Innovation In Packaging: Key To International Competetiveness

Transcription

1 Innovation In Packaging: Key To International Competetiveness

2 Michael Ferrari Professor e palestrante convidado na Universidade da Flórida. Atuou como Diretor de Pesquisa e Desenvolvimento Associado com 32 anos na Procter & Gamble. Sua experiência de trabalho inclui missões internacionais e ele desenvolveu uma profunda compreensão sobre o consumidor e do mundo de negócios. Ao longo de sua carreira criou a inovação disruptiva voltada ao consumidor e entregou iniciativas para o mercado para algumas das marcas de bilhões de dólares. Ele tem o compromisso de colaboração, inovação e desafiando o status quo "mudar o jogo". Michael é o único e co-inventor de várias patentes e o vencedor do prestigiado 2009 e 2010 DuPont Packaging Innovation Award além de dois prêmios da P & G: Prêmio Presidencial de Cuidados com o bebê e o Prêmio Custo da Inovação.

3 Value of Packaging $5 Retail $5

4 Agenda 1. The Digital Age Is Changing Shopper Behavior 2. Where Do Shoppers Shop? 3. Best In Class Packaging Innovation Case Studies 4. Key To International Competetiveness 5. Four Things To Remember Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5 The Digital Age Is Changing Shopper Behavior Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6 Packaging Purpose Packaging s Evolution Relevancy & Interactive Packaging high Shelf Appeal Pushing a Message Bulk Transport low < FERRARI INNOVATION SOLUTIONS,LLC

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11 Mass Production Mass Customization

12 How is the Connected World Changing Shopper Behavior? US data*: Retail in-store sales $4.3 trillion * Online sales $263 billion * Retail in-store sales growth 3.5% Online sales growth 17% Note: ICSC (International Council of Shopping Centers)

13 How is the Connected World Changing Shopper Behavior? Note: ICSC (International Council of Shopping Centers)

14 Millenials Age: in 2014 Non-parents: 68% Parent with child in household: 32% Relationship status: 32% married, 63% never married Connected to mobile devices Born with the internet

15 Gen We FERRARI INNOVATION SOLUTIONS,LLC

16 Where Do Shoppers Shop? Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

17 Consumer Shopper Journey goes through multiple channels Retail Shelves Packaging Social Media Online Shopping

18 Experiences Driving The New Social Economy Luxury Brands Freshness - Craft Beer Personalization Web Experiences Convenience Health & Wellness

19 Best In Class Packaging Innovation Case Studies Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20 Retail Shelves Create relevancy, engagement & interaction Instant savings on pack Micro-target regional promotions Cross merchandising

21 Retail Shelves

22 Retail Shelves 2 million unique designs Unique coke bottles became a collector item

23 Retail Shelves

24 The Evolution Of Online Retail Commodity Pleasure Practicality & convenience Discovery & curiosity

25 Online Shopping Personalized packages through ecommerce

26 Sapporo s Waku Waku Beer Personalized Packaging

27 Personalization Around The Globe Goldfish Lindt Chocolate Heineken Kleenex facial tissues Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

28 Connecting Social Media Channels Connected Interactive Experiences

29 Social Media; How to drive purchase Connecting social media to a brand experience through packaging My Hero - Danone

30 A.G. Lafley, CEO - The Procter & Gamble Co Ad Age August 20,2013

31 Key To International Competetiveness in this digital age Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

32 Focus Areas To Compete Internationally Luxury: Brand Growth Digital Supply Chain: Total Cost Mobile Engagement: Internet Experience

33 Packaging Can Create Emotions FERRARI INNOVATION SOLUTIONS,LLC

34 Digital Supply Chain: A new eco-system Business Management Pre-Press Management Printing Inspection Decoration & Finishing FERRARI INNOVATION SOLUTIONS,LLC

35 Mobile Engagement FERRARI INNOVATION SOLUTIONS,LLC

36 Equipment is a tool, imagination gives it purpose FERRARI INNOVATION SOLUTIONS,LLC

37 If You Only Remember 4 Things 1. Recognize that shopper behavior is changing, mobile devices are putting consumers on the go 2. Successful brands need to be in all shopper channels 3. Technology allows the ability to conduct in market tests 4. Look to a total digital end-to-end supply chain for agility

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