How To Promote Your Export Business Online

Transcription

1 GREECE - BULGARIA - SERBIA - ROMANIA - UKRAINE - UNITED KINGDOM - LUXEMBOURG - CYPRUS

2 Who moved my cheese? Who Moved My Cheese? published in 1998, is a motivational book by Spencer Johnson written in the style of a parable or business fable.

3 A. Eurobank s Target Group: Corporate Landscape Only 1,6% of the registered companies in Greece demonstrated some kind of export activity 1,6% 98,4% Source: Panhellenic Exporters Association 3

4 B. Eurobank Services / specific initiatives Corporate client needs Available solutions Get Financial Support either in the form of pre or post shipping finance Available product palette to cover all export finance needs Business Plan preparation Assistance in promoting their products Creating a network of contacts abroad Lack of expertise and tools to execute their trade related transactions 4

5 GO INTERNATIONAL An Economic Cooperation Programme 1

6 Exportgate: A unique web portal, putting technology at the service of Greek exporters The evolution of Go International in a digital world. 6

7 What is ExportGate: Key services Greek export-oriented companies International Buyers Promotes the Greek Export companies to the International Markets through online company presentation, product catalogs, podcasts and webinars, highlighted success stories etc Networks Greek export companies with potential international buyers abroad in order to create their own Reliable Partners Network. The communication between the members of the Network is supported through a variety of contemporary networking tools. Supports the Greek companies through the Ask the expert team for export issues access to international and local resources and to supporting tools for export issues, studies etc Provides access to the members of Export Gate to e-services for e-trade transactions, e-procurement, e-auctions etc, utilizing the proven and successful infrastructures and services of Eurobank 7

8 In tough times, Greek businesses turn to search 8

9 Interest in Greek products and imports is increasing in all your target markets 9

10 Building blocks for success Gain acceptance by key players Be accredited by export associations If possible, gain official support by governmental bodies etc. Ensure that you have all the important players in the market on your side Create a critical mass of exporters and importers The 3 Ps: promote, promote, promote Ensure that you create the appropriate coalitions with search engines like Google, Yahoo etc Educate the market through active marketing Get your business partners to promote the portal for you Participate in important events and talk about it The 4 th P: Be Pro active Ensure that you update your content constantly Interact with users so to enhance their browsing experience Follow up with weaker users to help them build their profiles Target your campaigns/content based on what is needed listen to your clients 10

11 Were we are Today Exportgate went live on November 30th, Up to this point, it counts 700+ Greek exporters foreign importers Analytics data: unique visitors in the beginning of March % of Portal s visitors are new visits Large Exporting companies, non-clients of the Bank, requested to be registered and started a relationship with Eurobank The project s global communication plan is supported by Google (country and industry targeted campaign in subsequent bursts) Exportgate.gr is supported by the Greek Ministry of Development, the Hellenic Federation of Enterprises and the major Greek Export Associations 11

12 Exportgate's Promotion 1 2 International Markets Greece Google / Media campaigns in major international export markets (Gremany, UK, Italy, France, Russia, China) Business Forums, Case study Exportgate.gr by Google International & ΙΒΜ International Media campaigns in 6 South eastern European countries where Eurobank Group is present Roadshows to Commercial Partners in 4 major international export markets (in cooperation with the local Federation of Industry & bilateral chambers of commerce) Google / Mass Media campaign for the promotion and motivation of registration of Greek exporters in the portal Launch event for Greek Exporters Direct marketing Export promotion events, in cooperation with the 3 Export Associations, SEV & & Main Bilateral Chambers of Commerce, across Greece Go International Programme, Moscow. 12

13 Q&A Session Thank You For Listening and your Participation! And let us know your experience by visiting: 13