Manpower OMG & Tripolis Solutions. Client Case

Transcription

1 Manpower OMG & Tripolis Solutions Client Case

2 At the regional level, the consultants can send out the campaigns themselves, so they quickly get a precise picture of the market Manpower is an HR service provider with solutions for recruitment, assessment, training, outsourcing and consulting. With more than 4,000 offices in 82 countries and 400,000 clients worldwide, they are a significant international player. Manpower can be found primarily online, and they reach candidates via websites and social media. With this approach, the organization has become a digital leader in the Dutch market. But resting on their laurels is not for Manpower. On the contrary, they want to strengthen this position and have asked OMG to optimize their strategy. More effective client contact For Manpower, telemarketing is a valuable channel that they want to reinforce with marketing. They are going to use campaigns to inform prospects about candidates in their database. By so doing, they can make client contact even more effective and relevant. They need a solution where their consultants can independently launch campaigns while maintaining the Manpower brand guidelines. In addition, a personal touch is desired so that their clients see that they re dealing with people and not a large, sterile organization. Personal and relevant With Tripolis Retail, OMG has the perfect solution in house. A web-based tool that Manpower consultants can easily use to develop campaigns, while the brand guidelines are monitored centrally. Key features of Tripolis Retail: * Central dashboard for user management * Branding templates for regional newsletters * Import of central and regional contact lists * Statistics of campaigns to the regional level * Content management of regional newsletters * User-friendly interface for the design of s * Send personalized s Thanks to the unique set-up of Tripolis Retail, Manpower can centrally design the templates, manage users and monitor results up to the regional level. The introduction text, candidates, personal data and closure can be entered as variables. Consultants can easily and independently design campaigns in a personal and relevant manner. Afterwards, they evaluate the campaigns themselves and take action. Flying start To guarantee a flying start, OMG takes care of the preparatory work. * Technical design of the system * Creation of all users * Design and technical development of the template * Advice on entering addresses according to the Telecom Act guidelines * Automatic processing of unsubscribers * User training for consultants (webinar)

3 Through Tripolis, we see who reads our mailing and what their online behavior is. This allows us to make more targeted follow-up calls. OMG helps us with the optimization of the design for even better results. Neuromarketing OMG already has three years of experience with neuromarketing. A relatively new field that uses insights from neuroscience to develop enticement techniques for marketing purposes. Good results have been achieved in recent years with this scientific approach. Eliminate uncertainty The removal of uncertainty is one the techniques that is used in this project. By including the consultant s photo, name and contact information in the s, the recipient has more confidence in the message. This human touch shows that the sender can be trusted and that it is safe to make contact. By using a photo of a smiling consultant, Manpower also creates sympathy on the part of recipients. They see that they are dealing with a real person and not just an automated system. Very important for an organization like Manpower. Lower threshold Using alongside telemarketing involves a bit of behavioral psychology. Opening and clicking in an are relatively low-threshold actions. It is much more difficult to get someone to accept a proposal over the telephone. Because the consultants themselves have insight into the opens and clicks of the campaigns, they already have a list of warm leads. Constant optimization During the project, Manpower and OMG continue to optimize the campaigns. Based on the statistics and the feedback from the consultants, they experiment with content, frequency and designs. This allows them to improve continuously and to optimize the results.

4 Ultimately, we now get much more done in our focus market in less time. Results The ultimate goal of the project: use marketing to increase the effectiveness of telemarketing. This has been achieved. The consultants indicate that they want to continue with marketing. It has significantly increased the effectiveness of their calls. The number of actual placements has also risen. This is especially motivating for the sales team. In addition, the involvement of clients has also grown. Based on their feedback, the campaigns have been further improved. So you can say that there is a synergy between the two channels. marketing is now an integral part of Manpower s communications strategy. Case summary Objectives Challenges Solutions Results Increase effectiveness of telemarketing Make client contact more relevant campaigns to generate warm leads By making use of , telemarketing can be used more effectively Uniform communication in all regions Safeguard brand guidelines Design the template centrally with Tripolis Retail and use in all regions All campaigns are run entirely according to brand guidelines Have consultants conduct campaigns Make sure that everyone can easily use Tripolis Retail effectively OMG provides technical design and makes system ready to use Consultants can easily and independently launch and evaluate campaigns Do not endanger confidence of clients Maintain the personal touch; don t come over as an automated system Include photo, name and contact information of the consultant Clients react positively to the s

5 Who is OMG? OMG verzorgt full-service marketing campagnes. Met deze campagnes werven wij voor onze adverteerders nieuwe klanten. Al sinds 1998 houden wij ons bezig met conversieoptimalisatie. Eerst als pionier met Performance Based Advertising. Vanaf 2005 met online A/B testing en multivariabele tests. Vanaf 2013 door de toepassing van neuromarketing. Vandaag de dag helpen wij als marketing bureau nieuwe stijl onze opdrachtgevers aan meer klanten met COFFEE. Contactpersoon: Letty de Nijs +31(0) OMG is actief lid van DM branchevereniging DDMA, is door dezelfde organisatie met Goud gekwalificeerd wanneer het om informatiebeveiliging gaat, is ISO gecertificeerd en biedt een NO-SPAM garantie.

6 Questions or comments? Lianne Creemers Marketing Manager Tripolis Solutions B.V. +31 (0) info@tripolis.com