 1 Q 2 Notice that the MRTS diminishes as we move from left to right. This diminishing slope demonstrates that the less of one factor, K, we use, the more of another factor, N, is required to keep production at the same level. Different technologies, F(K,N), clearly have different MRTS. Haircuts require one pair of scissors per hair dresser, but in lawn maintenance, weeding by hand may be replaced with weed control by chemical application (fewer people, more equipment/chemicals). In addition to the production technology, firms face factor costs. The cost of purchasing capital and labour can be depicted graphically as well. An isocost line depicts the combinations of K and N which a firm can employ for a total cost C. The isocost line is exactly like our budget line for two goods, where the goods are K and N, and the prices of K and N are r and w respectively. Isocost: C = rk +wn The end points of the isocost line are easy to determine. As with two goods, we determine the vertical intercept by calculating how much K we can purchase if we only purchase capital. That is, if we spend our entire budget on capital, how much can we buy? This amount is: K = (C- wn)/r, where N is zero. So max K is C/r. Likewise, max N is C/w. The slope of our cost line is -w/r. N 7
8 We add isocosts to our graph and note immediately that cost minimization is graphically similar to utility maximization. A firm minimizes costs at any given level of output, by choosing that combination of N and K, such that the isoquant is just tangent to the lowest isocost possible. K K 2 Slope = -w/r K 1 Slope = MRTS K 0 E 0 K 3 Q 1 N 0 N 1 N 2 N Here we have two cost lines C 1 = r*k 1 + w*n 1 & C 2 = r*k 2 + w*n 2, where C 2 > C 1. The firm can produce Q 1 in several ways. For example, it can use K 3 capital and N 1 workers at a cost of C 2 but, why would it do that when it can use only N 0 workers and K 0 capital to produce the same amount at a lower cost of C 1? Note that the cost minimizing point E 0, is located at the point of tangency, that is, at the point where the slope of the isoquant curve equals the slope of the lowest isocost curve. Algebraically, this is expressed as: MRTS = MPN = w MPK r Thus, cost minimization for any quantity occurs where the relative value of the marginal product of labour equals the relative price of labour (both relative to the equivalents for capital). Step 2: the profit maximizing quantity is that level of output for which the marginal revenue equals the marginal cost. If the marginal revenue were less than the marginal cost, then decreasing production by one unit would increase profit. 8
9 Profit maximizing level of output cannot be seen in our cost-minimization diagram. For profit maximization we would map marginal cost for each level of output (given cost minimization), and marginal revenue, and profit maximization would be where the two intersect as shown below for the case of perfect competition: Price MC P Q* Quantity Deriving the labour demand schedule: Lets assume that Q 0 is the profit maximizing output given the current wage rate and cost of capital. With this information, we have one point on our labour demand curve. K Slope = -w 0 /r 0 C 0 /r 0 K 0 E 0 Q 0 N 0 C 0 /w 0 N w w 0 N 0 N (Labour Demand) 9
10 What happens if we increase the wage rate, say from w 0 to w 1? The cost of hiring N 0 workers, and K 0 capital is now higher. Cost is now C 1 instead of C 0. Then, as we see below, the isocost line changes, and it s slope is steeper because the cost of labour is higher. Now Q 0 is no longer minimizing cost at N 0, K 0. K C 1 /r 0 Slope = -w 1 /r 1 C 0 /r 0 K 0 E 0 Q 0 Slope = -w 0 /r 0 N 0 C 1 /w 1 C 0 /w 0 N How will the change in the price of labour affect the profit maximizing quantity? Higher prices for labour will increase the marginal cost of production for all levels of production for a perfectly competitive firm. As we see in the graph below, this is represented by a shift upward of the MC curve. All firms in the industry face this higher marginal cost and will therefore produce less. The supply curve for the industry will shift left resulting in an increase in price. The increased price will result in a lower optimal quantity produced. Price MC 1 Price S 0 MC 0 P 1 P 0 S 1 D Q 1 Q 0 Quantity q t q 0 Output 10
11 note: the scenario for the monopoly is similar (see text p.151) We can then return to our isocost/isoquant graph to determine the effect on labour demand: K C 1 /r 0 C 2 /r 0 Slope = -w 1 /r 1 C 0 /r 0 K 1 K 0 Q 1 Q 0 Slope = -w 0 /r 0 N 1 C 2 /w 1 C 1 /w 1 C 0 /w 0 N N 0 Now the firm minimizes cost of Q 1 at K 1, N 1. Where N 1 < N 0. Note: we cannot immediately state whether total costs will be higher or lower because of the wage change, the net effect depends on the magnitute of the increase in wage relative to the reduction in costs from reducing quantity. We can plot N 1 onto our labour demand graph, as below: wage w 1 w 0 N d N 1 N 0 N (Labour Demand) And we have a second point on our labour demand curve. For brevity, I connect the dots. But generally, we derive the demand schedule by varying wage and determining the profit maximizing output, and then cost minimizing labour, for each wage. The demand schedule is downward sloping according to economic theory. There are two effects: Substitution effect- less expensive labour (wage), substitute away from capital and into labour 11
12 Scale effect- increase scale of operations as labour (wage) becomes cheaper. These effects are decomposed in the same manner as we decompose the substitution and income effects for the income-leisure model. K Slope = -w 1 /r 1 E S K S K 1 E 1 E 0 K 0 N 1 N S N 0 Q 1 Q 0 Slope = -w 0 /r 0 N Substitution (E 0 to E S ) reduction in labour due to w change Scale (E S to E 1 ) reduction in labour due to decrease Q In the short run, capital is fixed; therefore there is no substitution effect in the short run. Thus, the downward slope of the short run labour demand curve is the result of scale effects and diminishing marginal returns to labour. In the long run, the firm can substitute away from labour as well. Therefore, in the long run, the response to a wage change on labour demand is greater, and the slope of the labour demand curve steeper. Wage W 1 W 0 MRP N (long run, K varies) MRP N (K=K 1 ) MRP N (K=K 0 ) SR LR N Exercise: Suppose you have a firm that wishes to produce Q 0. Even though wage changes to w 1, the firm still wishes to produce Q 0. How much labour will this firm employ, relative to the above example, if it stays on Q 0 but faces a wage of w 1? 12
13 Elasticity of Demand for Labour The elasticity of labour demand tells us how sensitive labour demand is to a change in price. Specifically, elasticity of demand for labour = % change in labour demand % change in wage How does elasticity of demand affect employment? A very inelastic demand implies that as wage increases, the decrease in employment will be small. A very elastic demand implies that as wage increases, the decrease in employment will be large. w Inelastic w Elastic N d N d N N What factor affect the elasticity of demand? 1. Availability of Substitute Inputs If a firm can substitute other inputs for labour (i.e. inexpensive robots), then the demand for labour will be relatively elastic. That is, a change in wage will result in a large change in labour demanded. (substitutable: assembly line industries, etc. ; not very substitutable: construction workers, trades workers, etc) (substitution effect) 2. Elasticity of Supply of Substitute Inputs If the supply of substitutes is inelastic (a change in demand results in a large change in price), then these substitutes will be less appealing to the firm. In this case, labour demand will be relatively inelastic. (substitution effect) 3. Elasticity of Demand for Output The elasticity of the product demand determines the size of the scale effect. If demand for the product is elastic, a price increase will yield a large reduction in quantity demanded. Thus, if the product demand is elastic, an increase in wage will lead to a large decrease in labour demand primarily due to the scale effect. This is particularly the case in highly 13
14 competitive industries where substitutes are readily available and as such product demand highly elastic. 4. Ratio of Labour Cost to Total Cost If the cost of labour is small relative to the cost of capital, and hence to the total cost of production, A change in the wage will represent a small change in total cost. In this case, the scale effect would be small because the shift of the MC curve would be slight. (examples: pilots, architects, etc.) Global Competition Labour demand also affected by changes in the product market such as global competition, free trade, industrial restructuring, technological change, privatization and subcontracting. International competition is a particular concern of many nations. Firms wish to remain competitive in a global economy, and are often concerned by changing trade regulations (such as NAFTA). Countries with high wages are uncertain that they can compete with low wage countries. (fear that low wage firms will go to Mexico and high wage brain drain from Canada to U.S.) We can use the analysis we have learned so far to analyze the impact of free trade on Canadian labour demand in the short run. 14
15 Ex/ With trade liberalization, firms will experience increased competition. Some foreign companies, in some industries, will be able to produce equivalent goods at a lower cost and hence lower prices. This means that Canadian firms must lower their prices in order to sell. Trade liberalization, will, therefore, lead to a decline in the value of the marginal product of domestic labour, VMP N, for these industries. Recall VMP N = P*MPP N. Lower VMP N will imply a shift left of the demand curve for Canadian labour. If wage remains constant, then labour demand will fall. If wages were to decline, this decreased demand might be small, and/or non-existent. Wage W 1 W 2 N 2 d N Alternatively, we could think of Canadian labour as one of several inputs into global production. Trade liberalization will allow some Canadian firms to substitute away from Canadian labour to cheaper labour from other countries (by moving factories there, etc). They will do this in order to maximize profits, where again, the optimum condition characterized by the ratio of marginal products set equal to the ratio of input prices: N 1 d MPN C = W C MPN F W F This suggests that production (& jobs) will move toward the lower-wage country. The assumption is that the workers from different countries are perfect substitutes. That is, we assume workers in Canada and abroad have the same skills and productivity. Would Canadian firms still wish to hire foreign workers if the workers in Canada were twice as productive? Not unless Canadian wages were more than twice the price (depends on production function). H-O Suppose some industries would move their factories to lower wage countries, why would freer trade be a good thing? By looking at one industry or one market, we ignore the benefits that can come from trade via specialization. 15
16 Recall from ecn104 the production possibilities curve, also called the production possibilities frontier. This curve shows the various combinations of two goods which a country is able to produce. Suppose we have two countries, each with different production possibilities. Country G is best at producing beer, country F is best at producing wine. Below we see the PPF for country G: Beer Country G Wine If country G produced only Beer, it could produce quite a lot (ex/100), compared to if it produced only wine (ex/30). However, country G wants to consume both Beer and Wine, so if it doesn t trade with other countries, it must produce both itself. Depending on the preferences of the country, the point of production may be somewhere in the middle, like point A (ex/ 70 beer and 25 wine). Beer Country G A Slope = P W /P B = -5 U A Wine At this point, the implicit ratio of price of beer to wine is given by the slope of the dashed line. That is, five cases of beer trade for one case of wine. That is how much beer must be foregone in order to produce one more case of wine, that is also how much beer country G is willing to give up for one case of wine and remain equally happy. 16
17 Now suppose this country, G, looked over and noticed that the price ratio of wine to beer in country F was lower (ex/-2). Suppose country F was willing to trade with country G: 3 cases of beer for 1 case of wine. G could improve their utility by accepting this offer. Beer Country G 100 Slope = P W /P B = U A2 U A1 Slope = P W /P B = Wine Country G could improve utility even further by specializing in Beer. Country G Beer B 100 U A3 Slope = P W /P B = U A2 U A1 Slope = P W /P B = Wine Here, country G produces at point B, almost completely specializing in Beer, and trades with country F to obtain more wine and beer than it could have produced on its own. Therefore, even though some sectors might suffer (ex/ layoffs in the wine labour market in country G), the total gains from trade make the country as a whole better off. It s becomes, here, a question of allocation of goods. 17
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MICROECONOMICS AND POLICY ANALYSIS - U8213 Professor Rajeev H. Dehejia Class Notes - Spring 2001 General Equilibrium and welfare with production Wednesday, January 24 th and Monday, January 29 th Reading:
CHAPTER 8 PROFIT MAXIMIZATION AND COMPETITIVE SUPPLY REVIEW QUESTIONS 1. Why would a firm that incurs losses choose to produce rather than shut down? Losses occur when revenues do not cover total costs.
In this chapter, look for the answers to these questions: What is a perfectly competitive market? What is marginal revenue? How is it related to total and average revenue? How does a competitive firm determine
Managerial Economics & Business Strategy Chapter 5 The Production Process and Costs McGraw-Hill/Irwin Copyright 2010 by the McGraw-Hill Companies, Inc. All rights reserved. Overview I. Production Analysis
General Equilibrium Theory 1 Overview 1. General Equilibrium Analysis I Partial Equilibrium Bias 2. Efficiency and Perfect Competition 3. General Equilibrium Analysis II The Efficiency if Competition The
Exercise Problems - Final Exam *Take some time to go over these questions. Again, these questions are quite comparable to those in the real exam. Some of the questions may be quite straight forward, you
Econ Dept, UMR Presents Perfect Competition-- --A Model of Markets Starring The Perfectly Competitive Firm Profit Maximizing Decisions In the Short Run In the Long Run Featuring An Overview of Market Structures
(Perfect) Competition (Perfect) Competition The model of perfect competition is based on the following assumptions: (Perfect) Competition The model of perfect competition is based on the following assumptions:
Chapter 04 Firm Production, Cost, and Revenue Multiple Choice Questions 1. A key assumption about the way firms behave is that they a. Minimize costs B. Maximize profit c. Maximize market share d. Maximize
Perfect Competition Chapter 10 CHAPTER IN PERSPECTIVE In Chapter 10 we study perfect competition, the market that arises when the demand for a product is large relative to the output of a single producer.
Equilibrium of a firm under perfect competition in the short-run. A firm is under equilibrium at that point where it maximizes its profits. Profit depends upon two factors Revenue Structure Cost Structure
Econ 101 Kong CMP final review session - solution 2014 fall Benji Huang practice monopoly 1 A monopoly make positive economic profit in the long run because. A) can; barriers to entry prevent other firms
Chapter 8. Competitive Firms and Markets We have learned the production function and cost function, the question now is: how much to produce such that firm can maximize his profit? To solve this question,
Unit 5.3: Perfect Competition Michael Malcolm June 18, 2011 1 Market Structures Economists usually talk about four market structures. From most competitive to least competitive, they are: perfect competition,
HW #7: Solutions QUESTIONS FOR REVIEW 8. Assume the marginal cost of production is greater than the average variable cost. Can you determine whether the average variable cost is increasing or decreasing?
MPP 801 Monopoly Kevin Wainwright Study Questions MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) The marginal revenue facing a monopolist A) is
Chapter 14 DEMAND AND SUPPLY IN FACTOR MARKETS Key Concepts Prices and Incomes in Competitive Factor Markets Factors of production (labor, capital, land, and entrepreneurship) are used to produce output.
Summary Chapter 12 Monopoly Defining Monopoly - A monopoly is a market structure in which a single seller of a product with no close substitutes serves the entire market - One practical measure for deciding
Lecture 2. Marginal Functions, Average Functions, Elasticity, the Marginal Principle, and Constrained Optimization 2.1. Introduction Suppose that an economic relationship can be described by a real-valued
ECON 103, 2008-2 ANSWERS TO HOME WORK ASSIGNMENTS Due the Week of July 14 Chapter 11 WRITE:  Complete the following labour demand table for a firm that is hiring labour competitively and selling its
Chapter 12 monopoly 1. A monopoly firm is different from a competitive firm in that A) there are many substitutes for a monopolist's product but there are no substitutes for a competitive firm's product.
Dokuz Eylül University Faculty of Business Department of Economics Fall 2011 ECO 1001 PROBLEM SET III Q1) Richard is consuming X and Y so that MUx/Px = 6 and MUy/Py = 10. To maximize utility, Richard should
Mid-Term Econ 102 Fall03 Instruction 1. Use scantron 882-E 2. Any late work will be penalized. Each day late will cost 5 points. 3. This due back on December 8, 2003 4. Please use both of my lecture notes
Answer Key Problem Set 3 Ricardo Cavazos and Robert Santillano Department of Agriculture and Resource Economics University of California at Berkeley October 25, 2006 1 Question 1 For each of the following
University of Lethbridge Department of Economics ECON 1010 Introduction to Microeconomics Instructor: Michael G. Lanyi Lab #11 Chapter 11 Perfect Competition 1) Perfect competition occurs in a market where
Chapter 22 The Cost of Production Extra Multiple Choice Questions for Review 1. Implicit costs are: A) equal to total fixed costs. B) comprised entirely of variable costs. C) "payments" for self-employed
CHAPTER 11 PRICE AND OUTPUT IN MONOPOLY, MONOPOLISTIC COMPETITION, AND PERFECT COMPETITION Chapter in a Nutshell Now that we understand the characteristics of different market structures, we ask the question