Empresas líderes usam TI como direcionador de inovação e mudança
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1 Convivendo com a Complexidade Simplificando a T.I. Cyro Diehl 1
2 71% das Empresas Dizem que inovação é o fator #1 de competitividade Empresas líderes usam TI como direcionador de inovação e mudança Contudo, 70-90% das Empresa não utilizam TI em seu potencial 2
3 Manutenção Caro Por que? Tuning Testie Rigido Nicho Heterogeneo Proprietary Brittle Lento Ambiente Customizado LEGADO Ponto a Ponto Inflexível INTEGRAÇÃO Aplicativos Fragmentação Hard Coded Primeira Generation Status Quo 3
4 63 % 21 % 16 % Rodar o Negócio Crescimento Do Negócio Tranformação do Negócio Source: IT Metrics: IT Spending and Staffing Report, 2012, Gartner Research,
5 5
6 6
7 MAIOR COMPLEXIDADE SIGNIFICA MENOS INOVAÇÃO 7
8 Distribuição dos Gastos com TI 63% 50% RUN THE BUSINESS 21% 25% GROW THE BUSINESS 16% 25% TRANSFORM THE BUSINESS Source: IT Metrics: IT Spending and Staffing Report, 2011, Gartner Research,
9 Crescimento de mercado BAIXO Crescimento de mercado 9
10 TECNOLOGIAS TRANFORMACIONAIS Cloud, Mobile, Customer Expierence, Big Data e Social 10
11 CUSTOMER BIG DATA/ANALYTICS MOBILE SOCIAL CLOUD EXPERIENCE 11
12 Source: Microsoft research as quoted in the Financial Times, September 26,
13 13 Insert Information Protection Policy Classification from Slide 13 Applications for Smart Phones and Tablets
14 Social Business dos usuarios usuários do do Facebook Tweet já postaram fizeram like sobre em suas produtos marcas 70% dos profissionais de Marketing ainda tem baixo conhecimento que as conversas nas mídias sociais sobre as suas marcas Sources: 10 Facts about Consumer Behavior on Facebook and consumer behavior study on Twitter, Constant Contact and research firm Chadwick Martin Bailey Alterian s 8th annual marketer survey,
15 Social Commerce Social Marketing Social Service Social Selling Social Recruiting Social Collaboration Social HR 15
16 CUSTOMER EXPERIENCE 16
17 Jornada do Cliente nos diversos canais Web Mobile Social In-store Kiosks Call center 17
18 Jornada dos Cliente nos diversos canais 18
19 Jornada dos Clientes nos diversos canais Pesquisa Escolha Compra Entrega/uso Manutenção Web Mobile Social In-store Kiosks Call center 19
20 Pesquisa Escolha Compra Entrega/uso Manutenção Web Web Experience/Portal E-Commerce and Live Help Order Mgmt Story Inventory Knowledge/Policy Mgmt Mobile Mobile Platform Social Social Marketing Social Engagement and Monitoring In-store Point of Service Store Inventory Order Mgmt Kiosks Mobile Platform Call center Order Mgmt 20
21 Imagine gastar menos para rodar T.I e aumentar investimento em inovação 21
22 T.I. Inovação 22
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