M ARQUETTE STUDENT MEDIA

Transcription

1 APPLICATION FOR ADVERTISING DIRECTOR Academic Year Deadline for all materials is Friday, March 8, 3:30 p.m. in Johnston Hall, Room 112 Late applications will not be accepted Interviews will be held on Saturday, March 23 A student media adviser will contact you regarding your interview time and location. If you are studying abroad or will not be on campus March 23, you must arrange a telephone or Skype interview via Kimberly.Zawada@mu.edu that fits within the scheduled interview times. In addition, you must be available to serve in this position for the Fall and Spring Semesters. Materials to submit by Friday, March 8 include: * This form * A current copy of your resume * Typed response to each question listed on the following pages Best of luck and thank you for your interest in Student Media! NAME: ACADEMIC MAJOR: MINOR: OVERALL GPA: GPA IN MAJOR: YEAR IN SCHOOL: PHONE: HOME ADDRESS: CITY: STATE/ZIP:

2 2 M ARQUETTE STUDENT MEDIA On a separate sheet of paper, please respond to each of the following: 1) As you are aware, the structure of student media has changed for the 2013/2014 academic year. This new organizational structure will require changes in the way each medium functions. Detail how you intend to adapt to this new environment and how you will attempt to make it successful. 2) Conflict is inevitable, especially when there is a change in how an organization functions. Students will be forced to change existing routines. What difficulties do you anticipate will occur within the advertising department, as a result of these structural changes, and how will you handle these problems when they arise? 3) What is your assessment of the advertising department? Please include its web site, how it uses social media, its programming, how it trains students, its leadership, etc. What is working well and what isn t? 4) What is your vision for the advertising department, and what are your short and longrange goals? 5) What are your personal work standards and how do you define a good job? 6) How do you plan to lead and motivate your peers? 7) In what ways would your service as manager of this organization complement your academic endeavors and enhance your ability to achieve your professional goals? 8) What specific efforts have you led and/or participated in to bridge the gap between the organizations in student media? 9) This is not a position for someone who is already overcommitted. List your commitments for the fall or spring semesters that might impact your ability to succeed in this position (i.e., an internship, job, a resident assistantship, major fraternity/sorority position). 10) If you are chosen for this position, what are some attributes you are looking for in the staff you would select.

3 3 MARQUETTE STUDENT MEDIA ADVERTISING DIRECTOR The department of Student Media is responsible for the production and operations of The Marquette Tribune, The Marquette Journal, Student Media Interactive, Student Media Advertising, Marquette Radio and MUTV. Aside from providing the Marquette community with news, opinion and entertainment this department has the added responsibility of functioning as a leadership facility for student staff members. POSITION OF ADVERTISING DIRECTOR The advertising director is responsible for the daily operations of the Student Media Advertising department. The director, in conjunction with his/her managers, will hire, train, supervise, manage and motivate the sales, classified, design and circulation staff members. The advertising director must recognize and comply with Marquette University s Student Media Advertising Policies and enforce all university and departmental procedures. The advertising director is ultimately responsible for obtaining and retaining local and national advertising for Marquette University s Student Media department. One of the advertising director s main objectives will be to operate the department in a professional manner with the understanding that he/she is responsible to the client, the College of Communication, the Board of Student Media and Marquette University. The advertising director is a leadership position that stresses specialized behavior in the office and toward staff members. Applicants for this position should have experience in advertising, sales and/or marketing. Knowledge of ad design, page layout, print production and desktop publishing is favorable but not required. Completion of ethics, advertising, design, marketing research and management courses are helpful but not required. The advertising director reports directly to, and is advised by, the Student Media business manager. The advertising director is a stipend position, working an average of 20 hours per week. Please note that if you receive financial aid, payment of this position could affect your financial aid package. Please consult with a financial aid counselor to determine your status. All applicants must be full-time undergraduate students in good academic standing. ADVERTISING DIRECTOR JOB RESPONSIBILITY Hire and assist in the training of all managers, account executives, classified staff, circulation staff and design staff. Create, organize and implement ideas for advertising supplements with the objective of generating revenue or increasing readership.

4 4 Meet on a regular basis with staff members, editors and the advertising adviser to resolve problems that may arise, and exchange constructive ideas for departmental improvements. Work with the Assistant Dean of the College of Communication, or an appointed representative, in recruiting student staff for special events such as Preview Days (June), Scholarship Testing Day (February), tours and the like. The advertising director may be required to attend such events. DUTIES Officially represent the college and university at special events or functions. The advertising director must be supportive and understanding of each employee. He/ she must strive to assist each staff member in developing into a successful and valuable staff member. Prospect for new clients. Create incentives for the sales and design staffs in order to meet quotas. Be prepared to sell, design and paste-up advertising, or to fill in for any staff member including circulation, if there is insufficient staff available. Represent Student Media at university recruiting events. Supervise processing of national, local display and classified advertising. Establish and lead regular weekly sales meetings. Schedule individual meetings with staff to critique individual performances and set personal goals. Set quotas for sales executives based on previous statistics, and develop future goals for the advertising staff. Become acquainted with the advertising policies and bring questionable ads to the attention of the advertising adviser or the Student Media Executive Board committee. Monitor all advertising procedures to guarantee complete compliance with Student Media s advertising policy. Serve as a member of the Student Media Board and attend all meetings. Work with the circulation manager to ensure all publications are delivered promptly and accurately.

5 5 Work with the sales manager to ensure leader board advertisements are printed, sorted and ready for distribution with the circulation staff. Alert the circulation manager to all insert dates, special supplements or route changes. Motivate and maintain staff morale. Supervise sales, classified, design and circulation staffs, making sure everyone is working up to, and following, Marquette University Student Media standards. Assist staff members with any problems they may have. React calmly to daily crisis, using logical problem-solving skills. Serve as a liaison between the advertising department and the editorial staff. Coordinate arrangements of special supplements with the editors, creative director, printer and circulation manager. This includes the Housing Supplement. Work closely with all account executives to make sure they meet the following deadlines: log in ads, proof ads, submission of ads, and submission of logbooks. Work directly with the printer and editorial staff to confirm daily page count, color pallets and inserts. Lead and prepare for weekly meeting. This includes continuous training in sales, leads and business protocol. Document staff progress and submit periodic reports assessing staff performance, while making suggestions for improvements. The advertising director must strive to create an enjoyable work climate for all staff members while maintaining good relations with, and between, staff members. He/she must listen openly to criticisms and suggestions from peers and management. Lastly, he/she must promote positive customer relations with all clients

6 6 What to Expect At The Interview You will participate in a 20 minute in-person or Skype interview. The interview could potentially involve 26 Student Media Board members. The board is an assembly of representatives from the College of Communication, the College of Arts and Sciences, the Jesuit community, MUSG, the Graduate School, the Provost Office, academic records, the library, the current year s student managers, the Student Media advisers, and a professional from the community. Student managers and advisers do not have a vote in these procedures. All other representatives do. Interview times are arranged according to position and conducted consecutively. Your individual interview will begin by you telling the board about yourself. The floor will then be open to any and all questions. You are allowed to prepare questions of your own for the board. Concluding the interviews a discreet discussion will take place, leading to a board vote. Though the student mangers and advisers do not have a vote their opinions and insight of the candidates are often taken into consideration. Please know, however, it is the candidate s abilities that holds the most significance when choosing a manager. A closed ballet vote will take place with the majority vote being awarded the position. Proxies will not be accepted. The board member must be present to vote. Applicants will be notified via their adviser or manager of the board s decision. This is typically done on the day of the interview. Dress professionally. The board considers this a high profile, professional position so you may want to dress the part to the best of your ability. Always, and to any interview, bring a copy of your resume and a copy of your application. Arrive at least 10 minutes early to the interview. Most interviews take place in Johnston Hall, room 303. That location still needs to be confirmed, as well as your interview time. Please wait outside the room until your name is called. Due to unforeseen problems, you could potentially be bumped to another time slot the day of the interview. Thank you very much.