Global Marketing Resource Management (MRM) Market

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1 Brochure More information from Global Marketing Resource Management (MRM) Market Description: About MRM Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations: - MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management - MRM creates and develops all marketing programs and content, including production management - MRM helps in collecting and managing all the content and knowledge, including digital asset and content management - MRM fulfils and helps in distributing assets and in content and knowledge management - MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics The analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period Covered in this Report The report includes the present scenario and growth prospects of the global MRM market for the period The report defines the revenue generated from the following applications: - Marketing reporting and analytics - Project management software - Financial management software - Capacity management software - Others (Brand and production management software) The report, Global MRM Market , has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors. Key Regions - Americas - APAC - EMEA Key Vendors - BrandMaker - IBM - Infor Orbis Global - SAP - SAS - Teradata Other Prominent Vendors - Adnovate - Aptean - BrandMaster - BrandWizard - Central Desktop (PGi) - Code Worldwide - Direxxis - Kodak - Microsoft - MarketingPilot (Microsoft) - Neolane - Oracle - Saepio Key Market Driver

2 - Increased Use of Marketing - For a full, detailed list, view our report Key Market Challenge - Low Adoption of MRM Solutions among SMEs - For a full, detailed list, view our report Key Market Trend - Increased Focus on Digital Media - For a full, detailed list, view our report Key Questions Answered in this Report - What will the market size be in 2019 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors? Contents: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 03.1 Market Overview 03.2 Product Offerings 04. Market Research Methodology 04.1 Market Research Process 04.2 Research Methodology 05. Introduction 06. Market Description 06.1 MRM Evolution 06.2 Five Competency Areas of MRM 06.3 MRM Framework 07. Market Landscape 07.1 Market Overview 07.2 Global MRM Market 07.3 Five Forces Analysis 08. Market Segmentation by Application 09. Geographical Segmentation 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges 14. Impact of Drivers and Challenges 15. Market Trends 16. Trends and their Impact 17. Vendor Landscape 17.1 Competitive Scenario 17.2 Vendor Analysis Other Prominent Vendors 18. Key Vendor Analysis 18.1 BrandMaker Key Facts Business Overview Recent Developments SWOT Analysis 18.2 IBM Key Facts Business Overview Business Segmentation business Segmentation by Revenue Business Segmentation by Revenue 2013

3 Business Segmentation by Revenue 2012 and Geographical Segmentation by Revenue Business Strategy Key Developments SWOT analysis 18.3 Infor Key Facts Business Overview Recent Developments SWOT Analysis 18.4 SAP Key Facts Business Overview Business Segmentation Business Segmentation by Revenue Business Segmentation by Revenue 2012 and Geographical Segmentation by Revenue Business Strategy Key Developments SWOT Analysis 18.5 SAS Key Facts Business Overview Revenue Segmentation by Industry Geographical Segmentation by Revenue Business Strategy Recent Developments SWOT Analysis 18.6 Teradata Key Facts Business Overview Segmentation by Revenue Segmentation by Revenue 2013 and Geographical Segmentation by Revenue Business Strategy Recent Developments SWOT analysis 19. Other Reports in this Series List of Exhibits Exhibit 1: Market Research Methodology Exhibit 2: MRM Evolution Exhibit 3: Framework of MRM Exhibit 4: Global MRM Market ($ billions) Exhibit 5: Global MRM Market Segmentation by Application 2014 Exhibit 6: Global MRM Market Segmentation by Geography 2014 Exhibit 7: IBM: Business Segmentation Exhibit 8: IBM: Business Segmentation by Revenue 2013 Exhibit 9: IBM: Business Segmentation BY Revenue 2013 Exhibit 10: IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions) Exhibit 11: IBM: Geographical Segmentation BY Revenue 2013 Exhibit 12: SAP: Business Segmentation Exhibit 13: SAP: Business Segmentation by Revenue 2013 Exhibit 14: SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions) Exhibit 15: SAP: Geographical Segmentation by Revenue 2013 Exhibit 16: SAS Institute: Revenue Segmentation by Industry 2012 Exhibit 17: SAS Institute: Geographical Segmentation by Revenue 2012 Exhibit 18: Teradata: Segmentation by Revenue 2014 Exhibit 19: Teradata: Segmentation by Revenue 2013 and 2014 ($ billions) Exhibit 20: Teradata: Geographical Segmentation by Revenue 2014 Ordering: Order Online -

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