The future of design policy

Transcription

1 The future of design policy

2 APCI mission from 1983 To promote design towards French public and private decision makers, especially in the fields where the design approach is not enough known and used To promote design towards the general public To promote French design abroad To participate in the international reflexion on design

3 APCI: nos missions

4 Climate change and its consequences Massive migrations Growth of emergency situations. Security problems

5 An ageing and growing population The challenge of intergeneration

6 Information technology and networks Richard Hamilton Smith/CORBIS design New production models New decision models New social models

7 «The world is not only changing, it s becoming a changing world.» Gaston Berger "Textes fondamentaux de la prospective française «Our problem is at the present to transform the discovery of complexity in a method to handle complexity.» Edgar Morin University of the United Nations We are not living a crisis but the first of profound mutations. We have to build bridges between sciences, industry, culture, and society François Mitterrand «Création et développement» - Sorbonne

8 Design is a competence to handle complexity Complexus = which is woven together Richard Hamilton Smith/CORBIS The talent of representing and shaping A transdiciplinary approach

9 Mixing intuition and rationality A user centred approach Design is a competence to handle complexity A holistic approach Sense/ identity form function

10 «Design has become the most powerful tool with which man shapes his tools and environments (and, by extension, society and himself)». Victor Papanek- 1974

11 Business community Design community Global Local International Interdisciplinary Long term Public bodies General public

12 Design community Recognition Education of designers /Schools Research Integration of young designers International promotion of design Strate college Ensci /les Ateliers Ensad EDNA ESADSE

13 Design community

14 Design community Priority of a design policy Clarify what design and designers are promising Design / creativity and esthetics Design / innovation Design / design thinking Design / problem solving and problem questionning And what are the design core competencies?

15 General public Help citizens to become good consumers Prepare the choice of design Project methodology Design as a project

16 General public Priority of a design policy Culture of objects Technical culture Design as a learning tool Project methodoloy Culture of objects Technical culture

17 Business community Awareness Education of engineers/managers /marketers Support for companies Support national/regional/local ecosystems

18 «Pôles de compétitivité» / Thematic Clusters Main issues Getting collaborative projects from R&D to products and services that are ready to market Educating businesses to become good design users and develop a «brand» attitude (quality, identity, uniqueness) Supporting institutions in developing smart schemes to attract and retain the creative industries in the territory

19 REDI/ Regions support Entrepreneurs & Designers to Innovate EDII-European Design Innovation Initiative, 2011 Focus : territorial and regional development, Main issue : unleash the design-innovation potential in various contexts. Primary target group : business advisors in direct contact with SMEs. Partners APCI (Paris, France - Lead partner) DZNRW (reddot - Essen, Germany) Business Support Centre for SMEs (Ruse, Bulgaria) CCI Bretagne (Rennes, France) Lappeenranta University of Technology (Lahti, Finland)

20 REDI actions Review of programmes integrating design innovation Initiatives driven by design support organisations - Design Leadership Programme for Business (United Kingdom) - The Design Integration Programme (New Zealand) - Innovation by Design (Ireland) - Design 360 and Design Boost (Denmark) - Design-driven Innovation Programme (Norway) - Design awareness and Design integration programmes (France) - Design Bulldozer (Estonia) Initiatives set up by French regional innovation agencies Pilot experiences : (re)designing (codesign) regional programmes to support design-driven innovation in SMEs

21 Key findings in the most effective programmes Conditions of success Looking beyond the project /mentoring by an advisor with a background in management of design and experience with industry Connections to broader business or innovation support frameworks Main impacts Change of companies mindset: from design project to the integration of design in the business innovation strategy. Enlargement of market and competences of local design services Main problems? One shot on a project, money, time, following

22 Business community Priority of a design policy local level consider the global ecosystem global strategy integration design/innovation enough support and financial incentives time to follow up

23 Public bodies Priority of a design policy 1 Implement the other priorities at their level

24 Public bodies Priority of a design policy 2 Be a model in branding the country/region/organisation in public calls for tenders use design to improve their organisations services, structures, decision processes use design to design a design policy with a vision

25 /People, Researchers, Organisations Using Design Interreg progamme Objective Empowering people to co-create to achieve social innovation Partners - Capital D (Eindhoven, Netherlands - Lead partner) - APCI (Paris, France) - Culminatum (Helsinki, Finland) - Designregio( Kortrijk, Belgium) - Design Zentrum Nordrhein Westfalen (Essen, Germany) - Lancaster University and The Storey (Lancaster, UK) - Luxinnovation (Luxembourg) APCI: a co-design toolkit /pilot project for elderly Tourists in a region near Paris

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