Mobile TV Bryan Copeland

Transcription

1 Mobile TV Bryan Copeland IUJ Platform 07 The Impact of Mobile Technologies on Markets and Societies (Supervised by Dr. Philip Sugai, Associate Dean - GSIM)

2 What is Mobile TV? No one has really answered this question. TV Shows Downloaded from P2P (BitTorrent) ipods (40GB of data, video playback), itube? Content on a server accessed remotely (YouTube) Pre-recorded Programs on DVR Screen displaying TV signal on a Bus or Train Ad-space or Billboard on a truck RFID-controlled Displays

3 Mobile TV Definition TV - Any telecommunication system used for broadcasting and receiving moving pictures and sound over a distance Mobile - An object having the ability of motion, but not necessarily being in motion. Mobility can be summarized by 2 qualities: portability variability Mobile TV? Any television signal transmitted to a portable device (possibly, but not necessarily while on the go).

4 1 Japan s Mobile TV Business Model OneSeg (Broadcast via terrestrial) Their s is the most secure link in the value chain of OneSeg content technologies formed to enable the Content distribution most of the risks related to Providers to offer the features Broadcasters and OneSeg have the do most not pressure apply to them as they functionality for viewing content of all, despite on this simply the fact continue that they to improve have handsets, platform less to lose than adding Carriers. features Their & functionality (i.e. Media-streaming service, programs Media-player) must closely remain tied competitive to consumer demand in an age of user-generated content. Content Providers will be any subsidiary group other than the users, who collectively Content push content onto the platform (i.e. Content Creator, People, Aggregator Fan Group, Company) Relevant Content Aggregators Content will be & any Advertisements relevant Content Provider The appeal of their products to consumer/viewer determines their value-exchange Advertiser Content Flow Money Flow 2 Broadcaster 3 9 Retailer 8 The effectiveness of their ads determines their value-exchange Their customer service and sales capacity will decide their success in exchanging Advertising Agency value w/ users 7 They stand to gain/lose the most from OneSeg. How does it afffect/redefine Handsets their core business? I believe they should reward content Manufacturers providers greatly, as per MyNews model 4 Mobile Carriers Their ability to create, exchange, and utilize the information available through the OneSeg network will determine their 5 status (and possibly level of rewards) within the network End User Ad-linker is just a touch-point that helps to route the ad for the ad agency + advertiser, the retailer might be able to exert some control as well depending on stock, sales, etc 6 Interacts with Ad linker

5 Bridging the Gap Between Broadcasters & Viewers Profit-sharing to reward users uploading the most popular web content (featured) Could be based on a number of metrics; from traffic, to user rating, to number of forwards Would encourage both submission & sharing of content; Network Externality Increases data traffic (> revenues for carrier in non-flat plan)

6 Web 2.0 User Generated Revolution User-generated content If they build it, they will come Non-traditional entertainment content broadcasters: (designed to share user-generated content, also used for copyrighted) (act like video-only search engines for entire web) (mostly for Social Networking, but built on video/image sharing) (Social Networking, image sharing, experimental blog, vod & podcasts) (Social Networking & Image-Sharing respectively) (Interactive user content, games, flash videos & shorts) Traditional Content providers: Television Broadcasters Movie Studios

7 Internet TV & Video-on-Demand PPV Subscription Fee Ad-free Ads Free

8 Web 2.0 Mash ups Go Mobile Mashup merging information from multiple sources Wiki s are in many way the original mash-up Make content available in standard wiki format, can talk to other wikis Wikipedia increasingly accessible via mobile HousingMaps = GoogleEarth + Craig s List FlickerMaps = TeleAtlas + Flickr Amazon DVDAficionado = IMDB + Amazon musicovery = Podcasts + Amazon Perpetual Beta release crap; continually improve/update based on real, observed consumer needs

9 How Do We Sort All This Data?

10 World Doesn t Always Agree

11 Tags are just the beginning

12 Web 3.0 Defining the Disorder What the web was originally meant to be WWW = Web of information Metadata Data about data Can be understood by machines Web of Metadata = Semantic Web Examples: (Product ratings & recommendations engine) (Music-finding & recognition service) (XMLTV powered EPG with ratings system)

13 Semantic Web Semantic Web is happening already, as we upload content, information, ideas We Become the Web To understand concepts, we (humans) need: language (a formal way to communicate concepts in visual cues, writing, or speech) meaning (widely accepted definition of language symbols, or unique approximation) order (sequential, alphabetic, reverse-chronological, categories)

14 Web 2.0

15 Web 3.0

16 A Basic Mobile TV Ontology

17 Semantic Web for Mobile TV

18 Purposes Intelligent Program Recommendations Collaborative Filtering Comprehensive Parental Controls Smart Advertising Product Placements Ad Relevancy Integrated Contextual Search Search-Result Relevancy Agent-based (automated) search & retrieval

19 Proposal Mobile community needs to work together towards a commonly accepted software standard A matter of standards: Open Source standard each company provides its own unique, value-added services atop free software De Facto standard one major company champions software Hybridization of standards one company develops / releases to public for improvements, sells a non-public version also