BUMK Marketing Fall 2015
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1 This printed version of the Schedule of Classes is current as of 9/4/15 1:14 AM. BUMK Marketing Fall BUMK706 Marketing Analysis Prerequisite: BUSI650. Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Spreadsheet driven cases and illustrative readings Michel Wedel Seats (Total: 35, Open: 10, Waitlist: 0) Meets August 24, - October 12, MW 2:00pm - 3:50pm VMH 1511 DC01 Michel Wedel Seats (Total: 35, Open: 0, Waitlist: 6) Meets October 21, - December 11, W 6:25pm - 10:00pm DC C1 BUMK715 Consumer Behavior Prerequisite: BUSI650. Restriction: Must be in one of the following programs (Business and Management (Master's); Business and Management (Master's)). Credit only granted for: BMGT754 or BUMK715. Formerly: BMGT754. Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business. DC01 Rosellina Ferraro Seats (Total: 40, Open: 6, Waitlist: 0) Meets August 24, - October 12, W 6:25pm - 10:00pm DC C5
2 DC06 Rosellina Ferraro Seats (Total: 50, Open: 14, Waitlist: 0) Meets October 24, - December 12, Sa 8:30am - 1:00pm DC C1 Meets 10/24, 11/7, 11/21, 12/5, Final 12/12. Blended. GS01 Rosellina Ferraro Seats (Total: 50, Open: 31, Waitlist: 0) Meets August 24, - October 12, M 6:25pm - 10:00pm BLD BUMK716 Brand Management Prerequisite: BUSI650. Restriction: Must be in one of the following programs (Business and Management (Master's); Business and Management (Master's)) ; or permission of BMGT-Robert H. Smith School of Business. Brand names are valuable assets for firms. Effective brand management i critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time. BA01 Richard Newman Seats (Total: 50, Open: 33, Waitlist: 0) Meets August 24, - October 12, Th 6:25pm - 10:00pm BA 101 DC01 Richard Newman Seats (Total: 50, Open: 1, Waitlist: 0) Meets October 21, - December 11, Th 6:25pm - 10:00pm DC C2 BUMK717 Integrated Marketing Communications Prerequisite: BUSI650. Restriction: Must be in one of the following programs (Business and Management (Master's); Business and Management (Master's)) ; or permission of BMGT-Robert H. Smith School of Business.
3 Marketing communications are a complex but critical component of marketing strategy. Topics include communication tools: advertising, sales promotions, corporation communications, one-on-one or direct marketing, public relations, internet communications, sponsorship/events marketing, and marketing communcation plans: defining objectives, implementing the plan, and measuring communications effectiveness. Achieving integration in the content, look, and feel of all marketing communications is stressed Juhi Naithani Seats (Total: 35, Open: 19, Waitlist: 0) Meets October 21, - December 11, MW 2:00pm - 3:50pm VMH 1518 BUMK757 Marketing Strategy Prerequisite: BUSI650. Credit only granted for: BMGT757 or BUMK757. Formerly: BMGT757. A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented Instructor: TBA Seats (Total: 50, Open: 11, Waitlist: 0) Meets October 21, - December 11, MW 4:00pm - 5:50pm VMH 1511 DC01 Sanjay Rao Seats (Total: 50, Open: 40, Waitlist: 0) Meets August 24, - October 12, Tu 6:25pm - 10:00pm DC C4 BUMK758B Special Topics in Marketing; Market-Based Management (Perm req) Credits: Wendy Moe Seats (Total: 0, Open: 0, Waitlist: 0) Meets August 24, - December 11, TuTh 12:30pm - 1:45pm VMH 1333
4 BUMK758D Special Topics in Marketing; Customer Analysis (Perm req) Credits: Rosellina Ferraro Seats (Total: 0, Open: 0, Waitlist: 0) Meets August 24, - December 11, MW 2:00pm - 3:15pm VMH 1330 BUMK758E Special Topics in Marketing; Statistical Programming (Perm req) Credits: Pallassana Kannan Seats (Total: 0, Open: 0, Waitlist: 0) Meets August 24, - December 11, TuTh 2:00pm - 3:15pm VMH 1333 BUMK758F Special Topics in Marketing; Business Ethics & Policies I (Perm req) Credits: Wendy Moe Seats (Total: 0, Open: 0, Waitlist: 0) Meets August 24, - December 11, F 1:00pm - 2:50pm VMH 1333 BUMK758I Special Topics in Marketing; Innovation and Marketing
5 DC06 Gaurav Bhalla Seats (Total: 50, Open: 23, Waitlist: 0) Meets September 12, - September 20, SaSu 9:00am - 6:30pm Location: TBA Meets 9/12, 9/13, 9/20 BUMK758J Special Topics in Marketing; Pricing Strategies for Sustainable Competitive Advantage 0101 Pallassana Kannan Seats (Total: 50, Open: 34, Waitlist: 0) Meets August 24, - October 12, TuTh 8:00am - 9:50am VMH 1505 BUMK758K Special Topics in Marketing; Advanced Marketing Analytics (Perm req) Credits: Michel Wedel Seats (Total: 0, Open: 0, Waitlist: 0) Meets August 24, - December 11, M 4:00pm - 6:40pm VMH 1330 BUMK758O Special Topics in Marketing; Social Media & Internet Marketing BA01 Jeremy Brown Seats (Total: 50, Open: 24, Waitlist: 0) Meets October 21, - December 11, M 6:25pm - 10:00pm BA 101 BUMK759 Independent Study in Marketing
6 (Perm req) Credits: 1-6 Independent study for Masters students in Marketing. Contact department for information to register for this course.
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