Indian motorcycle. Retail Experience

Transcription

1 Indian motorcycle Retail Experience

2 Premium Brand Premium Retail Experience Your dealership will be home to one of the world s most iconic brands: Launched in 1901, Indian Motorcycle quickly became the premier brand of motorcycles in America. Renowned for their innovation, they would also dominate on the racetrack. The race teams of the 1940 s and 50 s were famously known as the Indian Wrecking Crew. Indian Motorcycle has a well-documented history of supplying bikes for the military as well at one time producing over 60% of America s military motorcycle requirements. Today, a new era begins. With a showroom design inspired by the original home of Indian Motorcycle in Springfield Massachusetts, dealers and consumers will experience the brand as never before. Motorcycles, apparel, and accessories will be displayed in a retail environment that is both premium AND approachable. It will become a destination for riders and they will want to spend time interacting with the brand as well as your store.

3

4 INterior Finishes and Lighting The Indian Motorcycle in-store design is an impressive backdrop to showcase our bikes, apparel, and accessories. The use of warm cherry distressed flooring, rich hickory wood, brick, and cold rolled steel, all work together to create an inviting shopping experience that is true to the heritage of the brand. The colors and elements of this design will be highlighted with an extensive lighting package customized for your store. Media Hearth War Bonnet LOGO SIGN: qty 1 10' W x 3' 7" H x 4" D The most legendary icon in motorcycling figures prominently in every Indian Motorcycle showroom. The War Bonnet Logo conveys the brand's pride, power, and durability to inspire a new generation of riders. MEDIA HEARTH: qty 1 12' W x 8' 4" H x 1' 11" D This will be a hands-on focal point of your store. Customers will browse through Indian Motorcycle history while handling historic brand artifacts. The experience will fuel their desire for the Indian Motorcycle owner experience.

5 Indian Motorcycle Store Experience Sales Customization Table: QTY 1 6' W x 3' 5" H x 3' 4" D Stools: qty 4 1' 4" W x 3' 3" H x 1' 5" D This sturdy table combined with 4 comfortable stools, provides a large space where consumers and staff can interact to discuss accessories, apparel, and finalize the sale of a new bike. *Photo for display purposes only. Final design subject to change. HEARTH leather chairs * : qty 2 2' 9" W x 2' 5" H x 2' 5" D Media HEarth RUG * : qty 1 12' W x 9' D Rich leather and premium craftsmanship make these the ideal chairs for your Indian Motorcycle showroom. Combined with the stylish and warm rug, they provide an ideal place for customers to chat, browse Indian Motorcycle media and enjoy the overall in-store experience. HEARTH COFFEE TABLE: qty 1 3' W x 1' 5" H x 3' D This durable, premium-quality table is the ideal place for a rider's coffee mug, gloves, or Indian Motorcycle history book. It coordinates perfectly with the Hearth Leather Chairs and Media Hearth Rug. MURALS: qty 3 Lifestyle: 7' 6" W x 5' H x 2" D Historical: 5' 6" W x 7' H x 2" D These large, evocative images convey the spirit of the Indian Motorcycle brand. Capturing the craftsmanship, exciting lifestyle and winning heritage of the Indian brand, these murals deliver powerful messages.

6 merchandise Fixtures GEAR MERCH WALL DISPLAYS: QTY 2 7' W x 8' 4" H x 2' D These versatile, sturdy and attractive wall displays can be configured in multiple ways to accommodate featured merchandise. They present merchandise in an appealing, inviting fashion. Fixture kit included. GEAR AND ACCESSORY MERCH WALL DISPLAYS: QTY 5 7' W x 8' 4" H x 2' D These are your most versatile and adaptable displays. Use them to feature apparel, accessories or a combination of products. Merchandise can be hung as well as displayed on shelves. Fixture kit and shelving included. GEAR FLOOR DISPLAYS: QTY 2 4' 3" W x 5' 1" H x 3' 4" D Create appealing merchandise displays you can position to capitalize on customer traffic flow. Merchandise can be hung or displayed on shelves. GEAR TRUNK with fender DISPLAY: QTY 1 6' W x 2' 11" H x 3' D This feature display with powerful Indian Motorcycle branding welcomes the rider into your store, where they pause, browse the merchandise, and become engaged in shopping.

7 additional Fixtures MEDIA STAND: QTY /4" W x 3' 8" H x 1' 2" D These stands hold interchangeable signage that can identify motorcycles, provide dealership information and promote specials and events. MANNEQUINS: QTY 2 2' W x 1' 3" D These mannequins give customers a good idea of how good premium Indian Motorcycle apparel looks. They'll be inspired to try it on themselves. MIRROR: QTY 1 3' 4" W x 5' 10" H x 2" D Once they try on premium Indian Motorcycle apparel, customers can appreciate its fit and style, on and off the bike, in these large mirrors. exterior Signage Pole Sign: /4" W x 7' H /16" W x 9' H These freestanding pylon signs feature 3M Panaflex faces. Panaflex faces are durable and resist wind blow-outs and hail damage better than hard plastic faces. EXTERIOR SIGNS: qty 1 Channel Lettering: 15' 8 15 /16" W x 5' 6 1 /16" H 19' 7 3 /4" W x 6' 10 7 /16" H 23' 7 1 /4" W x 8' 3 1 /16" H The aluminum "Indian" channel letter signs are shaped to match the Indian logotype. The "Motorcycle" channel letters have perforations in the vinyl that allow the letters to appear brown during the day and white at night when the sign is illuminated. Both sets of channel letters are illuminated with energy efficient LEDs.

8 Support programs Miller Retail Design Group From floor layout to fixture selection and signage. Scott Miller scott.millerrdg@comcast.net Barb Miller barbmillerdesign@aol.com SIgnArt 6225 Old Concord Road, Charlotte, NC P: F: CarlsonJPM Store Fixtures A complete line of stock fixtures. Indian Motorcycle dealers receive a 10% discount Business Computer Systems ADP Lightspeed Web Site Providers PowerSports Network, Inc. Dave Valentine , ext. 124 dvalentine@powersportsnetwork.com 50 Below, An ARI Company Jeremy Johnson powersports@50below.com Dealer Spike Derrick Brown , ext. 714 sales@dealerspike.com Evolio salesmanager@evolio.ca List of the consultants: evolio.ca/consultants/ 2013 Polaris Industries Inc.