Why are Carlson FISH OILS (and Calamari Oils) important for me?

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2 The Eskimo Paradox Years ago, scientists were perplexed with the healthy arteries of the Greenland Inuit (Eskimo) population. Although their diet was rich in fatty foods such as salmon, whale, and seal meat, they had healthy hearts. The enigma soon unraveled as scientists began to understand the importance of DHA & EPA, the omega-3 components in fish oils. Omega-3 oils are considered important nutrients that support and maintain the integrity of healthy cells. DHA and EPA are recognized in today s scientific research as vital nutrients for promoting healthy cardiovascular, brain, nerve, vision, joint, skin, and immune systems. Because of their unique and vital functions, our bodies require DHA and EPA for optimal health. 2

3 Why are Carlson FISH OILS (and Calamari Oils) important for me? They aid in our well-being by promoting & supporting: Cardiovascular Health DHA and EPA help maintain a healthy and stable heartbeat. DHA and EPA help maintain blood vessel health to support circulation. DHA and EPA may support artery wall elasticity. Dietary intake of EPA and DHA is now being recognized as a safe and effective method for maintaining healthy triglyceride levels. Brain and Nerve Function As a vital component of our brain tissue and neurons, DHA supports cognitive function. By improving membrane fluidity, DHA may help support nerve transmission processes. Increased levels of DHA in the brain may serve to protect and enhance the lifespan of neurons. Healthy Vision DHA is found in substantial amounts in the retina and is important for normal vision. Immune System Health DHA and EPA are needed for balanced eicosanoid formation, which supports balanced and healthy immune responses. Healthy Joints and Movement DHA and EPA support healthy joints and comfortable movement by supporting healthy physiological processes. Radiant, Healthy Skin DHA and EPA can keep skin healthy, vibrant, and supple. 3

4 DHA DocosaHexaenoic Acid EPA EicosaPentaenoic Acid ALA Alpha-Linolenic Acid What is Omega-3? Omega-3 is the name of a type of fat that is found in oil-rich fish and some plant oils and is also known as n-3. They are from the family of good fats - PolyUnsaturated Fatty Acids (PUFAs) that are not only beneficial for health, but are essential in the diet. The most effective omega-3 s are EPA (EicosaPentaenoic Acid) and DHA (DocosaHexaenoic Acid). How are Omega-3 Oils Unique? Because of their unique structure, omega-3's have important and unique functions in our bodies. Both DHA and EPA are involved in healthy cardiovascular systems, immune processes, and help support the formation of healthy prostaglandins. DHA is a vital component of the retina, brain and neurons. Fish oils supply omega-3 fatty acids and are especially high in DHA and EPA. Some vegetable oils contain ALA, but do not contain DHA or EPA. The American Diet is Low in DHA & EPA The typical American diet is high in saturated fats from meat products. However, it is low in fish and calamari, and thus omega-3 oils. It has been estimated the average American consumes an inadequate amount of DHA and EPA. Vegetarian diets tend to be particularly low in DHA and EPA because of the absence of DHA and EPA in all vegetables. Vegetarians must rely on their body s limited ability to convert ALA (Alpha Linolenic Acid) into DHA and EPA. 4

5 Why are Fish Oils Preferable to Flax? DHA and EPA can be supplied by fish and calamari, or our bodies can make small amounts of them from alpha linolenic acid (ALA) when it is in the diet. While flax and soybeans are a wonderful source of ALA, a study comparing flax and fish oils showed that subjects given flax oil over a 4-week period did NOT have increased blood levels of DHA. It seems rather perplexing that significant dietary increases in ALA did not increase blood levels of DHA. Why? The reason is that converting ALA to DHA is very slow due to the body s limited availability of a special conversion enzyme called delta-6-desaturase. Yet, subjects who were given fish oils bypass any need for extra conversion and subjects had immediate benefits available. How do Flaxseed and Fish/Calamari Oils differ? Fish and calamari oils supply EPA and DHA, which have important healthy benefits. Some fish oils also supply ALA. The only omega-3 that flaxseed oil supplies is ALA. Even when large amounts of ALA are consumed, our bodies can only convert small amounts of ALA into even smaller amounts of EPA and DHA. This process can only occur when sufficient enzymes are present. Since the conversion process is slow and limited, fish and calamari oils are chosen over flaxseed oil. Are all Omega-3 s Essential? Scientists define essential fatty acids as those that cannot be produced in the body in any amount. EPA and DHA are required by our bodies. They are not classified as essential fatty acids because ALA can be converted to small amounts of EPA and then to DHA when sufficient converting enzymes are present. However, this conversion is slow and limited. Therefore, obtaining EPA and DHA directly from the diet is important. Are Omega-6 s and Omega-9's Abundant in Foods? Most people easily obtain abundant omega-6 fatty acids from the vegetable oils in their diet. Omega-9's are also widely available in dietary fats and are not essential for human nutrition. In contrast, adequate and healthy amounts of omega-3's are not as widely distributed in vegetable oils and animal meats. 5

6 Which Fish Oils Contain Vitamins A and D? Vitamins A and D are widely recognized as essential nutrients in adults and children. Cod liver oil naturally contains vitamins A and D as the oil is from the liver of the fish, rather than the body oil. What is the Natural Form of Vitamin A in Cod Liver Oil? Vitamin A palmitate (retinyl palmitate) naturally occurs in cod liver oil. Humans and animals store vitamin A in their bodies in the form of vitamin A palmitate. Carlson Cod Liver Oil supplies these naturally occurring forms of vitamins A & D. What are the Recommended Intakes of Fish and Calamari Oils? Most guidelines for fish oil supplements are based on the amount of the important omega-3 s, EPA and DHA. Recommended intakes of EPA and DHA have not been officially established. However, medical groups have provided some guidelines. Adequate intakes of omega-3 s from fish oil for healthy adults: Fatty Acid Amount/Day (2000 kcal diet) DHA and EPA 0.65 g = 650 mg DHA to be at least* 0.22 g = 220 mg EPA to be at least 0.22 g = 220 mg *For pregnant and lactating women, ensure 300 mg of DHA per day. Workshop on the Essentiality and Recommended Dietary Intakes for Omega-6 and Omega-3 Fatty Acids, Simopoulos, M.D., The National Inst. of Health. April 7-9, The American Heart Association has made this recommendation: At least 2 servings of fish per week are recommended to confer cardioprotective effects. Two, four-ounce servings of salmon contain approximately 3 grams (3,000 mg) total of EPA and DHA. AHA Dietary Guidelines. Kraus and others. Circulation 2000; 102: The best time to take fish or calamari oil is with meals. 6

7 Does the Term Pharmaceutical Grade Have Any Meaning Related to Quality? No! Pharmaceutical grade is a term used as a marketing strategy for selling fish oils. Any company selling fish oils can put this term on their label or into product literature, regardless of their quality. The term by itself is ambiguous - there are no defined standards for using the term pharmaceutical grade in the marketing of fish oil. What is Molecular Distillation? Distillation is a process whereby a liquid mixture is heated and the vapors are condensed and collected as separated liquids. Molecular distillation, also known as short path distillation, is a process using low temperatures with low vacuum pressure for the separation and collection of different components in fish oils. Molecular distillation can be, but is not always, a process for the removal of contaminants. Does the Term Molecularly Distilled Have Any Meaning Related to Quality? Molecular distillation is one of many processes that may be used in the separation, concentration and purification steps of preparing fish oils. The process itself does NOT guarantee the quality of fish oil. However, some companies use the term molecularly distilled as a quality statement for marketing fish oils. When performed under appropriate parameters, molecular distillation can be a useful purification step for fish oils. However, it does not guarantee potency or purity. Does Carlson Laboratories Use Molecular Distillation? Yes. Molecular distillation, when desirable, is used in the purification and concentration steps of our fish oil products. 7

8 How are Carlson Fish Oils Processed? There are several steps required in the processing and purification of Carlson fish oils. Fresh oil is protected from oxidation throughout the processing steps. Controlled temperature washing and mixing using steam and vacuum to remove moisture and impurities. Oil is deacidified to remove unwanted free fatty acids. Molecular distillation is used to separate individual oil components, and to purify the oil, when appropriate. Oil is cooled and filtered of solid fats. Natural absorbents remove impurities. The oil is tested and re-purified if necessary. Vitamin E, other antioxidants, and/or natural flavor are added as specified. Final mixing occurs. Oil is bottled in Norway with a nitrogen flush for maximum freshness. Finished product is tested to ensure quality. 8

9 Why Are Carlson Fish Oils The Very Finest? Since the 1980's, the Carlson family has been visiting Norwegian fish oil plants, selecting only the finest fresh Norwegian oils produced from deep, unpolluted, cold-water fish. We pledge to continue monitoring our Norwegian fish and calamari oil manufacturing and to continue with extensive independent testing to assure Carlson Fish Oils are only the finest. In addition, natural vitamin E is added to prevent oxidation of the fish and calamari oil, and to preserve freshness. Carlson Liquid Fish and Calamari Oils are bottled in Norway to ensure maximum freshness. On each Carlson Liquid Fish Oil Label, you will find: Bottled in Norway for Maximum Freshness Carlson Fish Oil products are sent to an independent FDA-registered U.S. laboratory for analysis. In addition to assaying to assure label amounts of EPA and DHA, several other quality tests are performed including freshness and purity tests. 1) Two separate tests are performed to ensure the freshness of all Carlson Fish Oils. 2) All of Carlson Fish Oil products are tested and found to be free of detrimental levels of mercury, cadmium, lead, PCB's and 28 other contaminants. 3) Tests are performed on the finished product and are therefore a direct representation of product quality. Freshness, Potency and Purity GUARANTEED Quality Assured on Every Carlson Fish Oil Label: This product is regularly tested (using AOAC international protocols) for freshness, potency and purity by an independent, FDA-registered laboratory and has been determined to be fresh, fully-potent and free of detrimental levels of mercury, cadmium, lead, PCB s and 28 other contaminants. 9

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11 Norwegian Cod Liver Oil Liquid Norwegian Cod Liver Oil Great Tasting Lemon and NEW Bubble Gum Flavors From the clean arctic waters far off the coast of Norway, Carlson brings you the finest cod liver oil. It has a fresh pleasant taste and naturally provides: EPA & DHA (substantial amounts) VITAMINS A & D (moderate amounts) Only cod fish caught during the winter and early spring are used, as the liver oil content is highest at this time of year. The oil is separated from the liver tissues without the use of chemicals. To ensure maximum freshness, the air inside the glass bottle has been replaced with nitrogen, and natural-source vitamin E has been added. Natural vitamin E protects the freshness of the EPA and DHA both within the bottle and within our bodies by preventing oxidation of the polyunsaturated oil. Each teaspoonful of Carlson Cod Liver Oil provides: Omega-3 Fatty Acids ,100 mg DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin A IU Vitamin D IU Vitamin E IU (d-alpha Tocopherol, Mixed Tocopherols and d-alpha Tocopheryl Acetate) 100% Norwegian Cod Liver Oil g Other Ingredient: Natural lemon flavor in code #1351 & #1352, natural fruit flavors in code #1361 V. 1352B-2b 100% Norwegian Cod My mother knew about the healthy benefits of cod liver oil and, regardless of how bad it tasted, she made sure that I took some daily. Now Carlson offers wonderful tasting Norwegian cod liver oil, which I not only look forward to taking daily, but one which I enjoy putting onto my salads, bread and popcorn. J.S., California LEMON Flavor Size 250 ml (8.4 fl. oz.) ml (16.9 fl. oz.) 1352 Unflavored (Regular) Size 250 ml (8.4 fl. oz.) ml (16.9 fl. oz.) 1322 Bubble Gum Flavor Size 250 ml (8.4 fl. oz.)

12 Cod Liver Oil Soft Gels Norwegian Cod Liver Oil Gems Lightly Lemon 1000 mg Rich in Omega-3 s: EPA & DHA Light Lemon Tasting Chewable Soft Gels Naturally Low in Vitamin A Each soft gel contains 1000 mg (1 gram) of Norwegian Cod Liver Oil supplying the following: Amount Per 1 Soft Gel % DV 5 Soft Gels % DV Total Omega-3 Fatty Acids (from Cod Liver Oil) 230 mg 1150 mg consisting of: EPA (EicosaPentaenoic Acid) 85 mg 425 mg DHA (DocosaHexaenoic Acid) 100 mg 500 mg Other Omega-3 s 45 mg 225 mg Vitamin A (from Cod Liver Oil) 150 IU 3% 750 IU 15% Vitamin D 3 (from Cod Liver Oil) 80 IU 20% 400 IU 100% Vitamin E Natural 2 IU 7% 10 IU 33% (d-alpha Tocopherol) DV = Daily Value 5 soft gels daily are closely equivalent to one teaspoonful of Carlson Cod Liver Oil Liquid. Cod Liver Oil Gems Low Vitamin A 1000 mg Rich in Omega-3 s: EPA & DHA Naturally Low in Vitamin A 300% More Cod Liver Oil Lemon Flavor Chewable Soft Gels V c Quantity 150 Soft Gels Soft Gels 1383 Each soft gel contains 1000 mg of Norwegian Cod Liver Oil supplying 150 IU of Vitamin A (3% DV); 80 IU of Vitamin D (20% DV); 2 IU of Vitamin E (7% DV); 230 mg of total Omega-3 s, including: 85 mg of EPA, and 100 mg of DHA, and 45 mg of other Omega-3 s. Quantity 150 Soft Gels Soft Gels

13 Cod Liver Oil Soft Gels Specializing in Norwegian Cod Liver Oil Since 1982 Cod Liver Oil Gems Super 1000 mg Rich in Omega-3 s: EPA & DHA 300% More Cod Liver Oil Unflavored Soft Gels Each soft gel contains 1000 mg (1 gram) of Norwegian Cod Liver Oil supplying the following: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin A (40% Daily Value) IU Vitamin D (100% Daily Value) IU Vitamin E (d-alpha Tocopherol) IU Quantity 100 Soft Gels Soft Gels 1302 Norwegian Cod Liver Oil A Natural Source of Vitamins A & D 390 mg V a Three small soft gels contain 3,750 IU of Vitamin A (75% DV); 400 IU of Vitamin D 3 (100% DV); 1,170 mg of Norwegian Cod Liver Oil providing 90 mg of EPA; and 105 mg of DHA. Easy-to-Swallow Mini Soft Gels Quantity 100 Soft Gels Soft Gels

14 The Very Finest FISH OIL Soft Gels The Very Finest FISH OIL Omega-3 s EPA & DHA Soft Gels May be chewed 1,000 mg per soft gel Delicious Natural Lemon and Orange Flavors 5 soft gels provide the same amount of Omega-3 s as one teaspoonful of liquid. Each Soft Gel Provides: Total Omega-3 Fatty Acids mg consisting of: EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Other Omega-3 s mg Natural Vitamin E (d-alpha Tocopherol).. 10 IU Natural Lemon or Orange Flavor Per 5 Soft Gel: 1600 mg 800 mg 500 mg 300 mg 50 IU V a LEMON Flavor Quantity 120 Soft Gels Soft Gels 1632 ORANGE Flavor Quantity 120 Soft Gels Soft Gels

15 Bottled in Norway for Maximum Freshness The Very Finest FISH OIL Omega-3 s EPA & DHA Liquid Provides 1,600 mg of Total Omega-3 s per delicious teaspoonful, including: EPA: 800 mg and DHA: 500 mg Naturally Free of Vitamins A & D Great Tasting, Natural Lemon and Orange Flavors Tastes great alone or may be added to salad oils and foods from the easy-to-pour bottle. With a hint of natural lemon or orange flavor added, it is truly the best-tasting fish oil available. Maximum Freshness Protected: Bottled in Norway in a dark glass bottle and sealed in nitrogen for maximum freshness. To further preserve the maximum freshness of the oil, each serving contains 10 IU of natural-source vitamin E. Each Teaspoonful (5 ml) Provides: Total Omega-3 Fatty Acids ,600 mg Consisting of: EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Other Omega-3 Fatty Acids mg Natural Vitamin E IU (d-alpha Tocopherol) Natural Lemon or Orange Flavor V. 1540B-1a LEMON Flavor Size 200 ml (6.7 fl. oz.) ml (16.9 fl. oz.) 1545 ORANGE Flavor Size 200 ml (6.7 fl. oz.) ml (16.9 fl. oz.) 1655 Fish Oils see pages

16 Concentrate Soft Gels Super Omega 3 Gems FISH OIL Concentrated EPA and DHA Medical Scientists Internationally are encouraging people to eat more fish. Fish body oil is the Only Naturally Occuring MAJOR SOURCE of the polyunsaturated omega-3 s EPA and DHA. For those individuals who do not eat an oily fish diet, Carlson offers omega-3 s in easy-to-swallow soft gelatin capsules. Carlson Super Omega-3 Gems soft gels contain 1000 mg (1 gram) of a special concentrate of fish body oils from deep, cold-water fish which are especially rich in the important omega-3 s EPA and DHA. Quantity 50 Soft Gels Soft Gels Soft Gels Soft Gels 1523 Natural vitamin E protects the freshness of the EPA and DHA both within the soft gel and within our bodies by preventing oxidation of the polyunsaturated oil. Each soft gel provides 1,000 mg of Norwegian fish oils supplying 500 mg of EPA and DHA. Total Omega-3 Fatty Acids mg EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg 500 mg Total Natural vitamin E is added to preserve the freshness of the fish oil in the substantial amount of 10 IU per capsule in the form of d-alpha tocopherol. V c You make a very fine product. Chemical-free, preservative-free, cold water, high-quality... I always felt Fish Oil was a definite long-term benefit. I just never expected it to be so profound. J. C., Westland, MI 16

17 High Concentrate Soft Gels Elite Omega 3 Gems FISH OIL Professional Strength Highly Concentrated Omega-3 s EPA and DHA: Provides 800 mg of Omega-3 s (700 mg of EPA and DHA) per ONLY 1 Soft Gel! Great Tasting Lemon Flavored Soft Gels ~ May be chewed! Freshness, Potency and Purity Guaranteed Quantity 60 Soft Gels Soft Gels Soft Gels Soft Gels 1713 From the clean, pristine waters far off the coast of Norway, Carlson brings you Elite Omega-3 Gems containing fish body oils from deep, cold water fish, which are especially rich in the important omega-3 s EPA and DHA. Medical Scientists Internationally are encouraging people to eat more fish. Fish body oil is the Only Naturally Occuring MAJOR SOURCE of the polyunsaturated Omega-3 s EPA and DHA, which are required by our bodies. They are recognized in today s scientific research as vital nutrients for promoting healthy cardiovascular, brain, nerve, vision, joint, skin and immune systems. Each soft gel Per 5 provides: Soft Gels Omega-3 Fatty Acids (from fish oil) mg 4000 mg EPA (EicosaPentaenoic Acid) mg 2000 mg DHA (DocosaHexaenoic Acid) mg 1500 mg Natural Vitamin E (d-alpha Tocopherol) IU 50 IU Natural Lemon Flavor V b 17

18 Omega-3 & 6 Omega-3 Plus GLA Omega-3 and Omega-6 With Norwegian Fish Oil 200 mg of Each: Omega-3 and GLA Carlson Omega-3 Plus GLA was specially formulated with a balanced ratio of the important omega-3 s, EPA and DHA, and the important omega-6, GLA. Carlson Omega-3 Plus GLA contains a unique combination of omega-3 fatty acids (from Norwegian fish oil), GLA (from natural borage seed oil), natural vitamin D 3, and the antioxidant natural-source vitamin E that work together to help provide nutritional support and promote healthy inflammation response within the body. Quantity 90 Soft Gels Soft Gels 1733 One Soft Gel Provides: Total Omega-3 s (from Norwegian fish oil) mg Providing: EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg GLA (Gamma Linolenic from borage seed oil) mg Vitamin D 3 (cholecalciferol) IU Vitamin E Natural (d-alpha Tocopherol) IU V b 18

19 Liquid High Concentrate MedOmega Fish Oil 2800 Bottled in Norway for Maximum Freshness Professional Strength and Balanced Professional Strength Formula Providing 2800 mg of Omega-3 s: 1200 mg of EPA 1200 mg of DHA Plus mg of other Omega-3 s With 10 IU natural vitamin E per teaspoonful to protect the freshness of this highly unsaturated oil both within the bottle and within our bodies Freshness, Potency and Purity Guaranteed Balanced Pleasant, Natural Lemon-Lime Flavor Each Teaspoonful (5 ml) Provides: Omega-3 Fatty Acids ,800 mg EPA (EicosaPentaenoic Acid) ,200 mg DHA (DocosaHexaenoic Acid) ,200 mg Other Omega-3 Fatty Acids mg Natural Vitamin E (d-alpha Tocopherol) IU Size 100 ml. (3.3 fl. oz.) 1701 V. 1701B-2a 19

20 EcoSmart Omega-3 and DHA EcoSmart : Eco-Friendly & Sustainable Source Carlson EcoSmart is an eco-friendly product that is made from highly sustainable species of calamari. They are caught and harvested for food, and considered a delicacy in many parts of the world. Calamari have short life spans, breed prolifically, and only the mature are harvested, not the young. The calamari were being harvested for food and the DHA omega-3 rich oil was being discarded, until Carlson brought this naturally omega-3 rich oil from Norway to North America. Norwegian EcoSmart DHA Sustainable Source of DHA Eco-friendly Naturally rich in DHA, which is a vital structural component of our cells. DHA promotes healthy brain, nerve, vision and cardiovascular systems. DHA is important for pregnant & lactating mothers. DHA is almost exclusively the only omega-3 fatty acid that our brains and eyes use. Freshness, Potency and Purity Guaranteed Lemon Flavored Serving Size: 1 Soft Gel Norwegian Calamari Oil mg Total Omega-3 Fatty Acids: mg DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Natural Vitamin E (d-alpha Tocopherol). 10 IU V. 1812a Quantity 60 Soft Gels

21 Sustainable Source Scientists internationally are encouraging people to consume more of these omega-3 s (EPA & DHA) because of their health benefits. Carlson offers EcoSmart in easy-toswallow soft gels called ~ EcoSmart DHA and EcoSmart Omega-3. DHA and EPA are recognized in today s scientific research as vital nutrients promoting healthy cardiovascular systems, brain and nerve function, vision, immune systems, and healthy joints and movement. Norwegian EcoSmart Omega-3 Sustainable Source of DHA Eco-friendly Naturally provides DHA and EPA, which promote healthy cardiovascular systems, brain and nerve function, vision, immune systems, and healthy joints Freshness, Potency and Purity Guaranteed Available in easy-to-swallow soft gels and liquid Lemon Flavored Serving Size: 1 Soft Gel Norwegian Calamari Oil mg Total Omega-3 Fatty Acids: mg DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Natural Vitamin E (d-alpha Tocopherol). 10 IU Soft Gels Quantity 90 Soft Gels Soft Gels 1802 Liquid Size 200 ml (6.7 fl. oz.) 1822 V. 1802a 21

22 The Very Finest FISH OIL Bottled in Norway for Maximum Freshness Carlson for Kids The Very Finest Fish Oil is available in a natural lemon or orange flavor that tastes great and contains 800 mg of omega-3 s in each 1/2 teaspoonful. The Very Finest Fish Oil comes from cold-water fish found in deep Norwegian waters, and is bottled in Norway to ensure maximum freshness. It is vitamin A & D free (for children who are already receiving adequate amounts of these vitamins). Recent medical studies have shown the importance of omega-3 s for healthy brain development and vision in growing children. Each 1/2 Teaspoonful (2.5 ml) Provides: Total Omega-3 Fatty Acids mg Including: EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Other Omega-3 Fatty Acids mg Natural Vitamin E (d-alpha tocopherol) IU Natural Lemon or Orange Flavor V. 1543B-1a LEMON Flavor Size 200 ml (6.7 fl. oz.) 1543 ORANGE Flavor Size 200 ml (6.7 fl. oz.) 1653 Carlson Fish Oils also taste great when added to Popcorn, Salads, Smoothies, and more! 22 Visit to view recipes.

23 Bottled in Norway for Maximum Freshness Award-Winning Superior Taste! Cod Liver Oil 100% Norwegian Cod Liver Oil Carlson for Kids Cod Liver Oil is available in great lemon or bubble gum flavor and is naturally rich in DHA and EPA, the omega-3 s important for healthy brain development and vision in growing children. Carlson for Kids Cod Liver Oil contains 550 mg of omega-3 s in each 1/2 teaspoonful. Carlson Cod Liver Oil comes from cold-water fish found in deep Norwegian waters, and is bottled in Norway to ensure maximum freshness. Cod liver oil is a natural source of important vitamins A & D. Natural-source vitamin E is added to ensure the freshness of the oil. New Bubble Gum Flavor! Available in two award-winning great flavors kids love... Lightly Lemon & Bubble Gum, both from natural fruit flavors. LEMON Flavor Size 250 ml (8.4 fl. oz.) 1353 Each 1/2 Teaspoonful (2.5 ml) Provides: Total Omega-3 s mg Including: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin A IU Vitamin D IU Vitamin E (as d-alpha tocopheryl acetate, d-alpha tocopherol & mixed tocopherols) IU Natural Lemon or Bubble Gum Flavor (from Natural Fruit Flavors) V. 1353B-2a BUBBLE GUM Flavor Size 250 ml (8.4 fl. oz.)

24 Carlson for Kids and TEENS Fish Oil Chewable DHA New Bubble Gum Flavor! DHA is vital for healthy brain development and vision in growing children. ORANGE Flavor Quantity 60 Soft Gels Soft Gels 1571 BUBBLE GUM Flavor Quantity 120 Soft Gels 1740 Carlson for Kids DHA is a fun and tasty way to provide your children with the nourishing benefits of DHA-rich omega-3 oil. Now available in orange and bubble gum, both derived from natural fruit flavors. Each Carlson for Kids DHA Orange Flavored soft gel contains 600 mg of fish oil from deep, coldwater fish, which provides: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin E (d-alpha tocopherol) IU V b Five Carlson for Kids DHA Bubble Gum Flavored soft gels contain: 725 mg of Norwegian calamari oil which provides: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin E (d-alpha tocopherol) IU V a Great Lemon Flavor! Norwegian FISH OIL Promotes Healthy Brain Function Carlson for TEENS Smart Catch provides the important omega-3 fatty acids that medical studies have shown to promote healthy brain function and support normal vision. 24 Quantity 90 Soft Gels Soft Gels 1612 Each Carlson for TEENS Smart Catch soft gel contains 1000 mg of a special concentrate of fish body oils from deep, cold-water fish, which provides: Total Omega-3 s (from Norwegian fish oil) mg consisting of: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Other Omega-3 s mg Vitamin E (d-alpha tocopherol) (natural-source) IU V a

25 EPA and DHA Concentrates EPA & DHA are two of the most unsaturated fatty acids within our bodies; considerably more unsaturated than vegetable oils. Because of their very high degree of unsaturation on their long chain, they have unique vital functions. Both EPA & DHA are needed by our bodies, but sometimes one is more important to an individual than the other. Therefore, these concentrated formulas contain both EPA and DHA, but strongly favor one over the other. Important to the Heart, Joints & Mood A concentrate of Norwegian fish oil which is high in EPA to support joint and cardiovascular health while promoting a healthy mood.* EPA Gems Each soft gel contains 1000 mg of fish oil supplying 400 mg of EPA with 100 mg of DHA. Vitamin E is added to protect the freshness of the oil. Total Omega-3 Fatty Acids mg EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Vitamin E (d-alpha Tocopherol) IU 400mg of EPA Quantity 60 Soft Gels Soft Gels 1681 Important to the Brain, Eyes & Heart Each Carlson Super DHA Gems soft gel contains 1,000 mg of fish oil from deep cold water fish, which provides: Fish Body Oil Concentrate mg DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin E (d-alpha Tocopherol) IU Mother s DHA Two Mother s DHA soft gels contain 1,200 mg of fish oil from deep cold water fish, which provides: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin E (d-alpha Tocopherol) IU V b DHA, a vital structural component of cell membranes in our brain and eyes, supports healthy cell signaling. DHA promotes cardiovascular, joint, brain and vision health. V a Taken during pregnancy, DHA supports the development of the infant s brain and eyes. Taken after pregnancy, DHA can enhance the quality of breast milk. Super DHAGems 500 mg of DHA Quantity 60 Soft Gels Soft Gels Soft Gels 1553 Chewable Orange Flavor Quantity 60 Soft Gels Soft Gels 1561 V a 25

26 Norwegian Salmon Oil Norwegian Salmon Oil Norway s frigid ocean waters are among the cleanest waters in the world. Independent laboratory tests have found Carlson Salmon Oil to be free of detrimental levels of contaminants such as: mercury, cadmium, lead, PCB s and 28 other contaminants. Natural vitamin E protects the freshness of the EPA and DHA both within the bottle and within our bodies by preventing oxidation of the polyunsaturated oil. Ten units of natural vitamin E have been added. Each Carlson Norwegian Salmon Oil soft gel contains 1 gram (1,000 mg) of fish oil extracted from salmon and other fish found in the deep, pristine waters near Norway.** Two soft gels provide: Providing Omega-3 Fatty Acids mg EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Vitamin E (d-alpha Tocopherol) IU V a ** May contain up to 30% fish oil other than salmon for this higher EPA and DHA potency. Quantity 60 Soft Gels Soft Gels Soft Gels 1503 Norwegian Salmon Oil and GLA EPA and DHA from salmon oil along with GLA from black currant seed oil work as a team to promote a healthy balance of prostaglandin types in the human body. Each soft gel provides 700 mg of salmon oil from salmon found in the deep, pristine waters near Norway. Natural vitamin E protects the freshness of the oils. Each soft gel provides: Salmon Oil mg Providing: Total Omega-3 Fatty Acids mg EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg GLA (Gamma-Linolenic Acid) mg Vitamin E (d-alpha Tocopherol) IU 26 V a Omega-3 and Omega-6 Quantity 60 Soft Gels Soft Gels Soft Gels 1512

27 High-Potency Norwegian Salmon Oil Norwegian SALMON OIL is extracted only from salmon found in the deep, pristine waters of Norway. Norwegian, Virgin Salmon Oil Complete High in Omega-3 s: EPA & DHA with Astaxanthin High Potency Omega-3 Formula From the Pure Waters of Norway Easy-to-Swallow Soft Gels Each Carlson Norwegian Salmon Oil Complete soft gel contains (1,250 mg) of fish oil extracted from salmon and other fish found in the deep, pristine waters near Norway.** Two soft gels provide: Norwegian Virgin Salmon Oil mg Total Omega-3 Fatty Acids mg EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Other Omega-3 s mg Omega-6 s mg Omega mg Omega-9 s mg Astaxanthin mcg Vitamin E (d-alpha Tocopherol) IU **May contain up to 30% other fish oil for higher EPA and DHA potency V a Quantity 60 Soft Gels Soft Gels Soft Gels 1832 Salmon Oil Complete offers a full range of omegas, providing 15 different fatty acids including omega-6 s, omega-7 s, omega-9 s, and of course the ever-important omega-3 s, EPA & DHA. Salmon Oil Complete naturally contains astaxanthin; it is not added. Astaxanthin is naturally found in salmon; in fact, it gives salmon its pink color. Astaxanthin helps fight free radicals within the body and naturally helps preserve the freshness of the salmon. 27

28 Fish Oil Q Fish Oil Q Omega-3 s with Co-Enzyme Q 10 Carlson FISH OIL Q is a unique dietary supplement combining all of the benefits of fish oil and co-enzyme Q 10 into one supplement to promote heart health. Daily use of FISH OIL Q promotes a healthy cardiovascular system. EPA and DHA: Promote healthy blood lipid levels Support arterial wall elasticity Help maintain blood vessels to support circulation throughout the body Help modulate a healthy stable heartbeat Co-Enzyme Q 10 (Co-Q 10 ) All cells require Co-Q 10 to produce energy. Deficiencies in Co-Q 10 will result in a reduction in cellular energy production. An adequate Co-Q 10 level in the heart is essential to a healthy cardiovascular system. Available in 50 mg. and 100 mg. of Co-Enzyme Q 10 Two soft gels provide: Norwegian Fish Oil mg Providing: EPA (EicosaPentaenoic Acid) mg DHA (DocosaHexaenoic Acid) mg Co-Enzyme Q /100 mg Vitamin E (d-alpha Tocopherol) IU Quantity 50 mg 60 Soft Gels Soft Gels mg 60 Soft Gels Soft Gels 1676 V a 28

29 Fish Oil in the Multiple Fish Oil Multi Vitamins, Minerals and Fish Oils Comprehensive, Iron-free Balanced Formula supplying Essential Vitamins and Minerals Provides Fish Oil which is Rich in EPA and DHA to support the Heart, Brain, Nerves and Eyes Contains Lutein which is Important for Healthy Vision One or Two Soft Gels Taken Per 1 Per 2 at Mealtime Provide: Soft Gel Soft Gels VITAMINS Vitamin A (beta carotene) ,000 IU 10,000 IU Vitamin C (calcium ascorbate) mg 600 mg Vitamin D-3 (cholecalciferol) IU 1600 IU Vitamin E (natural d-alpha tocopherol) 200 IU 400 IU Thiamin (Vitamin B-1) mg 15 mg Riboflavin (Vitamin B-2) mg 17 mg Niacin (niacinamide) mg 40 mg Vitamin B-6 (pyridoxine HCI) mg 20 mg Vitamin B-12 (cyanocobalamin) mcg 120 mcg Folate (folic acid) mcg 400 mcg Biotin mcg 300 mcg Pantothenic Acid (d-calcium pantothenate) mg 40 mg MINERALS Calcium (calcium ascorbate) mg 50 mg Iodine (potassium iodide) mcg 300 mcg Magnesium (magnesium oxide) mg 100 mg Zinc (zinc glycinate) mg 15 mg Selenium (selenomethionine) mcg 210 mcg Copper (copper glycinate) mg 2 mg Manganese (manganese glycinate) mg 3 mg Chromium (chromium nicotinate) mcg 240 mcg Molybdenum mcg 75 mcg IMPORTANT NUTRIENTS AND FACTORS Lutein mcg 800 mcg Lemon Bioflavonoids Complex mg 50 mg Phosphatidyl Choline mg 50 mg Boron (from B glycine) mg 2 mg Vanadium (BMOV) mcg 400 mcg Fish Oil Concentrate mg 800 mg EPA (EicosaPentaenoic Acid) mg 130 mg DHA (DocosaHexaenoic Acid) mg 90 mg Quantity 60 Soft Gels Soft Gels Soft Gels 1582 Multiple Nutrient Formula in Easy to Swallow Soft Gels V b Take one or two Fish Oil Multi a day to help keep you feeling young and healthy! 29

30 Omega-3 s with Vitamin D in Soft Gels Solar D Gems Natural Vitamin D 3 with Omega-3 s Refreshing natural Lemon taste inside each chewable soft gel. 500 mg of Carlson Finest Norwegian Cod Liver Oil provides the added health benefits of omega-3 s. Available in two product strengths: 2,000 IU and 4,000 IU 2,000 IU Quantity 120 Soft Gels Soft Gels ,000 IU Quantity 120 Soft Gels Soft Gels 1483 Each Soft Gel Provides: Amount per 1 Amount per IU Soft Gel 4000 IU Soft Gel Vitamin D 3 (cod liver oil & cholecalciferol)* IU 4000 IU Norwegian Cod Liver Oil mg 500 mg Total Omega-3 s mg 115 mg DHA (DocosaHexaenoic Acid) mg 50 mg EPA (EicosaPentaenoic Acid) mg 42 mg Other Omega-3 s mg 23 mg Vitamin E (d-alpha tocopherol)*.. 1 IU 1 IU To protect freshness. * Natural-Source Directions on these bottles state: 2000 IU - Take one soft gel daily IU - Take one soft gel every other day. V b 30

31 Omega-3 s with Liquid Vitamin D Super D Omega 3 Rich Source of Vitamin D 3 & Omega-3 From Norwegian Cod Liver Oil Great Lemon Taste! Carlson Super D Omega-3 combines the healthy benefits of omega-3 s with 2,000 IU of natural vitamin D 3 per teaspoonful. Carlson Super D Omega-3 comes from the livers of fresh Norwegian Arctic Ocean cod fish. The oil is separated from the liver tissues without the use of chemicals. To ensure maximum freshness of the oil, Super D Omega-3 is bottled fresh in Norway, the air inside of the bottle is replaced with nitrogen, and natural-source vitamin E is added. Liquid Size 250 ml (8.4 fl. oz.) 1402 Each teaspoonful of Carlson Super D Omega-3 provides: Total Omega-3 s ,100 mg Including: DHA (DocosaHexaenoic Acid) mg EPA (EicosPentaenoic Acid) mg Vitamin A IU Vitamin D 3 (from Cod Fish Liver & cholecalciferol)* IU Vitamin E (as d-alpha tocopheryl acetate, d-alpha tocopherol & mixed tocopherols)* IU Natural Lemon Flavor * Natural-Source V a 31

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