FRANCHISE INFORMATION PACKAGE

Transcription

1 FRANCHISE INFORMATION PACKAGE RETAIL INQUIRIES CONTACT FOR MORE INFO Jon Marin (626) VET INQUIRIES CONTACT FOR MORE INFO Roman Versch (626) PET DEPOT is a Federal Trademark of Labrador II, Inc., used under licence by Labrador Franchises, Inc. and it's franchisees in the USA, Canada and other countries.

2 CONTENTS 3 Why PET DEPOT? 5 Franchise Advantage 7 Industry & Sales 9 Recent Store Builds 13 Franchise Model Options 15 Veterinary Franchise 18 Advertising Department 20 Franchise Support 22 FAQS 24 Applications

3 WHY PET DEPOT? When it comes to making a choice in where you want to invest and spend your next chapter of your career, choose the franchise that operates on the principals of Freedom and Respect. It s your money, your asset - you are the owner, that s why we put your name on it. We are a people based organization, with great franchise owners from many different previous careers. You make daily decisions without having to check with us. You are your own boss. Once you are trained, we don t meddle in your day to day operations. We are here to assist you any time as you need. We take business and your success seriously. We negotiate savings for you in many different areas from buying equipment to inventory to credit card processing discount rates. Our franchise platform and franchise operations system is strong and supported by the best in legal, intellectual property, and banking; so much so, PET DEPOT was selected by Bank of America as a business success story to share with other business owners across the country. The pet industry is an aggressive industry, but a warm & fuzzy business. Because it s a multi-billion industry, you have to play to win. We are organized and work with you to build serious marketshare when you open your store. If you like pets and people, PET DEPOT is a great place to own. It s a fun business, with the potential of serious sales revenue. People buy from People and you are the secret weapon over the big box competition. Your success potential increases if you are a hobbyist if you are into pets, your customers will buy products you use at your own home. Your store is customized for you. Our store formats are flexible to accommodate your preferences and pet hobby enthusiasm. Why PET DEPOT? 3

4 We have the tools you need to be successful. Proven business procedures to help you run your store like a business and maintain control so you enjoy owning it. We have the relationships with the manufacturers and vendors to help you compete on pricing and promotions to drive sales and keep customers coming back to your store. In house ad department that reacts fast to your needs. We are very cost efficient, maximizing your ad dollars and consumer contacts. Advertising that drives sales! Some Pet Franchise operations exploit animal sales. At PET DEPOT, we don t believe in keeping dogs or cats behind glass window cages. We promote responsible pet care: spay / neutering and adoption Animals we have on premises are kept with the highest regard to their lives and comfort; along with proper living essentials of their natural environments. Mission Statement Our mission is to bring people and pets together, offer premium products at competitive pricing along with professional and accurate advice on how to care for your pets. Why PET DEPOT? 4

5 FRANCHISE ADVANTAGE PET DEPOT opened its first store in Santa Monica on February 1, We ve been serving pet owners since, with quality pet products that make life better for our pets. We ve been competing and growing our business each year and now help people like you operate stores from California to Massachusetts and Canada to Mexico. Some advantages to Franchise businesses in general are: National Statistics indicate that franchises make up a majority of private sector business growth and job creation. Franchise operations as a general rule have higher success rates over individual business due to stronger business and operating plans and procedures. Power in numbers. Versus going at it alone, there are many functions that have group synergy; buying power, advertising; vendor support, etc. Our PET DEPOT Industry Advantage: Our business is built on PEOPLE. We focus on user friendly operating philosophy; employee training and customer communication. We have built relationships with all the major brand manufacturers and vendors so in addition to our assistance, you also get the support you need from our vendor partners in your local market. 24 years in business, started franchising in 2003, we have the experience and relationships you need to succeed in the aggressive pet industry. In House advertising department to assist you in building your sales to your customer base. We have fast, efficient advertising media to keep your name in front of pet owners. We own PET DEPOT Stores and PET DEPOT Animal Hospitals - so we have actual industry experience you can count on and use to your advantage: We wear the same shoes that our franchisees do, and can give good solid advice from an experienced perspective. We can advise you as you need it, and train you to help prevent problems that often occur in the learning curve of any new business. Franchise Advantage 5

6 Training programs designed to make your staff pet experts. Growth History: Our business has grown each and every year since we opened; despite the economic headwinds. Why? Because people buy from people, and PET DEPOT is made up of good people like you that care about our customers and their pets health. We save you money. Because we open many stores, we get better deals on everything and pass savings onto you. We negotiate savings for you on every thing from fixtures, to inventory; from helping you negotiate a good lease to monitoring your build out expenses. We have built many locations and know that when we help you save as you enter the business, you have more operating capital to grow your business. Team Support: In addition to the 24 years of PET DEPOT ownership, many of our staff has been in the industry for decades longer. Our combined pet industry experience is well over 80 years in all areas of the pet industry; first hand experience to assist you in your store. Our Philosophy We operate on the golden rule principles of what is right and wrong. We treat people like we expect to be treated and help them to be successful as this philosophy comes back to us in our success. We know it s your money and it s your asset, so that s why we put your name on it. We don t meddle in your day to day operations. If you wanted a job, you would be working for somebody else. You own your store and you operate it. We advise you as we note critical items need attention, and as you contact us for assistance. Animals make life better. We strive to educate pet owners how to better care for their pets, enhancing the well-being of the pet and making life better for their pet parents. PET DEPOT FRANCHISES ARE AVAILABLE TO QUALIFIED PROSPECTIVE FRANCHISEES ONLY IN CERTAIN STATES. LABRADOR FRANCHISES, INC. WILL NOT OFFER OR SELL A FRANCHISE UNLESS REGISTERED (OR EXEMPT) IN THE STATE WHERE THE PROSPECTIVE BUYER RESIDES OR WHERE THE FRANCHISE WILL BE LOCATED. THIS OFFER IS NOT BEING DIRECTED TO ANY RESIDENT OF ANY STATE, PROVINCE, COUNTRY OR JURISDICTION WHERE LABRADOR FRANCHISES, INC. IS NOT CURRENTLY REGISTERED TO OFFER OR SELL A FRANCHISE, UNLESS OTHERWISE QUALIFIED OR EXEMPT. THE INFORMATION ON THIS WEB SITE IS NOT AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY A PET DEPOT FRANCHISE. AN OFFER TO BUY AN PET DEPOT FRANCHISE IS MADE BY OFFERING CIRCULAR ONLY. Franchise Advantage 6

7 U.S. INDUSTRY SALES BREAKDOWN $60.59 Billion and growing: The industry is an aggressive industry, and being part of an organized group of owners has benefits: Competition: PET DEPOT helps you compete in this aggressive industry by having better buying power and an operating plan for you to implement. This helps you compete in today s aggressive pet industry. Advertising: you need to promote to your customers and cultivate new customers. We maintain an in-house ad department that efficiently gets the word out to help you build sales for your store. Organized: There are 2 sides of any business the front where customers are shopping and the office. It s important to have good retail skills, customer service and a method to cause people to buy products, but it s also critical to have a good understanding about the business side of your store. We train you to understand both sides and help you understand the core reasons why and how to be successful in the pet business. Pet Industry Sales Breakdown 2015 Estimate Pet Food $ Billion Supplies / OTC Medicine $ Billion Veterinary Care $ Billion Live Animal Purchases $ 2.19 Billion Pet Services / Grooming / Boarding $ 5.24 Billion $ Billion Industry & Sales 7

8 2015 Estimates Sales in Billions $15.73 $2.19 $5.24 $23.04 Pet Food 38.02% Supplies / OTC Medicine 23.74% Veterinary Care 25.96% $14.39 Live Animal Purchases 3.6% Pet Services / Grooming Boarding 8.6% PET DEPOT competes in all sales segments within the Market PET DEPOT History: Our first store opened in Santa Monica, CA in February of 1991 and was located directly across the street from a big box competitor. We added our second store in 1993 in Westwood, CA We acquired our third store, located in Mar Vista in 1994 We acquired our fourth store in West Los Angeles in 1997 After preparing our operating procedures and going through the franchising legal process, we began to franchise in As of June 2015 we operate 40 retail pet locations in the USA and Canada which includes seven PET DEPOT Veterinary Group Hospitals. Industry & Sales 8

9 RECENT STORE BUILDS We can open your store in as little as 45 days. Ask for details. Baer s PET DEPOT 3000 sq ft. & Caring Hearts Animal Hospital 2000 sq ft. Mashpee, Massachusetts Recent Store Builds 9

10 RECENT STORE BUILDS We can open your store in as little as 45 days. Ask for details. Poe s PET DEPOT 6600 sq ft. Louisville, Kentucky A word from Poe s PET DEPOT store owner Lisa Poe: I just wanted to tell you that Rob and I are so happy with the way the store turned out. Mark and Sean are top notch. Rob and I cannot wait to watch our business grow. I also wanted to tell you that Corrie has been so helpful as well. She is also top notch! Don't ever let your people go. The entire staff is great. No matter who we ask a question to, it is answered in a timely fashion. We cannot say enough great things about the way you run your company. We look forward to a long future with Pet Depot. We are really going to miss Sean and Mark when they leave today. They have become a part of our extended family. Thanks for everything!! Recent Store Builds 10

11 RECENT STORE BUILDS We can open your store in as little as 45 days. Ask for details. DJ s PET DEPOT 3200 sq ft. Lewes, Deleware Graham s PET DEPOT 5000 sq ft. Elk Grove Village, Illinois Recent Store Builds 11

12 All PET DEPOT stores are customized to fit your interests and your community. Terry s PET DEPOT New Jersey Grand Opening with the Mayor Joe s PET DEPOT Rock Springs, WY Property and retail store buildout Mellisa s PET DEPOT North Dartmouth, MA Husband & Wife Team Recent Store Builds 12

13 FRANCHISE MODEL OPTIONS PET DEPOT Barkery Initial Franchise Fee Total Investment $20,000 $105,550 - $227,200 Our Barkery is a boutique style operation focused on toys, chews, treats and accessories, with some limited premium pet food brands. Typically the boutique is 1,500 s.f. in size, and located in high density urban / downtown setting, it caters to localized communities in a small geographic radius. Often in revitalization zones, the stores are smaller in size, inventory offerings and investment. In some cases, self-wash or full grooming services may be added. Typically, no live animals are offered in this format. Locations must have high pedestrian traffic and easy access. PET DEPOT Pet Store Initial Franchise Fee Total Investment $35,000 $267,550 - $555,200 Our full line pet store format caters to homes typically outside of city centers, with established neighborhoods. Typically retail stores are 2,500 s.f. 5,000 s.f. in size, the market area is typically 3 5 mile radius with higher income / household density. These stores offer multiple premium brands of food, extensive supply selections, grooming services, pet adoptions and compete with all big box retailers in the pet industry. Franchise Model Options 13

14 Veterinary Hospital Initial Franchise Fee Total Investment $35,000 $198,950 - $587,200 Ownership may require you to be a practicing veterinarian in the state you choose to open. Hospitals are custom designed to your specifications, with function and medical standards integrated. From outpatient clinics to specialty practices, we can assist in all aspects to make entry into your own hospital a reality. Veterinary / Retail Hybrid Initial Franchise Fee Total Investment $45,000 $375,000 - $997,700 Total animal care is a strong consumer format, where you can have any services and supply needs met for your clients pets. Ownership may require you to be a practicing veterinarian in the state you open. Leverage high consumer visits to the store to help accelerate client trials to build a strong veterinary practice for yourself. Franchise Model Options 14

15 Leverage the power of owning a PET DEPOT Retail/ Hospital hybrid. Thank you for your inquiry on PET DEPOT Veterinary Group. Any combination of hospital or retail operation is available. Exclusive hospital / wellness clinic, or blended with retail; or dominant retail with a hospital operation to match the demographics. We assist in all the effort from 3rd party finance, site demographics, lease negotiation, hospital or clinic design, equipment acquisition, vendor relations, business training, medical diagnostic / client management / fee schedules and follow up support until the Doctor is comfortable in running their business. We are always available to advise the owners on all business related issues and medical guidelines. Each Doctor is free to practice medicine as they see best, but we do teach about the economic balance of business / practicing. We have vendor relationships that save each hospital costs in diagnostics, meds, banking fees, payroll fees, etc. We have excellent promotional vehicles to help ethically build a practice for the doctor. Each hospital is customized to fit the ability of the Doctor. Each doctor is interviewed to discover their interests and ability. It is our objective to not overbuild a practice for newer doctors, so as to not saddle them with unnecessary debt; and It is a way for a doctor of almost any level of experience to open a practice that fits their ability; both financially and manageability from a simple wellness operation to general practice, to specialty medicine. The sizes are from 1,500 s.f. to 8,000 s.f. leased property or ground build up. Management and personnel issues are part of our training and our procedures help to streamline, but not eliminate this issue. As you know, in a viable practice people are the product and clients make loyalty decisions based upon the staff; but we do help doctors understand and train receptionists to assist running the hospital and follow a simple but important management plan. We do assist in training of the business side of the hospital which is something very important to the fiscal health of an operation. We have a very experienced Doctor Daniel Didden, DVM also to consult with Doctors about practice / patient protocols and treatment management. Existing practices may join the PD Vet Group, or experienced doctors concerned about a heavy debt load to buy a practice due to high costs are welcome to start their own practices. Please see our website: or our retail sites: for more information. Best regards, Roman Versch President Roman Versch Labrador Franchises President Daniel F. Didden, DVM Director of Veterinary Operations Bill Fling, DVM Veterinary Consultant Veterinary Franchise 15

16 Dr. Michael Baer Mashpee location Dr. Elizabeth Saylor Covington location Dr. Rina Fernandez Los Angeles location Dr. Deborah Wallen Los Angeles location Dr. Alexander Moller Los Angeles location Dr. Pabodh Sharma Randallstown location Dr. Judy I La Verne location Dr. Juan Castro Fairfax location Dr. Bill Fling Cincinnati location Dr. Sree Reddy North Tampa location Dr. Vanchat North Tampa location Dr. Bruce Vernon Market Street location Katie s PET DEPOT 3000 sq ft. & PET DEPOT Veterinary Group 2000 sq ft. Los Angeles, California - Veterinary Hospital Baer s PET DEPOT 3000 sq ft. & Caring Hearts Animal Hospital 2000 sq ft. Mashpee, Massachusetts Veterinary Franchise 16

17 North Tampa PET DEPOT 4500 sq ft. & PET DEPOT Veterinary Group 2500 sq ft. Tampa, FL - Retail Store Veterinary Care makes up 25% of the expenditure of having an animal in the USA. PET DEPOT offers many combination opportunities of retail stores / veterinary care; from outpatient clinics to full service specialty hospitals. We maintain a team of credible and accredited Doctors on staff to assist in any needed consultation and management of your hospital. We can assist in the total project to help build your customized hospital / clinic to meet your experience level and financial goals. Please see: for more information on this unique opportunity. Veterinary Franchise 17

18 Conveniently located inside Baer s PET DEPOT Blue *5 lbs Buffalo or Smaller *First 50 customers *First 50 customers *Look on back for details and exclusions Located in the Harvest Park Center 640 Must show ad. While supplies last. Free 5 lb or smaller bag of food with any $20+ purchase. Limit 1 per household. First 100 customers. Must show ad. With any $20+ purchase. First 50 Select brands available. A list of participating brands is available in store.* customers. While supplies last. Limit 1 per customer.* *Must present coupon. Valid Feb. 22 & 23, Mar. 1 & 2, and 8 & 9, While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, Meet Dr. Baer! Must show ad. Limit 1 per customer. First 200 people. Valid 2/22/14 3/9/14. 7 N. Market St. Mashpee, MA Monday Friday: 9am 7pm Saturday Sunday: 10am 6pm 9 Must present coupon. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 04/30/14. Must present coupon. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 04/30/14. While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, Caring Hearts Animal Hospital (508) By appointment only. Must show ad. Limit 1 per customer. First 200 people. Valid 2/22/14 3/9/14. Must show ad. With any $20+ purchase. First 50 customers. While supplies last. Limit 1 per customer.* While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, Must present coupon. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 04/30/14. Must present coupon. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 04/30/14. Be Sure to sign up for our FREE Rewards Program! Savings on food & supplies. Coupons & specials will be ed monthly! Sign up for your FREE PET DEPOT Rewards Membership in store for immediate savings! Limited to stock on hand, while supplies last. Brands shown may be substituted by store. Discounts taken off standard retail price. No cash back on previous purchases. See store associate for more details. * Free items only valid on designated dates. REWARDS Caring Hearts Animal Hospital Providing quality veterinary care for your furry friends. Conveniently located inside Baer s PET DEPOT On call for emergencies 24 hrs a day. Monday: CLOSED Tuesday Friday: 8am 6pm Saturday Sunday: 9am 5pm ASK A STORE ASSOCIATE FOR DETAILS While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, Available brands may vary. While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, While supplies last. Can t be combined with any other offers. Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, ADVERTISING DEPARTMENT At PET DEPOT we have a full time in-house ad department dedicated to helping you build your business. We have the knowledge, experience and know-how to bring people into your store and keep them coming back. Our office is equipped with the latest software and technology to create everything you need from communication, newsprint, flyers, in-store signage, business cards, staff uniforms and pretty much anything else you can imagine. Door Hangers Misty s PET DEPOT 5451 Washington Pike Knoxville, TN (xxx) xxx-xxxx Greenway Dr Washington Pike Postcards 5451 Washington Pike Knoxville, TN (xxx) xxx-xxxx mistys@petdepot.com We re new in the neighborhood and we d like to offer you these great savings! LOCALLY OWNED & OPERATED NATURAL PET FOOD SUPPLIES TREATS GROOMING 25% off 20% off All Dog & Cat Toys Any 1 non-food item excludes food, grooming & flea/tick products 50% off FREE Any Leash Natural Balance with the purchase of trial size roll matching collar with any $20+ purchase Customer s Direct Mail Inserts Caring Hearts Animal Hospital Come Celebrate the Grand Opening of Baer s PET DEPOT with three Weekends of Super Specials! February 22nd & 23rd, March 1st & 2nd, 8th & 9th Feb. 22nd & 23rd FREE 100BAGSof Dog or Cat Food up to a $20 value! Mar. 1st & 2nd FREE One Pound Dog Biscuits Mar. 8th & 9th FREE Pet Hair Roller up to a $9 value! PET FOOD SALE 15% OFF ALL PET FOODS $10 OFF Any Full Groom Book an appointment today! FREE nail trim First come, first served. 25% OFF Dog & Cat Treats 25% OFF All Dog & Cat Toys 20% OFF All Greenies 20% OFF All Pet Beds 20% OFF All Cat Litter & Furniture 25% OFF All Grooming Supplies Caring Hearts Animal Hospital for ALL your pet s veterinary needs Caring Hearts Animal Hospital 2 weeks of SPECIALS Feb. 22nd & 23rd FREE 100 BAGS of Dog or Cat Food Mar. 1st & 2nd FREE One Pound Dog Biscuits Mar. 8th & 9th FREE Pet Hair Roller GRAND OPENING Three Weekends of Super Specials February 22nd & 23rd, March 1st & 2nd, 8th & 9th FREE Wellness Check a $60 value! $10 Rabies Vaccine a $29 value! Baer s PET DEPOT UP TO FREE $9 VALUE! I.D. Tag w/ any $20+ purchase 15% OFF All Reptile, Bird, Fish & Small Animal Supplies EVERYTHING ELSE IN STOCK 10% OFF! FREE REWARDS MEMBERSHIP If you ever need help with ideas for ads, we maintain an online marketing gallery full of all the work we produce. Here you can see examples of successful ads made by other stores that can most certainly help you build your business. Our ad department is here for you. If you take advantage of our advice, programs and deals we have to offer you will be sure to see your sales grow. Advertising Department 18

19 MUST PRESENT COUPON. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 01/31/ Walmart Riverside Ave Riverside Cemetery Cody Labs MUST PRESENT COUPON. Limit 1 per customer. While supplies last. Cannot be combined with any other sale offer. Expires 03/31/14. Posters 1st Place - Win $200 in Zoo Med Products 2nd Place - Win $100 in Zoo Med Products 3rd Place - Win $50 in Zoo Med Products REWARDS MEMBERS SAVE EVERYDAY FOR EVERY $20 ZOO MED PURCHASE, YOU LL RECEIVE A BALLOT FOR THE PRIZE DRAW TO WIN UP TO $200 IN ZOO MED PRODUCTS! CONTEST RUNS DECEMBER 19th, JANUARY 31st, 2014 Welcome to the wonderful world of Zoo Med! Zoo Med offers a wide variety of quality products for Reptiles, Birds, and Aquarium Fish. With over 30 years of product innovation, customer loyalty, and extreme quality standards we invite you to enjoy the #1 Reptile Brand World Wide. HURRY IN FOR YOUR CHANCE TO WIN! Sign up today to join our FREE Rewards Program! ASK AN ASSOCIATE FOR DETAILS In addition to all the things we can produce, we also have good relationships with printers, newspapers and distributors to help you save money and get ads out fast and efficiently. We also work with pet food companies to provide co-op funds for the PET DEPOT ad fund and to provide your customers with money saving coupons on popular pet foods. Newspaper & Magazine Ads Business Cards CHECK OUT OUR NEWLY RENOVATED STORE! 205 Ross St. Suite A Gillette, WY (307) joes2@petdepot.com Cody PET DEPOT 556A Yellowstone Ave. Cody, WY (307) Mon - Sat 9am - 7pm Sun 11am - 4pm Store Hours Mon - Sat 9am - 8pm Sunday 12pm - 6pm Gulch St Yellowstone Ave. Conifer Ln 20% OFF ANY ONE ITEM excludes pet food NEW ITEMS ARRIVING WEEKLY! Like us on facebook HAPPY VALENTINE S DAY! NATURAL PET FOOD HEADQUARTERS TREATS TOYS SUPPLIES GROOMING ADOPTIONS FREE CAN OF DOG OR CAT FOOD NO PURCHASE NECCESSARY! LARGEST SELECTION OF ALL PET FOODS & SUPPLIES IN THE BASIN Supplements Live Reptiles Fish Small Mammals Special Orders Advertising Department 19

20 FRANCHISE SUPPORT Franchise Support through every step of the way We have a complete training program to help you understand how to run your store. You will come to California to train in one of our corporate stores and learn about the business administration side to run a healthy business, plus the retail merchant side to grow your sales. We also come to your store to set up the computers and help you stock your store, providing additional training for you and your staff. We follow up closely with you during the first few months of your new store opening daily if need be. We have the technology to log on to your computer from our offices and work with you until you can follow the system comfortably. Past that, we are here everyday to assist our store owners on an as need basis. Our support programs are simple and executable to produce results. We will train you and coach you to use the system to build your sales. We have a simple user friendly system to run your store that includes point-of-sale for customer tracking, inventory management and business finance management. We have a team of specialist for specific help in advertising, in-store sales building and managerial consultation. We have all the tools you need at the push of a button. We you weekly owners updates with advertising ideas and an owner s tool box with links to everything you need to stay ahead of your business; to help lead your staff and build your customer base. Franchise Support 20

21 We have additional services that are part of what we do to help you when you decide to join PET DEPOT : Advertising we have an in-house crew that does nothing but help our franchisees run promotions for their stores. This department offers a broad range of media products to keep your store fresh in the mind of your customers. See the advertising button in this for more information. Point of Sale We maintain data and point of sale software and hardware to pinpoint your path to success. We know exactly what people are buying for their pets. Your inventory dollars are allocated to match department sales. We assist in all aspects of helping you build your store from: o 3rd party financing for qualified applicants o Store lease negotiation o Store design o Contractor monitoring keeping your interests first o Fixture and equipment set up o Stock buying and Inventory stocking o Employee training programs o Administrative procedures to help you run your business o Grand opening planning and advertising o Operating procedures training o Growth planning of your store o Advice / consultation on daily operations as needed. It s your store, so you run it. We work with you as much as you need to be sure that you understand your store and how to grow sales. We are here to support you as you need it. We don t just sell franchises, we own and operate PET DEPOT stores and hospitals ourselves; so we can give you solid advice on how to stay on track to build a strong healthy business. Franchise Support 21

22 FREQUENTLY ASKED QUESTIONS What do I get with my PET DEPOT Franchise? PET DEPOT is a turn-key Franchise business that includes assistance in all areas of opening a new business. Site selection assistance Demographic Analysis Store Design Fixtures Inventory Point of Sale Computers and Software Administration Training Staff Training Selling & Merchandising Training Working Capital Advertising Department On going assistance & support as you need it Donna of Donna s PET DEPOT What makes PET DEPOT Different from other pet retailers? YOU! We have all the tools you need to be successful in this industry. Support from our vendor / distributor partners: We have all the support from the main brands to help you compete on pricing and promotion. In house advertising to communicate with your customers weekly about your deals and events A proven system to help you run your business like a business. A team of owners like you that care about pets and people and give expert advice on caring for your pets. Territory Availability: PET DEPOT has many territories still available in all 50 states as well as Mexico and Canada. How much does it cost? The actual cost becomes clearer once a demographic analysis is done where you would like to open. This helps us to understand what size store the community can support. Generally, figure about $100 per sq. foot. In larger store formats, the cost per s.f. drops. FAQs 22

23 How much sales and profit will my store make? Your store sales & profitability may vary depending upon numerous factors, including your demographics, competition, gross profit margin and ability to sell. How long will it take to open my store? 4 6 months: The process goes as fast or as slow as you need. Sometimes the financing process, location search and permit process can add to this time line. Does PET DEPOT Sell Animals? YES If you expect to sell bird cages, it helps to have birds. Bringing pets and people together are part of the enjoyment of being in the pet business. We also do dog & cat adoptions with local rescue operations. What are the fees associated with this franchise? PD Barkery = $20k Full Retail = $35k Full Retail/Vet Combo = $45k A PD Franchise License is good for 10 yrs 2% advertising fee; debited weekly and used to promote PD stores to customers 5% royalty on gross sales What type of assistance do you provide? We are here to help in all early stage requirements to help you get up and running as quickly as possible. You come to California to train in one of our corporate stores for a week. We then come to your store to help in the Point of Sale and stocking of your store. We provide on going assistance as you need it simply contact us for immediate results. Once you know how to run your business, we do not meddle in your day to day operations. Contact us: Please contact Roman Versch to see if you have any questions or would like to be contacted personally to discuss the business: roman@petdepot.net FAQs 23

24 APPLICATIONS To fill out a retail franchise application, please visit: To fill out a veterinary franchise application, please visit: Or visit our site for more information Applications 24