EMV ADOPTION AND YOU: WHAT YOU REALLY NEED TO KNOW
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1 : WHAT YOU REALLY NEED TO KNOW
2 WHAT IS EMV? EMV specifications are a global set of guidelines developed by Europay, MasterCard and Visa (EMV) in the 1990s to standardize embedded chip card technology. Today, EMV specifications are maintained by EMVCo an expanded group comprised of key payment card industry players. EMV specifications foster interoperability and compatibility between chip-based payment cards and acceptance devices, and provide guidelines for secure use of new payment types as well, such as contactless card or mobile payments. WHY NOW? While EMV standards are not a regulatory mandate, adoption has been widespread worldwide with the exception of the United States. Due in part to extensive magnetic-stripe card infrastructure in place in the U.S., adoption in this country has been relatively slow. New shifts in fraud liability are changing that. Soon, the liability for fraudulent transactions will fall on the party that is least EMV compliant. It is now vitally important to understand not only the benefits of EMV adoption, but also how to comply with these guidelines and make the transition as easy as possible for your organization and the people you serve.
3 WHY ADOPT EMV SPECIFICATIONS? EMV specification compliance means numerous benefits for you and the consumers you serve. Whether you seek to overcome rampant card fraud that undermines consumer confidence, improve accessibility to your terminals to create a better user experience, avoid fraud liability and associated costs, or simply be better prepared for the future to streamline transitions, there are a number of reasons to adhere to EMV transaction guidelines as soon as possible. SECURITY IMPROVEMENTS GLOBAL ACCEPTANCE LIABILITY SHIFTS FUTURE- PROOFING REVISED 5/2/
4 SECURITY IMPROVEMENTS The biggest benefit of EMV adoption is the potential major reduction in card fraud resulting from counterfeit, lost or stolen cards. What makes EMV transactions so secure? There are a number of factors, but much of it has to do with the card itself. Chip cards are inherently more secure than the magnetic stripe technology they replace. Magnetic stripe cards have been around since 1960 and are extremely vulnerable to skimming a practice where the data on the card is covertly copied and used to make new, cheaply produced duplicate cards. The electronic chips in smart cards, alternatively, contain a program that performs operations and holds financial data. These chips contain unique security keys and transmit unique data for every transaction, making them difficult, if not impossible to clone. As a result, the risk of card fraud is substantially reduced. It is worth noting that distributing hybrid cards with embedded chips and magnetic stripes a popular tactic in North America currently means there is still a risk of skimming. Data can still be stolen and reproduced from the magnetic stripes unless a special skimming-resistant card reader like Diebold s ActivEdge device is deployed. Data stolen from hybrid cards can then be transferred to counterfeit cards usable anywhere magnetic stripes are still accepted. OTHER AREAS OF SECURITY IMPROVEMENT WITH EMV TRANSACTIONS INCLUDE: CARD AUTHENTICATION Card authenticity is established online using a dynamic cryptogram or an offline data authentication process, deterring counterfeiting. CARDHOLDER VERIFICATION Cardholders are dynamically authenticated using transactionspecific data such as a PIN or signature based on risk, protecting against lost and stolen card use. TRANSACTION AUTHORIZATION Issuer-defined rules or transaction-specific cryptograms are used to determine if transactions are low-risk enough to be authorized. REVISED 5/2/
5 WHY IMPROVED CARD SECURITY MATTERS Card fraud is still costing companies a colossal amount of money, especially in the U.S. According to the Nilson Report, fraud losses incurred by banks and merchants on all credit, debit and prepaid general purpose and private label payment cards issued worldwide reached $16.31 billion in The U.S. one of the last countries to make a major move toward widespread chip card deployment, and hence a leading target for fraudsters accounted for 48.2 percent of gross card fraud losses worldwide while generating only 21.4 percent of total card transaction volume. The reason cited for these disproportionate losses? Lack of EMV-compliant infrastructure in the United States. 1 The impact of EMV adoption on card fraud worldwide has been significant. For example, after Interac Association switched to chip card technology in 2008, losses from debit card skimming in Canada fell from CAD $142 million in 2009 to CAD $16.2 million in 2014 an 88 percent reduction at a time when transaction volume increased by 24 percent. 2 In Europe, domestic issuer ATM losses have fallen by 66 percent from a high of 62 million during the first six months of 2006 to a low of 21 million during the first six months of It is expected that widespread adoption of EMV guidelines in the U.S. will significantly reduce card fraud, as well. 3 Card fraud losses incurred by banks + merchants worldwide reached $16.31 billion in EMV adoption helped reduce debit card skimming losses in Canada by 88 % from Nilson Report Interac Association European ATM Security Team REVISED 5/2/
6 GLOBAL ACCEPTANCE Another primary benefit of adopting EMV transaction guidelines is to align with a widely accepted worldwide standard. EMV is currently used in more than 80 countries, and there are more than 3.4 billion chip cards issued across the globe. 4 Countries have been adopting EMV guidelines for roughly 20 years at varying rates, and in parts of the world such Western Europe, practically every transaction is now conducted according to EMV guidelines. As a result, financial institutions adopting EMV standards now can feel confident knowing they are utilizing a reference specification that is globally accepted. WHY DOES GLOBAL ACCEPTANCE OF EMV GUIDELINES MATTER? Most importantly, it means that customers using chip cards can access ATMs and POS terminals in foreign countries, and visitors to the United States can do the same when accessing domestic networks. Consumers will no longer have to wonder whether they can conduct transactions easily wherever they travel, knowing the same standards govern every touchpoint. Also, global acceptance is about more than convenience. U.S. payment card issuers have been missing out on billions of dollars in charge volume, including tens of millions of dollars in interchange fees, because of problems cardholders had conducting transactions internationally. Alignment around common transaction governance and global chip card usage can fix this issue. PERCENTAGE OF CARD-PRESENT TRANSACTIONS THAT ARE EMV 5 AFRICA & THE MIDDLE EAST 75.90% 83.77% ASIA 19.42% 33.55% JUL JUN CANADA, LATIN AMERICA & THE CARIBBEAN 83.33% 86.95% JUL JUN WESTERN EUROPE 96.33% 96.94% EASTERN EUROPE 50.47% 65.41% UNITED STATES.03%.26% 0% 20% 40% 60% 80% 100% 4. GoChipCard.Com EMVCo REVISED 5/2/
7 LIABILITY SHIFTS EMV compliance may not be mandatory, but high costs of card fraud that have traditionally fallen to card issuers will soon fall to transaction acquirers who do not comply with EMV specifications. In October 2015, liability for card fraud shifted from payment card issuers to merchants who accept EMV chip cards at POS terminals that only read magnetic stripes. Merchants were able to avoid this liability shift by installing EMV-enabled readers capable of reading chip cards in addition to magnetic stripes. A SIMILAR LIABILITY SHIFT WILL SOON TAKE PLACE AT THE SELF-SERVICE BANKING CHANNEL Acquirers will assume counterfeit fraud liability if an EMV chip card is used at an ATM that only reads magnetic stripes. Issuers will continue to assume counterfeit fraud liability if non-emv chip cards are used at an EMV-enabled ATM. Issuers will assume liability if an EMV chip card is used at an EMV-enabled ATM. MasterCard has set an October 2016 date for this liability shift to take place, and Visa will shift liability for transactions performed at ATMs in October If the security, interoperability and future-proofing benefits of EMV adoption were not enough, these fraud liability shifts make it clear that the time to comply with EMV specifications is now. To avoid card fraud liability, financial institutions must comply with EMV specifications beginning in October FUTURE- PROOF Beyond helping you to keep up with global adoption of chip card technology, abiding by EMV guidelines helps position you for adoption of future advanced payment forms, as well. EMV specifications cover emerging payment methods using near field communication (NFC) technology, including contactless card reading and mobile integration. As consumers gradually become accustomed to conducting transactions without a card, EMV compliance will help ensure those transactions can be conducted safely. REVISED 5/2/
8 WHAT DOES UPGRADING LOOK LIKE? EMV specifications are clearly defining the way forward for transactions, and the sooner you start down the path toward adoption, the better. There are several steps required; however, finding the right partner to guide you through the process can make a huge difference. Complying with EMV transaction guidelines requires not only the hardware to read chip cards, but also the ability to carry and process additional data that is included in chip-based transactions, such as cryptographic messages that make each transaction unique. Once you re capable of handling EMV-governed transactions, you also need to adjust processes and educate consumers to ensure success. Diebold has already assisted financial institutions across the globe with this transition, and we can help you, too. We provide the hardware, software, installation services and know-how necessary to help you comply with all aspects of EMV specifications and it s all carefully customized to suit your specific organization.
9 MAKE THE NECESSARY UPGRADE 1 ENSURE NEW CARDS WITH EMBEDDED MICROPROCESSOR CHIPS HAVE BEEN ISSUED TO ALL CARDHOLDERS 2 3 EQUIP YOUR ATMS WITH EMVCO LEVEL 1-COMPLIANT CARD READERS EMV-compliant card readers have been available from Diebold since the late 1990s when they were introduced on ix Series terminals, and Diebold s latest line of ATMs are shipped with EMV-compliant card readers Diebold s EMV-compliant card readers are certified according to an EMVCo Level 1 letter of approval and TQM MasterCard approval Most EMV-compliant chip card readers are hybrid in nature, capable of reading chip cards and magnetic stripes Upgrade kits are available for both DIP and motorized card readers Because there is always a risk of skimming when a magnetic stripe is present, Diebold s ActivEdge secure card reader is a strong option, as it defeats all known forms of skimming, fishing and trapping Contact your Diebold account manager with information about your ATM to determine if an upgrade is required, or to request letters of approval INSTALL THE LATEST EMV SOFTWARE UPDATES ON YOUR ATMS, INCLUDING THE LATEST EMV KERNEL Diebold s software kernel supports all major payment networks and the US Common Debit AID, and is fully certified according to an EMVCo Level 2 letter of approval Diebold s Agilis 3 91x and Phoenix VISTA applications are delivered with full EMV support, along with our certified kernel, ensuring terminal software will interact appropriately with all EMV-compliant chip cards and applications Prior to starting any testing/certification processes, it is highly recommended to install the latest updates for your software stack available from the Global Engineering Support organization Contact your account manager with information about your software stack to determine the best migration path for you or to request letters of approval EMV compliance requires: chip-reading hardware new cardholder verification process operational adjustments consumer education 4 ENSURE ATM PROCESSING ENTITIES (HOST/NETWORK) ARE CAPABLE OF HANDLING EMV TRANSACTIONS Integration tests must be conducted by each card issuer before that payment brand can be accepted Note that you do not need to wait for network state flows to be loaded to begin installing EMV card readers that can be used as magnetic stripe readers in the interim Diebold has customers certified with Visa, MasterCard, Interac, National Standard Indonesian Chip Card, China UnionPay, JCB International, Discover Financial Services and American Express Diebold representatives are ready to answer any network certification questions you might have REVISED 5/2/
10 CONSIDER PROCESS-RELATED IMPLICATIONS OF EMV ADOPTIONS EVALUATE YOUR FLEET FROM A HARDWARE, SOFTWARE AND NETWORK PERSPECTIVE: Will you support fallback to magnetic stripes if chips cannot be read? Will you support non-emv transactions, such as balance inquiries, transfers and cash deposits, using EMV functionality? Will you support PIN change functions at the ATM? If there are multiple EMV applications installed on chip cards, will the correct one be automatically selected, or can cardholders choose? Do you have the appropriate state flows and screens prepared? TELL CONSUMERS WHAT CHANGED, AND WHY Every ATM EMV migration will require different considerations, so contact your Diebold representative for guidance on ensuring your EMV adoption process goes smoothly. A SUCCESSFUL TRANSITION TO EMV REQUIRES SEAMLESS CONSUMER ADOPTION: Explain to consumers what behaviors must change. If you use dip card readers on your terminals, consumers must understand that cards must remain in the reader for the chip to be activated and that they will be prompted to remove the card at the appropriate time. If consumers are used to motorized readers immediately returning a card, inform them that their cards will now be returned at the end of the transaction. Make it clear to consumers that the switch to EMV-compliant transactions is in their best interest. Explain that you are protecting their assets by fighting card fraud with more secure technology, and you are making it easier for consumers to access their money around the world. Signage, ATM screens with directions, staff training and marketing collateral can help customers understand required behavior. To help with consumer adoption of EMV-compliant technology, visit for reference material ideas. REVISED 5/2/
11 WE VE GOT YOU COVERED EMV adoption may be inevitable, but the hardware, software and consumer education requirements mean it isn t necessarily simple. Diebold offers everything you need to make the transition seamlessly through our extensive solution portfolio, however. Look to our organization for: HARDWARE Opteva or Diebold Series Terminal EMV Contact Card Reader Dip Card Reader Motorized Card Reader ActivEdge Card Reader Additional Security Options (for Card readers) Advanced Skimming Detection (ASD) Foreign Device Detection (FDD) PCI Approved EPP EPP5 or EPP7 SOFTWARE VISTA 5.x VISTA 4.x XPRESSION 5.x XPRESSION 2.x Agilis 3 91x SP3 or SP4 Agilis 3 NDx SP5 or SP6 EMV Kernel Upgrade EMV Solution 5.1.1/Windows 7 (LoA valid until Oct 2018) EMV Solution 5.2.0/Windows 7 (LoA valid until April 2019) REVISED 5/2/
12 WHAT IF YOU NEED HELP? No problem. Diebold representatives can help you determine the precise steps you ll need to take, and our Professional Services team is well equipped to handle all necessary upgrades to your systems. Keep in mind, however, that many others are upgrading to EMV compliance, so the sooner you start a conversation with your Diebold representative about meeting your needs, the better. For more information on EMV adoption, contact your Diebold representative today. Copyright 2016 Diebold, Incorporated. All rights reserved.
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