The Power of Cross-Functional Teams to Innovate in Law Firms
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1 The Power of Cross-Functional Teams to Innovate in Law Firms Kate White, Davis Wright Tremaine Molly Porter, Seyfarth Shaw Christian Zust, Bryan Cave
2 Learning Objectives Describe and define cross-functional teams in a law firm context Summarize 3 case studies that demonstrate the powerful ways in which technology, pricing, and marketing professionals can help deliver new client solutions Take away 5 tips for getting buy in for cross-functional teams Identify 5 principles for successful cross-functional teams
3 Doctor, I have a cavity in my mandibular bicuspid region.. said nobody, ever Seyfarth Shaw LLP 3
4 Doctor, I have a cavity in my mandibular bicuspid region.. said nobody, ever. So it hurts when I chew, like near the back? 2014 Seyfarth Shaw LLP 4
5 the law firm of the past partners lawyers associates paralegals/legal assistants secretaries/administrative assistants non-lawyers 2014 Seyfarth Shaw LLP 5
6 the law firm of the future delivering innovative solutions via cross-functional capabilities service design alternative staffing & service delivery data analytics legal expertise process design knowledge mgmt Seyfarth Shaw LLP 6 workflow tech legal ops. & strategy consulting legal tech legal project mgmt.
7 CROSS-FUNCTIONAL TEAMS building an adhocracy of skilled professionals attorneys legal solutions architects legal project managers 2014 Seyfarth Shaw LLP 7
8 CROSS-FUNCTIONAL TEAMS building an adhocracy of skilled professionals attorneys legal solutions architects client need legal project managers 2014 Seyfarth Shaw LLP 8
9 THE FLUID ADHOCRACY agile, flexible client teams based on client need case team #1 case team #2 case team #3 case team #4 lawyer lawyer lawyer lawyer 2014 Seyfarth Shaw LLP 9
10 Case Studies
11 Bryan Cave: The Rosetta Project
12 Bryan Cave: The Rosetta Project
13 Bryan Cave: The Rosetta Project
14 Bryan Cave: The Rosetta Project Action- Oriented Narrative Raw Numbers Comparative Info
15 SeyfarthLean Consulting: From Big Law to Lean Law
16 2015 Seyfarth Shaw LLP 16
17 unsustainable growth $900,000 $800,000 $700,000 AmLaw 100: Av. Revenue Per Lawyer $600,000 $500,000 $400,000 $300,000 $200,000 two decades of growth 2014 Seyfarth Shaw LLP 17
18 stand on the shoulders of giants retail medicine manufacturing construction logistics look and compare to those outside legal Seyfarth Shaw LLP
19 how we got started (SeyfarthLean 1.0) Kellogg School of Management quality control manufacturing [efficiency] waste elimination six sigma lean /(TPS) LEAN SIX SIGMA legal 2015 Seyfarth Shaw LLP 19
20 where we are now other prof. services service model design DESIGN THINKING UX design (user exp.) technology + software development rapid prototyping consulting approach industry knowledge strategic advising business analysis enhanced collaboration (SeyfarthLean 1.0) alternative staffing law department transformation collaboration platform workflow mgmt. voice of the client Kellogg School of Management portfolio mgmt. risk mgmt. collaboration extranet matter mgmt. analytics process mapping tech tools knowledge mgmt. data mgmt. AGILE proj. mgmt SeyfarthLean 2.0 technology innovations quality control manufacturing [efficiency] waste elimination six sigma lean /(TPS) LEAN SIX SIGMA legal 2015 Seyfarth Shaw LLP 20
21 the practice of law, optimized SeyfarthLean is our process-driven approach to delivering optimal business insights and results by combining the right tools, methods and resources people identify the right resources process design the optimal solution platform select the best tools & tech 2015 Seyfarth Shaw LLP & SeyfarthLean Consulting LLP 21 Lean Six Sigma for legal service design and optimization
22 integrated approach We partner with legal organizations to create holistic solutions that combine business, process, technology and legal knowledge Legal Excellence + Process Design + Data and Technology thoughtful, strategic, practical legal counsel process improvement and project management technology, analytics and application development LEGAL SERVICES DELIVERY Excellence & Efficiency STRATEGIC ADVISORY Process & Change Management LEGAL BUSINESS SOLUTIONS Legal Operations Improvement 2015 Seyfarth Shaw LLP & SeyfarthLean Consulting LLP 22 22
23 SeyfarthLean Consulting CEO Rob Saccone Global Director Legal Process Improvement Kim Craig Global Director Product and Technology Andrew Baker Legal Project Management Legal/Business Process Consulting Legal Technology Consulting Practice Analytics Application Development 2015 Seyfarth Shaw LLP 23
24 sample contract management solution pre-determined sourcing parameters, developed collaboratively through Voice of the Client meetings management IN-HOUSE intake triage sourcing OUTSIDE COUNSEL THIRD-PARTY PROVIDERS process-mapped for consistency & efficiency data from each stage captured in custom web portal with notifications customizable dashboard for ongoing improvements, easy visualization and one-glance status tracking metrics 2015 Seyfarth Shaw LLP & SeyfarthLean Consulting LLP 24
25 INTAKE AND TRIAGE STATUS UPDATES DOCUMENT AUTOMATION CONTRACT ADMINISTRATION WORKFLOW AND TECHNOLOGY METRICS AND REPORTING DOCUMENT STORAGE WORKFLOW NOTIFICATIONS
26 53,000+ hours invested on client & practice-related projects in 2014 Contributed to legal matters worth over $146M & billed against $91M of fees Worked with 14 of our top 20 clients, influencing $64M of revenue SeyfarthLean Client Solutions Group by the # numbers SeyfarthLean impact Food client L&E portfolio 21% Health client Manufacturing trademark portfolio EB & Litigation cross-sell 72% 131% accolades innovation client service ACC Value Champion 2012 & 2013 ILTA s Innovative Project of the Year SeyfarthLink [2013] & SeytMap [2014] ILTA s Innovative Firm of the Year 2013 BTI Client Service A-Team Top BTI Brand Elite Financial Times Most Innovative Law Firms in N. America 2015 Seyfarth Shaw LLP 26
27 DWT De Novo: Cyber-Fraud Case Management Tool
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33 5 principles for success Prioritize the client experience above all else Design from the client s perspective, not the firm s Get in front of the client early and often Look outside legal for inspiration Don t underestimate the need for change management
34 5 tips for buy-in Focus on internal projects with client impact Look for small successes to build upon Continually measure, improve and demonstrate success Identify and align with champion among leadership Tie projects as closely as possible to clients and revenue
35 What s Next?
36
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