NEWS MEDIA CHALLENGES: THREE STATES OF OPPOSITION

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1 PROGRAM NEWS MEDIA CHALLENGES: THREE STATES OF OPPOSITION Preamble on contemporary and critical states of opposition in new(s) media Oscar Westlund PhD Candidate, Department for Journalism, Media and Communication, University of Gothenburg (Sweden) Vicarious learning in a digital habitat - how media organizations learn from the experience of others Patrik Wikström Research fellow, Media and Management Transformations Centre, Jönköping International Business School (Sweden) Produsage and Beyond: Exploring the Pro-Am Interface Axel Bruns Associate Professor, ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology (Australia) Journalism meets business where paper meets web Elena Raviola Post-doc researcher, Gothenburg Research Institute (GRI), University of Gothenburg (Sweden) Cross-media as innovation networks Anja Bechmann Pedersen - Assistant Professor, Department of Information and Media Studies, University of Aarhus (Denmark) gurings and oppositions in a large news media organisation Martin Holmberg/Per Andersson-Ek - Chief of digital developments, Göteborgs-Posten (Sweden) Wrap-up discussion Mingle and refreshments in the lobby DATE: October 20th 2010, TIME: VENUE: Linnésalen, Dept for Journalism, Media and Communication, University of Gothenburg PRE-REGISTRATION: marianne.ek@jmg.gu.se

2 Preamble: contemporary and critical states of opposition in new(s) media Oscar Westlund, PhD Candidate, Dept for Journalism, Media and Communication, University of Gothenburg (Sweden) Vicarious learning in a digital habitat - how media organizations learn from the experience of others Patrik Wikström, Research fellow, Media and Management Transformations Centre, Jönköping International Business School (Sweden) Newspapers used to publish their news in print. Radio used to broadcast their newscasts through analogue radio. TV used to broadcast their news programs through analogue terrestrial networks. The producers were professional, often specialized in one medium, but organized their intra-organizational activities in silos (editorial-, market- and IT-departments). Those who were targeted with their content were referred to as readers, audiences, listeners, and usually adjusted, even structured, their everyday life habits around their use of these media. The contemporary media situation is widely different and the theme for this seminar addresses three states of oppositions with regard to currently unfol- analogue to the new and digital. The second opposition addresses the changing relationship between the producer and consumer in a world where web 2.0 and web squared ideologies have paved way for increased activity, user-generated content and participation. Perhaps it now makes more sense to talk about produsage? The third opposition focuses how traditional (news) media companies make perhaps IT?). At the course of such transforming management practices, new increased collaboration between the creatives, the suits and the techies? The three states of oppositions will be thoroughly elaborated on by renowned Posten. digital habitat which is dominated by Internet service providers, software developers and social network operators. In their struggle to adapt to the new environment, they learn from their new peers and pick up practices and routines which they believe may help them to survive and prosper. until recently it has made sense to examine the consequences of the organi- when they applied the practices of the Internet sphere? Are there perhaps differences between the traditional culture-producing organizations and the digital developer ecosystems which make them fundamentally incompatible? bridge: Polity Press

3 Axel Bruns for Creative Industries and Innovation (CCI) at Queensland Elena Raviola, Post-doc, Gothenburg Research Institute, University of Gothenburg (Sweden The concept of produsage describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the nant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am models, however - not least an often deep-seated sense of mutual distrust -, and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public the Pro-Am space. - nalism Matters. In News Online: Transformations and Continuities, eds. Graham Newspaper organizations are characterized for having two strong and sometimes - The relationship between company and newsroom is one of the most fascinating and important to grasp the complexity of newspapers as organizations. Traditionally, the terms of this relationship have been inscribed in paper/ print production and all the processes that this implies. The diffusion of digital technologies has challenged traditional newspaper organizations. Digital technologies, and all the possibilities of products and markets that have emerged with them, have proposed new ways of organizing. In newspapers of the XXI century, print news production and online news production coexist and are organized within the same organizational boundaries. The overall question that is discussed focuses the role of technology in newsroom. In particular, based on studies of different European newspapers, points in which the encounter between company and newsroom intersects the ness School, DS 65, tion: Duality Management in a Newspaper Company. In International Journal of

4 Anja Bechmann Pedersen - (Denmark). states of oppositions in a large news media organisation. Martin Holmberg, Chief of digital developments) Per Andersson-Ek chief), Göteborgs-Posten (Sweden) Medier, a Danish regional Newspaper (now media house), and DR, a public ferent organizational interests in cross-media, different views on cross-media circulation, and different interpretations of the user. The aim of the presentation is to show that cross-media is not an end target for media production in established media companies but dynamic networks of innovation they publish news online, and for the past decade they have offered news for the mobile and many other channels. The convergence between old and new has affected the entire organization, sought to leave the silo-thinking behind with regard to digital developments, and instead organize for collaborations over intra-organizational department walls. behaviors, and how we feel that we can make use of user participation in our different channels. logies and Society -

5 DATE: October 20th 2010, TIME: VENUE: Linnésalen, Dept for Journalism, Media and Communication, University of Gothenburg PRE-REGISTRATION: