Service Update Newsletter

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Job Carroll
7 years ago
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1 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) Service Update Newsletter Brand Re-classification in several categories We have reviewed our Brand Classification Rule and we are going to re-arrange the following product categories in Cosmetics & Skincare 1.1 Breakdown Subcategory of Cosmetics & Skincare > Cosmetics To let users differentiate cosmetics products more easily, we will breakdown the sub-category of Cosmetics & Skincare > Cosmetics into the below 6 sub- categories:- - Cosmetics (Eyes) - Cosmetics (Face) - Cosmetics (Lip) - Cosmetics (Nails) - Cosmetics (Range products) - Cosmetics Tools 1.2 Add a new Category Cosmetics & Skincare for Men n view of the popularity of Men s skincare products, we will add a new Category, Cosmetics & Skincare for Men. Following are the sub-categories included in this new category:- Cosmetics & Skincare for Men - Men s Body Care Products - Men s Cleaners & Toners - Men s Cosmetics - Men s Eye Care Products - Men s Eye Moisturizers - Men s Facial & Eye Care Products - Men s Facial Moisturizers - Men s Facial Products - Men s Foundation & Base - Men s Hand & Nail Care - Men s Lip Balm - Men s Masks - Men s Perfume & Fragrance - Men s Sheet Masks We will backdate all data for the above arrangement and we target to complete this task by 15 January Page 1 of 6

1 Breakdown Subcategory of Cosmetics & Skincare > Cosmetics To let users differentiate cosmetics products more easily, we will breakdown the sub-category of Cosmetics & Skincare > Cosmetics into the

2 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) Retailers: 1.3 Change in Percentage Rule for Joint Promotion Ads As advised by the ndustry, adspend of Joint Promotion Ads with retailers templates but promoting products for only 1 advertiser, should be paid by that product company. Thus, we will revise the following rule in 2010:- For joint promotion ads (with retailer s templates) promoting less than or equal to 3 products, 50% of adspend would be assigned to the retailer, and the rest of 50% adspend would be shared by those product companies evenly. 100% of adspend will be assigned to the products if only 1 product company is mentioned. Whereas, if more than 1 product company is mentioned, 100% of adspend will be assigned to the retailer. *Retailers refer to Convenience Stores, Department Stores, Drug Stores and Supermarkets. Example 1: 1) Mannings ( 萬寧 ) > Drug Store (50%) 2) Ma Pak Leung ( 馬百良 ) > On Kung Pill ( 安宮牛黃丸 ) (50%) 3) HSBC ( 匯豐銀行 ) > Credit Cards ( 信用卡 ) (0%) 1) Mannings ( 萬寧 ) > Drug Store > Drug Store (0%) 2) Ma Pak Leung ( 馬百良 ) > On Kung Pill ( 安宮牛黃丸 ) (100%) 3) HSBC ( 匯豐銀行 ) > Credit Cards ( 信用卡 ) (0%) Page 2 of 6

3 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) Example 2: 1) Wellcome > Supermarket (50%) 2) CKH-Food (珍珍之王) > Frozen Food (25%) 3) Four Seas (四海食品) > Delicatessen (25%) 1) Wellcome > Supermarket (100%) 2) CKH-Food (珍珍之王) > Frozen Food (0%) 3) Four Seas (四海食品) > Delicatessen (0%) The change of above rule will be effective from 1 Jan We are still receiving advise from the industry regarding the backdate matter. Page 3 of 6

Supermarket (100%) 2) CKH-Food (珍珍之王) > Frozen Food (0%) 3) Four Seas (四海食品) > Delicatessen (0%) The change of above

4 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) Banking & nvestment Services > Credit Card & Charge Card 1.4 Change in Percentage Rule for Co-Brand Credit Card As advised by the ndustry, for ads promoting co-brand credit cards, adspend should be paid by banks. Thus, we are going to change the following rule:- For Ads promoting co-brand credit cards, adspend would be shared by bank and merchant evenly 100% of adspend will be assigned to the bank for all co-brand credit cards Example: 1) American Express ( 美國運通 ) > American Express Cathay Pacific Credit Card ( 美國運通國泰航空信用卡 ) (25%) 2) American Express ( 美國運通 ) > American Express Cathay Pacific Elite Credit Card ( 美國運通國泰航空尊尚信用卡 ) (25%) 3) Cathay Pacific ( 國泰航空 ) > American Express Cathay Pacific Credit Card ( 美國運通國泰航空信用卡 ) (25%) 4) Cathay Pacific ( 國泰航空 ) > American Express Cathay Pacific Elite Credit Card ( 美國運通國泰航空尊尚信用卡 ) (25%) 5) Cathay Pacific ( 國泰航空 ) > Cathay Pacific holidays / CX Holidays ( 國泰假期 ) (0%) 6) Dragonair ( 港龍航空 ) {Acquired} > Dragonair Holidays ( 港龍假期 ) (0%) 1) American Express ( 美國運通 ) > American Express Cathay Pacific Credit Card ( 美國運通國泰航空信用卡 ) (50%) 2) American Express ( 美國運通 ) > American Express Cathay Pacific Elite Credit Card ( 美國運通國泰航空尊尚信用卡 ) (50%) 3) Cathay Pacific ( 國泰航空 ) > Cathay Pacific holidays / CX Holidays ( 國泰假期 ) (0%) 4) Dragonair ( 港龍航空 ) {Acquired} > Dragonair Holidays ( 港龍假期 ) (0%) We will backdate ALL data for the above adjustment and we target to complete this task by 15 January Page 4 of 6

5 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) General Rule Events & Sponsorship 1.5 Assign brand for all Events We are going to assign brands for all events organized by ALL advertisers. Previously, an individual brand name using the event name would only be assigned to annual events or Banking events. We will assign individual brand name to ALL events with official logo or individual website and website starting from 1 Jan 2011 in all categories. 1.6 Re-classify Events according to Nature of Advertisers As advised by some clients, individual events should be classified into the category according to the organizers core business. Currently, we classify events into categories according to the nature of event. Events would be classified into a category according to its event nature. Event will be classified into a category or categories according to the core business of its organizer or co-organizers. Example 1: HSBC ( 匯豐銀行 ) > HSBC Climate Partnership ( 匯豐與氣候夥伴同行 ) Category: Non-profit Organization > Environment HSBC ( 匯豐銀行 ) > HSBC Climate Partnership ( 匯豐與氣候夥伴同行 ) Category: Banking & nvestment Services > Event, Sponsorship & Compliments Page 5 of 6

6 1101 Malaysia Building 50 Gloucester Road Wanchai Tel: (852) Fax: (852) Example 2: Hang Seng Bank (恒生銀行) > Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大奬) Category: Non-profit Organization > Environmental Federation of Hong Kong ndustries / FHK (香港工業總會) > Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大奬) Category: Non-profit Organization > Environmental Hang Seng Bank (恒生銀行) > Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大奬) Category: Banking & nvestment Services > Event, Sponsorship & Compliments Federation of Hong Kong ndustries / FHK (香港工業總會) > Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大奬) Category: Non-profit Organization > Trade / Commerce Associations & Professional Guilds We will backdate ALL data for the above adjustment and we target to complete this task by 15 January Page 6 of 6

Environmental Hang Seng Bank (恒生銀行) > Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大奬) Category: Banking & nvestment Services > Event, Sponsorship & Compliments Federation of Hong Kong

The Cosmetics and Perfumery Association of Hong Kong Ltd. Position Paper. By Homer YU - Honorary Life President. Jacky Choi President

CB(1)1775/01-02(05) (Revised) The Cosmetics and Perfumery Association of Hong Kong Ltd. Position Paper By Homer YU - Honorary Life President Jacky Choi President Executive Committee Members Definition