he s not just a chemist, he s a pioneer of cosmeceuticals.

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2 You may not realize it, but you re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry, you re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries most innovative breakthrough anti-aging products. That s why in the beauty industry, he s not just a chemist, he s a pioneer of cosmeceuticals. The business model of Lewis and his business partner, Joseph C. DiNardo, also a master product formulator and toxicologist, might be unusual, but it s impressively successful. The two (known to some as the Joe s ) invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals. PRIORI, The Anti-Aging Authority, is the most innovative source of antiaging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. Providing beauty professionals with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI comes from the Latin phrase a priori meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin aging from its source, thereby delivering the best effect. This is why PRIORI should be your PRIORITY when it comes to skincare therapy. he s not just a chemist, he s a pioneer of cosmeceuticals. Joseph A. Lewis II PRIORI Founder and Chemist Your Anti-Aging Secret Weapon

3 The first ever Natureceuticals, all natural Cosmeceuticals, based on Nature s most potent source of antioxidants CoffeeBerry extract. CoffeeBerry extract is the most potent form of natural antioxidants of any fruit, vegetable or tea so far tested by ORAC method, endorsed by USDA, with a minimum ORAC value of 15,000 µmolete per gram (equivalent to 1,500,000 µmolete per 100g). Because of the unique composition of potent polyphenol antioxidants, CoffeeBerry extract delivers superb anti-aging benefits, including a visible reduction in appearance of fine lines, wrinkles and irregular skin tones. CoffeeBerry extract is the only clinically validated, medically endorsed, branded, patented extract of the whole coffee fruit in topical skincare. It s the first and only all natural skincare brand to deliver Cosmeceutical results designed for the eco-conscious, earth friendly consumer. All natural smoothing, protecting, lightening, brightening and tightening! Antioxidants are among the most popular anti-aging cosmeceuticals in the marketplace and have become the worldwide skincare anti-aging leaders. Plants have developed unique antioxidant cellular defenses against free radicals, oxidative stress and aging because they are literally stuck in the sun, lacking the mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the warmer sun-drenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as it is known, has developed superior free radical defense compounds. These super rich defense compounds are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than green teas, fruits or vegetables. Based on this knowledge, scientists developed the world s first and unique mycotoxin free whole coffee cherry extract CoffeeBerry. Unlike traditional coffee bean extracts which have been used in cosmetics for many years, CoffeeBerry is the patented extract of the whole coffee fruit, which has been scientifically researched, clinically proven, and endorsed by both the pharmaceutical industry and the medical profession worldwide! CoffeeBerry extract and PRIORI CoffeeBerry products have been extensively tested in clinical In-Vivo and cell biological In-Vitro studies to demonstrate its superior ability to defend and protect cells against oxidative stress and free radicals, the major cause of skin aging. More effective than green tea extract in all studies, it is not surprising that the clinical benefits in aging skin were dramatic and visible after only short periods of use. 100,000 80,000 60,000 40,000 20, ,600 40,200 13,541 9,584 4,479 3,577 3,037 1,515 1, Coffee Cherry (Raw Powder) 2 Chocolate (Dutched Powder) Walnuts (English) Cranberries (Raw) Pomegranate (Raw) Strawberries (Raw) Raisins (Seedless) Spinach (Raw) Tea, Green (Brewed) Tomatoes (Plum Raw) 1 Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods U.S. Department of Agriculture, November 2007, molete/100g. 2 Brunswick Laboratories, Inc. Data on file, molete/100g. CoffeeBerry Extract + UVA Green Tea Extract + UVA CoffeeBerry extract is over 75% more effective than green tea extract at protecting cultured skin cells from UV damage.

4 (240 ml) 99.2% Natural, gentle, light lathering cleanser designed for face and body use that leaves the skin soft, clean and revitalized. Use Directions: Apply a small amount to moistened hands. Lather and gently massage over the face and body. Rinse with water and pat dry. Use once or twice daily. (30 ml) 99.2% Natural, light serum with silky texture that provides instant tightening and firming effect. Use Directions: Apply a liberal amount in the morning after cleansing. Allow to dry before applying your next PRIORI products to correct, hydrate and protect. (15 ml) 99.2% Natural, light serum designed specifically for the delicate eye area to reduce the appearance of fine lines and wrinkles. Use Directions: Apply small amount to fingertips and apply thin layer evenly around eye area. Do not apply to eyelids. Use once or twice daily. (50 ml) 98.5% Natural, gentle, light-weight cream designed specifically for reducing the appearance of fine lines and wrinkles. Ideal for mature, dry, sun-damaged skin. Use Directions: Apply a small amount in the morning after cleansing your face. For best results use with PRIORI Tightening Serum, Night Complex and Natural Daily Protection SPF 25 or as recommended by your skincare professional. (30 ml) 98.5% Natural, gentle, light-weight cream designed specifically for reducing the appearance of uneven skin tones. Ideal for irregular pigmented, sun-damaged skin. Use Directions: Apply a small amount in the morning after cleansing your face. For best results use with PRIORI Tightening Serum, Night Complex and Natural Daily Protection SPF 25 or as recommended by your skincare professional. (50 ml) 98.5% Natural, gentle, rich cream designed specifically for reducing the appearance of fine lines and wrinkles. Use Directions: Apply a small amount in the evening after cleansing your face or as recommended by your skincare professional. (120 ml) 98.4% Natural, hydrates skin and protects against UV radiation and free radicals. It has a tinted look that melts and blends with all skin tones, provides a sheer, perfected layer of naturally beautiful and protected skin. Use Directions: Apply daily as a city block and generously prior to sun exposure. Re-apply as needed or after swimming, towel drying, perspiring heavily or washing. 21% reduction in fine lines and wrinkles 60% improvement in skin smoothness 70% reduction in skin dryness 0 Fine Lines/Wrinkles before after before after Smoothness Dryness PRIORI CoffeeBerry skincare regimen of Revitalizing Cleanser, Radiance Eye Serum, Tightening Serum, Day Complex and Night Complex 3 weeks, double blind, daily use, dermatologist expert grader evaluation, 20-subject clinical study. Results may vary.

5 (180 ml) 99.1% Natural, light, uniquely formulated all natural body treatment. Improves skin tone and promotes smoother body contours while softening the skin. Use Directions: Apply twice a day to achieve the most noticeable slimming and contouring effect. Massage for seconds to simultaneously stimulate circulation. For best results, use with Body Emulsion. (180 ml) 98.9% Natural, firming body emulsion with silky texture ideal for mature, sun-damaged or dry skin to hydrate and decrease the visible signs of aging. Leaves skin softer, smoother, more supple and radiant. Use Directions: Apply liberally to all areas of the body and massage into skin. Use once or twice daily ORAC per serving (60 Capsules) 100% Natural. Due to the sun-drenched regions of the world where coffee grows, the fruit of the coffee plant has developed unusually powerful means of protection, in the form of antioxidants. Consuming CoffeeBerry Extract as part of a daily supplement delivers these potent polyphenol antioxidants throughout the body to provide a healthy boost. Daily dose equivalent to the antioxidants of 12 Servings of Fruit!* 6,000 ORAC per serving Antioxidant protection of the whole coffee fruit *One serving (half a cup) of fruits or vegetables provides approximately 500 ORAC units Use Directions: Take 2 capsules once per day, preferably with a meal. CLEANSE Revitalizing Cleanser All Skin Types CORRECT Tightening Serum All Skin Types CORRECT & HYDRATE Day Complex Brightening Facial Complex Body Shaping Complex Fine Lines and Wrinkles Uneven Skin Tones and Pigments Contouring (Body) CORRECT & HYDRATE (NIGHT) Night Complex All Skin Types, Dry Skin PROTECT Natural Daily Protection SPF 25 All Skin Types SPECIAL CARE Radiance Eye Serum Body Emulsion DIETARY Supplements All Skin Types Fine Lines and Wrinkles (Eye Area) All Skin Types (Body) 62% increase in smoothness 58% decrease in redness 58% decrease in hyperpigmentation 25% decrease in wrinkles before after before after before after PRIORI CoffeeBerry skincare regimen of Revitalizing Cleanser, Radiance Eye Serum, Tightening Serum, Brightening Facial Complex and Night Complex 8 weeks, double blind, twice daily use, dermatologist expert grader evaluation, 23-subject clinical study. Results may vary. PRIORI CoffeeBerry skincare regimen of Brightening Facial Complex 8 weeks, double blind, twice daily use, dermatologist expert grader evaluation, 10-subject clinical study. Results may vary. Clinical evaluation of 0.5% CoffeeBerry extract 8 weeks, half face, double blind, clinical evaluation, 24-subject clinical study. Results may vary.

6 PRIORI Professional Treatments jump start the PRIORI anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately while taking your results to the next level. PRIORI offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and problem areas such as the hips, abdomen and thighs. We also offer shorter lunchtime treatments that deliver immediate gratification in the form of quick and visible results with no downtime. PRIORI CoffeeBerry Natureceuticals will help you look and feel good naturally, with benefits that include tightening, toning and releasing tension. The synergetic effects of detoxification, massage, lifting techniques and increased circulation will leave your skin with a natural lift and smoother lines. Delivers extraordinary results, naturally: Moisturizes Exfoliates Firms and tightens Soothes and calms Evens pigmentation Revitalizes dry, mature and sun-damaged skin Minimizes the look of fine lines and wrinkles PRIORI is not just about the most advanced anti-aging technologies available in the industry it is also about providing consumers with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the CoffeeBerry Natureceuticals range, PRIORI offers: & Fitness The latest AHA technological advances with LCA complex that combines Lactic Acid and a multi-functional essential skin vitamin complex (Vit A, Vit E, Vit C, & Pro-Vit A) in a time-released formulation to enhance product performance and results. The first step in the PRIORI skincare collection, designed to restore basic skin health and fitness that is the foundation of any antiaging skincare regimen. Targets aging at the cellular source the mitochondria, and provides the highest level of topical free radical protection EPF 95. Ideal for consumers who have reached a plateau with their current skincare regimen and want more: the triathlon of skin fitness. The second step in the PRIORI anti-aging skincare treatment program, after the client has maximized skin health and fitness with Advanced AHA. *Protected by US and International pending patents. The CoffeeBerry trademark and related pending patents are exclusively licensed by J&J Technologies, LC. **Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C. USC