A smarter approach to sales prospecting. Start uncovering new opportunities with InsightGuru

Transcription

1 A smarter approach to sales prospecting Start uncovering new opportunities with InsightGuru

2 Get ready to work smarter, not harder Have you ever wondered what deals you might be missing out on, simply because you didn t know they existed? InsightGuru allows you to: 1. Get to the good stuff, earlier InsightGuru helps you identify the early signs of a budding new business opportunity, allowing you to get in early and add fresh companies to the top of your funnel. 2. Fuel your CRM with quality data Your CRM is an expensive asset to your business, but it s only as good as the data that fuels it. InsightGuru consistently provides fresh opportunities, contacts and insights making sure your sales engine runs smoothly all year round. 3. Increase prospect conversion Your sales and marketing machine is full steam ahead, but do you know which prospects on your list are more likely to buy? InsightGuru can overlay powerful business insights which will help prioritise those who are more likely to need your services now. 4. Boost productivity Prospecting is a crucial part of sales, but your reps shouldn t be spending valuable hours looking for the information that is relevant to their role. InsightGuru will allow you to spend more time pitching for business and less time looking for it. 5. Target genuine decision-makers Starting with the right decision-maker can shorten your sales cycle and increase conversion. InsightGuru provides you with the names and contact details of the genuine decision-makers, meaning your sales activity is pointed in the right direction from the get-go. 6. Uncover brand new opportunities Our Discovery Team can uncover business development opportunities that your sales team simply does not have the time or resources to find themselves. InsightGuru will deliver new prospects that you never even knew existed. Want to learn how InsightGuru can boost your productivity? Find out more at

3 IRD intelligence: quality you can rely on We combine powerful insights with human intuition to shine a spotlight on opportunities you might otherwise have missed. Unlike many other providers, IRD delivers business intelligence with an Australian focus. Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully select hundreds of the most relevant insights each week. This includes expansion plans, senior decision-maker appointments, M&As, restructures and new companies launching into Australia all of which are indicators that a company is likely to review or expand its need for business services. Every new insight is verified with a personalised call and exclusive new layers of information added, ensuring that the quality of our database is second to none. How InsightGuru can add value to your sales funnel. We do the prospecting legwork for you, meaning your sales team spends more time pitching for business and less time searching for it. We can help improve your sales and marketing process in a number of different ways: Identify new prospects not in your CRM to add to the top of the funnel Accelerate your marketing campaigns by providing targeted contact data with reasons to engage prospects Increase productivity and cut down research time by providing accurate company data Track movements within your key clients and target prospects Move prospects along your pipeline by identifying companies more likely to buy Targeted prospects Want to see InsightGuru in action? Visit

4 The IRD fresh data promise At IRD, we re committed to providing our clients with the freshest, most accurate information available. That s why our database is updated every day, without exception. 65 k Active contacts confirmed in the last 12 months 100+ New companies added every week 650 New contacts added every week Insights sourced from 250 different publications and niche titles Contacts checked and updated each week 100+ InsightGuru insights added every day Visit our website to learn more about how our data can help sustain a healthy sales pipeline all year round

5 Technology that s easy to navigate We know you d rather spend time growing your business, not figuring out complicated technology solutions. That s why we ve designed InsightGuru s user interface to be one of the most simple, quick and intuitive on the market. All the information you need, when you need it. Our insights Company insight that indicates significant business growth or change Additional resources (Roy Morgan insights, annual reports, ASX announcements) LinkedIn integration Decision maker details confirmed by our Discovery Team Our company profiles All important company data at a glance Date stamp advising of last checked date Decision maker details confirmed by our Discovery Team Direct access to LinkedIn and addresses Prospecting has never been so easy. Want to see if InsightGuru is right for you? Contact us at insightguru@irdgroup.com.au or call us on to find out more.

6 Don t just take our word for it See what our clients have to say about InsightGuru. InsightGuru has changed the way in which we manage our sales team. We now tend to distribute leads more strategically amongst the sales guys. It has enabled us to focus more on appropriate and qualified targets. JOHN SIMEONE, QANTAS InsightGuru s saved search alerted my team to a business process change within an organisation that established a major opportunity for us. We are now in the final stages of negotiating a contract worth hundreds of thousands of dollars. KEVIN MAHER, STATE SALES MANAGER, VIC & SA, CAREERONE InsightGuru delivers a new level of motivation for sales people to engage a prospect. DARREN NEVILLE, HEAD OF SALES, GENESIS RECRUITMENT SOLUTIONS InsightGuru is our go-to resource for quality insights that help us win new business. The depth of research and information transforms a cold call into an informed and engaged conversation that is relevant to both us and our prospects. SPENCER WILCOX, MANAGING DIRECTOR, HIFX InsightGuru has deepened my understanding of prospects: from their historical records to organisational figure heads. OSCAR BRYANT, INTERACTIVE INTELLIGENCE InsightGuru alerts us to prospects and opportunities in the marketplace that we simply would not be able to find anywhere else. The updated insights and company research means a much more productive and effective sales team, which adds tremendous value to the business. DARREN WILLIAMS, NATIONAL SALES MANAGER, SCALABLE DATA SYSTEMS Visit our website to learn more about the businesses we help sustain a healthy sales pipeline all year round:

7 FAQs Looking for more answers? See if we can help. 1. How can I test your information to make sure it is valuable? Get in touch with a member of the InsightGuru team to have a discussion about the type of information you re after. If we have what you need, we can meet you and compare the product with the data in your CRM to show you exactly how many great insights, opportunities and contacts we can add to your current data pool. We can also provide targeted offline examples for you to verify. 2. How do I know your information is up to date? Every piece of information on InsightGuru - whether it is an insight or a contact - is given a date stamp guaranteeing its recency. All our data is hand-checked by our Discovery Team with the date stamp showing you precisely when they last verified the information. 3. How do I get the most out of InsightGuru? Our Client Success Team is always on hand to make sure that you are maximising the potential of InsightGuru. Your subscription includes an implementation meeting where we will demonstrate best practices to help your team make the most of our insights. We work with you to customise each user profile which means you will always be receiving the most relevant information. 4. Can t I just as easily find the information myself? Not as effectively and efficiently as we can. We have 15 experienced researchers working fulltime to find and verify information for our clients. A sales person simply doesn t have the time or resources to be across the large amount of business intelligence we can cover. Let us do the legwork for you and spend your time starting new relationships, conducting meetings, negotiating with prospects and closing deals instead! 5. What value can your information add to existing contacts in our CRM or on LinkedIn? A CRM or a contact list is only one step in the process to closing a deal. In order to have intelligent, consultative business conversations you also need to know what is happening in a business. That s where InsightGuru can add more to your current data pool. What s more, a list or a CRM is only as good as the latest refresh. InsightGuru is updated every day meaning you can always rely on us for a fresh approach. 6. Can I the prospects in your database? Where possible, we provide addresses on InsightGuru to make it as convenient as possible for you to reach out to a business prospect on a tailored and individual basis in accordance with Australian privacy laws. However, the contacts are not opted-in to receive marketing information and should not be used for mass e-marketing purposes. For more information about InsightGuru visit our website at or call to speak to a member of the commercial team.

8