Global Mobile Analytics Market - Trends and Forecasts ( )

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1 Brochure More information from Global Mobile Analytics Market - Trends and Forecasts ( ) Description: Mobile Analytics is the branch of analytics specific to a particular mobile platform to improve business performance, make timely and informed decisions for higher customer service and satisfaction. With increasing proliferation of smart phones, where everything from social networking, shopping to financial transactions is being done, coupled with the growth of big data and Internet of Things, lot of data is being generated. By collecting and analyzing this data using mobile analytics, marketers can generate insights on how their particular product/ service is performing, aiding them to take better and informed decisions. The Mobile Analytics Market is projected to witness CAGR of 20.82% over the period 2015 to Explosion of smartphone devices, increasing mobile working population and increasing number of mobile business s are driving the market. Where as, low security in mobile devices and the variation between platforms are constraining the mobile analytics technology. Improving the heterogeneity of devices, concentration on advanced functionality and device management, ability to work in an offline mode, convergence with web analytics etc. is some of the areas of opportunity in the domain. Covered in this report are: in-depth market analysis of the market size, share and estimation, industry value chain analysis, industry attractiveness, Drivers, constraints and opportunities, Competitive assessment in terms of overview of market players, profiles, products and services, business strategies and recent developments and innovation, market landscape of the market opportunity, future trends and forecasts, mergers and acquisitions and others. The report also includes an exclusive analysis on the basis of segmentation by type (Application, Campaign and Service Analytics), by verticals (Retails, e-commerce, communications, Banking and finance, Telecom and IT etc.) and finally by different geographic regions. Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received. Contents: 1. Introduction 1.1 Market Definition 1.2 Market Scope 1.3 Market Constraints 2. Research Methodology 3. Executive Summary 4. Market Overview 4.1 Overview 4.2 Market Size And Forecast 4.3 Market Share Estimation 4.4 Industry Value Chain Analysis 4.5 Porter's Five Industry Forces Analysis Industry Competition Potential Of New Entrants Power Of Suppliers Power Of Customers Threat Of Substitute Products 5. Market Dynamics 5.1 Introduction 5.2 Drivers Smartphone And Tablet Revolution Shift From Consumption To Production Model Availability Of Advanced Tools And Techniques Advancement In Algorithm Development Need For Customer Analytics

2 5.3 Constraints Complexity Of Big Data Complexity Of Technology Low Mobile Security Platform Dependent 5.4 Opportunities Improving On The Heterogeneity Of Devices Mainstreaming Of Device Management Ability To Work In Offline Mode Improve The Scope Of Functionality In Mobile Growth Of Cloud Convergence With Web Analytics 6. Mobile Analytics Market Segmentation 6.1 By Type Application Analytics Campaign Analytics Service Analytics 6.2 By Verticals Retail E-Commerce Communications BFSI Government Telecom And IT Industry Media And Entertainment Education 6.3 By Geography North America U.S.A Canada Europe U.K Asia Pacific India China Japan Middle East Africa 7. Competitive Assessment (Profiles, Overview, Products And Services, B US iness Strategies, Recent Developments And Innovations) 7.1 Leaders SAP Oracle Microsoft IBM 7.2 Established Vendors Actuate Microstrategy SAS Information Builders 7.3 Emerging Tableau Gooddata Spotfire Qlikview Birst 8. Market Landscape: Current And Future 8.1 Market Opportunity 8.2 New Product Development 8.3 Mergers And Acquisitions

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