Media sales opportunities delivered to your desk. Give your sales team unrivaled access to hundreds of upcoming media sales opportunities.

Transcription

1 Media sales opportunities delivered to your desk Give your sales team unrivaled access to hundreds of upcoming media sales opportunities.

2 Australia s must have media sales prospecting tool Imagine having unrivalled access to hundreds of upcoming media sales opportunities every week. Give your sales team the edge and enable them to have timely, targeted conversations with agencies and direct advertisers alike. 1. Media sales opportunities delivered to your desk How sure are you that your team is across all of the advertising opportunities coming up in the market? Our Discovery Team does the leg-work for you, allowing your team to act quickly and strategically on opportunities that they don t have the time or resources to find themselves. 2. Know their move before they make it Prospector gives you a valid business reason to approach an agency or client with a relevant and timely media solution, increasing your chance of landing the campaign before the budget is decided. 3. Australia s market leading agency relationship database Clients are constantly changing agencies, and companies are regularly launching new brands in Australia, making it impossible for your team to keep on top of all the latest developments. Our Discovery Team makes hundreds of phone calls each week to confirm each brand s agency relationship, as well as the contact details of the best person to speak with. 4. Give your team the ability to sell creative solutions There s nothing like a tailored creative approach to an agency or client, which ties in with their strategy. Prospector provides details on upcoming company activity that can help develop targeted proposals with greater impact. 5. Everything you need at the touch of a button Prospector provides your team with a list of senior decision-makers at each company, previous product and campaign history, as well as accurate agency or direct contact details everything you need to prepare for a informed and effective business approach. 6. Decision-maker contacts at your fingertips You have your network of contacts, but how do you keep abreast of the constant change of decision-makers within marketing teams and agencies? Prospector has the most comprehensive and up-to-date list of marketing and agency contacts in Australia, meaning you will know exactly who to approach at the click of a button. 6. Prepare for meetings and pitches in record time You ve secured the meeting, now what? Prospector provides detailed client and industry insights that helps your prepare for your meeting, allowing you to tailor a solution that caters to your client s needs. Want to learn how Prospector can boost your productivity? Find out more at

3 IRD intelligence: quality you can rely on We combine powerful insights with human intuition to shine a spotlight on opportunities you might otherwise have missed. Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully pick hundreds of the most relevant insights each week. This includes expansion plans, senior decision-maker appointments, M&As, restructures and new companies launching into Australia, all of which are indicators that a company is likely to be reviewing or expanding its need for media spend and advertising needs. Every new insight is verified with a research call to the company and their agency, adding new layers of information to ensure the quality of our database is second to none. Valid business reason to engage Prospector s Discovery Team has over 10 years of expertise identifying triggers that lead to a company planning upcoming media spend or a change in strategy. These include: Upcoming product launches; Senior marketing appointments; Expansion announcements; Company rebrands; Distributor moves; and Company restructures. New product lines in development Profit increase posted Business Expansion announced Valid business reason to engage Decision maker appointed Company restructure announced Merger or aquisition Want to see Prospector in action? Visit

4 The IRD fresh data promise At IRD, we re committed to providing our clients with the freshest, most accurate information available. That s why our database is updated every day, without exception. 65 k Active contacts confirmed in the last 12 months 100+ New companies added every week 650 New contacts added every week Insights sourced from 250 different publications and niche titles Contacts checked and updated each week 150+ Prospector insights added every day Visit our website to learn more about how our data can help sustain a healthy sales pipeline all year round

5 Technology that s easy to navigate We know you d rather spend time growing the business, not figuring out complicated technology solutions. That s why we ve designed Prospector s user interface to be one of the most simple, quick and intuitive on the market. All the information you need, when you need it. Our insights Company insight that indicates significant business growth or change Additional resources (Roy Morgan insights, annual reports, ASX announcements) LinkedIn integration Decision maker details confirmed by our Discovery Team Our company profiles All important company data at a glance Date stamp advising of last checked date Decision maker details confirmed by our Discovery Team Direct access to LinkedIn and addresses Prospecting has never been so easy. Want to see if Prospector is right for you? Contact us at prospector@irdgroup.com.au or call us on to find out more.

6 Don t just take our word for it See what our clients have to say about Prospector. The ability of Prospector to source industry information and provide us with valuable insight into brands and companies has helped our sales team, prepare, plan and win business. BILL ATHANASSIOU, SALES DIRECTOR, JCDECAUX Prospector contributes significantly to my success. I originally found my largest client, Staedtler stationery, on the platform and they have spent approximately $1 million over the last 4 years. These bookings have paid for a few holidays over the years. So thank you Prospector! BEN ARMSTRONG, DIRECT GROUP SALES MANAGER VICTORIA, VAL MORGAN This simple, effective addition to our sales process has given us the one thing we don t have a lot of in the newspaper business - time! After less than one year, Prospector has paid for itself for many years to come and has truly become an integral part of prospecting. STEPHEN HUMPHREY, BUSINESS DIRECTOR - SALES AND MARKETING, FAIRFAX METRO MEDIA Prospector has saved me more time than I can imagine. We receive daily opportunities and invaluable research intelligence with a dictionary.com style of search engine. More than 50% of our new business has come from Prospector which is why I am happy to sing their praises. DAVID LEE, ADVERTISING DIRECTOR, AUSTRALIAN MEN S FITNESS Prospector brings tremendous value to our company. It has helped us take our sales lead generation and general marketing activity to the next level. RODNEY SERHAN, MANAGING DIRECTOR, Z-CARD A Prospector insight about an agency win prompted me to contact a new Telco prospect. I received an immediate response with a booking for the largest available space at full rate. This equates to 10% of the total revenue for this annual publication! Without Prospector this significant win would not have happened. JENNI POWELL, ADVERTISING MANAGER, ABC Visit our website to learn more about the businesses we help sustain a healthy sales pipeline all year round:

7 FAQs Looking for more answers? See if we can help. 1. How can I test your information to make sure it is valuable? Get in touch with a member of the Prospector team to have a discussion about the type of information you re after. If we have what you need, we can meet you and compare the product with the data in your CRM to show you exactly how many great insights, opportunities and contacts we can add to your current data pool. We can also provide targeted offline examples for you to verify. 2. How do I know your information is up to date? Every piece of information on Prospector - whether it is an insight or a contact - is given a date stamp guaranteeing its recency. All our data is hand-checked by our Discovery Team with the date stamp showing you precisely when they last verified the information. 3. How do I get the most out of Prospector? Our Client Success Team is always on hand to make sure that you are maximising the potential of Prospector. Your subscription includes an implementation meeting where we will demonstrate best practices to help your team make the most of our insights. We work with you to customise each user profile which means you will always be receiving the most relevant information. 4. Can t I just as easily find the information myself? Not as effectively and efficiently as we can. We have 15 experienced researchers working fulltime to find and verify information for our clients. A sales person simply doesn t have the time or resources to be across the large amount of business intelligence we can cover. Let us do the legwork for you and spend your time starting new relationships, conducting meetings, negotiating with prospects and closing deals instead! 5. What value can your information add to existing contacts in our CRM or on LinkedIn? A CRM or a contact list is only one step in the process to closing a deal. In order to have intelligent, consultative business conversations you also need to know what is happening in a business. That s where Prospector can add more to your current data pool. What s more, a list or a CRM is only as good as the latest refresh. Prospector is updated every day meaning you can always rely on us for a fresh approach. 6. Can I the prospects in your database? Where possible, we provide addresses on Prospector to make it as convenient as possible for you to reach out to a business prospect on a tailored and individual basis in accordance with Australian privacy laws. However, the contacts are not opted-in to receive marketing information and should not be used for mass e-marketing purposes. For more information about Prospector visit our website at or call to speak to a member of the commercial team.